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Megastar <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> is all set to don the host's hat again for the sixteenth season of '<keyword id="17940" type="General" weightage="20" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>'. Taking to the official Instagram handle, Sony Entertainment Television, shared the exciting news with the 'KBC' fans. The promo started with the emotional speech of <keyword id="2217" type="General" weightage="20" keywordseo="big-b" source="Orion">Big B</keyword> that he gave while wrapping up the last season. However, as it ends a voice can be heard, saying, " Har aarambh ka ant taye hai magar apnon ke pyar mein jo anand hai.. to har ant ke baad shubharambh nishchit hai.." Big B later said, "Gunja jo aapke pyar ka shankhnaad , to aana padega fir" (If the sound of your love echoes, I will have to come again.) The makers also announced that registration for <keyword id="15468743" type="General" weightage="20" keywordseo="kbc-16" source="Orion">KBC 16</keyword> will start from April 26. The caption reads, "Aisa mila pyar ki laut raha hai fir ek baar, #KaunBanegaCrorepati.. shuru ho rahe hai #KBCRegistrations 26 April raat 9 baje..@amitabhbachchan #KBConSonyTV #KBC16 #kbcisback" After the post, fans shared their excitement. One of them wrote, "thanks for bringing <keyword id="21324433" type="General" weightage="20" keywordseo="new-season-of-kbc" source="Orion">new season of KBC</keyword>". Another mentioned, "Yessss.....waiting for Mr. Bachchan sir". https://www.instagram.com/reel/C5z-uStqGKM/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA== While wrapping up the 15th season, Big B said, "Devi aur sajjano, ab hum jaa rahe aur kal se yeh manch ab nahi sajega. Apno se yeh keh pana ki kal se hum yahan nahi aa payenge, na kehne ki himmat hoti aur na kehne ka mann hota hai (Ladies and gentleman, now it's time to go as the stage won't be the same. It's difficult to let everyone know that we won't be returning here from tomorrow)." https://www.instagram.com/reel/C1cD-GXqoVX/?utm_source=ig_web_copy_link The 'Agnipath' star started hosting the quiz show in 2000, and since then he has been a constant part of the show except for one season. In 2006, Shah Rukh Khan replaced Big B as a host for the third season of the show.

Amitabh Bachchan set to return with season 16 of 'Kaun Banega Crorepati', deets inside

<ul><li>Registration for the upcoming edition opened in April.</li><li><keyword id="6354348" type="General" weightage="100" keywordseo="bachchan" source="Orion">Bachchan</keyword> has hosted "<keyword id="4693" type="General" weightage="80" keywordseo="kbc" source="Orion">KBC</keyword>" since 2000, except for the third season in 2007.</li><li>On the film front, the screen icon will next be seen in "Kalki 2898-AD" and "Section 84".</li></ul> Megastar <keyword id="6357912" type="General" weightage="60" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> has begun preparing for the 15th edition of the popular quiz game show "<keyword id="17940" type="General" weightage="20" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>" (KBC). The 80-year-old actor, who has served as the host of the reality show since its inception except for one season, shared the update on his personal blog on Sunday. "KBC preps have begun and the need to keep at it till the fluency develops and the errors and mistakes do not occur on set... We are human after all and mistakes do happen but the effort is ever made to avoid them.." he wrote. Bachchan has hosted "KBC" since 20 00, except for the third season in 2007, which was hosted by superstar Shah Rukh Khan. Registration for the upcoming edition opened in April. On the film front, the screen icon will next be seen in "Kalki 2898-AD" and "Section 84".

Amitabh Bachchan starts preparation for 'Kaun Banega Crorepati' season 15

New Delhi, The young contestant <keyword id="133007" type="General" weightage="20" keywordseo="jaskaran-singh" source="Orion">Jaskaran Singh</keyword>, who became the first crorepati on the 'Kaun Banega Crorepati' season 15, could not win Rs seven crore, as he failed to answer the question on Indian mythology. The 21-year-old Jaskaran, who hails from a small village Khalra, Punjab, which is at the cusp of the Indian border, aspires to become an IAS officer. In the episode 17th of the quiz-based reality show, hosted by megastar Amitabh Bachchan, Jaskaran won the hearts of the actor as well as the audience with his display of knowledge. However, after winning Rs one crore, Jaskaran was not able to answer the Rs seven crore question and he decided to quit the game. Big B lauded his decision to quit the game at the high risk point. The question of Rs 7 crore was: According to the Padma Purana, which king had to live as a tiger for a hundred years due to a deer's curse? The options given were- Kshemadhurti, Dharmadatta, Mitadhvaja and Prabhanjana. After reading the question, Jaskaran said: "Sir I have not heard of the them before. Mythologies such as the Mahabharata or Ramayana are on television. I have watched the shows B. R. Chopra's show Mahabharata and Ramanand Sagar's Ramayana. It's very difficult. I quit." The correct answer was 'Prabhanjana'. Speaking about the answer in detail, Big B said: "It's mentioned in the Puranas, that documents social, cultural, religious, and political views. This story is a part of Padma Purana. It goes like once upon a time, King Prabhanjana killed a deer, when she was feeding her child. The deer got upset and cursed King Prabhanjana to lead a tiger's life for 100 years." 'Kaun Banega Crorepati 15' airs on Sony. --IANS sp/svn

KBC 15 - After winning Rs 1 cr, Jaskaran fails to answer Rs 7 cr question on Indian mythology

Bollywood megastar <keyword id="6357912" type="General" weightage="80" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> shared an anecdote on how he shot for the song '<keyword id="960025" type="General" weightage="60" keywordseo="saara-zamana" source="Orion">Saara Zamana</keyword>' from his 1981 movie 'Yaarana', and revealed that the lit-costume he wore in the song was his idea. 'Yaarana' was a musical drama film directed by Rakesh Kumar, starring Amitabh Bachchan, Amjad Khan, Neetu Singh, Tanuja, and Kader Khan. The song 'Saara Zamana' was sung by Kishore Kumar. In the episode 28 of the quiz-based reality show '<keyword id="17940" type="General" weightage="50" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>' season 15, host Amitabh Bachchan welcomed Jasnil Kumar from Anwak, Uttar Pradesh to the hot seat. Big B said: "I hope that you win a huge amount as prize money and build a good house for your parents." During a conversation, the contestant said: "When I started watching films, I used to watch many of your films. I still remember them. Your best film is 'Yaarana' according to me. It's based on friendship. It's an amazing movie. I loved it." Replying to Jasnil, Amitabh said: "The music was great, and amazing songs. And one of its songs I asked my producer, to try something different. So, a new stadium was built, in Kolkata. Indoor Stadium. Netaji Subhash stadium. He wanted to shoot it there. And I was wondering how that would be possible. How will we fill a vacant stadium?" "I suggested to spread the word that we're going to shoot here. We shot the song there, with that lit costume. That lit costume was also my-idea. I made a big mistake. I asked the person designing it to use bulbs. And it must glow. He said it's possible. So, when he did it, asked him how he managed it. And he said that the wires are bound at places. And the remaining wire will be connected to the plug and it will glow. So, it's a long story," said Big B. "Let me tell you something. All the dance positions that you, see in that song, my hands going here and there. I'm electrically connected. It's because of the plug. I'm electrically connected and the body was randomly moving. That's how it was. That song from the film 'Yaarana'," he added. 'Kaun Banega Crorepati 15' airs on Sony.

Amitabh Bachchan reveals backstory of the famous 'Saara Zamana' lit-costume in KBC 15

The host of '<keyword id="17940" type="General" weightage="50" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>' season 15, veteran Bollywood megastar <keyword id="6357912" type="General" weightage="80" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword>, is known for often sharing personal anecdotes on the sets of the show, which leaves the audience and fans of the megastar mesmerised. Now, in episode 22 of the quiz-based reality show, Big B shared a funny childhood anecdote of his encounter with a <keyword id="56171" type="General" weightage="80" keywordseo="frog" source="Orion">frog</keyword>. Ishita Goyal from Mandi Dabwali, Haryana, won the fastest finger first, and secured her place on the hot seat. For the Rs 3,000 question, she was asked: "Which of these animals catches its prey by using its tongue?" The options given were- Shark, Cat, Kite and Frog. After using the audience poll lifeline, Ishita gave the right answer which was frog. Talking about the answer, Big B said: "A frog's tongue is unique. It can catch insects by quickly sticking out the tongue. To catch the prey efficiently, the tongue is sticky. So, the prey gets stuck to their tongue and the frog eats it up." Taking a trip down the memory lane, the 80-year-old actor recalled: "Once, I came in contact with Mr. <keyword id="18761059" type="General" weightage="50" keywordseo="mendhak" source="Orion">Mendhak</keyword> (frog) too, during childhood, when I used to live in Allahabad. During summer, it used to be hot. At night, we would put out our bedding on the lawn and sleep in the open air." "I was a kid and my hand went out of the bed. Suddenly, a frog came and thought it's a prey that's worth eating. That's when I realised that a frog puts out its tongue. I've been careful ever since. I never put out my hand, and kept it in my pocket," he added. 'Kaun Banega Crorepati 15' airs on Sony.

Amitabh Bachchan shares tale of his encounter with a frog in 'KBC 15'

New Delhi, The quiz-based reality show '<keyword id="17940" type="General" weightage="20" keywordseo="Kaun-Banega-Crorepati" source="Orion">Kaun Banega Crorepati</keyword>' season 15, has got its second Crorepati in UP's <keyword id="18850842" type="General" weightage="20" keywordseo="Jasnil-Kumar" source="Orion">Jasnil Kumar</keyword>. The first Crorepati was Punjab's Jaskaran Singh. The 36-year-old Jasnil hails from Anwak in Uttar Pradesh, which is a small village in Azamgarh district. He works in a retail garment store. His family consists of mother, father, grandfather, his wife and two kids. He also has four younger brothers and two sisters. In episode 29 of the show, host and megastar <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword> asked Jasnil: "Your current wish is to build a good house. Do you have any other wish?" To this, he replied: "Sir, like I told you, it's not like I don't think about myself. I had dreams as well as desires. When I was studying, I wished I had good clothes. l also wanted to travel." Big B said: "Both the wishes have been fulfilled. You travelled to Mumbai. You also got good clothes (indicating towards his jacket, which the actor gifted Jasnil)." Jasnil said: "We had financial problems at home from the beginning. My father's income was very meagre. I could manage somewhat after I got a job. With the money I earned, I tried to help my family, be it for farming or the education of my younger siblings." The actor wished him luck, saying: "Jasnil, may your desires be fulfilled. You have worked hard not just in your life but also in this game. Your innocence reflects in the way you talk, and depicts your roots. People of your region, your work and life experience have been innocent. And innocence matters in life. I believe so." Jasnil said: "As the elder son, I have to shoulder many responsibilities. Even if I try with this income, then it might take me a lifetime. KBC is a platform that can help me change my family's fortune overnight. Whatever prize money I win, I will use it to turn my house into a permanent structure." Then, the host asked him the question for Rs one Crore. The question read: "The gold left after a yagya performed by whom was used by the Pandavas to refill their treasury and conduct the Ashwamedha yagya?" The options given were - A: Vikarna B: Marutta C: Kubera D: Likhita. Jasnil gave the correct answer, which was Marutta, and won the huge price of Rs one crore. He then cried loudly in excitement, and hugged the 'Sholay' fame actor tightly. Jasnil even lied down on the floor, and touched Amitabh's feet in respect. Amitabh then asked him the last question for Rs seven crore: "Leena Gade, a person of Indian origin, is the first female race engineer to win which of the following races?" The options given were: A: Indianapolis 500 B: 24 Hours of Le Mans C: 12 Hours of Sebring D: Monaco Grand Prix. Jasnil guessed the right answer, which was option B - 24 Hours of Le Mans. However, he was not sure of the answer, and didn't have any lifelines left with him, so he decided to quit the show, and took home Rs one crore. Earlier, the show had its first Crorepati in Jaskaran Singh, who hails from a small village Khalra in Punjab, situated close to the border. However, after winning one crore Rupees, Jaskaran was not able to answer the Rs seven crore question and he decided to quit the game. Big B had lauded his decision to quit the game at the high risk point. The question of Rs seven crore asked to Jaskaran was: According to the Padma Purana, which king had to live as a tiger for a hundred years due to a deer's curse? The options given were Kshemadhurti, Dharmadatta, Mitadhvaja and Prabhanjana. The correct answer was Prabhanjana. 'Kaun Banega Crorepati 15' airs on Sony.

Jasnil Kumar who works in a garment store becomes KBC 15's second crorepati

<ul><li>While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi.</li><li>With a steady monsoon, plump harvest so far and IPL returning, <keyword id="34612" type="General" weightage="20" keywordseo="advertising-industry" source="Orion">advertising industry</keyword> is hopeful that the ongoing <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> will bring in cheer and serve as a respite from the pandemic-associated slumber. It will help the ad world bounce back to normalcy.</li></ul>India is the land of festivals and every festival is celebrated with great pomp and joy in this country. While the recently concluded festival of Ganesh Chaturthi, which is otherwise known for its fanfare and grand celebration, was affected due to the pandemic, it has brought in early improvement in consumer sentiment. According to Axis My India report, 42% of families said they will shop more or the same as compared to last year. This gives an indication that there is a sense of cautious optimism and the pent-up demand or degree of revenge shopping that happened last year might not be the same this year. This expected increase in spends is higher among private and government service employees. The spends increase on essentials like personal &amp; household care is at 47%, an increase of 4 percentage point over last month. Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then prepare for India’s biggest festival, Diwali. Ergo, brands are pinning a lot of hopes on the festive season this year to help them bounce back. They have started working on their advertising campaigns in full swing to win back consumer trust and help shape the market sentiment. The progress of the advertising industry has always been in tandem with consumer sentiment and about 40-45% of the annual ad spends in India happen between Raksha Bandhan and New Year. In many ways, advertising is a lag and lead indicator for our country -- if the country's GDP is growing at 8%, advertising grows at 12%. If GDP falls, ad revenue falls even lower. In 2020, when ad revenue had reached as low as -60% in April, a lot of hopes are banking on the festive season this year for industry’s overall revival. Mohit Joshi, CEO, Havas Media Group India said, “With the increase in the vaccination numbers and positive market sentiments, the festive period is poised for a stronger, and better recovery from 2020. It is estimated that the festive season will generate advertising upwards of INR 7000 Crore, which is approximately 12-15% higher than last year’s festive season and is expected to provide big support to the growing economy.” This Indian festive season is coupled with IPL, which is a gigantic festival in itself that drives advertising industry’s revenue and holds the power to alter market sentiment. Joshi said that the return of IPL 2021 and a slew of high-impact properties like the ICC T20 World Cup coupled with reality shows like the KBC 13, Bigg Boss 15, Dance+6, and several mega OTT releases will make it a festive bonanza for all stakeholders. Hari Krishnan, CEO, Mullen Lintas is also optimistic about seeing a better recovery than 2020. He said, “Last year, it was cautious optimism. This time around, there seems to be a lot more confidence post-vaccination and the optimism appears to be a lot more reassured. That apart, there are two big cricketing events and that’s definitely going to bring a lot of eyeballs back to television. It’s a great reach platform and something that brands would be eager to be a part of. There’s every chance that this festive season could see a lot of pent-up shopping happening which different categories could benefit from.” Experts said that digital will lead the game as advertisers have been shifting their monies from traditional to virtual platforms. Sahil Shah, Managing Partner, WATConsult said, “I reckon it will be a 60-70% jump in certain categories who will go even more aggressive. And compared to pre-covid levels, overall spends should be 15-20% higher. I think digital invariably will see the maximum percentage-wise growth followed by TV and then other mediums. From a marketing point of view, data-led communication will gain more importance and so will eCommerce investments. Also, marketers are experimenting with newer ways of reaching the consumer through innovative content and experiences which is an area that the overall <keyword id="618493" type="General" weightage="20" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> industry will surely move towards.” <cmsannotation type="cmsannotation" annotationid="Digital media to take lead, followed by TV and print" text="Digital media to take lead, followed by TV and print">Digital media to take lead, followed by TV and print</cmsannotation> Rishabh Mahendru, AVP, Client Servicing, AdLift is expecting to see ad revenue grow by 10%-15% this year. While digital is likely to get the bigger chunk of the pie, he said that Facebook (Instagram), OTT and YouTube will be in lead within that sector. He also said if there’s another lockdown, e-commerce will still continue to flourish. “Time was more uncertain last year, still the e-commerce industry saw a growth of more than 50% festive orders. This year, we should see same or better results,” said Mahendru. On the other hand, Unmisha Bhatt, Chief Strategy Officer &amp; Director, India and MENA Region at Tonic Worldwide said that brands will explore LinkedIn this year. She said, “Innovative campaigns will be seen by brands on LinkedIn considering the rise in engagement by professionals on LinkedIn. High Reach/Awareness platforms like TV and Outdoor will remain a part of the integrated pie and will see the same demand as earlier. However, the platform which will see the most growth over the previous years is digital since its gained relevance.” Sharing a few other trends which we could see in digital marketing, Bhatt added, “Video commerce and live stream shopping is one of the new trends that we will see coming up soon. And remember teleshopping? We will soon see the rise of that on digital too! Seamless user journey and functionalities will emulate the retail environment to ensure consumers don’t miss the retail experiences. This means, technology-based experiential marketing with AR/VR and Mixed reality to ensure consumer recall, as well as engagement, will see a rise too along with experience commerce which enables sales. Conversation commerce will also pick up in the form of chatbots as it leads to faster responses for the impatient consumer.” Digital adoption accelerated by the pandemic has drastically changed the way audiences consume media. This has also paved the way for content creators, bringing them into the spotlight. Prachi Bali, National Head Client Partnerships &amp; Business Head (North), FoxyMoron (Zoo Media) said, “Besides the usual engagement platforms of FB, IG &amp; YT, regional and nano influencers are seeing a great deal of interest. Also, regional and smaller content/publishing platforms are finding their way into media plans. Brands want to build a stronger consumer connect by making the content work harder, multiplied by language and platform, rather than making stand-alone traditional pieces of content. Consumer-facing technologies that drive engagement such as filters, interactive ads, shoppable videos are the trends we will see brands adopt as they all encourage social commerce. ” While brands and advertisers are extra cautious this year to commit big monies on media after 2020 and will be looking at ROI from their media investments, they still want to make hay while the sun shines. Prasad Shejale, Founder and CEO, Logicserve Digital said, “Advertisers will tend to focus on all the possible mediums and attract more and more audiences. I am positive that they will scale up equally across different mediums now and hence, all the mediums are sure to grow. With such a focus, I foresee even the bottom-funnel channels to grow. Looking at consumer behaviour and preferences over the past few months or years, I feel video channel will witness a huge growth as there is a dire need to break the clutter nowadays. When I say video, it will be video in every way whether it is video on demand or on social media or OTT. Having said that, while we know that the advertisers will try to make the most out of the festive season and explore different formats or platforms, a lot of them are also focusing on the right measurement infrastructure that helps them understand the impact properly and also provides useful insights to plan for future activities.” <cmsannotation type="cmsannotation" annotationid="Auto industry, e-commerce and travel to be the big spenders" text="Auto industry, e-commerce and travel to be the big spenders">Auto industry, e-commerce and travel to be the big spenders</cmsannotation> As per the data from Gipsi, (Tonic’s AI and HI research arm), search queries have risen by 3x across categories like online shopping, travel, automobile (specifically SUV’s segment), fashion, and gadgets over 2019. Experts also opined that auto will see a boom because consumers are now avoiding public transport. Other categories that popped up in our discussion were EduTech, E-commerce, OTT and travel. “People have begun travelling, offices are slowly opening up. Traffic is back on the roads and the restaurants are filling up slowly. This year, fashion &amp; accessories, FMCG, Durables, EdTech, FinTech and most of the new e-commerce/online brands should be active. We could see some action from auto sector as well,” said Krishnan. Joshi also shared his optimism about spends from the auto and e-commerce industry. He said, “Automobile, gaming, education, beverages, FMCG, cement, tyres &amp; consumer durables are some of the categories that will re-activate their marketing plans in H2. Given the advertising clutter during the festive period, brands will need to drive awareness and stay top-of-mind throughout the consumer’s purchase and consumption journey.” Apart from these obvious ones, Shejale highlighted that the travel industry, which suffered the most during 2020, has finally started picking up. He said, “Firstly, I am sure travel will revive and has already started picking up. As the travel industry flourishes, the hotel and hospitality will grow too. Apart from these, retail (online as well as offline) will also recuperate and continue to grow.” Trends so far have only indicated that consumer sentiment is improving, which is more likely to continue growing during the ongoing festive season.

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

<keyword id="6358070" type="LOCATION" weightage="20" keywordseo="mumbai">Mumbai</keyword>, Amitabh Bachchan has wrapped up the current season of the quiz show, <keyword id="17940" type="PERSON" weightage="20" keywordseo="Kaun-Banega-Crorepati">Kaun Banega Crorepati</keyword> (<keyword id="4693" type="COMPANY" weightage="20" keywordseo="KBC">KBC</keyword>). The veteran actor took to his blog to inform fans that he has concluded the shoot of KBC season 12. "I am tired and retire .. my apologies .. its been a very long last day of KBC shoot .. I shall make up tomorrow. But remember this .. <keyword id="6355058" type="UNKNOWN" weightage="20" keywordseo="work">work</keyword> is work and must be accomplished with the entire sincerity at one's disposal," Big B wrote in his blog post. "The affection and love created gives a farewell to the last day of the shoot .. they all assemble together .. the wish is to never stop but to keep going on .. I do hope this can happen again soon .. the crew and the team were so caring and hard working .. it was quite a stretch to pull away from the sets .. and all the team gathered round in fond remembrance of the months spent together and the efforts made by each," he added. "Love, care, affection and gifts of appreciation exchanged hands and there is extreme gratefulness for the gesture from the entire team .. its moving .. and tears up .. but… tomorrow is another day," he signed off. Big B began shooting for KBC season 12 after recovering from Covid-19 in August last year. The actor underwent treatment at Nanavati Hospital along with son <keyword id="499" type="PERSON" weightage="20" keywordseo="abhishek-bachchan">Abhishek Bachchan</keyword>, daughter-in-law Aishwarya Rai Bachchan and granddaughter Aaradhya. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/heres-why-byjus-may-want-to-spend-a-billion-dollars-on-acquiring-aakash-educational-services/articleshow/80243456.cms">Here's why BYJU’S may want to spend a billion dollars on physical coaching centres</a> <a href="https://www.businessinsider.in/business/startups/news/amid-all-the-bitcoin-hype-another-indian-cryptocurrency-startup-coinswitch-kuber-gets-15-million-in-funding/articleshow/80245564.cms">Amid all the Bitcoin hype, another Indian cryptocurrency startup CoinSwitch Kuber gets $15 million in funding</a> <a href="https://www.businessinsider.in/budget/news/budget-2021-may-be-an-opportunity-to-help-indian-electric-vehicles-to-compete-with-elon-musks-tesla/articleshow/80243751.cms">India needs Elon Musk’s Tesla as well as local electric cars to compete⁠ — here’s what Finance Minister’s Budget 2021 may do</a>

Amitabh Bachchan wraps up 'Kaun Banega Crorepati 12' shoot

<ul><li>StudioNEXT that produced one of the most popular Indian web series last year, <keyword id="10079277" type="General" weightage="20" keywordseo="scam-1992" source="Orion">Scam 1992</keyword>, is now getting ready to launch its next offering, <keyword id="97974" type="General" weightage="20" keywordseo="whistleblower" source="Orion">Whistleblower</keyword>.</li><li>We speak to <keyword id="2067078" type="General" weightage="20" keywordseo="indranil-chakraborty" source="Orion">Indranil Chakraborty</keyword>, Head StudioNEXT who takes us behind the scenes of these shows and what have worked in their favour. He also tells us what we can expect from StudioNEXT in the next few months.</li></ul>The Over-the-top (<keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword>) space had been growing at a healthy pace even before we were hit by the pandemic. But it was during the lockdown that the OTT industry had its watershed moment. People discovered that the OTT platforms opened up the world for them, with content that went beyond boundaries. Great content from across the world kept us hooked, making the lockdown just a tad bit easier to bear. It also put the responsibility on content production houses to create clutter-breaking content because differentiation is what will help platforms stand out in the space which is getting cluttered fast. Last year, one of the biggest web series hits, Scam 1992, came from the stable of StudioNEXT, an independent business unit of <keyword id="3186877" type="General" weightage="20" keywordseo="sony-pictures-networks-india" source="Orion">Sony Pictures Networks India</keyword> (SPN), and <keyword id="1322450" type="General" weightage="20" keywordseo="applause-entertainment" source="Orion">Applause Entertainment</keyword>. It is also the content production house responsible for <keyword id="17940" type="General" weightage="20" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>. When the division was set up around 2.5 years back, the aim was to function as a content creator for SPN media business as well as for other channels, networks and OTT players within India and globally. The goal was to produce new IPs whilst leveraging the existing ones under SPN media. On the occasion of the launch of StudioNEXT’s latest series, Whistleblower, we caught up with Indranil Chakraborty, Head StudioNEXT, to take a look back at the production house’s journey and to understand a few factors that have helped the company create content that has worked for viewers. The journey so far When SPN had set up the division, the destination hadn’t been written in stone. The aim was to create a flexible division, shared Chakraborty. “Having said that, we’ve had a fantastic journey so far. We have produced over 15 shows in the last 2.5 years across various languages. We began with KBC, our first web series, Scam 1992 has now been voted as the best web series to be produced in India so far. However, when we began our journey, we were clear that we wanted to create entertainment shows with a purpose for both TV and Digital. Our motto was to create good entertainment content and something with a purpose. We realized that there's a gap between a production house or studio which focuses on such shows and content,” explained Chakraborty. The company has also been especially focussed on collaboration, especially with content creators. On the TV side, it is experimenting with a few formats across languages. For a web series, it is collaborating with a whole lot of known as well as lesser known talents. “As of now we are working on around 10 shows. And from now till December next year, we have a mandate to deliver at least 6 shows. If we can do that, I believe we will be one of the biggest production houses for the digital ecosystem of the country. I can't think of many production houses which can deliver 6 shows in a year, and that too of such scale. Going forward, we want to do things that we are doing at a multiplied rate,” he added. Earlier this year, StudioNEXT also announced it will be collaborating with Venture Catalysts as the startup ecosystem advisor for the very first edition of <keyword id="1417364" type="General" weightage="20" keywordseo="shark-tank" source="Orion">Shark Tank</keyword> India which Chakraborty feels is one of the major highlights for the company, along with producing KBC in Kashmir and the reception that Scam 1992 received. Indianizing successful international content With the production of Shark Tank, is the content house considering Indianizing more such successful international IPs? “We associated with Venture Catalyst because they had great domain knowledge and they are known in that space and this partnership helped us a lot. Talking about more such formats, we are exploring a few game formats along with a few other things, but right now, our focus is on making Shark Tank a success. We want to see how this does, if it goes into multiple seasons and has the potential to be done in multiple languages too. So right now, we are concentrating on growing deeper inside the shows we are already doing, rather than laterally expanding ourselves,” he shared. The content India wants to consume The last year has shown that Indians are hungry for good content. Series like Scam 1992 have won the internet and people are on the lookout for such content. On what he feels works for an Indian audience, Chakraborty said, “While I don’t know the exact numbers, viewership has been on a steady rise. In fact, in the content industry, there is more demand today than supply. But I feel if a story is honest, sincere and has integrity, it will work for the consumers. We have realized that the audience likes to discover different people, places, nuances and cultures and that's an important element in our shows. People are wanting to learn something from watching a show, a discovery of sorts and that's something we are trying to give them with our content.” With more and more platforms racing each other to produce and license better content, is it challenging to come up with clutter-breaking ideas? “I don’t believe the space is cluttered yet because there are too many stories to be told and we have just begun on this journey. There are many genres like romance, family drama etc that we are still exploring. I really feel it's a very exciting time for creators and writers,” he said. Apart from Whistleblower which will launch tomorrow, StudioNEXT’s next few offerings include Faadu by <keyword id="3294492" type="General" weightage="20" keywordseo="ashwini-iyer-tiwari" source="Orion">Ashwini Iyer Tiwari</keyword> and the second season of Scam by <keyword id="4684" type="General" weightage="20" keywordseo="hansal-mehta" source="Orion">Hansal Mehta</keyword>.

StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content

Happy Birthday to legendary <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood+">Bollywood</a> mega star <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Amitabh Bachchan</a>! He turned 73 on Sunday. <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> India brings you 73 facts about the actor who has done approximately 200 films till date and counting. 
 
1. He was named Inquilaab. However, at the suggestion of fellow poet Sumitranandan Pant, Harivansh Rai changed his name to Amitabh. 
 
2. Although his surname was Shrivastava, his father had adopted the pen name Bachchan. <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Big B</a> stuck to it. 
 
3. He is the tallest top star in Hindi cinema. His height is 74 inches or 1.88 m. 
 
4. Every filmmaker Bachchan approached thought he was too tall to be cast in a film. 
 
5. He studied from <a href="http://www.businessinsider.in/searchresult.cms?query=Kirori+Mal+College%2C+Delhi+University">Kirori Mal College, Delhi University</a>. 
 
6. He holds double master degree in arts. 
 
7. He was very keen to join the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Air+Force">Indian Air Force</a>, but couldn’t. 
 
8. His first job was with Shaw Wallace. 
 
9. He later worked as a freight broker for the shipping firm Bird and Co. 
 
10. His first car was a second-hand Fiat. 
 
11. He was rejected by the All India Radio after an audition test. 
 
12. He had spent a few nights on a bench in Mumbai’s Marine Drive. 
 
13. He made his debut in 1969 as a voice narrator in Mrinal Sen's ‘Bhuvan Shome’. 
 
14. He was also a voice narrator for <a href="http://www.businessinsider.in/10-Indians-who-received-Asias-coveted-Ramon-Magsaysay-Award/articleshow/48280773.cms">Satyajit Ray</a>’s ‘Shatranj Ke Khiladi’ in 1977. 
 
15. He made his acting debut with ‘Saat Hindustani’, his only black and white film. 
 
16. Bachchan received Rs. 1,000 for his debut film. 
 
17. Comedian Mehmood offered him to stay in his own house during his struggling days. 
 
18. The superstar has given 12 consecutive flops before his first big hit ‘Zanjeer’. 
 
19. ‘Zanjeer’ changed his life for good. 
 
20. He chose his screen name to be Vijay for over 20 flicks. 
 
21. He met his wife Jaya for the first time at <a href="http://www.businessinsider.in/Film-maker-Vivek-Agnihotri-says-you-cant-give-anyone-a-chance-to-run-FTII/articleshow/48051158.cms">FTII, Pune</a>. 
 
22. He married Jaya Bhaduri in 1973, the year when their film ‘Zanjeer’ released. 
 
23. Their film ‘Abhimaan’ was released only a month after their marriage and became a hit. 
 
24. Hrishikesh Mukherjee played the role of a mentor for both of them. 
 25. <keyword id="18536" type="PERSON" weightage="40" keywordseo="sunil-dutt">Sunil Dutt</keyword> signed him for a film only because he got a letter of introduction from late PM Indira Gandhi. 
 
26. During his struggling period, he was introduced to director Prakash Mehra by Kalyanji-Anandji. 
 
27. Bachchan has also worked as a playback singer, film producer and television presenter. 
 
28. He entered politics in support of long-time family friend Rajiv Gandhi. 
 
29. He won Allahabad seat of 8th <a href="http://www.businessinsider.in/searchresult.cms?query=Lok+Sabha+">Lok Sabha</a> by 68.2% votes. 
 
30. Amitabh-Jaya is the only real-life couple to have starred on-screen for 30 years from ‘Ek Nazar’ to ‘Kabhi Khushi Kabhie Gham’. 
 
31. Sholay, in which he played the role of ‘Jai’, released in 1975, becoming the highest grossing film of all time in India. 
 
32. In 1999, BBC India declared it the ‘Film of the Millennium’. 
 
33. He was diagnosed with ‘Myasthenia gravis’ after he suffered a near fatal intestinal injury during the making of ‘Coolie’. 
 34. He has played more double roles than any other actor in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 
35. He is the most-nominated actors for popular film awards. 
 
36. His last film where actress Nirupa Roy played the role of his mother was ‘Lal Baadshah’. 
 
37. A 15-year press ban against Bachchan was imposed during his peak acting years by Stardust. 
 
38. Bachchan later claimed to have banned the press from entering his sets till late 1989. 
 39. He set up <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> Corporation, Ltd. (ABCL) in 1996. 
 40. ABCL was the main sponsor of the 1996 <keyword id="145" type="UNKNOWN" weightage="80" keywordseo="Miss-World">Miss World</keyword> beauty pageant in Bangalore, but lost millions. 
 
41. He was one of the judges for the 1995 Miss World beauty pageant. 
 
42. ABCL’s operations collapsed in 1997. 
 
43. The Bombay HC restrained him from selling off his bungalow 'Prateeksha' in 1999 to pay off his loans. 
 
44. He debuted in Malayalam film in 2010 directed by Major Ravi and co-starring Mohanlal. 
 
45. In 2013, he made his Hollywood debut in ‘The Great Gatsby’ opposite Leonardo DiCaprio. 
 
46. He was awarded with <a href="http://www.businessinsider.in/searchresult.cms?query=Padma+Shri%2C+Padma+Bhushan+and+Padma+Vibhushan">Padma Shri, Padma Bhushan and Padma Vibhushan</a> for his contributions to arts. 
 
47. The French government honoured him with its highest civilian honour Knight of the Legion of Honour. 
 
48. French director François Truffaut called him a "one-man industry". 
 
49. He started being called Big B in late 90s after his second comeback with ‘Mrityudaata’. 
 
50. Dr. Harvanshrai Bachchan had penned the song ‘Rang Barse’ for ‘Silsila’ and some lyrics for ‘Alaap’ and so is the poetry in ‘Agneepath’. 
 
51. He is a vegetarian and a teetotaler. 
 
52. He is the first Asian actor to have a wax model displayed at Madame Tussauds' in London. 
 
53. Amitabh Bachchan is ambidextrous. 
 
54. He was honoured with the 'Actor of the Century' award in 2001 at an Alexandria Film Festival in Egypt. 
 
55. Has been known to suffer from asthma. 
 
56. He shocked the unit of ‘Shootout at Lokhandwala’ by recording 23 scenes in 5 hours in 2006. 
 
57. It is said both his bungalows – Jalsa and Pratiksha - put together would be worth Rs. 160 crore. 
 
58. He likes collecting pens. The actor has a collection of over thousand pens. 
 59. He owns 11 cars, including one <keyword id="6415837" type="CITY" weightage="40" keywordseo="Lexus">Lexus</keyword>, two BMWs and three Mercedes. 
 
60. His favourite is the Lexus, which is bulletproof. 
 
61. In 2012, Amitabh Bachchan was given the due honour to carry the Olympic torch during the last leg of its relay in London's Southwark. 
 
62. In 2000, Bachchan hosted the first season of ‘Kaun Banega Crorepati (KBC)’, a big hit. 
 
63. Bachchan lent his voice as a narrator for ‘Lagaan’ released in 2001. 
 
64. He doesn’t like the word Bollywood, the word being used to describe the Hindi film industry. 
 65. In 2013, he bought a 10% stake in <keyword id="6436290" type="COMPANY" weightage="60" keywordseo="just-dial">Just Dial</keyword>. 
 
66. He holds 3.4% equity in Stampede Capital, a financial technology firm specializing in cloud computing. 
 
67. The Bachchan family bought shares worth $252,000 in Meridian Tech, a consulting company in U.S. 
 
68. Several books have been written about Bachchan such as Amitabh Bachchan: the Legend was published; To be or not to be: Amitabh Bachchan; AB: The Legend; Amitabh Bachchan: Ek Jeevit Kimvadanti etc. 
 
69. Bachchan himself wrote a book in 2002: ‘Soul Curry for you and me – An Empowering Philosophy That Can Enrich Your Life’. 
 
70. He allowed the use of his likeness for the comic book character Supremo in a series titled ‘The Adventures of Amitabh Bachchan’. 
 
71. In 2014, Australian La Trobe University named a Scholarship after Bachchan. 
 
72. He was named ‘hottest vegetarian’ by PETA India in 2012. 
 
73. Bollywood legend Amitabh Bachchan is by far the most followed Indian actor on <a href="http://www.businessinsider.in/searchresult.cms?query=Twitter">Twitter</a> with 17.2 million followers. 
 
 
(Image: Reuters)

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