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5 mins read

How evolutionary science can predict which family businesses will be successful

Family businesses can be seriously impacted by intergenerational differences, family harmony, and t…

Katie Gilbert   


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4 mins read

3 tips for new managers to lead successfully without prior experience

It's up to managers to get to know their reportees individually, establish clear team goals, and of…

Susan Margolin   


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6 mins read

Why sampling continues to be a key marketing strategy for Kellogg’s

Sampling, along with the right price architecture, has helped Kellogg's create several touch-points…

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3 mins read

ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising

The Advertising Standards Council of India will launch the report in association with Futurebrands

Robin Madell   


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2 mins read

Iodex UltraGel And Saina Nehwal Show How To Smile Without Masking Pain

The campaign has been created by Leo Burnett Delhi and plays on the insight that people often hide …

Bestmediainfo   


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2 mins read

Data Scientists Reveal What It Looks Like When A Facebook Photo Goes Viral

Employers Tip-Toe Around Including Social Media In Background Screening Process (EmployeeScreenIQ…

Cooper Smith   


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5 mins read

As some companies scale back on DEI, others double down on their efforts

Organizations like Ancestry and Mitre are using data to launch DEI strategies amid economic pressur…

Rebecca Knight   


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5 mins read

4 steps leaders must take to make the most of AI and not get left behind, according to an MBA professor

Leigh Thompson, a professor at Kellogg School of Management, says humans are naturally averse to ch…

Leigh Thompson   


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4 mins read

3 experts discuss the impact of climate change on their businesses from customer care to supply chain.

Business leaders worldwide are waking up to the impact of climate change. Here's how businesses are…

Elizabeth Wood   


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3 mins read

E-commerce management platform CommerceIQ raises $60 million, looks to launch India operations by 2022

CommerceIQ, a tech platform that helps businesses make entry into e-commerce, has closed its Series…

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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6 mins read

FMCG: The trends to watch out for in 2021

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

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3 mins read

Why Beyond Meat's CEO is telling investors the company will become the Amazon or Tesla of the $1.4 trillion meat industry

"If you think about the scale of hog processing today - how incredibly big that is. Just the sheer …

Kate Taylor   


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2 mins read

M&A to increase in 2016 as oil prices remain low

"When I get my assignment, I not only have to understand my mission," Halloran says. "I've got to u…

James Kosur   


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3 mins read

Tanya Dua   


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4 mins read

3 traits all managers can copy from New York Gov. Andrew Cuomo's strong but calm response to the pandemic that will earn your team's trust in a crisis

In a matter of weeks, New York has become the epicenter of the novel coronavirus pandemic in the US…

Weng Cheong   


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9 mins read

How Stratechery founder Ben Thompson built a one-person newsletter that generates about $3 million and became the envy of journalists

Thompson's daily newsletter is beloved in Silicon Valley. By one estimate, his solo enterprise will…

Lara O'Reilly   


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2 mins read

The 10 things in advertising you need to know today

8. Some of the biggest news sites in the US are going to start letting readers pay-per-article. In …

Will Heilpern,Will Heilpern