Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul class="summary-list"><li><keyword id="14273375" type="UNKNOWN" weightage="60" keywordseo="khaby" source="Orion">Khaby</keyword> Lame just passed <keyword id="12047293" type="UNKNOWN" weightage="60" keywordseo="charli-damelio" source="Orion">Charli D'Amelio</keyword> as the most-followed <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> creator.</li><li>Lame is famous for his comic expressions and deadpan reactions to overstylized TikToks.</li></ul>In one of <keyword id="14273374" type="UNKNOWN" weightage="60" keywordseo="khabane-lame" source="Orion">Khabane Lame</keyword>'s <a href="https://www.tiktok.com/@khaby.lame/video/6976628963607055622?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">TikTok videos</a> from last year, he reacted to a clip of someone using scissors to open a container of milk. To show how it's done, Lame simply peeled a milk carton open and poured the liquid into a glass while smiling goofily at the camera.It's a simple act, something most <keyword id="11985997" type="UNKNOWN" weightage="60" keywordseo="people" source="Orion">people</keyword> do every day. But the video has over 8 million likes. On Wednesday, Lame, 22, surpassed 18-year-old Charli D'Amelio to become the most-followed TikToker in the world. While D'Amelio currently has 142.2 million followers on the app, Lame now has a following of 142.6 million.His following has grown rapidly over the past few years, and in July 2021, he surpassed the 22-year-old influencer <keyword id="11963354" type="UNKNOWN" weightage="60" keywordseo="addison-rae" source="Orion">Addison Rae</keyword> to become the second most-followed creator in the world. Lame is a Senegalese-Italian creator based in Italy who began making TikToks under the handle <a href="https://www.tiktok.com/@khaby.lame?lang=en">"Khaby Lame"</a> after he lost his job working in a northern Italy factory during the pandemic, <a href="https://www.nytimes.com/2021/06/02/style/khaby-lame-tiktok.html">The New York Times reported.</a>When The Times spoke with Lame in June 2021, he was bubbling around 65 million followers on TikTok. Within a month, the creator vaulted to 84 million, and less than a full year later, he has now gained an additional 62 million followers. Here is how Lame built his following to become the most popular creator on TikTok. <h2>Lame is known for breaking the fourth wall in his videos </h2>Lame's earliest videos, which date back to March 2020, were a mix of dance parodies such as doing the "woah" while <a href="https://www.tiktok.com/@khaby.lame/video/6804458085789256966?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">soaping his hands</a> and random meme skits, like <a href="https://www.tiktok.com/@khaby.lame/video/6805942726723521798?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">pretending to DJ with pieces from a chess set</a>. He became famous for his comic expressions and reaction videos, and by looking at the camera, he breaks the fourth wall — almost like TikTok's version of Jim Halpert from "The Office," who served as the sitcom's straight man. "It's my face and my facial expressions that make people laugh," he told The Times. <h2>Lame's videos are also characterized by a sarcastic form of 'silent comedy'</h2>Another reason why Lame's videos have stood out to viewers is that the TikToker practically never speaks in them. The creator often uses the hashtag #LearnfromKhaby under his videos, where he uses comedic sketches and facial expressions to teach viewers how to do various tasks, like <a href="https://www.tiktok.com/@khaby.lame/video/6990738017363234054?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">draining pasta</a> water out of a pot, or <a href="https://www.tiktok.com/@khaby.lame/video/6996304201194196229?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">picking up your keys</a> when they've fallen under a chair. His videos appear to mock <a href="https://www.insider.com/tiktok-cooking-hacks-tips-from-2020-that-actually-work">TikTok "life hacks,"</a> a popular genre where users claim to offer advice on finding easier ways to do tasks. By silently doing the same task from the life hack video in a seemingly easier way, Lame has been praised for his comedic presence. <a href="https://www.tiktok.com/@khaby.lame/video/6972918015830576390?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1" target="_blank" rel="nofollow noopener">One video from August 2021 shows</a> a person using an extravagant clipping device to grasp a cherry and remove its stem. Then, it switches to Lame sitting on a train with two cherries in front of him. He grabs one, looks into the camera, and yanks the stem. He pops the cherry into his mouth while shaking his head slowly, as if to say, "How easy was that?"The video has 168 million views. In June, Lame told Vogue, "The funniest part of my content is the silence," adding, "Silent comedy speaks a language that everybody in the world can understand." Fans have constantly made remarks about Lame's distinct style on TikTok. "This man has never even spoken a word and has almost 100 million followers," one comment with 150,000 likes said under a <a href="https://www.tiktok.com/@khaby.lame/video/6990738017363234054?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en">TikTok</a> posted by Lame in July 2021. Another commenter wrote, "Have you always wondered what his voice sounds like?," in August last year. In addition to making TikToks, Lame said he's a passionate soccer fan — his favorite team is Juventus F.C., a club from Turin, Italy. He also named Eddie Murphy and Will Smith as two of his biggest inspirations, telling The Times he'd like to reach their level of comedy one day.<h2>Lame offers an antidote to the professional polish of TikTok's top stars</h2>One main reason for Lame's startling success seems to be how his videos are in contrast to many of the videos from top creators like Rae and D'Amelio. Where many big video makers use high-quality cameras, <a href="https://www.tiktok.com/@charlidamelio/video/6978295006104751366?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">intoxicating music</a>, and carefully plan their lighting, Lame ditches those influencer trappings. His videos are often quiet and alluringly realistic. Instead of flexing ultra-smooth dance moves or entrancing transition skills, Lame frequently just sits in front of the camera. He doesn't bother to optimize the lighting, use color filters or edit his videos at all, which lends an air of authenticity.<a href="https://www.tiktok.com/@khaby.lame/video/6972918015830576390?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1"></a>Lame's fame has become so wide-reaching that fan compilations titled "Khaby Lame BEST TikToks" and "Funniest Khabane Lame Compilation" have each reached over 10 million views on YouTube. He has <a href="https://www.instagram.com/khaby00.page/">Instagram fan accounts</a> with tens of thousands of followers. There's even a <a href="https://www.reddit.com/r/khabylame/">Reddit forum</a> with almost 1,000 members devoted to sharing information about him.<h2>Lame's supporters were rooting for the TikToker to become the most popular creator in the world </h2>In early May, Noah Glenn Carter, a <a href="https://www.tiktok.com/@noahglenncarter/video/7095503529921514798?referer_url=https%3A%2F%2Fwww.dexerto.com%2F&amp;referer_video_id=7095503529921514798&amp;refer=embed&amp;referer_url=https://www.dexerto.com/entertainment/tiktok-fans-fight-to-get-khaby-to-number-one-over-charli-damelio-1820298/">creator</a> with 4.8 million followers who often goes viral for sharing trending news and TikTok drama updates, posted a <a href="https://www.tiktok.com/@noahglenncarter/video/7095503529921514798?is_copy_url=1&amp;is_from_webapp=v1">series</a> <a href="https://www.tiktok.com/@noahglenncarter/video/7095118047085677867?is_copy_url=1&amp;is_from_webapp=v1">of</a> <a href="https://www.tiktok.com/@noahglenncarter/video/7100689972281314603?is_copy_url=1&amp;is_from_webapp=v1">videos</a> saying he wanted to help Lame become the most followed creator in the world. Carter urged people to follow Lame, and his videos cumulatively received millions of views and likes. The hashtag <a href="https://www.tiktok.com/tag/khabytonumberone">#KhabyToNumberOne</a>, which was popularized by Carter, now has more than 15 million TikTok views. When Lame surpassed D'Amelio's follower count on June 22, <a href="https://twitter.com/MattNavarra/status/1539972232658550787">users</a> <a href="https://www.tiktok.com/@fun_plus/video/7112190005166001414?is_copy_url=1&amp;is_from_webapp=v1&amp;q=khaby%20lame&amp;t=1655993884032">on</a> <a href="https://www.tiktok.com/@khabylaaame/video/7112209109277199622?is_copy_url=1&amp;is_from_webapp=v1&amp;q=khaby%20lame&amp;t=1655993884032">TikTok</a> and Twitter <a href="https://twitter.com/BadaVase/status/1539749615158890500">congratulated</a> <a href="https://twitter.com/iammasnun/status/1539786647096934401">Lame,</a> with many people dubbing him the "king of TikTok." Lame did not immediately respond to Insider's request for comment. <a href="https://www.insider.com/culture">To read more stories like this, check out Insider's digital culture coverage here.</a>

Meet Khaby Lame, the deadpan creator who has now overtaken Charli D'Amelio as the most followed TikToker of all time

<ul class="summary-list"><li><keyword id="11611511" type="UNKNOWN" weightage="60" keywordseo="khaby">Khaby</keyword> Lame just passed <keyword id="9103692" type="UNKNOWN" weightage="60" keywordseo="addison-rae">Addison Rae</keyword> to become the second-most-followed <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> creator.</li><li>Lame is famous for his comic expressions and deadpan reactions to overstylized TikToks.</li><li>Lame is set to pass <keyword id="9054776" type="UNKNOWN" weightage="60" keywordseo="charli-damelio">Charli D'Amelio</keyword> and become the most popular TikToker of all time.</li></ul>In one of <keyword id="11611510" type="UNKNOWN" weightage="60" keywordseo="khabane-lame">Khabane Lame</keyword>'s <a href="https://www.tiktok.com/@khaby.lame/video/6976628963607055622?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">most recent TikToks</a>, he reacts to a clip of someone using scissors to open a container of milk. To show how it's done, Lame simply peels a milk carton open and pours the liquid into a glass while smiling goofily at the camera.It's a simple act, something most <keyword id="6360040" type="UNKNOWN" weightage="60" keywordseo="people">people</keyword> do every day. But the video has over 6 million likes. This week, Lame, 21, surpassed Addison Rae to become the second-most-followed TikToker in the world. Lame is a 21-year-old Senegalese-Italian creator based in Italy with over 87 million followers and 1.2 billion likes on TikTok at press time. He began making TikToks under the handle <a href="https://www.tiktok.com/@khaby.lame?lang=en">"Khaby Lame"</a> after he lost his job working in a northern Italy factory during the pandemic, <a href="https://www.nytimes.com/2021/06/02/style/khaby-lame-tiktok.html">The New York Times reported.</a>When The Times spoke with Lame in June, he was bubbling around 65 million followers on TikTok. Within a month, the creator vaulted to 84 million, overtaking the penultimate spot from Rae, who now hovers around 81 million.If Khaby continues at this pace, he will soar past Charli D'Amelio - who is currently at the top with nearly 120 million followers - and become the most popular TikTok creator of all time.<h2>Lame breaks the fourth wall in his videos </h2>Lame's earliest videos, which date back to March 2020, were a mix of dance parodies such as doing the "woah" while <a href="https://www.tiktok.com/@khaby.lame/video/6804458085789256966?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">soaping his hands</a> and random meme skits, like <a href="https://www.tiktok.com/@khaby.lame/video/6805942726723521798?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">pretending to DJ with pieces from a chess set</a>. He became famous for his comic expressions and reaction videos, which often show him gazing into the camera with a peculiar look or sarcastically providing an easy answer to a difficult issue. By looking at the camera, he breaks the fourth wall - almost like TikTok's version of Jim Halpert from "The Office," who served as the sitcom's straight man. "It's my face and my facial expressions that make people laugh," he told The Times, adding that he thinks his facial expressions offer a "global language."<a href="https://www.tiktok.com/@khaby.lame/video/6972918015830576390?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">One video shows</a> a person using an extravagant clipping device to grasp a cherry and remove its stem. Then, it switches to Lame sitting on a train with two cherries in front of him. He grabs one, looks into the camera, and yanks the stem. He pops the cherry into his mouth while shaking his head slowly, as if to say, "How easy was that?"The video has 113 million views. <a href="https://www.tiktok.com/@khaby.lame/video/6980014261607091461?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">Another video</a>, which has 50 million views, begins with a clip of a fast-food employee dashing to a car to deliver a heaping tray of drinks and meals. The man crashes into the window, spilling the platter everywhere. After, the scene cuts to Lame, a few fries stuck to his cheeks, shaking his head at the camera with a stony expression painted over his face. He swipes the fries away, glares, and then slowly scrolls the window up. In addition to making TikToks, Lame said he's a passionate soccer fan - his favorite team is Juventus F.C., a club from Turin, Italy. He also named Eddie Murphy and Will Smith as two of his biggest inspirations, telling The Times he'd like to reach their level of comedy one day.<h2>Lame offers an antidote to the professional polish of TikTok's top stars</h2>One main reason for Lame's startling success seems to be how his videos are in contrast to many of the videos from top creators like Rae and D'Amelio. Where many big video makers use high-quality cameras, <a href="https://www.tiktok.com/@charlidamelio/video/6978295006104751366?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1">intoxicating music</a>, and carefully plan their lighting, Lame ditches those influencer trappings. His videos are often quiet and alluringly realistic. Instead of flexing ultra-smooth dance moves or entrancing transition skills, Lame frequently just sits in front of the camera. He doesn't bother to optimize the lighting, use color filters or edit his videos at all, which lends an air of authenticity.<a href="https://www.tiktok.com/@khaby.lame/video/6972918015830576390?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1ebapp=v1"></a>Lame's fame has become so wide-reaching that fan compilations titled "Khaby Lame BEST TikToks" and "Funniest Khabane Lame Compilation" have each reached over 10 million views on YouTube. He has <a href="https://www.instagram.com/khaby00.page/">Instagram fan accounts</a> with tens of thousands of followers. There's even a <a href="https://www.reddit.com/r/khabylame/">Reddit forum</a> with almost 1,000 members devoted to sharing information about him.<h2>Lame may become the most-followed creator of all time</h2>According to the social analytics website SocialBlade, Lame's current follow rate is nearly eight times faster than D'Amelio's: he garnered 37 million new followers in the last 30 days, while the latter gained only<a href="https://socialblade.com/tiktok/user/charlidamelio"> five million</a> new ones in the same period.If his account continues to grow at this speed, Lame could pass D'Amelio and become the most popular TikToker of all time by mid-August. Still, Lame told The Times that he doesn't think of video making as a competition."I'm happy to be the first in Italy and all, but I didn't start TikTok for this," he said. Lame did not return a request for comment for this article. <a href="https://www.insider.com/culture">To read more stories like this, check out Insider's digital culture coverage here.</a>

Meet Khaby Lame, the deadpan creator who's set to overtake Charli D'Amelio as the most popular TikToker of all time

<ul class="summary-list"><li><keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> released its year-end report on Monday, including a list of the app's "breakthrough stars."</li><li>The number one spot in the world went to <keyword id="12048103" type="UNKNOWN" weightage="60" keywordseo="khaby-lame" source="Orion">Khaby Lame</keyword>, TikTok's second most-followed creator.</li></ul>TikTok has named its breakthrough creators for 2021, featuring Khaby Lame and Chef Puff, a cat known for "cooking" in TikToks alongside its owner.Oneya D'Amelio from the "angry reactions" TikTok account was named the fifth breakthrough star in the world, and number two in the US.On December 6, TikTok released an array of data showing some of the most popular songs, videos, and creators to come from the app in 2021 as part of its end-of-year report.The app ranked the 10 "breakthrough" creators in the US and the top five worldwide throughout the year. The report defines its "breakthrough" creators as those that "hit new heights in 2021" and "grew massive fandoms with their captivating content." <h2>The global breakthrough accounts on the app included K-pop stars and a Dutch soccer player </h2>Deadpan advice-giver <a href="https://www.tiktok.com/@khaby.lame?lang=en">Khaby Lame</a> has been dubbed the number one breakthrough account on TikTok for 2021. Metrics site Social Tracker <a href="https://www.socialtracker.io/tiktok/khaby.lame/">reports</a> he's averaging a 5 million follower increase per month, and after <a href="https://www.insider.com/khaby-lame-tiktok-most-popular-creator-charli-damelio-2021-7">surpassing</a> Addison Rae as the second most-followed person on the app in July this year, he seems set to soon overtake Charli D'Amelio for the number one spot. While D'Amelio has 130.9 million followers, Lame currently stands at 123 million. <a href="https://www.tiktok.com/@abbyroberts?lang=en">Abby Roberts</a>, a beauty TikToker and cosplayer known for makeup looks causing her to resemble celebrities, has been ranked the second global breakthrough TikToker by the app after her videos racked up a cumulative 1.4 billion likes. K-pop boyband <a href="https://www.tiktok.com/@bts_official_bighit?">BTS</a> came in at number three with 44.5 million followers and over 700 million likes, and Dutch soccer player <a href="https://www.tiktok.com/@dutchgoalkeeper/video/6971798823811239173?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1">Koen Geven</a>, who posts under handle @thedutchgoalkeeper, has been ranked number four with 41.3 million likes across all of his videos. He's mostly known for posting soccer-related tricks, <a href="https://www.tiktok.com/@dutchgoalkeeper/video/7038983538405838085?lang=en&amp;is_copy_url=0&amp;is_from_webapp=v1&amp;sender_device=pc&amp;sender_web_id=7031340126844356101">"challenges,"</a> and goal-keeping videos. Ranked fifth is <a href="https://www.tiktok.com/@angryreactions/video/6949672564306234629?is_copy_url=0&amp;is_from_webapp=v1&amp;sender_device=pc&amp;sender_web_id=7026957765915510278">Oneya D'Amelio</a>, who posts videos of himself yelling positive affirmations with humorous, exaggerated anger and gained 1 million followers within 24 hours, according to <a href="https://www.buzzfeednews.com/article/tanyachen/man-behind-angry-reactions-tiktok">BuzzFeed.</a> At one point, he was homeless and filming his viral TikToks in his car, the outlet reported.<h2>Breakthrough creators across the US include <keyword id="11930593" type="UNKNOWN" weightage="60" keywordseo="taylor-swift" source="Orion">Taylor Swift</keyword>, <keyword id="11931744" type="UNKNOWN" weightage="60" keywordseo="olivia-rodrigo" source="Orion">Olivia Rodrigo</keyword>, and a cat who cooks</h2>According to TikTok, the biggest breakthrough star in the US in 2021 is <a href="https://www.tiktok.com/@thatlittlepuff?is_copy_url=1&amp;is_from_webapp=v1">Chef Puff,</a> a cat who, with the help of his owner Lynch Zhang, cooks various meals and debunks food myths to their 19.7 million followers.Better known by his handle <a href="https://www.tiktok.com/@angryreactions/">@angryreactions</a>, Oneya D'Amelio's aggressive affirmations have made him the second breakthough account in the US as well as the fifth in the world this year. <a href="https://www.tiktok.com/@livbedumb/video/6947437460301303046?is_from_webapp=1&amp;sender_device=pc&amp;web_id6891804048749200901">Olivia Rodrigo</a> was ranked third, with her song "Driver's License" also being one of the most widely-used on the app this year, followed by <a href="https://www.tiktok.com/@chikybombomreal?is_copy_url=1&amp;is_from_webapp=v1">Lissette Eduardo</a> from the Dominican Republic, who has garnered 9.3 million followers for her humorous content pinned on female empowerment.Fifth on TikTok's US breakthrough list is <a href="https://www.tiktok.com/@taylorswift/video/7028996202435775749">Taylor Swift</a>, who <a href="https://www.insider.com/taylor-swift-joins-tiktok-red-taylors-version-2021-8">joined the app in August </a>ahead of dropping Red (Taylor's Version) as well as <a href="https://www.insider.com/taylor-swift-wildest-dreams-taylors-version-slow-zoom-tiktok-trend-2021-9">releasing a re-recording "Wildest Dreams" after the song became part of a viral trend</a> over the summer. She now has almost 10 million followers.Other creators making up the top 10 include dermatologist <a href="https://www.tiktok.com/@dermdoctor/video/7022753133990284550?is_copy_url=1&amp;is_from_webapp=v1">Dr Shah,</a> Boston-based makeup guru <a href="https://www.tiktok.com/@mikaylanogueira/video/7015244263390792965?is_copy_url=1&amp;is_from_webapp=v1">Mikayla Nogueira</a>, and <a href="https://www.tiktok.com/@jongraz/video/7014096448493079814?is_copy_url=1&amp;is_from_webapp=v1">Jon Graziano,</a> whose infamous pet <a href="https://www.insider.com/no-bones-day-tiktok-noodle-pug-viral-memes-2021-10">Noodle the Pug</a> sparked a viral trend based on whether he's having a "no-bones day."<a href="https://www.insider.com/culture">To read more stories like this, check out Insider's digital culture coverage here.</a>

TikTok's 2021 top creators were a cat who makes cooking videos and Khaby Lame, who's set to overtake Charli D'Amelio as the most followed TikToker in the world

<ul class="summary-list"><li><keyword id="11892960" type="UNKNOWN" weightage="60" keywordseo="facebook" source="Orion">Facebook</keyword> announced on Thursday that it was rebranding as "<keyword id="12416504" type="UNKNOWN" weightage="60" keywordseo="meta" source="Orion">Meta</keyword>."</li><li>It enlisted <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> stars like <keyword id="12048103" type="UNKNOWN" weightage="60" keywordseo="khaby-lame" source="Orion">Khaby Lame</keyword> to promote its rebrand.</li></ul><a href="https://www.businessinsider.com/facebook-new-name-meta-rebrand-metaverse-zuckerberg-apps-2021-10">Facebook announced Thursday that it was changing its name to Meta</a> as part of an effort to rebrand the company. As a part of the change, it enlisted stars with millions of followers on TikTok, rather than <keyword id="11910992" type="UNKNOWN" weightage="60" keywordseo="creators" source="Orion">creators</keyword> best-known for their work on Meta's platforms such as Instagram, to hype up CEO Mark Zuckerburg's announcement.The move speaks to a dearth of easily recognizable personalities known for their work on its own platforms and the company's apparent inability to recreate TikTok's success with Gen Z. The company launched Reels, a TikTok clone for Instagram, in August 2020. At the time, <a href="https://www.nytimes.com/2020/08/12/technology/personaltech/tested-facebook-reels-tiktok-clone-dud.html">The New York Times called it a "dud."</a> While <a href="https://www.businessinsider.com/instagram-creators-growing-followers-engagement-using-reels-short-form-video-2021-1">some creators have said the feature helped them grow on the platform</a>, Instagram still hasn't captured one of TikTok's biggest selling points: the viral success that has singlehandedly built massive careers. Adam Mosseri, the head of Instagram, <a href="https://www.businessinsider.com/instagram-plans-to-boost-emerging-creators-monetization-reels-2021-5">said in May</a> that he was aware that the platform was better at "creating value" for "established" creators, but that it was shifting its focus towards emerging creators going forward. Zuckerberg <a href="https://www.businessinsider.com/what-is-metaverse-facebook-mark-zuckerberg-roblox-animal-crossing-2021-8">has been heralding the company's pivot into the "metaverse,"</a> a virtual universe in which people could use VR technology to interact with one another, for several months. The name change to "Meta" is meant to better encapsulate that mission. It also comes in the wake of the company's most recent PR scandal, spurred by <a href="https://www.wsj.com/articles/the-facebook-files-11631713039">whistleblower Frances Haugen leaking documents purporting to show that Facebook knew it was harming people, specifically teens, to the Wall Street Journal</a>.The company rolled out Meta-sponsored content from three TikTokers on its primary Twitter account, <a href="https://twitter.com/Meta">@Meta</a>, on Thursday, Friday, and Saturday: Emily Zugay (<a href="https://www.tiktok.com/@emilyzugay?lang=en">@emilyzugay</a>), Oneya Johnson (<a href="https://www.tiktok.com/@angryreactions?lang=en">@angryreactions</a>), and Khabane "Khaby" Lame (<a href="https://www.tiktok.com/@khaby.lame?lang=en">@khaby.lame</a>), respectively. They show Lame, Johnson, and Zugay zipping around the metaverse, reacting to Zuckerberg's announcement, and turning Meta's logo into a meme. While each creator has a sizable presence on Instagram, which is owned by Meta, they built their followings and reputations on TikTok. Zugay built a <a href="https://www.tiktok.com/@emilyzugay?lang=en">following of 1.8 million on the platform</a> by <a href="https://www.insider.com/tiktok-logo-redesign-nascar-tinder-washington-post-2021-9">redesigning company logos</a>. Johnson's audience of 24 million <a href="https://www.tiktok.com/@angryreactions?lang=en">loves to watch him react to, and hype up, content on his account @angryreactions</a>, a style that he applied to his Meta-sponsored video. Lame is the <a href="https://www.insider.com/khaby-lame-tiktok-most-popular-creator-charli-damelio-2021-7">highest-profile star</a> involved <a href="https://www.insider.com/khaby-lame-touts-facebooks-metaverse-in-video-with-mark-zuckerberg-2021-11">in the campaign</a>. <a href="https://www.tiktok.com/@khaby.lame?lang=en">With 118.2 million followers on TikTok</a>, he's TikTok's second-most followed star and may eventually outpace Charli D'Amelio, who currently occupies the number one spot with 127.8 million followers.Meta's partnership with young, popular influencers isn't particularly shocking. <a href="https://www.businessinsider.com/mark-zuckerberg-facebook-retooling-young-adults-2021-10">Zuckerberg said in a Q3 earnings call on October 25</a> that the company is working towards making "serving young adults the North Star, rather than optimizing for the larger number of older people" on Facebook. Per Zuckerberg, that means courting users who fall in the 18 to 29 age bracket. A Meta spokesperson said the company partners with creators and makes content for various social media platforms in order to promote its brand, including TikTok.As journalist Ryan Broderick <a href="https://www.garbageday.email/p/will-the-gross-food-video-women-join?justPublished=true">noted in his newsletter Garbage Day</a>, seeing creators who blew up on a competitor's platform through native features like TikTok's "duet" function promote Facebook's rebrand is deeply ironic. It also highlights that these major influencers - particularly ones with young audiences in the demographics the company is trying to reach - don't really exist in the same way on Meta's own platforms.While the company tries to shift its brand and court younger audiences for platforms like Facebook, it seems likely that Meta will continue to partner with online stars who primarily make content for other platforms. Still, bringing in a face like Lame's also serves to remind audiences of where he came from - and what Meta still doesn't have. <a href="https://www.insider.com/culture" target="_blank" rel="noopener noreferrer">Read more stories from Insider's Digital Culture desk.</a>

Facebook is enlisting TikTok personalities like Khaby Lame to promote its metaverse after Reels couldn't create its own stars

<ul class="summary-list"><li><keyword id="12048103" type="UNKNOWN" weightage="60" keywordseo="khaby-lame" source="Orion">Khaby Lame</keyword> promoted <keyword id="11892960" type="UNKNOWN" weightage="60" keywordseo="facebook" source="Orion">Facebook</keyword>'s <keyword id="11121339" type="UNKNOWN" weightage="60" keywordseo="metaverse" source="Orion">metaverse</keyword> in a new video with CEO <keyword id="11896062" type="UNKNOWN" weightage="60" keywordseo="mark-zuckerberg" source="Orion">Mark Zuckerberg</keyword>.</li><li>The video features Lame teleporting to different locations as Zuckerberg narrates.</li></ul><a href="https://www.insider.com/khaby-lame-tiktok-most-popular-creator-charli-damelio-2021-7">Khabane "Khaby" Lame</a>, the second-most-popular TikToker in the world, promoted Facebook's metaverse in a new video with Mark Zuckerberg, Facebook's CEO.<a href="https://twitter.com/Meta/status/1454499897151934464">The 21-second video</a> features the Senegalese-Italian TikTok star appearing to teleport to different locations - in front of a game of chess, outside of a picturesque house, in a room with people cycling, on a tropical beach - by simply pressing his fingers to his forehead. For months, Zuckerberg has been touting the idea of establishing a <a href="https://www.businessinsider.com/what-is-metaverse-facebook-mark-zuckerberg-roblox-animal-crossing-2021-8">metaverse</a> - a digital world where people can perform real-life activities using virtual avatars. <a href="https://www.businessinsider.com/former-google-ceo-expresses-concerns-about-facebook-metaverse-2021-10">Zuckerberg said</a> at the company's Oculus Connect event that he wanted the company to be "metaverse first, not Facebook first." In August, the company announced a virtual-reality program called <a href="https://www.businessinsider.com/mark-zuckerberg-announces-horizon-workrooms-pushes-for-metaverse-2021-8">Horizon Workrooms</a>, in which people from across the globe could interact and meet to work inside virtual worlds using pixelated avatars."Your home is your personal space, from which you can teleport to anywhere you want," Zuckerberg said in the promotional video. "Teleporting around the metaverse is going to be like clicking a link on the internet."The video was uploaded on Saturday to <a href="https://www.instagram.com/p/CVqSKgoAPDB/">Lame's account</a> on the Facebook-owned Instagram, which has 54 million followers. "Teleportation station," Lame wrote in the caption of the post, which had received over 3.3 million likes at the time of writing.It was also published the same day on the official Twitter account for Meta, which was known as Facebook until <a href="https://www.businessinsider.com/facebook-new-name-meta-rebrand-metaverse-zuckerberg-apps-2021-10">Zuckerberg announced</a> the name change on Thursday."No one makes jumping around the metaverse look easier than <a href="https://twitter.com/KhabyLame">@KhabyLame</a>," said the caption of the tweet, which had about 1.7 million views, 23,000 likes, and 7,000 retweets at the time of writing.Lame, 21, blew up on TikTok when he started posting clips on the platform after he lost his job as a factory employee at the start of the pandemic, <a href="https://www.nytimes.com/2021/06/02/style/khaby-lame-tiktok.html">The New York Times</a> reported. At the time of writing, he had over 117 million followers and 1.8 billion likes under the handle <a href="https://www.tiktok.com/@khaby.lame?lang=en">"khaby.lame."</a> He's known for his deadpan reaction videos and no-frills, offhand comedy style.He's the second-most-followed TikToker in the world, behind Charli D'Amelio, who has 127 million followers on the app, the social-analytics website <a href="https://socialblade.com/tiktok/user/khaby.lame">SocialBlade</a> indicated.<a href="https://www.insider.com/culture">Read more stories from Insider's Digital Culture desk.</a>

Khaby Lame, the second-most-popular TikToker in the world, promoted Facebook's metaverse in a video with Mark Zuckerberg

<ul class="summary-list"><li><keyword id="12048103" type="UNKNOWN" weightage="60" keywordseo="khaby-lame" source="Orion">Khaby Lame</keyword> reportedly posted a message on his <keyword id="11892996" type="UNKNOWN" weightage="60" keywordseo="instagram" source="Orion">Instagram</keyword> story that read, "Say no to <keyword id="11893536" type="UNKNOWN" weightage="60" keywordseo="racism" source="Orion">racism</keyword>."</li><li>The story is no longer up, but screenshots were shared by the news outlet Dexerto.</li><li>The outlet also shared another post, which said he said he had lost followers as a result.</li></ul>The <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> star Khaby Lame posted anti-racism messages on his TikTok and Instagram accounts, then said some people had unfollowed him as a result, according to <a href="https://www.dexerto.com/entertainment/khaby-lame-shuts-down-critics-after-posting-anti-racism-message-to-instagram-1669924/" target="_blank" rel="noopener">purported screenshots shared by the news outlet Dexerto</a>.Lame, a 21-year-old Senegalese-Italian TikToker, is the platform's second-largest creator, with <a href="https://www.tiktok.com/@khaby.lame?lang=en" target="_blank" rel="noopener">115 million followers</a>, and he is quickly closing in on current No. 1 <a href="https://www.tiktok.com/@charlidamelio?lang=en">Charli D'Amelio</a>, who has 125.6 million. <a href="https://www.insider.com/khaby-lame-tiktok-most-popular-creator-charli-damelio-2021-7" target="_blank" rel="noopener">He exploded in popularity</a> for poking fun at viral trends on the app with a deadpan expression, deriding how overly complicated and bizarre internet "hacks" and pranks can be without saying a word.For example, <a href="https://www.tiktok.com/@khaby.lame/video/6999284772195421445?lang=en&amp;is_copy_url=0&amp;is_from_webapp=v1&amp;sender_device=pc&amp;sender_web_id=68916880389391825971688038939182597" target="_blank" rel="noopener">in one video that has over 240 million views</a>, Lame imitates a clip of a woman getting her pigtails stuck in a car window when it goes up. It's unclear where the video originated, as it has no TikTok account associated with it, but other creators <a href="https://www.tiktok.com/@bangfamily/video/6870496817977527558" target="_blank" rel="noopener">have done similar skits on the platform</a>. In the original video, the girls' friends cut her hair off while she begs from behind the glass. In Lame's version, he simply presses the button that operates the electric window. In September, Lame posted a TikTok <a href="https://www.tiktok.com/@khaby.lame/video/7005207348826426630?lang=en&amp;is_copy_url=0&amp;is_from_webapp=v1&amp;sender_device=pc&amp;sender_web_id=68916880389391825971688038939182597" target="_blank" rel="noopener">with the hashtag #notoracism</a>. On Wednesday, <a href="https://www.dexerto.com/entertainment/khaby-lame-shuts-down-critics-after-posting-anti-racism-message-to-instagram-1669924/" target="_blank" rel="noopener">purported screenshots published by </a><a href="https://www.dexerto.com/entertainment/khaby-lame-shuts-down-critics-after-posting-anti-racism-message-to-instagram-1669924/" target="_blank" rel="noopener">Dexerto</a> appear to show Lame's Instagram story featuring a still that read, "Say no to racism." The story is no longer visible.Afterward, screenshots suggest, Lame received comments from people saying they were unfollowing him as a result. Lame has 48 million followers on Instagram."I don't mind guys," he said in a subsequent post, according to Dexerto. "We are almost in 2022 and people still use racism because they have nothing to do in their life. Be happy, follow your dream and try to save the planet."He added that "you can also unfollow me" because he doesn't "care about the numbers.""I care about your hearts!" he said. "If you do think of something new, do it right and in a positive way!"<div type="image" title="Khaby Lame Instagram" height="1500" width="2000" msid="86844245" hostid="261"></div>He then posted a link to a charity fundraiser on gogetfunding.com raising money for one of his young fans <a href="https://www.instagram.com/p/CQbdKJ4JLO9/" target="_blank" rel="noopener">who has stage 4 cancer</a>, according to another screenshot of his Instagram story <a href="https://www.dexerto.com/entertainment/khaby-lame-shuts-down-critics-after-posting-anti-racism-message-to-instagram-1669924/" target="_blank" rel="noopener">shared by Dexerto</a>. Lame appeared to urge people to donate instead of "writing negative comments criticizing." Insider has reached out to representatives of Lame for comment.<a href="https://www.insider.com/culture">To read more stories like this, check out Insider's digital culture coverage here.</a>

You Searched For "khabane lame" and got 6 results

Meet Khaby Lame, the deadpan creator who has now overtaken Charli D'Amelio as the most followed TikToker of all time

Kieran Press-Reynolds,Chariss…

Meet Khaby Lame, the deadpan creator who's set to overtake Charli D'Amelio as the most popular TikToker of all time

Kieran Press-Reynolds

TikTok's 2021 top creators were a cat who makes cooking videos and Khaby Lame, who's set to overtake Charli D'Amelio as the most followed TikToker in the world

Charlotte Colombo

Facebook is enlisting TikTok personalities like Khaby Lame to promote its metaverse after Reels couldn't create its own stars

Palmer Haasch

Khaby Lame, the second-most-popular TikToker in the world, promoted Facebook's metaverse in a video with Mark Zuckerberg

Kieran Press-Reynolds

TikTok's second-biggest star, Khaby Lame, reportedly lost followers after posting an anti-racist message on TikTok and Instagram

Lindsay Dodgson

Popular Keywords

Buying Guides