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<keyword id="6357861" type="General" weightage="80" keywordseo="ranbir-kapoor" source="Orion">Ranbir Kapoor</keyword> and Shraddha Kapoor-starrer romantic-comedy "<keyword id="15782428" type="General" weightage="100" keywordseo="tu-jhoothi-main-makkaar" source="Orion">Tu Jhoothi Main Makkaar</keyword>" has crossed the ₹100 crore mark at the global box office, the makers said on Friday. In a post on Instagram, T-Series and <keyword id="3815339" type="General" weightage="80" keywordseo="luv-films" source="Orion">Luv Films</keyword> said the movie has raised a total of ₹122 crore worldwide since its release on March 8. T-Series shared a motion poster, which mentioned the latest box office collection numbers of the romantic comedy. "Humein toh bas bina jhooth bole pyaar paana hai, phir usi pyaar <keyword id="16824302" type="General" weightage="50" keywordseo="ko-multiply" source="Orion">ko multiply</keyword> <keyword id="14303394" type="General" weightage="50" keywordseo="karna-hai" source="Orion">karna hai</keyword>. Baaki toh aap audience ho, bina koi shaq ke aapke dil mein basna hai #TuJhoothiMainMakkaar in cinemas now," the post read. "Tu Jhoothi Main Makkaar" is produced by Luv Films and Ankur Garg and presented by Gulshan Kumar and Bhushan Kumar of T-Series. The movie also features Dimple Kapadia, Boney Kapoor and stand-up artist Anubhav Singh Bassi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/royal-enfield-launches-2023-continental-gt-650-and-interceptor-650-in-india/slidelist/98730118.cms">Royal Enfield launches 2023 Continental GT 650 and Interceptor 650 in India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-achievements-during-rajesh-gopinathans-tenure/slidelist/98729647.cms">TCS’ achievements under the stewardship of outgoing CEO Rajesh Gopinathan</a>

Ranbir Kapoor's Tu Jhoothi Main Makkaar collects ₹122 crore worldwide

<ul><li><keyword id="3068126" type="PERSON" weightage="20" keywordseo="Schbang">Schbang</keyword> &amp; <keyword id="396963" type="PERSON" weightage="20" keywordseo="Dominos-India">Dominos India</keyword>, came together to collaborate with Osho Jain, the leading Indian Singer-Songwriter, Performer, and Music Composer/Producer known for his Indie Music</li><li>To create awareness to get vaccinated, the group created, Kitna Kuch Karna hai, a song that urges people to get vaccinated by speaking about the numerous activities that people loved to do &amp; with the hope of doing all of them again post the pandemic.</li><li>However, the only way out of this is to get vaccinated. </li></ul>At the moment when India is still dealing with a raging pandemic, the only way out is the entire nation getting vaccinated. <keyword id="11795789" type="UNKNOWN" weightage="20" keywordseo="dominos-india-schbang">Dominos India &amp; Schbang</keyword> the creative &amp; technology transformation company joined hands with Indian musician Osho Jain to encourage everyone to get vaccinated against COVID-19 through the #HaathBadhaoIndia #VaccineLagaoIndia campaign. The musical, ‘Kitna Kuchh Karna Hai’ featuring Jain himself highlights the importance of vaccination in order to beat the pandemic. A dismal Jain is seen reminiscing old times when one could go out freely, travel, go to college, meet with friends, showcased in the form of illustrations throughout. The illustrations showcase real stories collected from people through Domino's social channels about how they would like to participate in activities post vaccination. The video ends on a positive note with Jain securing a slot for the vaccine and encouraging everyone to book a slot for themselves. <div type="Youtube" id="AM9DVG6_4wc" title="Kitna Kuch Karna Hai Isliye #HaathBadhaoIndia #VaccineLagaoIndia" thumbUrl="https://i.ytimg.com/vi/AM9DVG6_4wc/mqdefault.jpg"></div> The music video, issued in public interest, encourages the nation to act collectively as a community to beat the virus with the help of vaccination. Sandeep Anand, CMO from Domino’s commented, “With this campaign what we really wanted to do was create a positive movement towards vaccination by giving people a sense of all the things we can go back to doing in a post covid world - it’s all about love, friendship, and happiness.” Commenting on the video, Harshil Karia, Founder, Schbang said, “This digital campaign is a collaborative effort of artists, illustrators, musicians and filmmakers. I hope the music by Osho Jain inspires young India to get vaccinated”

Dominos India and Osho Jain create a music video together to urge citizens to get vaccinated

<ul><li>Paytm First Games launches 'Make the Right choice' campaign featuring <keyword id="6354267" type="UNKNOWN" weightage="20" keywordseo="sachin-tendulkar">Sachin Tendulkar</keyword> during IPL 2020.</li><li>Showcases Sachin's incredible journey to inspire millions of Indian to follow their dreams and make it big in life.</li><li>Comprises several films which will be featured across media platforms.</li></ul>Paytm First Games (PFG) has launched its new emotionally appealing marketing campaign with the <keyword id="75717" type="PERSON" weightage="20" keywordseo="Master-Blaster-Sachin-Tendulkar">Master Blaster Sachin Tendulkar</keyword>. Based on the incredible journey of the country's finest sporting legend, the ‘Make the Right Choice’ campaign aspires to encourage millions of fellow citizens to follow their dreams. The campaign also showcases the company’s vision of promoting fantasy sports in the country and inspire budding players to play the skill and strategy-based games on PFG. <div type="Youtube" id="R168HgvIvtI" title="Paytm First Games - Make the Right Choice | Sachin Tendulkar Ad" thumbUrl="https://i.ytimg.com/vi/R168HgvIvtI/mqdefault.jpg"></div> Launched during the ongoing IPL 2020, the first film of the campaign depicts an anecdote from the life of the master blaster. The film starts with a vivid shot of a cricket match being played on a college ground. A coach walks up to a boy in the crowd and asks him "Tera match khatam ho gaya…?” The boy informs that he has skipped his practice to cheer for the team, and gets slapped by the trainer who sternly opines, "Life mein khelna hai ya cheer karna hai?” Perplexed, the boy spends the entire night wondering if he should switch to a new coach. However, he visits the same coach the other day and firmly replies “…life mein khelna hai…” In the next shot, the coach is seen teaching the trademark high-elbow straight drive to the boy and is followed by the scene of Sachin playing the same shot in an ODI in real footage. In an interesting sequence, this real-life event is depicted as a photograph with Sachin standing next to it. Reminiscing the entire episode, he says 'It’s all about the choices you make.' The video concludes with the Paytm First Games' app interface depicting fantasy sports and the logo of the company. These films will be released across broadcast, online and mobile channels over the next few weeks. Sudhanshu Gupta, COO - Paytm First Games said, "Sachin is a true legend and an inspiration for millions across our country. With this brand film, we have shared one of the life-changing moments of Sachin's life wherein he was faced with a difficult choice. We are happy to see that our entire campaign has struck a chord with everyone. It is our humble endeavour to inspire people to make the right choices in life irrespective of how difficult they might seem. The theme fits well with our fantasy sports game as well which requires users to have in-depth know-how and research of the game and players and make strategic choices while making their team." Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It confirmed that over the next six months, over 200 live events would be featured on the platform, including international and domestic cricket tournaments, soccer leagues and more.

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players

<ul><li>Conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword> Bangalore, the campaign highlights how homemakers are the CEOs of their household -- managing everything from dawn to dusk.</li><li>The brand reminds homemakers how they already possess qualities required to be an entrepreneur, to start and manage their own business. </li></ul>On <keyword id="9798525" type="UNKNOWN" weightage="20" keywordseo="World-Entrepreneurship-Day">World Entrepreneurship Day</keyword>, <keyword id="8642723" type="UNKNOWN" weightage="20" keywordseo="britannia-marie-gold">Britannia Marie Gold</keyword> released a special TV campaign which recognizes and salutes the natural entrepreneur within every homemaker. The brand communication operates on the key insight that lack of confidence is one of the barriers keeping homemakers from starting something of their own. It also makes the point that this lack of confidence is misplaced. In fact, the brand believes that every homemaker by virtue of being a homemaker already possesses skill sets akin to an entrepreneur- leadership qualities, financial acumen, and negotiation and people management skills. All she needs to truly become an entrepreneur is to discover the talent she already has, within her. The film celebrates the homemaker in her current life state, as the anchor of her family and also nudges her to do more and be more, “Kyunki Ki Bahut Kuch Hai Karna”. <div type="Youtube" id="eEGDMifjQS4" title="Britannia Marie Gold: Geetaji Ka Sapna" thumbUrl="https://i.ytimg.com/vi/eEGDMifjQS4/mqdefault.jpg"></div> Talking about the campaign, <keyword id="3384418" type="PERSON" weightage="20" keywordseo="Vinay-Subramanyam">Vinay Subramanyam</keyword>, VP, Marketing, <keyword id="146218" type="COMPANY" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> said, “Britannia Marie Gold is a brand that has intimate connections with India’s homemakers. We laud them for being the emotional anchor and all time go- to person in every family. We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to be the “everyday fuel” for homemakers in this bid. We dedicate this film to India’s homemakers on World Entrepreneurship Day. What better way to tell homemakers that they already have immense entrepreneurial acumen, and how a little bit of courage and confidence can make their dreams come alive”. <keyword id="491609" type="PERSON" weightage="20" keywordseo="Puneet-Kapoor">Puneet Kapoor</keyword>, Regional Creative Officer, Lowe Lintas said “Britannia Marie Gold has championed the dreams that homemakers want to achieve apart from running their households so efficiently through this creative campaign. This film celebrates those latent dreams that nearly every homemaker in the country harbours in her heart. It attempts to inspire women to give an honest shot to realising her dreams because the skill-sets of good home-making are similar to the skill-sets required to run one’s own business.”

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Ranbir Kapoor's Tu Jhoothi Main Makkaar collects ₹122 crore worldwide

PTI

Dominos India and Osho Jain create a music video together to urge citizens to get vaccinated

BI India Partner

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players

BI India Partner

On World Entrepreneurship Day, Britannia Marie Gold raises a toast to the hidden entrepreneur within every homemaker

BI India Partner

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