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8 refreshing kulfis you must try this summer

In the world of spices, <keyword id="53648" type="General" weightage="100" keywordseo="saffron" source="Orion">Saffron</keyword>, also known as <keyword id="32289" type="General" weightage="20" keywordseo="kesar" source="Orion">Kesar</keyword>, holds an esteemed position as the "king of spices." With its vibrant color, enchanting aroma, and rich history, saffron has been a prized ingredient in culinary and medicinal practices for centuries. Let's delve into the allure of saffron, uncovering its remarkable attributes that make it a treasured gift from nature. <cmsannotation type="cmsannotation" annotationid="What is Saffron (Kesar)?" comment="subhead" text="What is Saffron (Kesar)?">What is Saffron (Kesar)?</cmsannotation> Saffron, scientifically known as Crocus sativus, is a precious spice derived from the vivid crimson stigmas of the saffron crocus flower. Each stigma is handpicked and carefully dried to produce saffron threads, which are known for their striking color, distinct aroma, and unparalleled flavor. <cmsannotation type="cmsannotation" annotationid="Nutritional Value" comment="subhead" text="Nutritional Value">Nutritional Value</cmsannotation> Despite its delicate appearance, saffron is a powerhouse of nutrients. It contains essential vitamins like vitamin A, vitamin C, and vitamin B6, along with minerals such as potassium, magnesium, and iron. Saffron also contains active compounds like crocin, safranal, and picrocrocin, which contribute to its health benefits. <cmsannotation type="cmsannotation" annotationid="Health Benefits" comment="subhead" text="Health Benefits">Health Benefits</cmsannotation> Saffron's reputation as a therapeutic spice is backed by its myriad health benefits: Antioxidant Rich: Saffron's antioxidants combat oxidative stress and contribute to overall well-being. Mood Enhancement: Saffron is believed to have mood-boosting properties and may aid in managing mild depression. Digestive Comfort: Saffron's carminative properties can help alleviate digestive issues and bloating. Skin Radiance: Saffron is used in skincare for its potential to promote radiant and glowing skin. <cmsannotation type="cmsannotation" annotationid="Culinary Uses" comment="subhead" text="Culinary Uses">Culinary Uses</cmsannotation> Saffron's mesmerizing hue and delicate aroma have made it a sought-after ingredient in culinary creations worldwide. It's a staple in Indian, Persian, and Mediterranean cuisines, where it lends its captivating color and flavor to dishes like biryanis, paellas, and desserts. <cmsannotation type="cmsannotation" annotationid="Types of Saffron (Kesar)" comment="subhead" text="Types of Saffron (Kesar)"><keyword id="18566580" type="General" weightage="20" keywordseo="types-of-saffron" source="Orion">Types of Saffron</keyword> (Kesar)</cmsannotation> Saffron is classified into different grades based on its quality and origin. The most prized and sought-after type is "Kashmiri Saffron," known for its rich color and potent aroma. Other types include Iranian saffron and Spanish saffron, each with its unique characteristics. <cmsannotation type="cmsannotation" annotationid="How to Buy and Store Saffron (Kesar)" comment="subhead" text="How to Buy and Store Saffron (Kesar)">How to Buy and Store Saffron (Kesar)</cmsannotation> When purchasing saffron, opt for threads that have a deep red color and an alluring aroma. Avoid buying powdered saffron, as it may be adulterated. Store saffron threads in an airtight container in a cool, dark place to preserve their flavor and potency. Proper storage can extend the shelf life of saffron. <cmsannotation type="cmsannotation" annotationid="Precautions and Potential Side Effects" comment="sabhead" text="Precautions and Potential Side Effects">Precautions and Potential Side Effects</cmsannotation> Saffron is generally safe when consumed in culinary amounts. However, excessive consumption may lead to potential side effects like digestive discomfort or allergic reactions. Pregnant and breastfeeding women should avoid large amounts of saffron, as it may stimulate uterine contractions. <cmsannotation type="cmsannotation" annotationid="Frequently Asked Questions" comment="subhead" text="Frequently Asked Questions">Frequently Asked Questions</cmsannotation> 1. Why is saffron so expensive? Saffron's high cost is due to the labor-intensive process of harvesting and its requirement of a large number of flowers to produce a small amount of saffron threads. 2. How is saffron harvested? Saffron is harvested by hand-picking the delicate stigmas (threads) from the saffron crocus flower. This process is time-consuming and requires precision. 3. Can saffron be used in savory dishes? Yes, saffron is versatile and can be used in both sweet and savory dishes. It adds a unique flavor and color to a wide range of culinary creations. 4. What gives saffron its distinct color and aroma? The compounds crocin and safranal in saffron are responsible for its vibrant color and distinct aroma, respectively. 5. Is there a substitute for saffron in recipes? While no ingredient perfectly replicates saffron's unique qualities, turmeric can be used as a color substitute, and certain spices like cardamom or vanilla can contribute to a similar aromatic profile. Saffron, the radiant jewel among spices, enchants both the senses and the soul with its vibrant color and unparalleled aroma. As a testament to its culinary and medicinal significance, saffron has graced tables and herbal remedies for centuries. Whether it's enhancing a dish's allure or contributing to well-being, saffron's golden touch continues to inspire awe and admiration. Note: The article is based on content generated by AI models like Bard and Chatgpt. <h3>SEE ALSO:</h3><a href="https://www.businessinsider.in/science/health/food/webstories/top-10-indian-spices-to-improve-your-digestion/slidelist/103132008.cms" data-type="tilCustomLink" target="_blank">Top 10 Indian spices to improve your digestion</a> <a href="https://www.businessinsider.in/science/health/food/best-fruits-to-have-in-breakfast-for-energized-mornings/articleshow/103129771.cms" data-type="tilCustomLink" target="_blank">Energize your mornings with these top fruit choices for breakfast</a>

Saffron (Kesar): The golden elixir of flavor and wellness

List of famous things to buy in Manali

<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> produced a mixed bag on April 4, including <keyword id="28781" type="COMPANY" weightage="100" keywordseo="jal">Jal</keyword>, a quasi-art house movie directed by debutant <keyword id="1019055" type="PERSON" weightage="100" keywordseo="Girish-Malik">Girish Malik</keyword>, <keyword id="2188072" type="UNKNOWN" weightage="100" keywordseo="David-Dhawan-directed">David Dhawan-directed</keyword> <keyword id="2188086" type="UNKNOWN" weightage="100" keywordseo="Rom-com-action-flick">rom-com-action flick</keyword> <keyword id="1622982" type="UNKNOWN" weightage="100" keywordseo="Main-Tera-Hero">Main Tera Hero</keyword> and <keyword id="2179609" type="UNKNOWN" weightage="100" keywordseo="Ebn-E-Batuta">Ebn-E-Batuta</keyword>, a sci-fi overloaded with various issues and laced with humour. But true to the <keyword id="1282628" type="UNKNOWN" weightage="100" keywordseo="Bollywood-tradition">Bollywood tradition</keyword>, the madcap entertainer <keyword id="57035" type="UNKNOWN" weightage="100" keywordseo="MTH">MTH</keyword>, starring David’s son <keyword id="4928" type="PERSON" weightage="100" keywordseo="Varun">Varun</keyword> and the sizzling female leads <keyword id="88540" type="UNKNOWN" weightage="100" keywordseo="Ileana-DCruz">Ileana D’Cruz</keyword> and <keyword id="611054" type="UNKNOWN" weightage="100" keywordseo="Nargis-Fakri">Nargis Fakri</keyword>, has topped the <keyword id="1812427" type="UNKNOWN" weightage="100" keywordseo="box-office-chart">box office chart</keyword> this time. 
 
Main Tera Hero had an average start though, netting just Rs 6.6 crore at home on the opening Friday and recording 35-40% occupancy rate. But in spite of the cricket fever built around the India-Sri Lanka T20 World Cup final on Sunday, business picked up exceedingly well for the wild and whacky comedy flick and it netted a little over Rs 22 crore during the first weekend, as per industry estimates. It did moderately well on the crucial Day 4 (Monday, April 7) and collections at <keyword id="827271" type="UNKNOWN" weightage="100" keywordseo="Domestic-Box-Office">domestic box office</keyword> amounted to nearly Rs 4 crore, as per industry estimates. Although MTH is a <keyword id="87291" type="UNKNOWN" weightage="100" keywordseo="big-budget-movie">big budget movie</keyword> and cost around Rs 40 crore, the money would be recovered soon, going by <keyword id="112481" type="UNKNOWN" weightage="100" keywordseo="ticket-sales">ticket sales</keyword>. The movie is produced by Shobha Kapoor and <keyword id="6354597" type="PERSON" weightage="60" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword> for Balaji Motion Pictures. 
 
MTH is <keyword id="383666" type="PERSON" weightage="100" keywordseo="Varun-Dhawan">Varun Dhawan</keyword>’s second appearance in Bollywood – after <keyword id="2188068" type="UNKNOWN" weightage="60" keywordseo="Karan-Johar-directed">Karan Johar-directed</keyword> commercial success <keyword id="549195" type="ENTERTAINMENT" weightage="100" keywordseo="Student-of-the-Year">Student of the Year</keyword>, which also starred <keyword id="1320874" type="PERSON" weightage="100" keywordseo="Sidharth-Malhotra">Sidharth Malhotra</keyword> and <keyword id="6354526" type="UNKNOWN" weightage="80" keywordseo="Alia-Bhatt">Alia Bhatt</keyword>. The movie raked in Rs 28-29 crore nett in the first weekend, considerably higher than what Main Tera Hero did in spite of some extensive <keyword id="2188097" type="UNKNOWN" weightage="100" keywordseo="Pre-release-hype">pre-release hype</keyword>. 
 Before we tell you what worked and didn’t work for this <keyword id="2188113" type="UNKNOWN" weightage="100" keywordseo="David-Dhawan-comedy">David Dhawan comedy</keyword>, let’s take a look at the <keyword id="2188098" type="UNKNOWN" weightage="100" keywordseo="Box-office-performances">box office performances</keyword> of the other two releases. Purab Kohli-Tannishtha Chatterjee-Kirti Kulhari starrer Jal has a pertinent theme – it portrays the wild and water-starved <keyword id="80682" type="UNKNOWN" weightage="100" keywordseo="Rann-of-Kutch">Rann of Kutch</keyword> and its people locked in an eternal battle with their hostile surroundings. The movie has been criticised by many as a ‘festival’ flick while others vouch it is as commercial as can be. But either way, it has cut no ice with the domestic audience and reportedly grossed less than Rs 3 crore at home after the first weekend while fourth day collections stood at Rs 40-50 lakh. <keyword id="357845" type="COMPANY" weightage="100" keywordseo="Dar-Motion-Pictures">DAR Motion Pictures</keyword>, in collaboration with <keyword id="2188071" type="COMPANY" weightage="80" keywordseo="One-World-Films">One World Films</keyword>, released the movie across 385 screens, which means it is targeting a <keyword id="2188107" type="UNKNOWN" weightage="100" keywordseo="Niche-audience">niche audience</keyword>. 
 
Ebn-E-Batuta, the third release of the week, also bombed the <keyword id="25892" type="ORGANIZATION" weightage="100" keywordseo="box-office">box office</keyword>. The movie grossed some Rs 40-50 lakh on the first day, but the opening weekend numbers are yet to come in. Directed by <keyword id="2188109" type="UNKNOWN" weightage="100" keywordseo="Varun-Middha">Varun Middha</keyword>, this one had an estimated budget of Rs 5 crore, but may follow the same fate as Jal. 
 
Coming back to Main Tera Hero, it is not difficult to understand what makes this movie so popular. This one provides a laughter riot – a mad concoction of romance, action and <keyword id="3769" type="PERSON" weightage="100" keywordseo="David-Dhawan">David Dhawan</keyword>’s brand of none-too-subtle comedy. But the best thing to happen to us is the star son Varun Dhawan, lauded by most critics as the <keyword id="2188114" type="UNKNOWN" weightage="100" keywordseo="Young-Govinda">Young Govinda</keyword>. It is a remake of the Telugu blockbuster <keyword id="471189" type="ORGANIZATION" weightage="100" keywordseo="Kandireega">Kandireega</keyword> – telling the story of <keyword id="2180043" type="UNKNOWN" weightage="100" keywordseo="Sreenath-Prasad">Sreenath Prasad</keyword> or <keyword id="761791" type="PERSON" weightage="100" keywordseo="Seenu">Seenu</keyword> (Varun Dhawan). The problem kid comes to the big city to put his life in order, carries out his romantic escapades with two babes, <keyword id="2647" type="PERSON" weightage="100" keywordseo="Sunaina">Sunaina</keyword> (Ileana D’Cruz) and <keyword id="173" type="PERSON" weightage="100" keywordseo="Ayesha">Ayesha</keyword> (<keyword id="37518" type="PERSON" weightage="100" keywordseo="Nargis-Fakhri">Nargis Fakhri</keyword>), gets into fisticuffs with Sunaina’s cop beau <keyword id="11572" type="PERSON" weightage="100" keywordseo="Angad">Angad</keyword> (<keyword id="34751" type="COMPANY" weightage="100" keywordseo="Arunoday-Singh">Arunoday Singh</keyword>) and gets entangled with Ayesha’s mafia dad <keyword id="19147" type="PERSON" weightage="100" keywordseo="vikrant">Vikrant</keyword> (<keyword id="6533" type="PERSON" weightage="100" keywordseo="Anupam-Kher">Anupam Kher</keyword>) and his gang. What follows is pure mayhem, but all things are sorted out well in the traditional Bollywood style and true lovers unite at the journey’s end. Quite a hilarious flick if you are ready to put logic away for some time and go with the Bollywood flow. 
 
 
 
In stark contrast, Jal portrays a reality as harsh as the arid land of Kutch. Here we have <keyword id="2188122" type="UNKNOWN" weightage="100" keywordseo="Bakka">Bakka</keyword> (<keyword id="26929" type="PERSON" weightage="100" keywordseo="purab-kohli">Purab Kohli</keyword>), who has the power of divining water spots (does it remind you of <keyword id="6361516" type="PERSON" weightage="60" keywordseo="Nana-Patekar">Nana Patekar</keyword> in Thodasa Roomani Ho Jaayen?), his sweetheart <keyword id="32289" type="PERSON" weightage="100" keywordseo="kesar">Kesar</keyword> (<keyword id="2349" type="PERSON" weightage="100" keywordseo="kirti">Kirti</keyword>) hailing from a rival village and <keyword id="719919" type="UNKNOWN" weightage="100" keywordseo="animal-activist">animal activist</keyword> <keyword id="1158" type="PERSON" weightage="100" keywordseo="Kim">Kim</keyword> (Saidah Jules). Kim is out to save the <keyword id="2188125" type="UNKNOWN" weightage="100" keywordseo="Water-starved-flamingos">water-starved flamingos</keyword>, but not too interested to help the clan living there. Set against a stark yet magnificent backdrop, Jal had all the elements to become an epic tale of love and treachery, hope and hopelessness, apathy and ardour. Instead, viewers are handed out a simplistic story that fails to follow the stream of life (in other words, water) from the past into the future, the way it goes with human history. But the movie is worth the watch because of its <keyword id="2188126" type="UNKNOWN" weightage="100" keywordseo="Offbeat-theme">offbeat theme</keyword> while Purab Kohli literally sets the screen on fire. 
 
Ebn-E-Batuta may remind you of <keyword id="47027" type="PERSON" weightage="80" keywordseo="James-Cameron">James Cameron</keyword>’s <keyword id="44111" type="CITY" weightage="80" keywordseo="Avatar">Avatar</keyword>, but there the similarities end. In this <keyword id="2188127" type="UNKNOWN" weightage="100" keywordseo="India-made-sci-fi-flick">India-made sci-fi flick</keyword>, the <keyword id="77929" type="ENTERTAINMENT" weightage="100" keywordseo="aliens">aliens</keyword> have invaded <keyword id="976816" type="UNKNOWN" weightage="100" keywordseo="Planet-Earth">Planet Earth</keyword> to conquer it, but three <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> (<keyword id="389953" type="PERSON" weightage="100" keywordseo="Omkar-Das-Manikpuri">Omkar Das Manikpuri</keyword>, <keyword id="2188128" type="UNKNOWN" weightage="100" keywordseo="Dev-Gohar">Dev Gohar</keyword> and <keyword id="2188131" type="PERSON" weightage="100" keywordseo="Satyendra-Khare">Satyendra Khare</keyword>) try and <keyword id="382268" type="UNKNOWN" weightage="80" keywordseo="leverage">leverage</keyword> the power of the <keyword id="2151868" type="UNKNOWN" weightage="100" keywordseo="extra-terrestrials">extra-terrestrials</keyword> for their own advancement. Some social issues and fun moments are also there, but this one hardly matches the Hollywood flicks in terms of special effects. Kids may still enjoy the movie but with <keyword id="1906261" type="UNKNOWN" weightage="100" keywordseo="Bhoothnath-Returns">Bhoothnath Returns</keyword> (starring <keyword id="6357912" type="PERSON" weightage="80" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword>) hitting the theatres on April 11, Ebn-E-Batuta is not likely to enjoy much exposure at the box office during the second weekend. 
 
Images: Wikipedia

Box Office: Main Tera
Hero Tops The Chart But Jal Is Worth The Watch

Best body lotion for dry skin in India

Mumbai, May 14 () Industrialist Ajay Piramal-led Anant National University on Thursday said it has joined hands with local civic body BMC to set up recovery centres for COVID-19 patients in the city. In the first phase of the initiative, the Ahmedabad-based university has set-up a 100-bed facility in Najam Baug, 100 beds in Kesar Baug and 250 beds at St Xavier's College in Mumbai, it said in a statement. The city has reported the highest number of COVID-19 cases so far, with the number crossing the 15,500-mark and the death toll rising to more than 590. The Brihanmumbai Municipal Corporation (BMC) had recently announced that it is taking steps to add as many as 200 beds every day to take the total to 7,000 beds by the next two weeks. According to the authority, there are more than 4,270 beds as of May 10 spread across Dedicated Covid Health Centres and Dedicated Covid Hospitals in the city. "In addition to the COVID-19 recovery facilities, the university is manufacturing low-cost yet effective cardboard beds for the patients in its facility in Ahmedabad and they have the capacity to produce over 100 beds a day," the statement said. The university has also successfully set up a facility in Kerala to cater to those coming from overseas. Anant National University is also manufacturing visors and has been supplying the same across various cities to all frontline workers, which will now be produced for the BMC as well, it added. PSK ABMABM

Anant National University sets up recovery centres for COVID-19 patients in Mumbai

<ul><li><keyword id="8758553" type="UNKNOWN" weightage="20" keywordseo="the-kellogg-company">The Kellogg Company</keyword> came to India 25 years ago and continues to hold on to its leadership position.</li><li>It has used sampling, along with coming up with products at competitive price points to create an edge for itself.</li><li><keyword id="868842" type="PERSON" weightage="20" keywordseo="Sumit-Mathur">Sumit Mathur</keyword>, Director of Marketing, Kellogg South Asia, who talked to us about the brand’s marketing strategy, the audience’s reception to some of its recent innovations and why sampling will continue to be important for it in the future too.</li></ul> India is a tough market to crack when it comes to the breakfast cereals category. We are a country where breakfast has always meant warm home-cooked food, considering different parts of the country have an array of breakfast options to offer. How do <keyword id="2201606" type="PERSON" weightage="20" keywordseo="breakfast-cereal">breakfast cereal</keyword> brands then make themselves more appealing to the tough Indian audience? Moreover, with faster lifestyles, more and more of the younger populace is choosing to skip breakfast, thereby making it tougher for these brands. The Kellogg Company has been present in India for the past 25 years now. While other brands including <keyword id="75190" type="DOMAIN" weightage="20" keywordseo="Nestle">Nestle</keyword>, Marico and <keyword id="6505353" type="COMPANY" weightage="20" keywordseo="MTR-Foods">MTR Foods</keyword> have tried to enter this otherwise unorganized category, Kellogg’s has been able to retain its leadership position. Over the years, it has educated people about the importance of breakfast, through its campaigns and has also let people know about all it has to offer through solid sampling exercises across the country. We recently caught up with Sumit Mathur, Director of Marketing, Kellogg South Asia, who talked to us about the brand’s marketing strategy, the audience’s reception to some of its recent innovations and why sampling will continue to be important for it in the future too. Edited excerpts: Q) As a brand, sampling has been an intrinsic part of your marketing mix. Will it continue to be a critical strategy for the brand, going ahead? Our job is to get consumers to try our products. For a category like ours, you are required to create several touch points for consumers to experience it. Sampling, along with the right price architecture, helps in achieving that. In our range of innovations launched over the past two years, sampling amongst other promotional activities are a key focus for the company as it helps consumers to experience a product closely before they develop an affinity towards it . Q) Tell us a bit about your recently launched campaign ‘Breakfast Se Badhkar’ and the thought behind it. As an organisation, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as their daily breakfast. We are also on our mission to driving a behaviour change in many urban Indian consumers who skip or skimp breakfast due to lack of time. The new masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. The film explains how breakfast is the morning hero to help children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘Ek chammach aur’. Q) You have been speaking about how youngsters are choosing to skip breakfast, owing to their lifestyles. How are you making yourself more appealing to this young TG? We have seen two megatrends gaining relevance among our consumers - the rise of snacking and of health-conscious consumers. It’s even truer with today's generation whose lives are only getting busier, they understand what’s good for them and are ready to look for it and consume it. A lot of our recent innovations are based on these trends. Whether it is <keyword id="774503" type="COMPANY" weightage="20" keywordseo="Kelloggs">Kellogg's</keyword> Chocos Fills for the teenagers to consume as a snack between lectures and their on-the-go life or Granola and Muesli for the young multi-tasking generation. Q) Last year you had launched a few very localised flavors. How has the uptake been so far? Are you looking at launching more Indian flavors anytime soon? Consumers in India and the world over are going back to their roots. They want traditional goods infused with convenience. This gave birth to the ‘Real Range of Kellogg's Corn Flakes – Thandai Badam, Kesar Pista Badam and Rose Badam last year. Created in consultation with celebrity Chef Ranveer Brar, these variants are inspired by flavours that Indians have a strong cultural connect to. These flavours have received tremendous response from the consumers and its success is not a surprise to us since our earlier range of Kellogg's Corn Flakes with Badam and Honey flavours have work equally well in the past. Q) India is a tough market for a category like cereals, owing to the presence of Indian ghar ka khaana. How are you helping bring about a behavioural change in consumers? In a country like India with such diverse food habits, any food player including a breakfast company like ours, there are people who have the time to prepare and eat home-cooked hot meals in the morning and then there is an audience which is nutrition-seeking but time-starved. Our mission is to understand that segment of audience and partner them in providing them with a convenient and nutritious solution. And breakfast is not just important for one set of people, it’s important for any one to start their day right and achieve what they set out for that day. This brings to the point on our mission for the brand to driving a behaviour change in many urban Indian consumers who skip or skimp breakfast due to lack of time. It is reflected in the breakfast education that we do in schools, our feeding programme of Bright Start which currently has 5000+ children enrolled in daily morning meal of Kellogg’s cereals and milk. And that’s what our latest Masterbrand communication is aimed at. Q) How are you approaching smaller cities? Is there a significant demand for cereals there? Has there been any growth in demand in the past few years? Currently, Kellogg’s is available in more than 2,700 towns and over 550,000 outlets. The demand for cereals is only increasing. Q) K was a great innovation. How has the uptake been over the years? Are you planning some innovations in the product? All innovations from the house of Kellogg's are meant to solve a unique problem for a consumer. We have had multiple launches of products in different format and price points in the past couple of years. The recent launch of Kellogg’s Chocos fills, a crunchy cereal snack made with a delicious chocolaty filling and with the goodness of three nourishing grains – rice, oats and wheat has received a very good response. In fact, Kellogg’s Chocos fills was recognised as one of the breakthrough innovations in the FMCG space in 2019 by Nielsen. The ‘Real Range’ of Kellogg's Corn Flakes with three traditional flavours - Thandai Badam, Kesar Pista Badam and Rose Badam is another example of how consumer insights were used by us to carry out innovation. We added granola with almonds and cranberries to our portfolio in 2018. While consumers continue to seek more and more nutrition in the food choices they make, taste remains the primary driver of that food preference. Kellogg’s Granola is that tasty, oven-baked creation carefully crafted to cater to both, taste and nutrition. Q) Going ahead, what will be your broad marketing strategy and key focus areas to grow your market share? Kellogg’s marketing strategy stems from the fact that we are category leaders and we can further grow this category through our product portfolio and proposition. Hence, it is critical to remain salient in the breakfast occasion and simultaneously extend into ancillary occasions. Because a Kellogg’s cereal is nourishing with milk in the morning as breakfast and is equally nourishing when consumed straight off the pack as an evening snack. The key enablers to building brand salience revolve around building a robust, sharp and relevant portfolio; that ranges from the premium and goes straight to the affordable consumption packs to attract more consumption. Another enabler to this is to get consumers to try our food more and more. Hence, our key dollar of investment is in-store, both from the visibility and sampling point of view.

Why sampling continues to be a key marketing strategy for Kellogg’s

The government is making it easy for people to deal with bankruptcy. So unlike now, someone who fails to repay loan of a bank cannot be bogged down and made to pay up at once. Learning from various incidents, the government is now coming up with ways to tackle bankruptcy and making the individual pay in a structural way. "There is huge social stigma attached to this. So, you cannot be punitive. People should be allowed to restructure their lives, " <keyword id="280838" type="PERSON" weightage="20" keywordseo="Sumant-Batra">Sumant Batra</keyword>, managing partner and head of the insolvency, secured transactions &amp; corporate law practice at law firm Kesar Dass B &amp; Associates told the ET. Under current laws, banks would approach <keyword id="5011762" type="UNKNOWN" weightage="20" keywordseo="debt-recovery-tribunals">Debt Recovery Tribunals</keyword> (DRTs) under the Securitisation and <keyword id="3398470" type="UNKNOWN" weightage="20" keywordseo="reconstruction-of-financial-assets">Reconstruction of Financial Assets</keyword> and Enforcement of Security Interest Act (<keyword id="6538200" type="UNKNOWN" weightage="20" keywordseo="Sarfaesi">Sarfaesi</keyword>), which are aimed at recovering the dues. While the Insolvency and Bankruptcy Code (<keyword id="192838" type="ORGANIZATION" weightage="20" keywordseo="IBC">IBC</keyword>), enacted by <keyword id="6354721" type="ORGANIZATION" weightage="20" keywordseo="parliament">Parliament</keyword> last year, provides for individuals to be declared bankrupt, so far, action has been confined to the corporate sector and start-ups.

You Searched For "kesar" and got 9 results

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