Mumbai, May 7 () Filmmaker Nitesh Tiwari believes the post-coronavirus phase will bring a lot of changes in the way movies are shot in Bollyowood.The "Dangal" director said the concept of social distancing, which people are currently practising religiously to safeguard themselves from the COVID-19, will continue in the society even after the end of the lockdown in the country."Certain things should change like you don't need to often physically meet, like we do a lot of time. Like, if I'm writing with my writer, (then) I don't need to meet them on a daily basis, I can meet them once a week and the remaining days we can do video calls and discuss."It is the same with a lot of meetings, which can happen over video calls. Conversations don't require more technical stuff," Tiwari told .The filmmaker added that there might be some behavioural changes which will happen organically."If I am doing pre-production of my film, so that time I will prefer to have a physical interaction than doing it over video call. And if I'm scheduling or doing something with my actors, this is something that can happen over video calls."So those behavioural changes will seep in. As far as filmmaking is concerned, I will like to go back to the old days," he said.Tiwari recently directed the registration promos for upcoming season of megastar Amitabh Bachchan's show "Kaun Banega Crorepati".He said directing an actor virtually is not fun as he likes to be physically present on the set and do the job."I would like to be physically there and shoot. Collaborating with people sitting on your phone is something that is limiting and also not having the best technical support to make a film itself might be very limiting. I don't think any director would want to shoot it this way," Tiwari said."Creatively it will get restrictive if we think this is going to be the norm, I don't think this is going to be the new norm. This is temporary and we are finding the best solution out of this temporary situation that we are in," he added.The new season of the popular game show will have its selection process digital amid the coronavirus pandemic.For the season's registration promo, Bachchan shot the video from his home, remotely directed by Tiwari.The theme for this year's KBC registration campaign is 'Har cheez ko break lag sakta hai…Sapno ko nahi'.Tiwari said the campaign highlights the current scenario about how temporary breaks can be applied to many things in life but dreams will always find a way to flourish."When we work on the campaign, we tap into the mindset of the country at that particular point of time. While we were working on this campaign, we knew we will have to create it under the current situation that we are in."When you tap into your life, you realise that you have started finding ways of getting back to how to continue working so that life doesn't stop. As a writer we have started writing through video conferences. The basic ambition is to find a way out of the situation."Sony Entertainment Television announced that registrations will commence for the latest season from May 9 till May 22, where Bachchan will ask one new question every night on Sony TV, which can be answered either through SMS or through Sony LIV. KKP BKBK

Behavioural changes will seep in filmmaking post coronavirus, says Nitesh Tiwari

Mumbai, Apr 5 () Megastar Amitabh Bachchan has pledged monthly ration to support 1,00,000 households of daily wage workers belonging to the All India Film Employees Confederation amid the coronavirus pandemic.The initiative will be supported by Sony Pictures Networks India and Kalyan Jewellers. "Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr Bachchan, 'WE ARE ONE' has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded," a statement released by Sony Pictures Networks on Sunday read."Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need," it added.However, there was no information till when these daily wage workers will receive monthly ration from the donators. NP Singh, managing director and CEO, Sony Pictures Networks India, said as part of its CSR outreach, SPN took the initiative of working alongside Bachchan to support the households of daily wage earners of the Indian film and television industry. Bachchan, 77, has been hosting the reality game show "Kaun Banega Crorepati" for Sony since 2010."SPN's support will ensure that at least 50,000 workers and their families have their home supplies for a month," he added.Along with this, Bachchan will also feature in a short film "Family", which has been conceptualised and virtually directed by Prasoon Pandey."Family", which talks about the importance of staying at home, maintaining hygiene and social distancing, also features Rajinikanth, Ranbir Kapoor, Priyanka Chopra Jonas, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee, and Diljit Dosanjh.The short film will telecast across Sony Network on April 6."Family" aims to capture the resilience of human spirit amid tough times, Singh added. JUR RDS SHD RDSRDS

Amitabh Bachchan to provide monthly ration to 1 lakh daily wage workers

When you download a <keyword id="23309105" type="General" weightage="20" keywordseo="women-only-app" source="keywords">women-only app</keyword>, you’re probably not expecting said app to be helmed by a man. This is why when I first learned of coto, a women-only community building and consultation app, I couldn’t help but feel uncertain of one of the app’s founders being a man. But I persevered. As I looked into <keyword id="23309110" type="General" weightage="100" keywordseo="Tarun-Katial" source="keywords">Tarun Katial</keyword>, one of the founders, it slowly dawned on me that he once led several beloved television shows I’d grown up watching — I’m talking Kaun Banega Crorepati, <keyword id="20458721" type="General" weightage="20" keywordseo="kyunki-saas-bhi" source="keywords">Kyunki Saas Bhi</keyword> Kabhi Bahu Thi and <keyword id="1679765" type="General" weightage="20" keywordseo="Jassi-Jaissi-Koi-Nahi" source="Orion">Jassi Jaissi Koi Nahi</keyword>. Did I freak out? Yes. Did this make me feel the slightest bit better about him founding a women-only app? Guilty. However, I decided to put my personal biases aside, meet him and hear from him what he had to say about his decision to be a part of the app. <h2><keyword id="19903931" type="General" weightage="20" keywordseo="KBC" source="keywords">KBC</keyword> to Big Boss</h2>To call Tarun a chill and laid-back person would be the understatement of the century. I felt immediately at ease in his presence. Most of all, he seemed open to talking about anything under the sky. While I was curious about his startup journey, we decided to start at the very beginning of his career — cause how does a certified media guy go from television and radio to a cause-based app? After a brief stint in advertising, Tarun directly went to work in television — on a show like KBC and under an TV aficionado like Sameer Nair, no less. He led Star Network and Sony’s content teams in various capacities in the late 90s and early 2000s — a golden era of <keyword id="19981325" type="General" weightage="20" keywordseo="Indian-television" source="keywords">Indian television</keyword> if there ever was one. From helping Big B himself rehearse his lines ahead of the iconic show to helping bring like Bigg Boss to the country, Tarun did it all. And this is probably where his romance with Indian television took root. So, how did he master the skill of targeting the right pulse of his viewers? <div type="Article" hostid="261" msid="113064627" title="Amitabh Bachchan almost didn’t host Kaun Banega Crorepati! So how did the show’s makers convince Big B?" mstype="2" mssubtype="0"></div> <h2>A master at understanding his audience </h2>When asked if TRP was the main metric television producers use to weigh the success of a show, Tarun shook his head, smiling enigmatically. “The people will tell you before any other metric,” he said. Elaborating on this, he fondly recalled the days when KBC had just begun. He spoke of how he would hear the now-familiar introductory music of the show drifting from the apartments in his building as he would go down the stairs while leaving for the studio at 9 PM everyday. “Things like that tell you what you need to know,” he added. And I fully believe him. His work under Sameer Nair was hardly the only noteworthy thing he did during his television career. Throughout his tenure at Starplus and Sony, Tarun experimented with various show formats. He brought in several shows from the West to India and worked on tweaking them to fit the Indian audience’s rather picky palate. He brought other super-hit reality shows like Indian Idol and Fear Factor to our screens— with some of these shows running to date. What he’d said about mapping consumer trends years ago holds true today as well: Tarun Katial ultimately draws motivation from his consumers. <h2>The audience that matters most </h2>Tarun’s experience with reality TV was all well and good. But what was truly juicy was the amount of time he’d spent making women-oriented shows. As mentioned before, he was behind the legendary serial Kyunki Saas Bhi Kabhi Bahu Thi. “KBC and Kyunki both aired the same year. That serial gave us one of the most prominent female politicians of the country,” he said, referring to Smriti Irani. “And I also met my wife on the sets of that show,” he grinned sheepishly. After that, he went on to contribute to Jassi Jaissi Koi Nahi — which launched television superstar Mona Singh. And after he’s spent years steering content that connected with Indian women and gave a platform to the quintessential badass female lead, we will take the risk of labelling him a feminist. Later, as CEO of Big FM, Reliance Broadcast Network and ZEE5, Katial expanded into radio and digital streaming, keeping pace with the changing media landscape over the years. Even here, he seemed particularly inclined to bring shows with nationalistic and feminist angles to the platforms. <h2>Tarun’s pivot to tech </h2>Tarun seems to enjoy disruption (his words, not mine) when it comes to his career choices. He describes himself as a ‘Zero to One’ guy, a term used by legendary investor Peter Thiel for the act of creating a product or service that didn't exist before. Tarun claims to prefer flitting from one project to another. And it was his time with ZEE5 that culminated in an affair with the world of tech. He began pursuing a degree in <keyword id="19986189" type="General" weightage="20" keywordseo="digital-transformation" source="keywords">Digital Transformation</keyword> at the Kellogg School of Management, Northwestern University, where he got to see the potential of AI — something he went on to capitalise on. Around the time of his studies coming to an end, his wife experienced online harassment. To Tarun, the natural trajectory was to come up with a solution. And the solution in this case was to create a safe and inclusive space for women to be themselves: coto. <div type="Article" hostid="261" msid="113604147" title="AI is learning to be &amp;#39;emotionally intelligent&amp;#39; — here&amp;#39;s why that matters" mstype="2" mssubtype="0"></div> <h2>A safe space </h2><keyword id="20239707" type="General" weightage="20" keywordseo="Coto" source="keywords">Coto</keyword> (short for Come Together) was designed as a judgement-free platform where women could connect, share and support each other. Leveraging blockchain technology, it also allows users to monetise their contributions through coto Gains, a digital currency within the app. Scrolling through the app and showing me its various features, Tarun showed how many women had managed to monetise their areas of expertise. “Financial independence is extremely important for women today and we wanted to make sure that coto allowed them the opportunity to attain this,” he said. With more than 10,000 communities focused on topics such as health, wellness, and financial independence, coto claims to foster <keyword id="20960365" type="General" weightage="20" keywordseo="female-empowerment" source="keywords">female empowerment</keyword> while maintaining a strict no-advertising policy. What I gathered from the interaction was that Katial’s pivot to tech wasn't just about launching another app; it was about addressing real societal needs he had observed throughout his life’s experiences. By blending his media savvy with the transformative potential of digital technology, Katial (along with the other founders) is offering women a platform for self-expression, support and community building.

Media executive behind iconic TV shows like KBC and “Kyunki Saas…” goes on to build a women-only app! Here’s why

<ul><li>When considering the <keyword id="47201" type="General" weightage="20" keywordseo="income" source="Orion">income</keyword> of minors, distinguish between two forms of income - earned and unearned.</li><li><keyword id="19679475" type="General" weightage="20" keywordseo="earned-income" source="Orion">Earned income</keyword> isn’t clubbed with the parent’s income.</li><li><keyword id="6306327" type="General" weightage="20" keywordseo="unearned-income" source="Orion">Unearned income</keyword> offers certain deductions to the parent. </li></ul>12-year old Mayank has become the youngest child to win ₹1 crore at the ‘Kaun Banega Crorepati 15’ in its ‘KBC Juniors Week.’ When talented kids like Mayank win prize money in contests and shows, how is the income taxed? Also, how is other income of a child taxed? We take a look. How the income of a <keyword id="43583" type="General" weightage="20" keywordseo="minor" source="Orion">minor</keyword> is taxed Income earned by a minor child from activities involving their skills, talent, or specialised knowledge, such as winnings from contests like KBC, is generally subject to taxation. “According to section 115BB of the Act, minors are required to pay tax on this income at a flat rate of 30% on a gross basis. Additionally, there's a health and education cess of 4 % on the basic tax liability,” says Abhishek Soni, CEO, Tax2Win.in, a tax filing platform. The entity that disbursed this income would have already deducted tax from the prize money at a flat rate of 30%, plus health and education cess of 4%. Importantly, no tax deduction or exemption is allowed against this type of income for minors. Distinguishing between ‘earned’ and ‘unearned’ income When considering the income of minors, it is important to distinguish between two forms of income - earned and unearned income. Earned income: If the child earns income through prizes in competitions, shows, sports, or engages in personal business must be treated as earned income. “Basically, earned income refers to the money a minor earns through manual work or by applying their skills, talents, specialised knowledge, or experience. Earned income will not be clubbed with parent’s income. It will be taxed in the hands of the minor,” says Archit Gupta, Founder and CEO, Clear, a fintech company. Unearned income: Under the <keyword id="6354751" type="General" weightage="20" keywordseo="income-tax" source="Orion">Income Tax</keyword> Act, if a minor receives funds as gifts or earns interest through savings, fixed deposits, or investments made in their name by parents, relatives, or friends, it's categorised as unearned income. This includes interest accrued from savings accounts or investments in the minor's name facilitated by parents. “According to section 64(1A) of the Act, any such income received by a minor is included in the parent's income, known as "clubbing of income”, says Soni. Here, there can be two scenarios. Minor's income up to ₹1,500/-year: If the minor's annual income remains within ₹1,500, it won't be added to the parent's income. Section 10(32) allows for tax exemption on income up to ₹1,500 per child, with a maximum of two minor children. This exempted income can include amounts transferred by parents, grandparents, or any other person. Minor's income exceeding ₹1,500/year: If the minor's income exceeds ₹1,500 annually, it will be clubbed with the higher-earning parent's income for tax purposes. However, a tax exemption of ₹1,500 per child per year, up to a maximum of two children, is available to parents. This exemption is claimed under section 10(32) of the Income Tax Act. However, the parent claiming this deduction on the minor's clubbed income must opt for the old tax regime; it's not applicable in the new tax regime. Tax implications when income of a minor is invested Parents can invest in bank fixed deposits (FDs) or various post office schemes in the name of their minor child. When it comes to investing in mutual funds or equities in the name of a minor there is no restriction. However, this process usually requires offline procedures, including physical documentation. “Parents cannot make these investments online on behalf of their children. For investing in equities, a parent can open a demat account specifically in the name of the minor. This account allows for the purchase and holding of shares in the minor's name,” say Soni. Income from any such investment falls under the category of unearned income and is hence taxed in the way mentioned above. Does a child need to file income tax returns? A minor can have a PAN card. The parents or guardian can apply for a PAN card on behalf of the minor child. “If the minor child’s tax returns are being filed independently, he will need to have a PAN card along with other details like bank account, mobile number, e-mail ID etc,” says Gupta. So, if a minor generates income from sources like winnings in competitions, performances, sports, or through personal business, self-employment, or part-time work, it qualifies as earned income. This income remains separate from the parent's or guardian's earnings. The minor must file an income tax Return (ITR) and must obtain a PAN card for this purpose.

Tax implications on income of a minor – What every parent should know

Mumbai, Renowned film art director <keyword id="194218" type="General" weightage="50" keywordseo="nitin-desai" source="Orion">Nitin Desai</keyword>, who created sets for blockbuster films such as "Hum Dil De Chuke Sanam" and "Lagaan", was found hanging on Wednesday at his studio in Maharashtra's Raigad district neighbouring Mumbai, a senior police official said. Prima facie, it seems to be a case of suicide, the official said, adding they are investigating the case from all angles. "Desai's body was found hanging with a rope in the morning at the N D Studios," Raigad Superintendent of Police Somnath Gharge said. The studio is located in the Karjat area of Raigad, about 50 km from Mumbai. After being alerted, police rushed to the spot, the official said. The police are investigating the case from all possible angles, Gharge said. Desai, who was in his late 50s, served as art director and production designer for a number of Bollywood and Marathi movies. He was also known for his art work in films such as "Jodhaa Akbar" and "Prem Ratan Dhan Payo". The art director's death sent shock waves across the industry with film personalities such as Hema Malini, Riteish Deshmukh, Siddhartha Basu, and Neil Nitin Mukesh mourning Desai's passing. Actor-politician Hema Malini said Desai's death was a "terrible loss" to the film industry. "Such a warm human being, associated with many of my projects and ballets... May he find peace wherever he is," she tweeted. Neil said it is difficult to accept the heartbreaking news of Desai's death. The late art director worked on "Jail", the 2009 film starring the actor. "Our beloved #nitindesai has left for his heavenly abode. He was simply a genius. A visionary artist with grace, style who understood not just his craft but people. He was a positive soul who spread only love to all. My God give his family strength. Om Shanti," he wrote on the microblogging site. Basu, who worked with Desai on popular reality shows such as "Kaun Banega Crorepati" and "Dus Ka Dum", said he was shocked to hear about the passing of his "friend and artistic collaborator". "He made sets for so many of our shows - KBC, Kamzor Kadi, Heartbeat, Bluffmaster, Dus ka Dum, Sach ka Saamna.. Conjuring world class installations on an industrial scale. Om shanti," Basu wrote on Twitter, which was recently rebranded as X. In his career spanning over 30 years, Desai closely worked with directors like Vidhu Vinod Chopra, Sanjay Leela Bhansali, Rajkumar Hirani, and Ashutosh Gowariker.

'Lagaan' art director Nitin Desai found hanging at his studio near Mumbai

<ul><li>This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively!</li><li>And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on near-to-blows men fights and Arti’s captaincy struggles <keyword id="9778758" type="COMPANY" weightage="20" keywordseo="voot-exclusives">Voot Exclusives</keyword>. </li></ul>With eight digital sponsors, Bigg Boss’ latest season on Voot has clocked 1.5 billion views and 20+ billions minutes of watch-time, which is the highest so far the show has seen in years, as per Voot’s latest report. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively! 40 million viewers is 2.7X times the number of tickets sold on BookMyShow for popular films such as Avenger-End Game and Uri. <div type="image" title="voot watch time" msid="77609538" hostid="261"></div> And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on the near-to-blows men fights and Arti’s captaincy struggles, according to Voot Exclusives. The report also reveals that Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Banega Crorepati and Yeh Rishta Kya Kehlata Hai. <div type="image" title="bigg boss beats others shows" msid="77609554" hostid="261"></div> Giving us an insight into Bigg Boss' fandom, Gourav Rakshit, COO – Viacom18 Digital Ventures said, "Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint." Delhi, Maharashtra, Uttar Pradesh and Punjab were the top four states to watch Bigg Boss Season 13. 5 lakh minutes of Bigg Boss was streamed in Andaman and Nicobar islands and Lakshadweep. <div type="image" title="bigg boss top states" msid="77609568" hostid="261"></div> Voot has seen a 66% increase in viewership for its exclusives and audience watching full episodes. Not just the original episodes, Indians are also watching Unseen, Behind-the-scenes clips. ‘Hotness by the pool’ and ‘Shukla Ji Ka Giddha’ were the top most watched exclusive episodes on Voot. <div type="image" title="bigg boss cringe" msid="77609577" hostid="261"></div> Voot also saw its social media engagement hiking up. It witnessed 985+ campaign impressions, 11 million views on #AsliFan anthem and 16.8+ million views on #AsliFan stickers. It wasn’t just viewers, brands were interested in associating with Bigg Boss, too as it saw the highest number of sponsors. <div type="image" title="bigg boss sponsors" msid="77609588" hostid="261"></div>

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

<ul><li><keyword id="3084136" type="PERSON" weightage="20" keywordseo="Sameer-Makani">Sameer Makani</keyword>, Managing Director and Co-Founder, <keyword id="3084137" type="PERSON" weightage="20" keywordseo="Makani-Creatives">Makani Creatives</keyword> writes for the past several years Chinese brands were a crucial part of high traction shows on television.</li><li>Now, with the strategic <keyword id="3719681" type="PERSON" weightage="20" keywordseo="ban-on-chinese-products">ban on Chinese products</keyword> with Atmanirbhar agenda, he further explains how homegrown apps and brands have started taking a flight in the market.</li></ul> Ever since the Prime Minister’s announcement on <keyword id="9210258" type="PERSON" weightage="20" keywordseo="atmanirbhar-bharat">AtmaNirbhar Bharat</keyword>, there has been a shift in perspective for homegrown things. Furthermore, the ban on Chinese counterparts has provided a wider opportunity for Indian brands to grow on the home-grounds. Various sectors are coping up with the impact that COVID 19 has caused since the last 5 months and advertising is not an exception. While print and outdoor advertising has taken a back seat; digital advertising has risen phenomenally. The overall digital consumption has increased significantly in the recent times paving way for a stronger advertising model on digital platforms. Lockdown has played a pivotal role in making this shift possible in a seamless manner. The emergence of work for home has made people use multiple screens at a time, which in turn has created a larger avenue for advertiser to reach people throughout their multiple screens and cut through the clutter to build an emotional connect with its consumers. For the past several years Chinese brands were a crucial part of high traction shows on television. The strategic ban on Chinese products with Atmanirbhar agenda Indian Homegrown apps and brands have started taking a flight in the market. For instance, reality shows like Big- Boss, Kaun Banega Crorepati (KBC), and events like <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (<keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>) have been sponsored by Chinese brands like VIVO and OPPO in the past, but this year Indian brands can bid for the same. Most TV advertisers are regular advertisers and depend on high salience for their offtake. Any brand today cannot afford loss of communications for more than 4 to 5 months therefore IPL should be considered for advertising for the value proposition that it will provide along with the impression and recalls in the international market. The overall cost compared to the value is even more affordable considering the pandemic, and it is high time that Indian brands leverage this opportunity at its fullest. This time with <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> happening on a global platform, brands can look into a wider umbrella of them profiting through it. IPL this year will prove to be a greater opportunity for the Indian brands to invest and gain visibility. Due to safety concerns IPL 2020 has been shifted to UAE. This in-turn will help to gain a larger audience not only in India but in UAE as well. Dream11 announced itself as a sponsor for IPL 2020 and now has the probability of getting recognized on the national as well as international front. In addition to major sponsors like Dream11, even small homegrown brands which are still on the verge of growth would get an opportunity by contributing their bit to mark their image in a big way at the international event of IPL 2020. Indian Premier League becomes a golden opportunity for brands as well as agencies to build a strong emotional connect with its consumers; resulting in creating credibility in the eyes of its consumers.

How IPL can make Indian brands #Atmanirbhar

<ul><li>It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them.</li><li><keyword id="840501" type="General" weightage="100" keywordseo="applause" source="Orion">Applause</keyword> Entertainment, the content studio responsible for bringing series like <keyword id="441366" type="General" weightage="20" keywordseo="criminal-justice" source="Orion">Criminal Justice</keyword> and <keyword id="10079277" type="General" weightage="20" keywordseo="scam-1992" source="Orion">Scam 1992</keyword> has been focusing on creating impactful content that stands out in the clutter.</li><li>We speak to <keyword id="4885" type="General" weightage="20" keywordseo="sameer-nair" source="Orion">Sameer Nair</keyword>, CEO, Applause Entertainment on all that is happening at the content studio and what more they have in store for us.</li></ul>The last few years have given content studios in India a brilliant opportunity to put their best foot forward. Indians are hungry for good content and OTT platforms have been constantly trying to up their games because it is only strong content that will help them break the clutter and make consumers choose one platform over the other. The 4-year-old Applause Entertainment, a content studio that is part of the <keyword id="44373" type="General" weightage="20" keywordseo="aditya-birla-group" source="Orion">Aditya Birla Group</keyword>, has been a frontrunner for coming up with content that has been noticed and appreciated. Be it shows like Criminal Justice or Scam 1992, Applause has come up with content that has stood out. While so far, the studio’s focus has been original series, popular book and international format adaptations like Criminal Justice, <keyword id="57659" type="General" weightage="20" keywordseo="hostages" source="Orion">Hostages</keyword>, it has recently partnered with <keyword id="173109" type="General" weightage="20" keywordseo="amar-chitra-katha" source="Orion">Amar Chitra Katha</keyword>, a publisher that has been our primary gateway to Indian mythological stories. And with this partnership, Applause Entertainment will mark its foray into animation. Meanwhile, the company is also looking at further expanding its offering with documentaries and small to mid budget films. Industry veteran Sameer Nair, who was the man responsible for giving us Kaun Banega Crorepati , is at the helm of affairs at Applause Entertainment, and he has his plate full at the moment. He is currently focusing on bringing bigger, more impactful content to your screens. In a recent chat, he told us more about the Amar Chitra Katha partnership, his expectations from the Indian content space and his plans for Applause Entertainment. Excerpts: Q)Your partnership with Amar Chitra Katha marks your foray into animation. What will this partnership entail? ACK is a treasured Indian brand that boasts 400+ stories and comics. Generations of Indians have grown up reading these stories. Now with this partnership, we want to both bring alive these characters in high quality animated episodes for the local audience, as well as take our proud Indian culture to global audiences. We plan to work with quality animation partners and storytellers to help us reimagine these iconic tales for the 21st century. Q)Applause has had a lot of success in terms of the content you have been produced in the past few years. Why was this a good time to explore animation? Applause is a Content and IP Creation Studio. We are storytellers, and we want to tell stories for every kind of audience. Different stories work best in different formats so as a studio, we have ensured that we produce content in the format that best suits the idea, whether drama, documentary, unscripted, film, animation or gaming. Q)Applause is 4 years old but 1.5 years out of that, we have lived/living through a pandemic. What kind of impact did it have on your business? The pandemic affected us like it did everyone else. Productions were stalled, theatres were shut, work from home became the norm. But consumption of content online exploded exponentially. Audiences adopted the OTT services and began to consume content across languages and borders. They accepted new forms of storytelling and created a host of new stars. The script became the hero supported by an ensemble of fine actors and directors. We had a pretty fortunate 2020, and 2021 so far, having released over 15 drama series across platforms, including the award winning Scam 1992 and Criminal Justice S2, to name a few. Q)What have some of your key learnings from these last 1.5 years been? Our key learning has been in a way a validation of our original premise; that we should obsessively focus on quality storytelling and carefully listen to what our consumers are saying, feeling, doing. That way we will be able to anticipate and create for the gigantic streaming market that is exploding in India and all over the world. Q)India's OTT industry is booming. People are hungry for bigger and better content. How are you as a production house equipped to meet that demand, and what makes Applause different from other content production houses? We continue to aggressively invest in incubation and development from an early stage. The audience appetite for quality content will only increase; that’s the key word – quality – and variety and diversity. Our learnings from the past 4 years have also helped us improve on our creative and commercial algorithms, and now allows us to place bigger bets with talent and scale. Our key differentiator from other studios remains our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later. Q)Having your content on global OTT platforms also means the world is opening up for the content. From a quality perspective, where does India stand in the global scheme of things? Can we have content that goes beyond geographies and finds relevance across the world, something on the lines of Money Heist/Game of Thrones? I think the quality of Indian Content is constantly improving. That being said, as the market expands, streaming content will be distinctively divided into a massy AVOD offering and more premium SVOD fare. All content is created for a primary audience; sometimes, some of that content transcends languages and geographies to resonate with a global audience. Obviously, over the years, Hollywood has built this powerful franchise of content that is designed for worldwide audiences, but I think content from other countries will also gradually gain universal acceptance. For example, there was a phase when Chinese and Hong Kong Kungfu movies had become quite the rage. Now Korean drama series and KPop have broken out. It will be no different for India. Q)Going forward, what will your key areas of focus be? Where will your next phase of growth come from? Our next phase of growth will come from bigger series, movies, language expansion, global collaborations and animation. Q)How important is regional content for Applause? We don’t quite call it ‘regional’ content; for us it remains telling high quality stories in languages beyond our present Hindi/Hinglish slate. The streaming world is increasingly becoming a world without borders and there is growing acceptance for content without borders. This unfolding scenario is also setting the stage for content from India to resonate with audiences all over the world, and not just Indians.

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment

<ul><li><keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, Independent Brand Consultant and Social Media Expert <a href="https://beastoftraal.com/2020/10/13/tanishqs-ekatvam-the-oneness-broken/" data-type="tilCustomLink">writes</a> why Tanishq's ad has been withdrawn. </li><li>He traces some of the old Hindu-Muslim ads that have been trolled in the past for assorted reasons or have been withdrawn, too. </li></ul>Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: <div type="twitter" handle="ShashiTharoor" handlename="Shashi Tharoor" image="http://pbs.twimg.com/profile_images/1280501371431800833/aoWxPcWK_normal.jpg" favoritecount="11107" retweetcount="2267" status="So Hindutva bigots have called for a boycott of ⁦@TanishqJewelry⁩ for highlighting Hindu-Muslim unity through this… https://t.co/V9IiFtEmgU" createdat="1602554129000" id="1315833504253374464"></div>They started with comments enabled and Likes/Dislikes allowed. Then they disabled both. Finally, they have removed the video. Why? The kind of comments they are getting for the same video on Facebook would offer you a reason. Here’s a snapshot. There’s a lot more on Twitter that’s hundred times more vile and vicious, including naming and abusing specific employees of Tanishq. <div type="image" title="tanishq-ekatvam-FB-comments-1536x690" msid="78633618" hostid="261"></div> To be honest, I was very, very surprised that someone at Tanishq and their ad agency considered this script, passed it for production, and were bold enough to release it now. That this needs to be called ‘bold’, in itself, is an odd situation to be in. We had a time when a Milind Soman and Madhu Sapre wore nothing but a snake to sell shoes and we used to call that ‘bold’. Within days of its release, the ad has found virulent denouncement. And boycott calls too. So what exactly is the problem in the ad according to the detractors? It supposedly normalizes “Love Jihad”, a term that has been categorically stated in the Parliament as a non-existent concept by the ruling party’s own <a href="https://bit.ly/3nFWXwY" target="_blank">junior home minister G Kishan Reddy in February 2020</a> (much like there is no record, meaning, explanation or context for ‘tukde tukde gang’, a term used to defame anyone not fitting a particular narrative). <div type="image" title="no-love-jihad-parliament" msid="78633628" hostid="261"></div> Not all inter-faith marriages deserve to be called out derogatorily or sweepingly denounced or dismissed. Does the ad claim that this is representative of all of India? No. Does the ad showcase violence between people? No. Does it show that people live in harmony, beyond their religion? Yes. Is this kind of harmony impossible? No. Is this kind of harmony needed? Of course. So, what’s the problem then? The problem is supposed to be that since gullible Hindu women (who, under the ‘Love Jihad’ conspiracy theory, have no agency of their own and are mere puppets that can be led anywhere) are being lured by rabid men from Islam/other religions, according to the theory of “Love Jihad”, this ad shows the opposite – that a Hindu woman is living peacefully with her Muslim husband and family, who are arranging an extensive Hindu-style VaLai Kaappu ceremony (Godh Bharai/Indian-style baby shower) for her. Is the man shown in the ad violent and abusive? No. Is the family ill-treating their daughter-in-law? No. Is this scenario impossible? Hardly. I have at least 3 friends with the same set-up – Hindu wife-Muslim husband. They are living as normally as anyone else. They celebrate both festivals with equal fervor. So, can’t the ad showcase what-could-be? Of course, it can. That’s what advertising does anyway – showing the what-is-possible scenario. And this is not necessarily a make-believe world – it is what it is, at least when I look at my own friends. The what-could-be is usually based on insights on user behavior, with the usual advertising-led exaggeration layered in. Are there exceptions to what’s being shown? Absolutely, there could be. Do exceptions become the norm? Not at all. They are not, and shouldn’t. The other major gripe with the ad, as per angry comments is, “Why can’t they show the reverse? A Muslim wife and Hindu husband?”. Yeah, why not? But, <a href="https://bit.ly/closeup-2018">Closeup, the toothpaste brand, tried showing both, in 2 different ad films, in a 2018 campaign</a> (my post from 2018 has all the context, but the videos have been removed by Closeup). Both got trolled heavily and Closeup withdrew both! There’s no end to this trolling. <div type="image" title="closeup ad" msid="78633641" hostid="261"></div> <div type="image" title="closeup ad 1" msid="78633657" hostid="261"></div> So, I’m genuinely surprised that Tanishq and its agency actually passed this, knowing fully well the kind of reactions it may lead to. I’m fairly sure they do not live in a bubble to not know what kind of reactions to expect for this ad film. All they are showing is a happy, sane and peaceful coexistence of religions. But in a situation where there is a constant need to hold up a villain for people to be perpetually angry and fearful about, this ad becomes yet another easy target. Tanishq hasn’t done anything wrong, or haven’t shown anything to be ashamed of. So, it is sad that they had to succumb to the online trolling and withdraw their ad. <div type="twitter" handle="bysurbhigupta" handlename="Surbhi Gupta سربھی گپتا" image="http://pbs.twimg.com/profile_images/1191368606921084928/H8tGptdw_normal.jpg" favoritecount="10365" retweetcount="1846" status="&quot;I will not buy jewelry from #Tanishq&quot;&quot;Why beta?&quot;&quot;Because they show a loving Muslim family and how caring they ar… https://t.co/VnQpw6LbMM" createdat="1602497250000" id="1315594936771727361"></div> For context, here are a few other ads that tread this ground, between the 2 religions. Most of them have been trolled for assorted reasons and some of them have been withdrawn too. Surf Excel – Holi, February 2019 | Agency: Lowe Lintas Mumbai <div type="Youtube" id="Zq7mN8oi8ds" title="Surf Excel Holi 2019 | This Holi, let colours bring us together!" thumbUrl="https://i.ytimg.com/vi/Zq7mN8oi8ds/mqdefault.jpg"></div> Closeup Lost Loves: Naghma &amp; Arghadeep, November 2018 | Agency: Lowe Lintas and VICE Media <div type="Youtube" id="mfCMKVQRGQg" title="Closeup Lost Loves: Naghma &amp; Arghadeep #FreeToLove" thumbUrl="https://i.ytimg.com/vi/mfCMKVQRGQg/mqdefault.jpg"></div> Closeup Lost Loves: Adithi &amp; Umar, November 2018 | Agency: Lowe Lintas and VICE Media <div type="Youtube" id="yj9IJY_IY3I" title="Closeup Lost Loves: Adithi &amp; Umar #FreeToLove" thumbUrl="https://i.ytimg.com/vi/yj9IJY_IY3I/mqdefault.jpg"></div> Brooke Bond Red Label – Ganesha, September 2018 | Agency: Ogilvy <div type="Youtube" id="AWsTJvM7jG4" title="Brooke Bond Red Label Ad Film" thumbUrl="https://i.ytimg.com/vi/AWsTJvM7jG4/mqdefault.jpg"></div> Brooke Bond Red Label – Neighbours, April 2014 | Agency: Ogilvy <div type="Youtube" id="tQuddKFhfFA" title="Red Label New Ad -- Neighbours" thumbUrl="https://i.ytimg.com/vi/tQuddKFhfFA/mqdefault.jpg"></div> Kaun Banega Crorepati promo, July 2014 | Agency: Leo Burnett <div type="Youtube" id="xjRto40PKts" title="KBC launch promo 2014-Neighbours" thumbUrl="https://i.ytimg.com/vi/xjRto40PKts/mqdefault.jpg"></div> - By<a href="https://beastoftraal.com/2020/10/13/tanishqs-ekatvam-the-oneness-broken/" data-type="tilCustomLink"> Karthik Srinivasan</a>, Independent Brand Consultant and Social Media Expert

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

<ul><li>Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars and trace back their journeys.</li><li>In our third episode, we speak to a Youth Icon, whose journey is an inspiration to everyone who dreams to do something out-of-the-box -- <keyword id="4700187" type="PERSON" weightage="20" keywordseo="ashish-chanchlani">Ashish Chanchlani</keyword>. </li><li>Ashish has been ruling <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> with his unique content. He is the second-most subscribed <keyword id="2803176" type="PERSON" weightage="20" keywordseo="YouTuber">YouTuber</keyword> and recently crossed 23 million subscribers. </li><li>We speak to the social media star on his journey so far, vision board, fighting through depression, favourite jingle and much more! </li></ul>Social media star Ashish Chanchlani, who is the second-most subscribed YouTuber and recently crossed 23 million subscribers, started creating content 6 years ago when becoming a YouTuber wasn’t really considered a ‘serious career’ option. Despite studying to be a Civil Engineer, he always wanted to become an actor. He gave up his dream when he realised the chances of becoming a Bollywood star with no contacts are quite slim. He stumbled upon Twitter’s Vine app in 2014 and started exploring the medium. “I never thought my vine would go viral and it would become this ‘big’. I started vining as a hobby, as if it was a co-curricular activity. Soon, my videos started going viral all over the internet, people started tagging me and my Instagram page shot up. From there, I came on Facebook and then YouTube -- and it has been a crazy journey,” says Ashish, with pure modesty and disbelief. <div type="Video" msid="80654353" hostid="261" title="Social media star Ashish Chanchlani on becoming the second-most subscribed YouTuber in India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=80654353"></div> Ashish’s journey hasn’t been all glamour and shine. He paved the way that took him to the limelight. He believes it was his relatable, unique and fresh content that brought him to the forefront. At 23 million subscribers today, he still cringes when someone calls him an ‘influencer.’ He likes to be called an ‘entertainer.’ Walking us through some of the hurdles he faced, Ashish shares, “I did face a lot of problems. People would often joke about YouTube. “Who the hell does YouTube?” they would ask me. That was also this path’s biggest strength. It wasn’t as popular in India but I knew that it would rise. My relatives would tell my parents that I am making the biggest mistake of my life. I did not pay any heed to these comments and kept doing what I love. I was one of the first few people in India to make funny vines. My videos were quite unprofessionally-shot, with a weird background but that played to my strengths because people related with me, my journey and what I had to offer. They would see themselves in me.” One fine day, when he was with his parents and a fan walked up to him and asked for a selfie was when he realised he’s becoming popular. For actors who claim to not like taking selfies with their fans, he says, “They are lying. Everybody loves attention.” As a fellow Spiderman fan, Ashish also thinks that with great power comes great responsibility. “There was a time when I was making anything that I would stumble upon. Now I look back and realise that I’ve made some mistakes. Now you would notice a sense of responsibility in my content. Today, I make sure we create content that feels right. We exaggerate just for fun,” he says. Ashish recently launched a short film called The Dealer, which is out of his comfort zone. It was about creating a safe environment for women in India. In 2021, he wants to experiment with new genres and challenge himself to do more and more. He had also launched a horror short film called Office Exam last year, as a part of his unique series called ‘ACV Hatke.’ He is also content with his growth trajectory so far and has found his way of dealing with minor setbacks and disappointments. “I was happy even when 5,000 people were watching my videos. You walk into a room full of 5,000 people and you realise that it is a huge number! My most watched video on YouTube has 9 crore views. That’s crazy, isn’t it? 9 crore is more than the winning prize in KBC (Kaun Banega Crorepati),” says Ashish, laughing out loud. He now takes his time to churn out videos. Ashish told us that he and his team spend around 20 days to create a video. While he is experimenting with new formats, he would always stick to comedy and deliver what the audience wants. “I find it very tiring to beat my last video. It is difficult to meet the expectations every time. I feel I don’t want to disappoint my fans with any of my videos. This happened after my Office Exam video. This ‘what next’ question always pressurises me. I am branching out now but you always have to revisit what made you who you are,” agrees Ashish. <cmsannotation type="cmsannotation" annotationid="Surviving a pandemic as an entertainer and working with brands in India" text="Surviving a pandemic as an entertainer and working with brands in India">Surviving a pandemic as an entertainer and working with brands in India</cmsannotation> While dealing with the pandemic has been difficult for most of us, for someone who makes the entire country laugh, it is important to stay motivated and optimistic -- to keep your worries aside to make others laugh. As an extrovert who loves staying around people, Ashish did see a minor setback during the lockdown. He found it difficult to keep going but then, he started having one-on-one conversations with his fans to bounce back. “A dark phase came into my life in 2020. I got affected by all the trolls and toxicity on the internet. I think that also happened because I was idle. I came across very negative comments from last year and it still hurts to read them because these people pull me down out of spite or jealousy. I couldn’t understand the motive behind these trolls, so I lost myself in this negativity. However, what kept me motivated were my fans. They would talk to me like I am their old friend. That was also one of my biggest highlights and strengths in 2020,” shares Ashish. Star Sports was the first brand Ashish ever worked with and even today, brands reach out to him with abrupt briefs such as ‘Kuch viral bana do, Ashish.’ To these brands who approach him to just buy his ‘30 seconds’, he replies, “Things are different now. This (branded content) is not a TV ad. People don’t like watching ads anymore, doesn’t matterhow much money you put in. So give us the chance to marry the brand into our content, twist it and mould it in a way that we could present it to the audience. We can’t guarantee viral ads. We do guarantee viral content that would include their brand.” On his screening process of selecting brands, he jokes, “I want money.” After a few seconds of laughter, he says, “I want the brand to marry me rather than making it a business proposal. Most of the creators don’t talk to the brand after they are done with the content but I like to maintain a dialogue and get their feedback. I also ask them if they profited off my video and if they liked it or not. And brands are really happy by that. At the end of the day, they are also running a business.” Ashish looks up to Fevicol for its advertising and marketing. He fell in love with Fevicol’s TV idea and likes the mystery they build. “I have pitched similar ideas to my brands. I tell them that the audience shouldn’t know until the end what brand is involved behind the ad. They should just be left with the idea and what the product sells, not the product name. They should wonder, “Who is the brand? Kya ad banai hai?” <cmsannotation type="cmsannotation" annotationid="Advice for budding creators" text="Advice for budding creators">Advice for budding creators </cmsannotation> Ashish has been in the content creation industry when it was just a baby in our country. His advice to budding creators is - Be Yourself. To those who are trying to break the clutter today, he says, “Study the market first and find out what people are liking and talking about. Today, something as random as ‘Binod’ starts trending. Give them something relatable but in your own style. Don’t try to be the next Ashish Chanchalni or CarryMinati. You won’t be able to replicate anyone. Be yourself because you have your own strengths and style. Mirror the environment you live in. If you live in a village that isn’t covered in the mainstream media, we don’t know what kind of comedy your society likes. Bring that for the entire country and they will love it.”

I was happy even with 5,000 views: Ashish Chanchlani on becoming the second-most subscribed YouTuber in India

<img class="gwt-Image" src="/photo/30776781.cms" /><keyword id="6354700" type="PERSON" weightage="40" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>’s 24, the adaptation of the American TV series with the same name, had been touted as a game-changer in the Indian television space. It had a popular first season and is currently on its way to the second. But it was not the first time when Indian TV got a significant makeover. Over the years, we had been watching serials and soaps that entertained, amused, surprised and even shocked the audience. Here’s a look. 
 
1. Hum Log 
Shown on the Doordarshan in 1984, this series marked the beginning of the television revolution in India while viewers had their first taste of soap. It lasted 156 episodes and several characters, including Basesar Ram, Bhagwanti, Nanhe, Badki, Majhli, Chutki, Lalloo and Imarti Dadi, became household names. 
 
2. Ramayan 
Those who were born in the 80s could well believe it when we say that the streets became empty on Sundays at 9.30 am as it was the time to watch the Ramayan. Starring Arun Govil as Ram, Deepti Chikhalia as Sita and Dara Singh as Hanuman, Ramayan is the world’s most viewed mythological series. 
 
3. Dekh Bhai Dekh 
If Hum Log mirrored the middle class Indian family, Dekh Bhai Dekh, produced by Jaya Bachchan, told the story of a rich, modern but loving joint family. It was one of the popular sitcoms, aired on Doordarshan’s GEC, DD Metro. Starting in 1993, the show ran successfully for 4 years. 
 
4. Flop Show Stand-up comedy and comic shows are the rage today. But this show never failed to minister a regular dose of laughter to its audience. It was written and directed by the legendary satirical comedian, late <keyword id="34752" type="PERSON" weightage="40" keywordseo="Jaspal-Bhatti">Jaspal Bhatti</keyword>, who also played the lead role. Flop Show was, ironically, a big hit. 
 
5. Swabhimaan Directed by <keyword id="6370367" type="PERSON" weightage="40" keywordseo="Mahesh-Bhatt">Mahesh Bhatt</keyword> and scripted by Shobha De, this show introduced the viewers to the world of complex relationships, infidelity, power, property entanglements and what not. It was the first show to complete 500 episodes in a span of 2 years. 
 
6. Meri Awaz Suno 
Those who stay glued to their seats to watch talent hunts like India’s Got Talent, Indian Idol, Voice of India and more, would be glad to know that it was a show on Doordarshan, called Meri Awaz Suno, which had helped discover the extremely talented Sunidhi Chauhan. The show was hosted by Annu Kapoor and judged by <keyword id="31278" type="PERSON" weightage="40" keywordseo="Lata-Mangeshkar">Lata Mangeshkar</keyword>. 
 
7. Zee Horror Show 
Those who swear by the thrill of horror will remember the spine-chilling Zee Horror Show, which brought all things uncanny bang into our drawing rooms. Presented by the Ramsay Brothers, it was one of the most popular shows of the 90s. 
 
8. Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT) 
The longest running show in the history of Indian television, KSBKBT introduced us to the glorious Gujarati family – Virani. It was the story of Tulsi and her endeavours to become an ideal wife, daughter-in-law, sister-in-law, mother, mother-in-law, grandmother and grandmother-in-law. Due to its domestic connect, it was the No. 1 show even in its eighth year. 
 
9. Kaun Banega Crorepati In the new millennium, mega star <keyword id="6357912" type="PERSON" weightage="40" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> became a part of your everyday life with Kaun Banega Crorepati. Based on the UK game show, Who Wants to Be a Millionaire, this one started in 2005 and recently completed the 7th season. This show changed lives of many with big cash prizes. 
 
10. Bigg Boss 
While the real life of common man had already come under the scanner with talent hunt shows like Boogie Woogie and Sa Re Ga Ma Pa, it was the time to get up, close and personal with your fav stars. And Bigg Boss, based on Bigg Brother, did just that. A show that gave a sneak peek into the real life of stars was an instant hit among the viewers. 
 
11. Satyamev Jayate When his counterparts were busy throwing mental and physical challenges at the audiences, Mr Perfectionist, <keyword id="6355923" type="PERSON" weightage="40" keywordseo="Aamir-Khan">Aamir Khan</keyword>, thought of striking an emotional chord. With his <keyword id="9363" type="UNKNOWN" weightage="40" keywordseo="Talk-show">talk show</keyword>, Satyamev Jayate, he highlighted sensitive social issues of the country. He cried, smiled and hoped for a better India and so did his audience. The show is all set for its second season to go live in March 2014. 
 
12. Comedy Nights with Kapil He was a nonentity in Bollywood. But little did stand-up comedian Kapil Sharma know that one day he would be hosting one of the most watched chat shows. The popularity of the show can be gauged by the fact that even mega stars like <keyword id="4546" type="PERSON" weightage="40" keywordseo="Shah-Rukh">Shah Rukh</keyword> and <keyword id="6354583" type="PERSON" weightage="40" keywordseo="Salman-Khan">Salman Khan</keyword> can’t skip promoting their movies on the show. Indeed a game changer!

12
Small Screen Shows That Changed The Face Of Indian Television In A Big Way

<img class="gwt-Image" src="/photo/47640804.cms" />India has always been a country of taboos and restrictions. But things have been changing fast, and for the good. And since advertising is a reflection of the society, many recent Indian ads have reflected those behavioural changes that are evident in the modern Indian. 
Below is a list of some recent Indian ads that defy the preconceived social norms and taboos. 
 
1. Myntra’s Lesbian Ad: This is probably the most-talked about ad in India right now. The country's first advertisement showing a lesbian couple preparing to meet the parents is making waves on social media. The online video shows two women in a live-in relationship flirting and dressing up for the day, chatting about the expectations they face and their love for each other. Titled 'The Visit', the ad breaks the taboo of lesbianism in India. Shot for Myntra's ethnic wear collection, the digital film has got over 2 lakh hits on YouTube over 10 days. 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Ef27m5ocK6Q" width="560"></iframe> 
 
2. Fastrack’s Move On Campaign: It is argued that before Myntra, Fastrack was the brand that brought out the lesbian issues out in the open through its ‘Move On’ campaign. Move On is a controversial ad campaign by Fastrack was to show the relevance of “moving on” from things that are limiting. The campaign involved a series of short ads representing socio-cultural issues that are controversial. One of the ads shows a couple inflating a large playhouse and moving in. The ad ends with bold white-coloured text saying “Live in. Move on.”, hence encouraging those who want to have live-in relationships to go ahead and do so. Another of the ads under this campaign show two girls walking out of a bright pink closet, one by one, tugging at their clothes with the copy “Come out of the closet. Move on.”, thus encouraging homosexuals to embrace their sexuality. All these ads talk about being bold in accepting issues considered taboo, especially when it’s about accepting oneself. 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/fmk9D53G6F8" width="560"></iframe> 
 
3. Tanishq’s Second Marriage Ad: Widowed and divorced women have historically been shunned in areas of India. So imagine the nation's surprise when jeweler Tanishq celebrated a second marriage in its new ad.India was "mesmerized" by the ad and many trade outlets called the commercial "revolutionary" and "crazy bold." Tanishq is possibly the first to introduce remarriage in Indian advertising, which was a taboo till now. 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/P76E6b7SQs8" width="420"></iframe> 
 
4. Airtel’s ‘Boss’ Ad: Telecom service provider Bharti Airtel’s ‘Boss’ad, which presents a working woman cooking for her man, had stirred up outrage on Twitter. But adman Prahlad Kakkar went ahead to hold that the ad is perfectly valid and there’s nothing wrong in the content. The much-debated woman-boss in the Airtel commercial was criticised by some on social media for being regressive (the woman is the boss at work and comes back to cook at home), but many professionals surveyed found it balanced in its portrayal of women. The ad questioned the taboo of a woman being the boss in India. 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/_ZijJQmKF-0" width="560"></iframe> 
 
5. KBC’s ‘Kohima’ Ad: The ad campaign for Sony TV’s popular game show ‘Kaun Banega Crorepati’ alludes to the widespread issue of racial discrimination faced by people from North East India across the country and sends a powerful message about racism in India. In the recent past, North East students have been beaten up, humiliated and killed owing to their facial features and the KBC ad couldn’t have come at a better time. 
 
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/QVLyDOW2jC8" width="560"></iframe>

5 Ads That Defy Social Taboos In India

<img class="gwt-Image" src="/photo/48744505.cms" />For Indians, who are always hungry for some bloody drama, the high profile murders make for a delectable watch. Hence, it was little surprising when the recent <keyword id="3021112" type="UNKNOWN" weightage="100" keywordseo="Sheena-Bora-murder-case">Sheena Bora murder case</keyword>, which is still developing, was called a ‘prime time murder’ for a reason. 
 
Crimes are what the audience trip on. We know that too well by now. It redeems the collective notion of Indians in karma theory they believe innately in. What goes around definitely comes around as well. And, when a rich man or woman commits a crime, they surreptitiously evoke the feelings of not-so-rich Indian middle class that watches the elite with a bit of suspicion and jealousy. 
 The case of Sheena Bora, the famed sister (allegedly daughter) of <keyword id="1210108" type="UNKNOWN" weightage="100" keywordseo="Indrani-Mukerjea">Indrani Mukerjea</keyword>, who shot to fame years after her death, is a classic example of how India’s thirst is ravaging for sensational murders. 
 
After all, aren’t we the same country that fuels our imagination with prime time soap operas that are conniving, filled with crime, and also have a fair share of those who stand by and suffer silently till someone rescues them. Our concept of god, as the saviour is pretty much the same. 
 
Sheena’s story is still developing, in which a shocking dimension is getting added every day. The 24X7 coverage the news report is getting, doesn’t seem enough because the list of people involved is getting bigger by the day. The puzzle is so confusing that it is almost an unsolvable maze now. 
 
Some of the high profile cases that have shook India have had an interesting mix of elite and middle class with the latter feeling helpless. In case of Jessica Lal, the case was a clear one. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=aarushi">Aarushi Talwar’s case</a> was also something that media rode on for a long time. There was sex, gore and double murders in the upscale house of affluent dentist couple. In the absence of everything else, the parents were finally declared the murderers and put behind bars. They continue to languish there, while trying to work up a weak battle once a while. But, the battle has now shifted from middle class to the system that implicates them. The system is so corroded that it has almost become unreachable and inaccessible for the end users. 
 
With Sheena, the case has gotten a lot murkier than all other. This is almost such a tragedy that even Greek tragedies that were written by greatest playwrights fall short of the dramatic equations this has created. 
 Never before did social media use a crime for comic relief. Today, when you open Facebook or Twitter, you only see the images of 24-year-old innocent Sheena, who was looking forward to a life with her technical stepbrother who was her lover, and a social climber in Indrani who seemed to have exploited her gender and looks to the last benefit, and a hapless <keyword id="6360333" type="PERSON" weightage="100" keywordseo="Peter-Mukerjea">Peter Mukerjea</keyword> who claimed he didn’t know Sheena was Indrani’s daughter. 
 
Wow! That was SOMETHING! Now, is this the same man who turned the fortune for Star Group in India? People, remember those days when Amitabh Bachchan resonated with his baritone voice on Kaun Banega Crorepati, a show that gave a fresh lease of life for both the actor and the channel! 
 
Star till then was pretty much a western channel that was yet to mature with Indian content. Peter changed the fortune with a bouquet of programmes. At a time when Star was at its best, it had top 44 shows on the list of a 100 most popular shows in India. This was the calibre of the man, who is now stuck in a marriage and a murder that does not seem to be easy to solve. 
 
Indrani is a challenge to India’s social conscience. A small town girl from Guwahati, who was called Pori in her childhood turned out to be the best social climber ever. There are hardly any journalists and media persons who have NOT tweeted or written about this crime after she was picked up by Mumbai police for interrogation two weeks ago. 
 
Since then, the crime has remained the same with dimensions getting wider and wider. Indrani not only managed to rope in her former husband from whom she had another daughter whom she publicly acknowledges, but mercilessly played a role in ending the life of her own daughter from an alleged live-in relationship that didn’t turn into a marriage. A son from the same relationship escaped the jaws of death because of his presence of mind. 
 
This is some crime that will rankle the ears of India for a long time to come. 
 
(Image: Indiatimes)

Sheena Bora murder case and other bloody trail of India’s high and mighty

<img class="gwt-Image" src="/photo/49308438.cms" />Happy Birthday to legendary <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood+">Bollywood</a> mega star <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Amitabh Bachchan</a>! He turned 73 on Sunday. <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> India brings you 73 facts about the actor who has done approximately 200 films till date and counting. 
 
1. He was named Inquilaab. However, at the suggestion of fellow poet Sumitranandan Pant, Harivansh Rai changed his name to Amitabh. 
 
2. Although his surname was Shrivastava, his father had adopted the pen name Bachchan. <a href="http://www.businessinsider.in/searchresult.cms?query=Amitabh+Bachchan">Big B</a> stuck to it. 
 
3. He is the tallest top star in Hindi cinema. His height is 74 inches or 1.88 m. 
 
4. Every filmmaker Bachchan approached thought he was too tall to be cast in a film. 
 
5. He studied from <a href="http://www.businessinsider.in/searchresult.cms?query=Kirori+Mal+College%2C+Delhi+University">Kirori Mal College, Delhi University</a>. 
 
6. He holds double master degree in arts. 
 
7. He was very keen to join the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Air+Force">Indian Air Force</a>, but couldn’t. 
 
8. His first job was with Shaw Wallace. 
 
9. He later worked as a freight broker for the shipping firm Bird and Co. 
 
10. His first car was a second-hand Fiat. 
 
11. He was rejected by the All India Radio after an audition test. 
 
12. He had spent a few nights on a bench in Mumbai’s Marine Drive. 
 
13. He made his debut in 1969 as a voice narrator in Mrinal Sen's ‘Bhuvan Shome’. 
 
14. He was also a voice narrator for <a href="http://www.businessinsider.in/10-Indians-who-received-Asias-coveted-Ramon-Magsaysay-Award/articleshow/48280773.cms">Satyajit Ray</a>’s ‘Shatranj Ke Khiladi’ in 1977. 
 
15. He made his acting debut with ‘Saat Hindustani’, his only black and white film. 
 
16. Bachchan received Rs. 1,000 for his debut film. 
 
17. Comedian Mehmood offered him to stay in his own house during his struggling days. 
 
18. The superstar has given 12 consecutive flops before his first big hit ‘Zanjeer’. 
 
19. ‘Zanjeer’ changed his life for good. 
 
20. He chose his screen name to be Vijay for over 20 flicks. 
 
21. He met his wife Jaya for the first time at <a href="http://www.businessinsider.in/Film-maker-Vivek-Agnihotri-says-you-cant-give-anyone-a-chance-to-run-FTII/articleshow/48051158.cms">FTII, Pune</a>. 
 
22. He married Jaya Bhaduri in 1973, the year when their film ‘Zanjeer’ released. 
 
23. Their film ‘Abhimaan’ was released only a month after their marriage and became a hit. 
 
24. Hrishikesh Mukherjee played the role of a mentor for both of them. 
 25. <keyword id="18536" type="PERSON" weightage="40" keywordseo="sunil-dutt">Sunil Dutt</keyword> signed him for a film only because he got a letter of introduction from late PM Indira Gandhi. 
 
26. During his struggling period, he was introduced to director Prakash Mehra by Kalyanji-Anandji. 
 
27. Bachchan has also worked as a playback singer, film producer and television presenter. 
 
28. He entered politics in support of long-time family friend Rajiv Gandhi. 
 
29. He won Allahabad seat of 8th <a href="http://www.businessinsider.in/searchresult.cms?query=Lok+Sabha+">Lok Sabha</a> by 68.2% votes. 
 
30. Amitabh-Jaya is the only real-life couple to have starred on-screen for 30 years from ‘Ek Nazar’ to ‘Kabhi Khushi Kabhie Gham’. 
 
31. Sholay, in which he played the role of ‘Jai’, released in 1975, becoming the highest grossing film of all time in India. 
 
32. In 1999, BBC India declared it the ‘Film of the Millennium’. 
 
33. He was diagnosed with ‘Myasthenia gravis’ after he suffered a near fatal intestinal injury during the making of ‘Coolie’. 
 34. He has played more double roles than any other actor in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. 
 
35. He is the most-nominated actors for popular film awards. 
 
36. His last film where actress Nirupa Roy played the role of his mother was ‘Lal Baadshah’. 
 
37. A 15-year press ban against Bachchan was imposed during his peak acting years by Stardust. 
 
38. Bachchan later claimed to have banned the press from entering his sets till late 1989. 
 39. He set up <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> Corporation, Ltd. (ABCL) in 1996. 
 40. ABCL was the main sponsor of the 1996 <keyword id="145" type="UNKNOWN" weightage="80" keywordseo="Miss-World">Miss World</keyword> beauty pageant in Bangalore, but lost millions. 
 
41. He was one of the judges for the 1995 Miss World beauty pageant. 
 
42. ABCL’s operations collapsed in 1997. 
 
43. The Bombay HC restrained him from selling off his bungalow 'Prateeksha' in 1999 to pay off his loans. 
 
44. He debuted in Malayalam film in 2010 directed by Major Ravi and co-starring Mohanlal. 
 
45. In 2013, he made his Hollywood debut in ‘The Great Gatsby’ opposite Leonardo DiCaprio. 
 
46. He was awarded with <a href="http://www.businessinsider.in/searchresult.cms?query=Padma+Shri%2C+Padma+Bhushan+and+Padma+Vibhushan">Padma Shri, Padma Bhushan and Padma Vibhushan</a> for his contributions to arts. 
 
47. The French government honoured him with its highest civilian honour Knight of the Legion of Honour. 
 
48. French director François Truffaut called him a "one-man industry". 
 
49. He started being called Big B in late 90s after his second comeback with ‘Mrityudaata’. 
 
50. Dr. Harvanshrai Bachchan had penned the song ‘Rang Barse’ for ‘Silsila’ and some lyrics for ‘Alaap’ and so is the poetry in ‘Agneepath’. 
 
51. He is a vegetarian and a teetotaler. 
 
52. He is the first Asian actor to have a wax model displayed at Madame Tussauds' in London. 
 
53. Amitabh Bachchan is ambidextrous. 
 
54. He was honoured with the 'Actor of the Century' award in 2001 at an Alexandria Film Festival in Egypt. 
 
55. Has been known to suffer from asthma. 
 
56. He shocked the unit of ‘Shootout at Lokhandwala’ by recording 23 scenes in 5 hours in 2006. 
 
57. It is said both his bungalows – Jalsa and Pratiksha - put together would be worth Rs. 160 crore. 
 
58. He likes collecting pens. The actor has a collection of over thousand pens. 
 59. He owns 11 cars, including one <keyword id="6415837" type="CITY" weightage="40" keywordseo="Lexus">Lexus</keyword>, two BMWs and three Mercedes. 
 
60. His favourite is the Lexus, which is bulletproof. 
 
61. In 2012, Amitabh Bachchan was given the due honour to carry the Olympic torch during the last leg of its relay in London's Southwark. 
 
62. In 2000, Bachchan hosted the first season of ‘Kaun Banega Crorepati (KBC)’, a big hit. 
 
63. Bachchan lent his voice as a narrator for ‘Lagaan’ released in 2001. 
 
64. He doesn’t like the word Bollywood, the word being used to describe the Hindi film industry. 
 65. In 2013, he bought a 10% stake in <keyword id="6436290" type="COMPANY" weightage="60" keywordseo="just-dial">Just Dial</keyword>. 
 
66. He holds 3.4% equity in Stampede Capital, a financial technology firm specializing in cloud computing. 
 
67. The Bachchan family bought shares worth $252,000 in Meridian Tech, a consulting company in U.S. 
 
68. Several books have been written about Bachchan such as Amitabh Bachchan: the Legend was published; To be or not to be: Amitabh Bachchan; AB: The Legend; Amitabh Bachchan: Ek Jeevit Kimvadanti etc. 
 
69. Bachchan himself wrote a book in 2002: ‘Soul Curry for you and me – An Empowering Philosophy That Can Enrich Your Life’. 
 
70. He allowed the use of his likeness for the comic book character Supremo in a series titled ‘The Adventures of Amitabh Bachchan’. 
 
71. In 2014, Australian La Trobe University named a Scholarship after Bachchan. 
 
72. He was named ‘hottest vegetarian’ by PETA India in 2012. 
 
73. Bollywood legend Amitabh Bachchan is by far the most followed Indian actor on <a href="http://www.businessinsider.in/searchresult.cms?query=Twitter">Twitter</a> with 17.2 million followers. 
 
 
(Image: Reuters)

73 things you must know about Amitabh Bachchan

<img class="gwt-Image" src="/photo/47444677.cms" />Ever since companies such as eBay and Google were founded, consumers have been experiencing the contribution of Internet in their daily lives. 
 Internet has touched almost all the industries and has transformed the world of scarcity to the world of abundance by organising the unorganised resources, delivering them at the right time and at the right price to consumers in need. Hypergrowth and appreciation in valuation of several <keyword id="476126" type="UNKNOWN" weightage="80" keywordseo="internet-companies">Internet companies</keyword> have made people curious to understand what is so special about these companies. 
 
Like nervous system is the control and communication system of a human body and has two main organs- brain and spinal cord, likewise, , the fastest growing Internet companies also have a nervous system with two main concepts --Multisided Platform and Crowdsourcing. 
 
Multisided Platforms: Platform is an intermediary that facilitates exchange of products and services between two (or more) user groups. User groups form sides of multisided platform and are attracted to the platform due to network effects. A network effect is a phenomenon that makes a platform more valuable when more people use it. 
 
When members in user group on one side get attracted towards members of user group on the other side, the network effect is called cross-sided network effect. For instance, patients (user group on one side) would prefer to go to a hospital (platform) that has more numbers of reputed doctors (user group on other side). When more members join a user group on one side and make that specific side stronger, then the network effect is called same-side network effect. In this case, hospital that has good doctors would be able to attract more good doctors and when more good doctors join a hospital, strength of hospital as a platform increases. 
 
Below is the list of a few traditional platforms that we have been using for decades, much before the age of Internet: 
<table align="center" border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Platform</td>
			<td>
				Side 1</td>
			<td>
				Side 2</td>
		</tr>
		<tr>
			<td>
				Vegetable Markets</td>
			<td>
				Vegetable Hawkers</td>
			<td>
				Vegetable Buyers</td>
		</tr>
		<tr>
			<td>
				Consulting Firms</td>
			<td>
				Consultants</td>
			<td>
				Clients</td>
		</tr>
		<tr>
			<td>
				Hospitals</td>
			<td>
				Doctors</td>
			<td>
				Patients</td>
		</tr>
		<tr>
			<td>
				Publishers</td>
			<td>
				Writers</td>
			<td>
				Readers</td>
		</tr>
		<tr>
			<td>
				Taxi Stand, Bus Stand, Railway Platforms, Airports</td>
			<td>
				Transportation Mediums</td>
			<td>
				Travellers</td>
		</tr>
		<tr>
			<td>
				Matchmakers, Singles Clubs</td>
			<td>
				Boys</td>
			<td>
				Girls</td>
		</tr>
		<tr>
			<td>
				Shopping Malls</td>
			<td>
				Retailers</td>
			<td>
				Shoppers</td>
		</tr>
		<tr>
			<td>
				News Papers</td>
			<td>
				Advertisers</td>
			<td>
				Readers</td>
		</tr>
		<tr>
			<td>
				Conferences</td>
			<td>
				Speakers</td>
			<td>
				Audience</td>
		</tr>
		<tr>
			<td>
				Stock Exchanges</td>
			<td>
				Companies that need to raise capital</td>
			<td>
				Investors</td>
		</tr>
		<tr>
			<td>
				Real Estate Brokers</td>
			<td>
				Builders</td>
			<td>
				Buyers</td>
		</tr>
	</tbody>
</table>
 
 
Crowdsourcing: Crowdsourcing can also be seen as outsourcing to crowd. It is a process of getting ideas and work done through a crowd of people instead of full time resources hired for that particular work. For instance, in the famous quiz show, Kaun Banega Crorepati, contestants used to get few lifelines including audience poll. In this lifeline, participants outsource question to audience (crowd) and get their opinions on answers. Similarly, contests such as case study competitions and programming contests organised by corporates in business schools and engineering schools etc. are also the examples of crowdsourcing as students (external crowd) put in efforts to come up with multiple solutions for a given problem. 
 
When businesses add power of Internet with the concepts of multisided platform and crowdsourcing, they are able to scale up very fast, to aggregate supply from various sources, remove bottlenecks between demand and supply, provide transparency through reviews &amp; ratings and are able to provide niche products that not available locally. Now, let’s have a look at examples of Internet based platforms that are powered by crowdsourcing. 
 
<keyword id="1042120" type="PERSON" weightage="60" keywordseo="Uber">Uber</keyword>: Uber is mobile Internet app that connects commuters with taxi drivers. Uber doesn’t own any taxi, crowd of taxi drivers register with Uber and Uber outsources the commuter’s requirement to one of the registered drivers. In this kind of model, both demand and supply side gets benefited by addition of more people in the respective groups. 
 
<img class="gwt-Image" src="/photo/47444657.cms" /> 
 
<keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword>: Facebook is an Internet based social networking site. Crowd of users joins Facebook to network with other users and get to know happenings in the life of people in their network. Users keep on generating content in the form of news, videos, pictures etc. that keeps other users engaged. As Facebook has over 1 billion users, it is a great platform for advertisers and developers to reach out to their targeted audience. 
 
<img class="gwt-Image" src="/photo/47444639.cms" /> 
 
Below is the list of a few Internet companies that are based on concept of multisided platform and crowdsourcing. 
<table align="center" border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Company</td>
			<td>
				Platform Utility</td>
			<td>
				Sides</td>
			<td>
				Crowd</td>
		</tr>
		<tr>
			<td>
				Google</td>
			<td>
				Information Search</td>
			<td>
				· Advertisers 
				· Content Owners 
				· Web Searchers</td>
			<td>
				Websites: Google’s PageRank works by counting the number and quality of links to a page from other websites. 
				 </td>
		</tr>
		<tr>
			<td>
				Facebook</td>
			<td>
				Social Networking</td>
			<td>
				· Advertisers 
				· Application Developers 
				· Users who want to connect with friends</td>
			<td>
				Users: Content on Facebook is generated by registered users.</td>
		</tr>
		<tr>
			<td>
				Alibaba, eBay, &amp; Snapdeal</td>
			<td>
				Online Shopping</td>
			<td>
				· Sellers 
				· Buyers</td>
			<td>
				Sellers: Provide products. 
				Customers: Provide sellers’ reviews. 
				 </td>
		</tr>
		<tr>
			<td>
				Uber &amp; Ola</td>
			<td>
				Local Transport</td>
			<td>
				· Taxi Drivers 
				· Commuters</td>
			<td>
				Taxi Drivers: Provide Taxis. 
				Customers: Provide drivers’ reviews. 
				 </td>
		</tr>
		<tr>
			<td>
				Airbnb</td>
			<td>
				Accommodation</td>
			<td>
				· Accommodation Providers (Hosts) 
				· Travellers (Guests)</td>
			<td>
				Hosts : Provide Accommodation &amp; Reviews 
				Travellers: Provide Reviews. 
				 </td>
		</tr>
		<tr>
			<td>
				OLX &amp; Quikr</td>
			<td>
				Used Goods Exchange</td>
			<td>
				· Used Goods Sellers 
				· Used Goods Buyers</td>
			<td>
				Sellers: Provide products for sale.</td>
		</tr>
		<tr>
			<td>
				Freecharge</td>
			<td>
				Online Recharge</td>
			<td>
				· Telecom &amp; DTH Operators 
				· Retailers (shopping coupon providers) 
				· Users looking for mobile phone, DTH, &amp; Data card recharge</td>
			<td>
				Telecom &amp; DTH operators: Provide recharge options. 
				Retailers: Provide shopping coupons. 
				 </td>
		</tr>
		<tr>
			<td>
				Naukri</td>
			<td>
				Job Search</td>
			<td>
				· Recruiters 
				· Job Seekers</td>
			<td>
				Recruiters: Provide job requirements. 
				Job Seekers: Provide Resumes. 
				 </td>
		</tr>
		<tr>
			<td>
				Zomato</td>
			<td>
				Restaurant Search</td>
			<td>
				· Restaurant Owners 
				· Customers</td>
			<td>
				Restaurant owners: Provide information on menu, location etc. 
				Customers: Provide reviews.</td>
		</tr>
		<tr>
			<td>
				JustDial</td>
			<td>
				 Local Service/Products Providers Search</td>
			<td>
				· Service Providers 
				· Prospective Customers</td>
			<td>
				Local service &amp; product providers.</td>
		</tr>
		<tr>
			<td>
				YouTube</td>
			<td>
				Video Sharing</td>
			<td>
				· Video Uploaders 
				· Video Watchers 
				· Advertisers</td>
			<td>
				Video Uploaders</td>
		</tr>
		<tr>
			<td>
				LinkedIn</td>
			<td>
				Professional Networking</td>
			<td>
				· Advertisers 
				· Recruiters 
				· Professional Networkers 
				· Developers</td>
			<td>
				Users : Create profiles, write articles, share information etc.</td>
		</tr>
		<tr>
			<td>
				Apple App Store</td>
			<td>
				Mobile Apps Distribution</td>
			<td>
				· App Developers 
				· Mobile Device Users</td>
			<td>
				App Developers: Provide Apps for downloading.</td>
		</tr>
		<tr>
			<td>
				Shaadi</td>
			<td>
				Matrimony</td>
			<td>
				· Prospective Grooms 
				· Prospective Brides</td>
			<td>
				Users: Profiles on matrimony site are created by registered users.</td>
		</tr>
		<tr>
			<td>
				Coursera</td>
			<td>
				Education</td>
			<td>
				· Universities 
				· Course Students</td>
			<td>
				Universities: They create content &amp; provide courses.</td>
		</tr>
	</tbody>
</table>
 
Note: Based on interpretation and evolution of business model, a few of the above platforms may have more crowd sources &amp; sides. 
 
In these kinds of businesses, best performers or leaders capture huge market share and make it difficult for competitors to grow. But, to remain the market leader, companies have to put in a lot of efforts to gain credibility for their platforms and make users and crowd experience pleasant so that they don’t switch to competitor’s platforms. 
Orkut, the social networking platform owned by Google was very popular, but Facebook gained more credibility and eventually people switched from Orkut to Facebook. By providing proper user experience, Facebook has been able to retain its users and has been giving tough competition to Google+. Similarly, Google was not the first search engine in the market, but by providing better search results, it became the market leader and with time its competitors moved out of market. By maintaining its credibility and popularity, Google has been able to create barriers for new competitors. 
 
(Image: Indiatimes)

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