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<ul><li>The FedEx survey reveals that consumers are looking for innovations in personalization, shoppertainment and payment options. </li><li>Consumers in India are much more likely than those in other <keyword id="465244" type="General" weightage="80" keywordseo="amea" source="Orion">AMEA</keyword> markets to forecast future growth in e-commerce. </li><li><keyword id="119132" type="General" weightage="80" keywordseo="asia-pacific" source="Orion">Asia Pacific</keyword>’s ecommerce sales will reach $2.09 trillion in 2022. </li></ul>Shopping online has now been normalised, thanks to the pandemic but this trend is only going to gain further momentum but consumers are increasingly becoming more demanding. The latest e-commerce trends from a report by logistics company <keyword id="317828" type="General" weightage="80" keywordseo="fedex-express" source="Orion">FedEx Express</keyword> shows deliveries taking too long is the key number pain consumer point. The e-commerce survey, which polled both small and medium sized enterprises (SMEs) along with consumers, has found that there is room for further growth in the already booming e-commerce sector across Asia-Pacific. The What’s Next in E-Commerce survey polled Small and Medium sized Enterprises (SMEs) and consumers in India, and 10 other markets in the Asia Pacific, <keyword id="30350" type="General" weightage="50" keywordseo="middle-east" source="Orion">Middle East</keyword> and Africa region (AMEA) in July 2022. Of all those surveyed, 83% Indian consumers have purchased more from e-commerce platforms in the last three years and this momentum is likely to continue. Consumers are looking for innovations in personalization, shoppertainment and payment options that enhance their shopping experience. “COVID has accelerated our lifestyles to a pivot point where shopping online has been normalized across all demographics, and there’s no going back. With that, e-commerce is set to take a growing proportion of total consumer spend,” <keyword id="15121296" type="General" weightage="50" keywordseo="kawal-preet" source="Orion">Kawal Preet</keyword>, president of the Asia Pacific, Middle East and Africa (AMEA) at FedEx Express said. “With more people shopping online, consumer preferences are becoming increasingly sophisticated. As SMEs and e-merchants evolve their online sales platforms, our research uncovers opportunities for businesses to capitalize on what consumers want,” he added. Consumers in India are much more likely than those in other AMEA markets to forecast future growth in e-commerce. “SMEs are the growth engines of the Indian economy. During the pandemic the e-commerce sector provided many SMEs with an opportunity to recover and expand their business. Today, cross border trade has emerged as a key business priority for SMEs in India and a major opportunity to bolster growth,” Kami Viswanathan, senior vice president of <keyword id="15121297" type="General" weightage="50" keywordseo="fedex-express-middle-east" source="Orion">FedEx Express Middle East</keyword>, Indian Subcontinent and <keyword id="427855" type="General" weightage="50" keywordseo="africa-operations" source="Orion">Africa Operations</keyword> said. E-commerce sector matures but further growth ahead Asia Pacific, which includes the world’s biggest e-commerce markets like India, <keyword id="161318" type="General" weightage="50" keywordseo="mainland-china" source="Orion">Mainland China</keyword>, Japan, and Korea, will see revenue from e-commerce sales reach $2.09 trillion this year as 57% of the region’s population shops online. Eight in ten SMEs across Asia-Pacific believe e-commerce will become more important in their business in the next three years and nine in ten believe they are well prepared for the challenge. SMEs in India, Malaysia, Philippines, and Vietnam were among the most optimistic about their future e-commerce growth in the next three years, a sentiment shared by consumers in these same markets. In India, 80% of SMEs agree that consumer buying behavior has fundamentally changed due to COVID and most of them predict e-commerce will continue to boom, and be integral to their business growth over the next three years. However, interestingly, whilst the importance of marketplaces is clear, it’s worth noting that 58% of SMEs currently sell directly to customers through their own e-commerce platforms. Maintaining customer service quality is also proving critical. Deliveries taking too long is the key consumer pain point (53%) followed by handling returns (42%). Of all the e-tailers surveyed, 65% in AMEA also reported they were struggling to handle the growing number of orders they were receiving. In India, 80% of SMEs had experienced extremely high levels of resignations over the past 12 months. Apart from India, SMEs in Thailand, Vietnam have been most affected by the talent challenge. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gurgaon-based-indifi-disbursed-2800-crore-worth-of-loans-to-small-business-owners/articleshow/94534691.cms">Gurgaon-based Indifi disbursed ₹2,800 crore worth of loans to small business owners</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/amazons-2022-hardware-event-heres-whats-new-on-kindle-echos-fire-tv-cube-and-halo-rise/articleshow/94532586.cms">Amazon’s 2022 Hardware Event — here’s what's new on Kindle, Echos, Fire TV Cube, and Halo Rise</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/defense/news/meet-the-former-lieutenant-general-anil-chauhan-the-next-chief-of-defence-staff/slidelist/94530802.cms">Meet the former Lieutenant General Anil Chauhan — the next Chief of Defence Staff</a>

Time taken to deliver items & returns are the key pain points for e-comm consumers

<ul><li>More Indian consumers prioritised <keyword id="49089" type="General" weightage="20" keywordseo="sustainability" source="Orion">sustainability</keyword> than those in Taiwan, Hong Kong, Malaysia, who conversely were more focused on delivery lead time. </li><li>Eight out of ten consumers in India prefer to buy from companies with an effective environmental, social and governance (ESG) strategy in place. </li><li>Increase in the use of electric vehicles for transportation is one way of reducing carbon emissions and reducing traffic congestion, the report suggested.</li></ul>The awareness towards sustainability and working for net zero emission is gradually gaining momentum not only among businesses but also consumers. In fact, seven out of ten people in India want to receive their goods not only faster but also in a more sustainable manner, says a report by FedEx Express, a global transportation company for deliveries. According to the What’s Next in E-Commerce survey report, more Indian consumers prioritised sustainability than those in Taiwan, Hong Kong, Malaysia, who conversely were more focused on delivery lead time. Furthermore, eight out of ten consumers in India prefer to buy from companies with an effective environmental, social and governance (ESG) strategy – but only 38% of the surveyed SMEs actually have ESG goals. “Sustainability is no longer an optional extra for SMEs interested in expanding their e-commerce businesses. Consumers increasingly see it as an essential and non-negotiable part of their decision-making process,” said Kawal Preet, president of Asia Pacific, Middle East &amp; Africa (AMEA) at FedEx Express. The survey was conducted among SMEs and consumers in India, and 10 other markets in the Asia Pacific, Middle East and Africa region (AMEA) in July 2022. However, 74% of the surveyed companies either fear the associated costs, or are unconvinced that any investment in the area of sustainability will produce effective returns. “Over half of SMEs are, in fact, in the process of developing an ESG policy right now – they are strongly recommended to finalize this process as quickly as possible,” the report said. “Today, consumer consciousness towards the environment exerts a stronger influence on the way they perceive a brand, making it imperative for businesses to embrace an effective ESG strategy. Working with sustainability-focused partners, including collaborating with the right logistics provider, will go a long way for SMEs in India to play their part in limiting the impact of climate change,” said Kami Viswanathan, senior vice president of FedEx Express Middle East, Indian subcontinent and Africa operations. Over 90% of the consumers were even ready to pay a premium for products that have proven to be positive to the environment. Increased use of electric vehicles for transportation is one way of reducing carbon emissions and reducing traffic congestion, the report suggested. “More than 80% of the total greenhouse gas emissions made by a typical consumer-facing enterprise emanate from outside their internal operations, largely coming from manufacturing and elsewhere in their supply chains. As connectors in the chain, logistics providers have a role to play in helping to lower the possible impact on the planet to help align to consumer expectations,” the report added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/cervical-cancer-4th-most-common-among-women-policymakers-should-urgently-move-to-eliminate-who/articleshow/95580233.cms">Cervical cancer 4th most common among women, policymakers should urgently move to eliminate: WHO</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/100-startups-registered-with-isro-to-work-in-space-tech-domains-chairman/articleshow/95578146.cms">100 startups registered with ISRO to work in space tech domains: Chairman</a>

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Time taken to deliver items & returns are the key pain points for e-comm consumers

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Indians want faster yet sustainable delivery of their goods: FedEx report

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