Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="7489387" type="UNKNOWN" weightage="20" keywordseo="kho-kho-federation-of-india">Kho Kho Federation of India</keyword> is launching “Ultimate Kho Kho.” </li><li>Vice Chairman of Dabur, Amit Burman, will be launching the league in association with Kho Kho Federation of India (KKFI). </li><li>The first season of the league is expected to launch in September and October.</li></ul>In a bid to revive interest in India's traditional sports, Kho Kho Federation of India is launching “Ultimate Kho Kho” an IPL-like-league. India’s sports minister Rajyavardhan Singh Rathore is expected to kick off the league,<a href="https://economictimes.indiatimes.com/news/sports/kho-kho-to-get-its-own-league-soon/articleshow/68680124.cms"> reported </a>Economic Times. The vice chairman of Dabur, Amit Burman, will be launching the league in association with Kho Kho Federation of India (KKFI). Kho Kho is one of the oldest forms of outdoor sport played by 12 players in a team. Being a game of tag, it is one of the very few field games that requires minimal infrastructure. <a href="https://economictimes.indiatimes.com/news/sports/kho-kho-to-get-its-own-league-soon/articleshow/68680124.cms">As per the tentative </a>plan, the first season of the league will be launched in September and October. There will be a total of eight franchises with 12 players in each team. Every team will have two foreign players, and two players who will be under the age of 21 years. Over the years, the huge success of the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> has captured the attention of several sports association who are trying to promote traditional sports in India. Many of these leagues also have corporate partnerships, making the format lucrative for sports media companies. The <keyword id="2134235" type="PERSON" weightage="20" keywordseo="Pro-Kabaddi">Pro Kabaddi</keyword> League has witnessed the fastest growth in terms of viewership and revenue on advertising during its first five seasons. In 2018 alone the last season of Pro Kabaddi League <a href="https://www.business-standard.com/article/sports/the-story-of-kabaddi-in-numbers-118100500041_1.html"> set a record high viewership of 313 million </a>against 448 million users from last Indian Premier League. It became the second most watch sports on TV, <a href="https://www.business-standard.com/article/sports/the-story-of-kabaddi-in-numbers-118100500041_1.html">reported</a> Business Standard. Nevertheless, the Indian Premier League will probably still remain the most watched TV sport in the country all because of India’s love for cricket.

After Pro Kabaddi, popular Indian sport Kho-Kho to have its own IPL-like league

<keyword id="20010841" type="General" weightage="20" keywordseo="sports" source="keywords">Sports</keyword> Minister <keyword id="19906409" type="General" weightage="20" keywordseo="mansukh-mandaviya" source="keywords">Mansukh Mandaviya</keyword> on Friday launched the second phase of the <keyword id="22473016" type="General" weightage="100" keywordseo="KIRTI" source="keywords">KIRTI</keyword> project with an aim to identify one lakh young <keyword id="19929069" type="General" weightage="20" keywordseo="athletes" source="keywords">athletes</keyword> within 100 days, for support. He felt the nationwide <keyword id="19973896" type="General" weightage="20" keywordseo="talent" source="keywords">talent</keyword> hunt under <keyword id="20305504" type="General" weightage="20" keywordseo="Khelo-India" source="keywords">Khelo India</keyword> Rising Talent Identification (KIRTI) will prove to be a stepping stone to making India one of the top five nations in the <keyword id="19986816" type="General" weightage="20" keywordseo="Olympic" source="keywords">Olympic</keyword> Games by 2047. "India is full of diversity and potential. There has never been a shortage of brainpower, manpower, or talent in India," said <keyword id="19996309" type="General" weightage="20" keywordseo="Mandaviya" source="keywords">Mandaviya</keyword> after launching the second phase of the programme at the Jawaharlal Nehru Stadium here. "Not just the cities, but even in our far-flung areas like the North-East, Coastal, Himalayan and tribal areas can have a quality sportsperson there." In the third Phase, the KIRTI program will include all 20 disciplines of the Khelo India scheme. The first phase of KIRTI was launched in Chandigarh on March 12 this year. "We need to have a steady stream of these high-performing assets and that's where KIRTI, a stepping stone to sporting excellence, comes into play. "Everyone will be given opportunities to develop their sports skills, whether they live in a village or a city, and whether they come from a poor background or otherwise." In Delhi, <keyword id="19950124" type="General" weightage="20" keywordseo="sports-authority-of-india" source="keywords">Sports Authority of India</keyword> (SAI) shall conduct assessment of over 25000 MCD students in 12 zones and cover 5 major disciplines: Athletics, Football, Volleyball, Kabaddi, and Kho-Kho, for almost one month. Addressing school-going children, who attended the launch event, Mandaviya said, "Among you, there will certainly be an Olympic champion. I appreciate the fact that your parents have come and are backing you to play sports."

One lakh athletes to be identified within 100 days under KIRTI: Sports Minister Mansukh Mandaviya

<ul><li>Sony recently launched budget-friendly headphones with premium sound at ₹14,990.</li><li>Sony's WH-CH720N headphones aim to strike a balance between affordability and premium audio performance.</li><li>These headphones support AAC (for iPhones) and SBC (for Android) audio codecs but do not have Sony's higher-fidelity LDAC.</li></ul>Sony has established itself as a leading brand in the world of audio and video, renowned for their exceptional quality. From entry-level wired offerings to the premium WH-1000XM5 headphones, Sony has consistently delivered reliable products at every budget. The Japanese company has recently launched the WH-CH720N headphones, aiming to bring a premium music experience to the mid-range segment. <div type="image" title="Sony WH-CH720N" msid="99911539" hostid="261" sizebytes="19206"></div> While the WH-1000XM5 headphones are targeted towards a niche audience who prioritize top-tier features and are willing to invest in a premium product, finding them within an odd- ₹14,990 price bracket can be challenging. Sony aims to simplify this decision by offering the WH-CH720N headphones as a more affordable option, making premium sound accessible to a wider audience. Sony's WH-CH720N headphones aim to strike a balance between affordability and premium audio performance. These headphones are improved and upgraded over the predecessor in almost every way possible. But are those upgrades enough to persuade you to spend ₹14,990? Let’s find out in this review. <cmsannotation type="cmsannotation" annotationid="LIKE" comment="subhead" text="LIKE">LIKE</cmsannotation> <ul><li>Lightweight and comfortable</li><li>Good sound with very good noise canceling and ambient sound mode</li><li>Good voice-calling performance</li><li>Multipoint Bluetooth</li><li>35 hours of battery life</li><li>Extensive EQ settings</li></ul><cmsannotation type="cmsannotation" annotationid="DON'T LIKE" comment="subhead" text="DON'T LIKE">DON'T LIKE</cmsannotation> <ul><li>No carrying case</li><li>No ear-detection sensors</li><li>No LDAC support</li></ul><cmsannotation type="cmsannotation" annotationid="Sony WH-CH720N: Design &amp; Comfort" comment="subhead" text="Sony WH-CH720N: Design &amp; Comfort"><keyword id="16816465" type="General" weightage="20" keywordseo="Sony-WH-CH720N" source="Orion">Sony WH-CH720N</keyword>: Design &amp; Comfort</cmsannotation> The design of the WH-CH720N may not exude a premium feel, but it's not cheaply built either. I found the design to be less appealing, especially due to the lack of folding ear cups which I miss clearly. The WH-CH720N follows the design approach of the XM5 with a single hinge that allows for swiveling but not folding. <div type="image" title="Sony WH-CH720N" msid="99911587" hostid="261" sizebytes="17938"></div> Despite not being luxury noise-cancelling headphones, the WH-CH720N is designed to look and feel premium with a clean and minimalistic Sony-like aesthetic. The headphones are covered in a matte soft-touch coating, and while they are made of plastic, they hold up well in daily use. The headband is slightly thinner, and the ear pads are wider with more memory foam, maximizing comfort. I reviewed the black model, but they are also available in blue and white. The oval ear cups were large enough to fit over my entire ear, but those with larger ears may have a different experience. The headphones charge via USB-C and can connect via a 3.5mm connection. The right earcup features physical buttons for volume controls, toggling noise-cancellation, and transparency. <div type="image" title="Sony WH-CH720N" msid="99911633" hostid="261" sizebytes="41732"></div> One thing that bothered me was that the WH-CH720N cannot be folded. Instead, they lay flat, which means I need a dedicated compartment in my backpack to keep them safe, making them less travel-friendly. Additionally, Sony does not provide a case for these headphones to keep the price down. On the positive side, I appreciate that Sony opted for physical button controls instead of touch controls. The right earcup features volume control buttons and a noise-canceling button that also toggles between noise-cancellation and ambient sound mode, while the opposite left earcup has a universal control button. <cmsannotation type="cmsannotation" annotationid="Are they comfortable to wear and easy to use?" comment="subhead" text="Are they comfortable to wear and easy to use?">Are they comfortable to wear and easy to use?</cmsannotation> During my road trip, I found the comfort level of the Sony WH-CH720N to be excellent. In fact, I even took a nap while wearing them and didn't realize I had them on; that's how comfortable they were. The design of these headphones ensures that they feel extremely comfortable without being overly bulky. Weighing just 192 grams, they are the lightest over-ear noise-canceling headphones from Sony to date. <div type="image" title="Sony WH-CH720N" msid="99911662" hostid="261" sizebytes="25634"></div> You should go for a jog while wearing the Sony WH-CH720N. The weight is distributed so evenly that I never felt uncomfortable wearing them for a long time, whether sitting upright at my desk in front of my laptop or just chilling on my couch. The comfort level of these headphones is truly impressive, making them a great choice for extended use during various activities. <cmsannotation type="cmsannotation" annotationid="Sony WH-CH720N: Performance" comment="subhead" text="Sony WH-CH720N: Performance">Sony WH-CH720N: Performance</cmsannotation> The Sony CH720N headphones have 30mm drivers, similar to the XM5. These headphones support AAC (for iPhones) and SBC (for Android) audio codecs but do not have Sony's higher-fidelity LDAC. The sound of the CH720N is tuned to emphasize bass and treble, resulting in a pleasant listening experience. While they are not as bass-heavy as the XB series, they still provide ample attention to the lower frequencies without overpowering the overall sound. The vocals are clear, and the treble response is on the higher side, but still enjoyable and not uncomfortable. <div type="image" title="Sony WH-CH720N" msid="99911696" hostid="261" sizebytes="95194"></div> I listened to various genres during my testing with these headphones. For ambient genre songs like ‘Around The World In A Tea Daze’ by Shpongle (Ott Remix), the crispiness was slightly lost as the bass overpowered the vocals and treble. However, songs that don't predominantly feature bass-heavy music, such as ‘Alan's Psychedelic Breakfast’ by <keyword id="99180" type="General" weightage="50" keywordseo="pink-floyd" source="Orion">Pink Floyd</keyword>, sounded well-balanced. Songs from genres that have bass-heavy or minimal vocals, such as EDM, Melodic House, Dubstep, and Techno, were pleasing to the ears. Tracks like ‘The Alphabeat’ by David Guetta and ‘Rock The House’ by Afrojack delivered an enjoyable listening experience. The headphones performed exceptionally well when listening to techno or similar electronic music, such as ‘Deep Jungle Walk’ by Astrix. One noteworthy aspect of these headphones is their performance with vocals. Tracks like ‘Kya Yahi Pyar Hai’ by Lata Mangeshkar and Kishore Kumar sounded incredible, with crisp vocals and excellent instrument separation. ‘Kho Gaye Hum Kahan’ by Jasleen Royal and Prateek Kuhad was a joyful listen. The impressive part is that these headphones deliver music with zero distortion, ensuring no detail gets lost in the sound reproduction. If you want to customize the sound of the WH-CH720N headphones to your liking, you can easily do so using the EQ controls in Sony's Headphones Connect app, available on Android and iOS. This allows you to fine-tune the audio to suit your personal preferences. However, even without adjustments, the WH-CH720N headphones still deliver the unmistakable Sony sound quality you can trust. Rest assured, you won't be disappointed with the audio performance of these headphones. <cmsannotation type="cmsannotation" annotationid="Noise cancelling &amp; battery life" comment="subhead" text="Noise cancelling &amp; battery life">Noise cancelling &amp; battery life</cmsannotation> I thoroughly tested the noise cancellation capabilities of the Sony WH-CH720N headphones in various environments, including heavy traffic, a bustling open compound of a mall in Dubai, and even at the airport. While these headphones do a decent job of reducing outside voices and handling street noise, they fall short compared to Sony’s WH-1000XM5 in terms of complete noise isolation. However, the Ambient Sound mode on the WH-CH720N is impressive and worked well for me during testing. It's a great option for those who want to stay aware of their surroundings and not miss out on conversations without removing their headphones. <div type="image" title="Sony WH-CH720N" msid="99911711" hostid="261" sizebytes="68128"></div> One area where the Sony WH-CH720N truly excels is audio call quality. With their multipoint Bluetooth pairing feature, you can connect them to two devices simultaneously, such as your laptop and phone. The audio will automatically switch based on which device is actively streaming music or handling calls. During my calls, many people I spoke to using the WH-CH720N mentioned that they couldn't hear external noise or the usual echo that wireless headphones often produce during calls. In terms of battery life, Sony claims a remarkable 50-hour battery life with ANC off and up to 36 hours with ANC on. These figures are accurate, as I had to actively drain the battery over seven days of regular use. The WH-CH720N headphones truly impress with their long-lasting battery performance. If you’re running late and your headphones are out of juice, you can plug them in for 10 minutes to get a few hours of battery life to help you during your commute. <cmsannotation type="cmsannotation" annotationid="Should you buy them?" comment="subhead" text="Should you buy them?">Should you buy them?</cmsannotation> Sony's flagship over-ear headphones, such as the WH-1000XM5, come with a hefty price tag, ranging from ₹30,000 to ₹60,000, which may seem exorbitant to some. However, Sony has introduced the WH-CH720N as an affordable alternative, offering a signature Sony style and sound at a lower price point. The WH-CH720N from Sony strikes a balance between affordability and performance, offering notable improvements in noise cancellation and overall sound quality. While features like folding ear cups, auto-pause, and a carrying case may be missing, the important elements are present. Sony has created a lightweight, versatile, and comfortable headphone that delivers superb sound and effective noise cancellation, all at a reasonable price. While audiophiles may have higher demands, the WH-CH720N will likely satisfy most music fans seeking a high-quality listening experience.

Sony WH-CH720N headphones review: Featherweight comfort and impressive sound

Table tennis star Manika Batra and cricketer Deepti Sharma were among those who were presented the <keyword id="127507" type="ORGANIZATION" weightage="20" keywordseo="National-Sports-Awards">National Sports Awards</keyword> by President <keyword id="6354561" type="UNKNOWN" weightage="20" keywordseo="ram-nath-kovind">Ram Nath Kovind</keyword> on Saturday. Commonwealth Games gold medallist Batra, alongwith Indian women's hockey captain Rani Rampal and 2016 Rio Paralympics gold medallist Mariyappan Thangavelu were presented the <keyword id="9847721" type="UNKNOWN" weightage="20" keywordseo="Rajiv-Gandhi-Khel-Ratna-Award-">Rajiv Gandhi Khel Ratna Award.</keyword> Deepti meanwhile was conferred the Arjuna, as were Atanu Das (archery), Chirag Shetty (badminton), Vishesh Bhriguvanshi (basketball), Manish Kaushik and Lovlina Bograhain (boxing), Sawant Ajay Anant (Equestrian), Sandesh Jhingan (football), Akashdeep Singh(hockey), Deepak (kabaddi), Kale Sarika Sudhakar (kho kho), Dattu Baban Bhokanal (rowing), Saurabh Chaudhary and Manu Bhaker (Shooting), Madhurika Suhas Patkar (table tennis), Divya Kakran and Rahul Aware (wrestling), Shiva Keshavan (luge), Suyash Narayan Jadhav (para swimming), Sandeep (para athletics) and Manish Narwal (para shooting). Shooting coach Jaspal Rana, who is credited with overseeing the careers of the likes of Saurabh and Manu and thus playing a major role in India's recent dominance in the sport, is among nine coaches who have been conferred the Dronacharya Award in the regular category. Yogesh Malviya (Mallakhamb), Jude Felix Sebastian (Hockey), Kuldeep Kumar Handoo (Wushu), and Gaurav Khanna (Para Badminton) were also conferred the Dronacharya. Meanwhile Dharmendra Tiwary (archery), Purushotham Rai (athletics), Shiv Singh (boxing), Romesh Pathania (hockey), Krishan Kumar Hooda (kabaddi) and Vijay Bhalchandra Munishwar (para powerlifting) received the Dronacharya Lifetime award. Kuldip Singh Bhullar (athletics), Jincy Philips (athletics), Pradeep Shrikrishna Gandhe (badminton), Trupti Murgunde (badminton), N Usha (boxing), Ajit Singh (hockey), Manpreet Singh (kabaddi), J Ranjith Kumar (para athletics), Satyaprakash Tiwari (para badminton), Manjeet Singh (rowing), Late Sachin Nag (swimming), Nandan P Bal (tennis) and Netarpal Hooda (wrestling) were conferred the Dhyan Chand Award. The Tenzing Norgay National Adventure Awards were conferred to Anita Devi (Land Adventure), Col Sarfraz Singh (Land Adventure), Taka Tamut (Land Adventure), Keval Hiren Kakka (Land Adventure), Satendra Singh (Water Adventure) and Late Magan Bissa (Life Time Achievement). Panjab University won the Maulana Abul Kalam Azad (MAKA) Trophy. Pune's Army Sport Institute, Lakshya Institute, Delhi's ONGC, Air Force Sports Control Board, and International Institute of Sports Management (IISM) in Mumbai were conferred the Rahstriya Khel Protsahan Puraskar.

National Sports Awards presented by President Ram Nath Kovind to India’s top sportspersons

<ul><li>A collective called Parcham is using football to empower women and bring equality in India's largest Muslim ghetto — Mumbra.</li><li>However, India's new citizenship laws have been a huge setback to the work that Parcham has been doing.</li><li>"There is a need for us to build solidarities and get to know each other a little bit better," co-founder of Parcham, <keyword id="245150" type="PERSON" weightage="20" keywordseo="Sabah-Khan">Sabah Khan</keyword>, told Business Insider in an interview.</li></ul>Football has often been acclaimed as a powerful tool for unity and healing the world. In suburbs of Mumbai, a collective called Parcham is trying to use that magic to empower women in India's largest Muslim ghetto — Mumbra. "We use football to engage with adolescent girls. Through the game, what we're trying to do is, break the stereotype around how people expect girls to be," said Sabah Khan, co-founder of Parcham, in an interview with Business Insider. 
 <div type="image" title="Football Camp - Siddesh Raghavendra-7" msid="74533642" hostid="261" caption="&amp;lt;p&amp;gt;Football camp hosted by Parcham&amp;lt;/p&amp;gt;"></div>



 However, India's recent citizenship law, the Citizenship Amendment Act (CAA), isn't making work easy for them. Khan believes that it's widened the divide between the government and the Muslim community. "It has been a huge setback to everything that we've been doing," she said. "We are trying to get past the disillusion that the community has with the government. Off and on things are said — like 'we're secondary citizens', 'no-one's going to be listening to us' and stuff like that." 
 <div type="image" title="Mumbra Practise" msid="74533648" hostid="261" caption="&amp;lt;p&amp;gt;Football practice in Mumbra&amp;lt;/p&amp;gt;"></div>



 Currently, one of the collective's main tasks is to find clarity on where elected officials stand on the rollout of the National Population Register (NPR). They have been participating in protests and meeting with officials, but there's no denying that CAA has already had a detrimental effect. "It reinforces the notion that 'we are really not wanted' and 'this is how the country sees us' [among the community]," said Khan. Women have common aspirations — irrespective of religion When Khan decided to introduce the football initiative in Muslim ghettos, there were other options on the table — some girls even suggested playing cricket or kho-kho. However, at the end of the day, only football made the cut. "Football is a means for us to further what we stand for. In that way, football is a team game. It means that everyone is out there together and no one is waiting for anyone else to get run out and leave the field," she explained. 
 <div type="image" title="Football Camp - Siddesh Raghavendra-47" msid="74533651" hostid="261" caption="&amp;lt;p&amp;gt;Football camp&amp;lt;/p&amp;gt;"></div>



 Parcham primarily reaches out to pre-adolescent Muslim girls but encourages Muslim and non-Muslim girls to play together. Over time, the collective found that their aspirations have a lot in common, irrespective of which religion they followed. "The kind of atmosphere that the country is going through, there is a need for us to build solidarities and get to know each other a little bit better. In the absence of this kind of interaction, it's a breeding ground for all kinds of prejudice and bigotry," said Khan. 
 <div type="image" title="Interaction with parents 2" msid="74533645" hostid="261"></div>



 Laying claim to public spaces Football is also a way for girls to feel more confident about themselves. Just the simple act of leaving the house to participate in something different is the first step towards an independent life, according to Khan. The idea is to lay claim on public spaces, access to which has been denied to women, particularly in the marginalised sectors of society. "Even in a city like Mumbai, which is cosmopolitan, in public parks you rarely get to see young girls play with mostly boys having access to the grounds," Khan pointed out. 
 <div type="image" title="Sion Practise" msid="74533657" hostid="261" caption="&amp;lt;p&amp;gt;Football practice in Sion&amp;lt;/p&amp;gt;"></div>



 However, that's easier said than done. In the beginning, playing in an open field meant getting harassed and leered at. But the band got together and successfully petitioned the electoral representation to allocate a ground specifically for girls so that they can play in peace. Now that field is being turned into a sports ground, which could make room for other sports as well.

Here's how a collective is using football to empower women and bring unity in India’s largest Muslim ghetto

<ul><li>Overall, spending on sports celebrity endorsements has increased 20% by ₹124 crore to ₹749 crore in 2022, says GroupM ESP Sporting Nation Report 2023. </li><li>About 85% of the total endorsement value, which is ₹640 crore, went to cricketers, and ₹109 crore went to other sports. </li><li>A total of 505 <keyword id="36884" type="General" weightage="20" keywordseo="brand-endorsement" source="Orion">brand endorsement</keyword> deals took place, out of which 381 deals were with cricketers. </li></ul>Indian cricketers are said to be enjoying the leverage that comes from the popularity of cricket – which is more of a religion in the country. Indian cricketers apparently not only earn a huge chunk from brand endorsements, but are among sport personalities to attract large endorsements. Overall, spending on sports celebrity endorsements has increased 20% by ₹124 crore to ₹749 crore in 2022 from ₹625 crore in the previous year, says GroupM ESP Sporting Nation Report 2023. About 85% of the total endorsement value of ₹749 crore, which is ₹640 crore, went to cricketers. The remaining ₹109 crore went to other sports. A total of 505 brand endorsement deals took place, out of which, 381 deals were with cricketers. The top athletes in sports celebrity brand endorsement are <keyword id="6354486" type="General" weightage="20" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, <keyword id="6354832" type="General" weightage="20" keywordseo="ms-dhoni" source="Orion">MS Dhoni</keyword>, <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu. In fact, the average deal value involving cricketers is 1.8 times that of athletes from emerging sports. Virat Kohli continues to be the topper of brand endorsements with 30 brands From being a brand ambassador to ethnic wear brand Manyavar, wearables brands Noise, e-commerce platform Myntra and several others, Virat Kohli is said to be dominating the brand endorsement space. “Talking of specific individuals in the team sport, recent years have seen Virat Kohli dominating the brand endorsement space in Indian sports, building a substantial lead over the others, in terms of earnings,” said GroupM ESP Sporting Nation Report 2023. Former captain of the Indian cricket team MS Dhoni is another one on the list that makes a huge amount from brand advertisements followed by Rohit Sharma. Apparently, all three Indian cricketers have 30 brands each. The report says that other Team India stars like Hardik Pandya, Jasprit Bumrah, KL Rahul and Shikhar Dhawan are also among the big scorers in the endorsement space, be it in terms of overall revenue, or with respect to acquisition of new brands too. New ones on the pitch of brand endorsements are cricketers like Surya Kumar Yadav, Rishabh Pant and Shreyas Iyer. “Cricketers with a more recent ascendancy to the world of stardom, like Surya Kumar Yadav, Rishabh Pant and Shreyas Iyer, can be considered to be the new favourites of brands and they are expected to score at a brisk rate in near future,” said the report. As the Indian women’s team has progressed by leaps and bounds in the last few years, women cricketers like Harmanpreet Kaur, Mithali Raj and Smriti Mandhana are also attracting brand endorsements. With the rollout of Women's Premier League from 2023, these women players are expected to pick up pace in the endorsement arena. Share of other emerging sports in celebrity endorsement gradually picking up Other emerging sports professionals are gradually picking pace in brand endorsement. With the emerging popularity of other sports including Kho Kho, Kabaddi, Hockey and others, the share of cricket in sports celebrity endorsement has come down to 85% in 2022 from 87% last year. While other emerging sports find new audiences, the sport personalities from these segments also find takers from brands. Olympic champion in javelin throw Neeraj Chopra is on the top of the list of athletes from other emerging sports to have mass following, and brands in his kitty. With 12 brands under his belt, Chopra had the longest throw among non-cricketers. Badminton player PV Sindhu has 11 brands in her portfolio. Apart from cricket leagues, as India hosted several other tournaments like Indian Super League, Pro Kabaddi, the Commonwealth Games, Prime Volleyball League, and Ultimate KhoKho and others have helped catch more eyeballs for other sports as well.

You Searched For "kho kho federation of india" and got 7 results

After Pro Kabaddi, popular Indian sport Kho-Kho to have its own IPL-like league

BI India Bureau

One lakh athletes to be identified within 100 days under KIRTI: Sports Minister Mansukh Mandaviya

PTI

Sony WH-CH720N headphones review: Featherweight comfort and impressive sound

Rahul Verma

National Sports Awards presented by President Ram Nath Kovind to India’s top sportspersons

IANS

Here's how a collective is using football to empower women and bring unity in India’s largest Muslim ghetto

Prabhjote Gill

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Bhakti Makwana

A look at Mumbai through Instagram’s eyes

Akanksha Jain

Popular Keywords

Buying Guides