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<ul><li>Amazon last month started streaming Korean dramas including popular titles like Mr. Queen and The Penthouse.</li><li>It is now one of the few global platforms offering access to Korean content.</li><li>Here’s a look at what Amazon is offering, and how it can be the closest rival to Netflix.</li></ul>Netflix has a new Korean drama (K-Drama) rival in town — Amazon Prime Video. The <a href="https://www.businessinsider.in/entertainment/news/upcoming-movies-and-web-series-to-binge-watch-on-netflix-amazon-prime-video-disney-plus-hotstar-and-sony-liv/slidelist/87781193.cms">streaming service</a> last month announced ten Korean shows including popular titles like True Beauty, The Penthouse, and Mr. Queen, which are not available on <a href="https://www.businessinsider.in/tech/news/beware-of-these-popular-netflix-scams-and-phishing-attacks/articleshow/87843343.cms">Netflix</a>. With these Korean shows, Amazon Prime Video becomes another popular global platform other than Netflix cashing in on the Korean wave in India. Amazon has also been aggressively pushing its K-drama offering by partnering with the most popular influencers in the country. Netflix is now almost synonymous with Korean shows and movies for the global audience especially owing to the <a href="https://www.businessinsider.in/tech/news/squid-game-masks-in-india-and-fans-around-the-world/articleshow/86939519.cms">Squid Game craze</a> that took over the internet. It even became the most popular Netflix show. There’s a plethora of Korean series and movies that you can watch on Netflix. It has also been regularly producing originals like Crash Landing on You, Nevertheless, The King: Eternal Monarch, and Something in the Rain. Netflix hopped on the early K-wave in India Before streaming services, K-Drama fans resorted to pirated copies on websites and the good old days of CDs to watch their favourite shows and movies. But Netflix slowly started bringing in more Korean content to its platform and one particular show that really hit it in India was Crash Landing on You. It was released in December 2019 but it gained wide popularity around March when the lockdown started in India. Crash Landing on You even made it to Netflix India’s top 10 list. In South Korea, it’s the highest-rated tvN drama (television network) and also the third highest-rated South Korean TV drama in cable television history. Netflix also<a href="https://economictimes.indiatimes.com/magazines/panache/the-k-magic-is-taking-over-india-people-find-comfort-in-korean-dramas-music-and-food/articleshow/86836620.cms?from=mdr"> said </a>that K-Drama viewership in India increased more than 370% in 2020 over 2019. Even television networks jumped on the K-Drama bandwagon with Zee Cafe started airing fan-favourite Boys Over Flowers and also Descendants Of The Sun. Dish TV also started a dedicated channel called “Korean Drama Active” for Korean shows dubbed in Hindi. <cmsannotation type="cmsannotation" annotationid="Amazon Prime Video is inching closer to rival Netflix" comment="subhead" text="Amazon Prime Video is inching closer to rival Netflix">Amazon Prime Video is inching closer to rival Netflix</cmsannotation> Other than Netflix, Amazon Prime Video is the biggest streaming platform to offer Korean content. Last month, the streaming service launched ten Korean titles, and it plans to release a new series every week. But this isn’t Amazon’s first encounter with Korean movies. It’s the only OTT platform in India to stream Oscar-winning movie Parasite, and also Minari which had six Oscar nominations. The K-Dramas streaming on Amazon aren’t originals or new shows but old ones that aired recently or a couple of years ago. It is also worth noting that some of these titles aren’t available on Netflix but are otherwise very popular. Take The Penthouse for example, which became the most-watched program on any channel on Friday, and also the <a href="https://www.soompi.com/article/1488140wpp/the-penthouse-ends-on-no-1-ratings-after-3-seasons">most-watched miniseries</a> of the entire week when it ended. Another popular title Mr. Queen also bagged the fifth-highest ratings in South Korea’s television network tvN’s history. It’s also important to highlight that Amazon can have an upper hand here with these titles or future ones that are not available on Netflix. There are unofficial websites to watch these shows but it's always a safer option to access it from verified platforms. <cmsannotation type="cmsannotation" annotationid="Amazon vs Netflix" comment="subhead" text="Amazon vs Netflix">Amazon vs Netflix</cmsannotation> Amazon doesn’t have a catalogue as big as Netflix but its plan to release a new series every week could soon make it a go-to hub for Korean content. Then there’s the pricing too. Netflix does offer multiple subscriptions, even low-priced ones for mobile users starting at ₹199 per month. Amazon on the other hand bundles Prime Video, Music with the e-commerce <a href="https://www.businessinsider.in/tech/news/amazon-prime-subscription-will-soon-cost-you-up-to-50-more/articleshow/87175961.cms" data-type="tilCustomLink">Prime membership</a> which costs ₹179 per month. If we compare the two, Amazon is much cheaper and also offers more benefits with its subscription. <cmsannotation type="cmsannotation" annotationid="Not only Netflix" comment="subhead" text="Not only Netflix">Not only Netflix</cmsannotation> It’s not only Netflix that offers access to Korean content. Other OTT apps like Rakuten’s Viki and Viu are also dedicated platforms for Korean and Asian movies, TV shows. Viki, for example, already streams some of the shows like Mr. Queen and The Penthouse. The app is available for free as an ad-based service. MX Player also offers K-Dramas dubbed in Hindi and regional languages Tamil and Telugu. Disney+ Hotstar is another global platform that pushed its entry into this genre with the launch of five new Korean series - Moving, Grid, Snowdrop, Rookies and “Sixth Sense Kiss”. The streaming service will also release an exclusive documentary titled “Blackpink: The Movie” on Disney+ and, it also announced a spinoff of the popular Korean TV show “Running Man” exclusively for Disney+. Apple also launched its first Korean-language series “Dr. Brain” globally on the same day the service debuted in South Korea. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/amazon-prime-subscription-will-soon-cost-you-up-to-50-more/articleshow/87175961.cms" data-type="tilCustomLink">Amazon Prime subscription will soon cost you up to 50% more from December 14</a><a href="https://www.businessinsider.in/tech/news/beware-of-these-popular-netflix-scams-and-phishing-attacks/articleshow/87843343.cms" data-type="tilCustomLink">Love binge watching? Beware of these Netflix scams and phishing attacks</a>

Amazon Prime Video may not be the early bird, but it still wants to catch the K-wave in India

<ul><li>Netflix is the most popular streaming service to watch Korean dramas and movies.</li><li>But there are other apps like Prime Video and Viki where you can watch Korean content.</li><li>You can also watch Korean dramas and movies dubbed in Hindi and other Indian languages.</li></ul>It’s no secret that Indians love <a href="https://www.businessinsider.in/tech/apps/news/amazon-prime-video-to-take-on-netflix-with-10-new-k-dramas/articleshow/87869220.cms" data-type="tilCustomLink">Korean dramas and movies</a> especially since the start of the pandemic last year. According to Netflix, K-Drama viewership in India increased more than 370% in 2020 from 2019. The K-Drama and K-Movie craze actually started around a decade back in the northeastern states of India during the days of CDs and DVDs. But now there are so many platforms where you can easily watch the latest Korean content. Netflix is the most popular streaming service for Korean movies and drama in India. But there are other apps and services available where you can watch Korean content. If you’re bored or looking for some new Korean content then you can try out these streaming services. Amazon Prime Video Amazon Prime Video is the latest entrant in this segment. It recently started streaming Korean dramas including popular ones like True Beauty, The Penthouse, and Mr. Queen. There are new and old Korean dramas that you can watch on Prime Video, and some of which aren’t available on Netflix. Prime Video is available with Amazon Prime membership priced at ₹179 per month, and ₹1,499 per year. Viki Viki is a popular streaming service for not just Korean dramas but Asian dramas and movies in general. If you want to watch the latest Korean dramas then Viki is one of the best apps you’ll get. The app is available for free but with ads. You can also subscribe to Viki at ₹299 per month or ₹3,099 per year. MX Player MX Player is another great destination for Korean dramas and it also offers dubbed audio in Hindi and regional languages Tamil and Telugu. MX Player streams over 50 Korean dramas including Pinocchio, Heirs, Kill Me Heal Me, The Penthouse and more. MX Player is also available as an ad-based free service or you can get it for ₹199 per year. IQIYI IQIYI is primarily for Chinese dramas and shows but it also streams Korean dramas. You can also watch popular anime like Jujutsu Kaisen and Haikyu on IQIYI. The app has a lot of content to stream and popular Korean dramas. You can watch shows for free with ads or subscribe to IQIYI starting at ₹159 per month. SEE ALSO: <div type="Article" hostid="261" msid="73666376" title="How to restore deleted contacts on Android" mstype="2" mssubtype="0"></div>

Where to watch Korean dramas and movies in India

<ul class="summary-list"><li>"XO, Kitty" is a Netflix teen drama spun off of the "To All The Boys" series.</li><li>The series stars Anna Cathcart as Kitty Song Covey, as she attends high school in Seoul.</li></ul>In 2023, Netflix decided to take the "To All the Boys" franchise in a new direction — by following Lara Jean's younger sister, <a target="_blank" href="https://www.insider.com/netflix-teaser-all-the-boys-spinoff-xo-kitty-korea-seoul-2023-4">Kitty, to high school in Seoul.</a><a target="_blank" href="https://www.insider.com/xo-kitty-netflix-to-all-the-boys-recap-2023-5">"XO, Kitty"</a> follows the youngest Covey sister (Anna Cathcart) as she finally casts aside her matchmaker role, chasing romance for herself in South Korea. Intending to surprise her long-distance boyfriend Dae, who she met on a family trip to Seoul, she enrolls in his international high school — coincidentally, the same one that her mother attended as a teenager. Upon arrival, she's promptly shuffled into romantic shenanigans befitting of any teen drama, and spends a semester learning both about herself and her family history.There's plenty to love about "XO, Kitty," from its bangers-only <a target="_blank" href="https://www.insider.com/xo-kitty-k-pop-songs-soundtrack-netflix-good-2023-5">K-pop soundtrack</a> to its colorful cast of characters. While you're waiting for <a target="_blank" href="https://www.netflix.com/tudum/articles/xo-kitty-season-2-renewed">season two of the series</a>, here are some other shows that you can check out in the meantime.<h2>1. "Never Have I Ever"</h2><div type="image" title="devi in never have i ever, smiling optimistically and wearing a red jacket" height="2400" width="3200" msid="105482737" hostid="261" sizebytes="542932"></div>Summary: "Never Have I Ever" stars Maitreyi Ramakrishnan as Devi Vishwakumar, a high schooler living out some of her messiest years before college. Like any healthy teen drama, it features a <a target="_blank" href="https://www.insider.com/never-have-i-ever-jaren-lewison-darren-barnet-love-triangle-interview-2020-5">love triangle</a> between Devi, <a target="_blank" href="https://www.insider.com/never-have-i-ever-paxton-shirtless-montage-darren-barnet-interview-2021-8">Paxton Hall-Yoshida</a> (Darren Barnet) and <a target="_blank" href="https://www.insider.com/never-have-i-ever-jaren-lewison-first-season-breakdown-interview-2020-5">Ben Gross</a> (Jaren Lewison). The series concluded with a fourth and final season that premiered in June. That means it's fully bingeable at your leisure, without having to wait around on any <a target="_blank" href="https://www.insider.com/never-have-i-ever-maitreyi-ramakrishnan-final-season-netflix-interview-2023-2">cliffhanger endings</a> — and yes, there's at least one of those.Why you'll like it: If you liked the off-the-walls teen drama in "XO, Kitty," you'll probably like it in "Never Have I Ever" too."Never Have I Ever" is streaming on Netflix.<h2>2. "Business Proposal"</h2><div type="image" title="business proposal kdrama still" height="720" width="960" msid="105482739" hostid="261" sizebytes="46894"></div>Summary: Netflix's Korean-language series "Business Proposal," based on the webtoon series of the same name, follows Shin Ha-ri (Kim Se-jeong), a corporate worker. Ha-ri fills in for her friend Jin Young-seo (Seol In-ah) on an arranged date, intending to behave so poorly that the mystery guy rejects her and moves on. However, her date turns out to be Kang Tae-moo (Ahn Hyo-seop), the CEO of the food company where Ha-ri works — and even worse, he's determined to marry her to get his meddling grandfather out of his dating life.Why you'll like it: For a healthy dose of trope-y, K-drama goodness (this time with a cast of adults), this is your pick. "Business Proposal" is slightly more mature than "XO, Kitty," but it has the same goofy spirit — on top of, frankly, one of the hottest kisses (<a target="_blank" href="https://www.youtube.com/watch?v=hL59Hs7x5tI">spoilers</a>!) ever seen on television. Its 10 episodes are well-worth your time, if you're looking to while away a weekend with some delightful, soapy drama."Business Proposal" is streaming on Netflix.<h2>3. "Heartstopper"</h2><div type="image" title="Kit Connor and Joe Locke Heartstopper" height="720" width="960" msid="105482740" hostid="261" sizebytes="61910"></div>Summary: This British coming-of-age series, which is based on Alice Oseman's comic series of the same name, follows gay teenager Charlie Spring (Joe Locke) and his budding relationship with rugby star Nick Nelson (<a target="_blank" href="https://www.insider.com/heartstopper-star-kit-connor-forced-to-out-himself-as-bisexual-2022-11">Kit Connor</a>). The show features an ensemble cast of queer characters as well, each exploring their own identities and relationships.Why you'll like it: If you want more teen drama, but perhaps not quite as fast-paced, you should check out <a target="_blank" href="https://www.insider.com/heartstopper-scenes-vs-original-comic-netflix">"Heartstopper."</a> It's much less chaotic than "XO, Kitty" — but if you're looking for some good pop-music needle drops, and a heavy pour of teenage whimsy, it's a safe bet."Heartstopper" is streaming on Netflix.<h2>4. "So Not Worth It"</h2><div type="image" title="carson and se-wan in so not worth it. carson is cradling se-wan's face, who is smiling" height="1378" width="1837" msid="105482741" hostid="261" sizebytes="439436"></div>Summary: "So Not Worth It" follows a group of college students living together in an international dorm at a Korean university. Resident advisor Se-wan (Park Se-wan), leads a cast that includes (G)I-dle member Minnie, South Korea-based American actor Carson Allen, and Korean-Nigerian model and variety personality Han Hyun-min.Why you'll like it: For more international school drama set in Seoul, check out this Netflix Korean-language sitcom. The stakes in "So Not Worth It" aren't particularly high, but if you're looking for a similarly diverse cast, school shenanigans, and laughs, it'd be a good one to check out."So Not Worth It" is streaming on Netflix.<h2>5. "Ouran High School Host Club"</h2><div type="image" title="haruhi fujioka in ouran high school host club. she's an animated teenager with short cropped brown hair and a blue suit, with roses behindher" height="600" width="800" msid="105482742" hostid="261" sizebytes="33806"></div>Summary: A classic that any anime fan should watch or read in their lifetime, "Ouran High School Host Club" follows Haruhi, a new scholarship student at an academy for rich kids. After breaking an expensive vase while looking for a quiet place to study, she's forced to pay back her debt by working for the school's host club — a group of idle young men who politely host and chatter with the school's girls. The twist? The host club members, by virtue of Haruhi's short hair and masculine clothing, assume she's a boy — and she begins working off her debt as a host before they realize she's not.Why you'll like it: The shenanigans on "XO, Kitty" are a delightful match for the rambunctious energy of 2000s anime comedy "Ouran High School Host Club." The show also features some thoughtful ruminations on gender and adolescent friendship — but at it's core, it's just a ton of fun."Ouran High School Host Club" is available to stream on Hulu and Crunchyroll.<h2>6. "Grey's Anatomy"</h2><div type="image" title="Ellen Pompeo in navy blue scrubs" height="800" width="1067" msid="105482744" hostid="261" sizebytes="38376"></div>Summary: Watching the first season of <a target="_blank" href="https://www.insider.com/greys-anatomy-13-biggest-behind-the-scenes-controversies-2022-3">"Grey's Anatomy,"</a> which has starred Ellen Pompeo for most of its 19-season run, is a bit like reading a textbook. <a target="_blank" href="https://www.insider.com/greys-anatomy-meredith-grey-derek-shepherd-relationship-timeline-merder-ellen-pompeo">Meredith Grey</a> (Pompeo), Cristina Yang (Sandra Oh), Izzie Stevens (Katherine Heigl), George O'Malley (T.R. Knight), and Alex Karev (Justin Chambers) muddle their way through their medical internship at Seattle Grace Hospital, it's hard not to feel like creator Shonda Rhimes is laying down the law for romantic dramas for years to come.Why you'll like it: If "XO, Kitty" nailed soapy, romantic tropes, it was "Grey's Anatomy" that made those tropes part of the television canon. You don't have to watch all of "Grey's" to appreciate the brilliance of its early seasons — or to get sucked into the delightful, trope-y romance. That said, it's also quite a bit more mature than "XO, Kitty," and probably not a great bet if you can't stomach at least a bit of on-screen medicine."Grey's Anatomy" is streaming on Netflix.<h2>7. "The Summer I Turned Pretty"</h2><div type="image" title="Lola Tung in &quot;The Summer I Turned Pretty&quot; season two." height="2000" width="2667" msid="105482748" hostid="261" sizebytes="94406"></div>Summary: Adapted from Jenny Han's trilogy of the same name, <a target="_blank" href="https://www.insider.com/the-summer-i-turned-pretty-ending-season-two-plot-summary-2023-7">"The Summer I Turned Pretty"</a> follows follows Isabel "Belly" Conklin (Lola Tung), a teenager whose family spends the summers with her mother's friend — and her two sons. As Belly approaches her 16th birthday, her relationships with the boys change, and she starts to come into her own.Why you'll like it: This is another show in the broader Jenny Han-verse (Han wrote "To All The Boys" and is the showrunner of "XO, Kitty"). For another romance-savvy coming-of-age story, "The Summer I Turned Pretty" is a good bet."The Summer I Turned Pretty" is streaming on Prime Video.

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Amazon Prime Video may not be the early bird, but it still wants to catch the K-wave in India

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Where to watch Korean dramas and movies in India

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7 shows like 'XO, Kitty' to watch while you're waiting for season 2

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