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3 mins read

Gen Z is reimagining the iconic 70s brand L'eggs

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Lauren Edmonds   


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2 mins read

Tata Motors eyes gains in SUV space as it drives in its Curvv

The model would be competing with the likes of Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitar…

PTI   


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Car companies have plenty of inventory, but the port strike will affect European brands the most

Though European automakers would be most affected by a prolonged strike, the industry has more than…

Benjamin Zhang,Nora Naughton   


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1 min read

Kia India names Gwanggu Lee as new MD, CEO

Lee has held leadership positions in various capacities in both developed and developing econom…

PTI   


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1 min read

Kia eyes 10% market share in PV segment as it unveils updated Seltos

Kia India has launched the updated version of the Seltos mid-sized sports utility vehicle to achiev…

PTI   


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Hyundai plans to scale up production capacity, introduce more EVs in India

Chung visited India on April 23 to review the group's mid-to-long-term strategies to solidify i…

PTI   


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2 mins read

There's only one new car for sale for less than $20,000

The 2025 Nissan Versa sedan will start at $17,190. It will be the cheapest new car on sale in the U…

Benjamin Zhang   


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Kia unveils its new logo and brand slogan; reveals the logo through a pyrotechnic display in the skies above Incheon

Kia celebrates its new face and slogan, declaring the brand’s future transformation

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Right-wing boycotters take aim at another brand: Doritos

Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…

Grace Eliza Goodwin   


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New York City files lawsuit blaming Hyundai, Kia for 'spiraling epidemic' of car thefts after 'Kia boys' viral TikTok thefts cause spike in stolen cars

A range of the vehicles made from 2011 to 2021 are especially vulnerable to theft as they don't hav…

Aaron McDade   


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Whole Foods didn't break the law by punishing workers who wore pins and face masks with BLM slogans, judge rules

The judge said that wearing these items wasn't a protected activity and Whole Foods could therefore…

Grace Dean   


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3 mins read

Driving electric SUVs from Tesla, Kia, and Hyundai showed me why the Korean brands are gaining on Elon Musk

The Kia EV6 and Ioniq 5 deliver head-turning style, cool features, and great driving range. It's no…

Tim Levin   


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5 mins read

Here's what a brand expert learnt from the recent Myntra logo controversy

Apart from Myntra, here are 4 other controversial logos which were not taken lightly by the audience

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1 min read

Kia unveils its new logo and slogan as part of reorganisation plan

Kia plans to release the company's detailed strategy involving the change of its logo and …

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2 mins read

Electric cars are shredding the brand loyalty automakers have spent decades building up — and it's great news for Kia and Hyundai

According to a new study from car-shopping site Edmunds, EVs are convincing once-loyal buyers to ch…

Nora Naughton   


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Tim Levin   


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3 mins read

Kia's new electric SUV is the stylish, super-quick competitor of Elon Musk's nightmares but it has one big downside

The Kia EV6 GT is breathtakingly quick, outrageously cool looking, and fun to drive. But it can't g…

Tim Levin   


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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

Hyundai launches N brand's 1st EV model Ioniq 5 N

Hyundai Motor on Monday launched the N brand's first all-electric model, the Ioniq 5 N, in the dome…

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Car prices are still bonkers. These 15 models now cost more to buy used than new.

A shortage of new cars means used cars are ridiculously expensive. Some like the Toyota Tacoma or K…

Tim Levin