Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

New Delhi, <keyword id="10465578" type="UNKNOWN" weightage="20" keywordseo="bollywood-superstar-kareena-kapoor-khan">Bollywood superstar Kareena Kapoor Khan</keyword> is set to pen a comprehensive guide to <keyword id="6357793" type="UNKNOWN" weightage="20" keywordseo="pregnancy">pregnancy</keyword>, <keyword id="6933521" type="UNKNOWN" weightage="20" keywordseo="publisher-juggernaut">publisher Juggernaut</keyword> said on Sunday. The book, titled "Kareena Kapoor Khan's Pregnancy Bible", will come out next year. Kareena, who is expecting her second baby with husband actor Saif Ali Khan, made the announcement of her upcoming endeavour on the fourth birthday of the couple's first child Taimur Ali Khan. "Today is the perfect day to announce - 'Kareena Kapoor Khan's Pregnancy Bible' for all you moms-to-be. will talk about everything from morning sickness to diet and fitness and being a mom-on-the-go! can't wait for you to read it. To be published by <keyword id="3269125" type="COMPANY" weightage="20" keywordseo="Juggernaut-Books">Juggernaut Books</keyword> in 2021," the actor wrote on Instagram alongside the cover art of the book. The book will describe all the medical aspects of pregnancy with a focus on the mother and her symptoms, and include Kareena's tips on everything from managing morning sickness to diet, exercise, wellness and preparing a nursery. "I believe pregnancy is a natural process during which we should be active, healthy and happy. In this book I will tell you how I handled my own pregnancies and give you all the information you need to be happy in yours. This subject means a lot to me and I hope to create a book that will help and guide other women," the 40-year-old actor said. Talking about the upcoming book, Chiki Sarkar, co-founder of Juggernaut, said that India "badly needed" a one-stop book that mothers can use. "Whether it's continuing with acting or walking the ramp, Kareena Kapoor Khan is one of the few celebrities in this country who have helped normalize pregnancy and encouraged women to continue their usual lives during those 40 weeks. "We badly need a one-stop book that Indian <keyword id="6456647" type="UNKNOWN" weightage="20" keywordseo="Moms">moms</keyword> can use - for their health, fitness and emotional well-being - to navigate this important moment in their lives as well as reinforce this message. This book will be it," Sarkar said in a statement. SEE ALSO: <a href="https://www.businessinsider.in/business/news/ikea-india-cfo-says-she-still-has-3500-crore-to-be-spent-in-india-the-pandemic-has-changed-targets-but-not-the-investment-plan/articleshow/79790938.cms">INTERVIEW: Ikea CFO says she still has ₹3,500 crore to be spent in India⁠— the pandemic has changed targets but not the investment plan</a> <a href="https://www.businessinsider.in/science/health/news/india-will-produce-300-million-doses-of-the-russian-sputnik-v-covid-19-vaccine-next-year/articleshow/79795341.cms">India will produce 300 million doses of the Russian Sputnik V COVID-19 vaccine next year</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-mrs-bectors-food-specialities-ipo-allotment-status-online/articleshow/79808672.cms">Mrs Bectors Food Specialities IPO allotment: Here’s how to check share allotment status</a>

Kareena Kapoor Khan to pen a complete guide to pregnancy, book to come out in 2021

<ul><li>With the launch of Celebrity Masterclass, Myntra is trying to strengthen its loyalty program, while also using content to connect with consumers.</li><li>Since its launch in 2018, <keyword id="6906220" type="UNKNOWN" weightage="20" keywordseo="Myntra-Insider">Myntra Insider</keyword> has amassed close to 6.8 million members.</li><li>Harish Narayanan, Head of Marketing, Myntra, speaks to us about the role that content will play in the future and how it is using its loyalty program to ensure that consumers stay longer, resulting in more conversions.</li></ul>It was in 2018 that fashion e-commerce platform Myntra launched its loyalty program, Myntra Insider, to come up with an effective way of engaging with its users. Since then, the program has amassed close to 6.8 million members who contribute over 40% to its overall sales. Moreover, Myntra Insider has been able to increase its consumer’s stickiness to the platform. Myntra shared that since the launch of the program, Insiders, as the members are called, have visited the platform 1.3X times more than other customers and spent 1.25X more on each order. Owing to the success of the program, and to give something extra to its users, Myntra announced its initiative, Celebrity Masterclasses, based on the insight that consumers are on the lookout for fashion tips while shopping. As a part of the initiative, Myntra has partnered with 10 Bollywood stylists to offer 20 minute sessions for members of its loyalty program. The platform has also been stressing on using content as a tool to engage with its consumers. The launch of the Masterclass is a step in that direction. We caught up with Harish Narayanan, Head of Marketing, Myntra, to understand what role will content play in the future and how it is using its loyalty program to ensure that consumers stay longer and spend more on the platform. Edited excerpts: Q) Tell us a bit about your loyalty program, what are its primary features and how a customer stands to gain from it? What kind of reception has it seen so far? We launched ‘Myntra Insider’ in 2018, and it allows its members an early access to all Myntra sale events, exclusive access to limited edition launches and collections. Vouchers, coupons and a host of partner offers are some of the other standard benefits. Since fashion is more about discovery and expression, we want to engage deeply with our customers and help them with their fashion discovery journey. We have enrolled 6.8 million members in just 1.5 years who contribute over 40% to the overall sales on the platform. In a research that we conducted recently, consumers have come out strongly in favour of needing deep fashion advice from the program. To address this, we have launched Celebrity Masterclasses, creating an opportunity for our customers to get fashion tips from leading celebrity stylists. Since the launch of the loyalty program, we have seen that Insiders visit Myntra 1.3X times more than other customers and spend 1.25X more on each order, making them true Myntra loyalists. Q) What role do loyalty programs like Myntra Insider play in improving customer experience? Customer experience in today’s competitive world is all about offering a differentiated and delightful experience that is uniquely married to our brand’s strengths. And Insider does exactly that, by offering several unique experiences for members, thus effectively creating the ground for an enhanced customer-brand relationship. Customer experience can be improved in many ways, at every touch-point, by improving the quality of service or by offering value-added services. Insider does include the conventional offerings that are standard across programs, such as discounts, vouchers and coupons against redeemable points. But going beyond that, we are offering special access benefits like early access to sale events and exclusive access to new launches. Q) How does the brand stand to gain from the program? It gives our users new reasons to visit the platform and spend more time with us. The idea is for people to visit us not only when they want to shop, but also when they are browsing for new styles or seeking fashion information. We want customers to be more involved and educated in their fashion choices and feel more happy and confident about their looks. Then they will reward us with higher conversion and revenues. Q) What can we expect from the newly launched Masterclass? Myntra Insider Masterclass will give our customers an opportunity to get fashion tips from leading celebrity stylists. Our members will have the opportunity to learn the latest trends and styles, first hand, from the very stylists who style leading celebrities like Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone and Kareena Kapoor among others. For the first phase of Masterclasses, we have partnered with 10 Bollywood stylists including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20-minute sessions which can be redeemed against points collected by Insiders through their purchases or engagement on Myntra. The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real-time and will have built-in shoppable features enabling customers to save the looks from the videos to their wish list directly while viewing the content. Q) Despite being an e-commerce platform, what is making you bet big on video content? As fashion is an engagement-oriented segment, we are investing heavily in a video content led approach to engage with customers and increase the time spent by them on the platform. The video content on Myntra will provide users first-hand access to pro tips by stylists, experts, brands and celebrities, offering an unparalleled experience of hearing directly from the best in the industry, while also interacting with them in real-time. In an age of decreasing attention spans, video is an easily-consumed, easy-to-share medium. It allows us to create an engaging way to impart crucial information to consumers at any time and location. Last year we launched, ‘Myntra Fashion Superstar’, which was the world’s first digital fashion reality show on the app and it was viewed by millions of users across the country.

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

It is a well-known fact that Bollywood actors and actresses go to any extent to justify their roles in the movies. From make-up, clothes, language, weight, looks, etc, they transform themselves entirely to look exactly like the person the role is written for. 
 
Talking about <a href="http://www.businessinsider.in/searchresult.cms?query=health+and+fitness&amp;sortorder=effectivedate">weight</a>, there are numerous examples of actors and actresses in Indian film industry who have gained and lost oodles of weight, without thinking about consequent <a href="http://www.businessinsider.in/searchresult.cms?query=health&amp;sortorder=effectivedate">health</a> issues. 
 Bollywood stars such as Aamir Khan, Randeep Hooda, Abhishek Bachchan, Rani Mukherji, Kareena Kapoor, <keyword id="2069863" type="UNKNOWN" weightage="20" keywordseo="Bhumi-Pednekar">Bhumi Pednekar</keyword>, etc have lost weight and gained back and vice-versa for their respective roles. 
 “The glamour industry is strife with competition, need for good roles, perfection and even insecurities. The quick <keyword id="6358794" type="UNKNOWN" weightage="20" keywordseo="Weight-loss">weight loss</keyword> regimes, weight gain and immediate reduction for the roles that demand such drastic measures can cause a host of health problems like low energy, poor stamina, endurance, lack of focus and concentration, metabolic disorders, nutritional deficiencies, etc. It also means you are not holistically well,” said global leading holistic health guru and celebrity trainer <a href="http://www.businessinsider.in/searchresult.cms?query=mickey+mehta&amp;sortorder=effectivedate">Mickey Mehta</a>. 
 
READ ALSO: <a href="http://www.businessinsider.in/DEBUNKED-Ditch-these-dieting-myths-and-follow-the-commandments-for-healthy-lifestyle/articleshow/52189610.cms">DEBUNKED: Ditch these dieting myths and follow the commandments for healthy lifestyle</a> 
 
If a celebrity gains 10-15 kilos suddenly, the pressure comes directly on joints and bones. 
 
“Within a month, you can only gain fat not muscle because to gain three kilo muscle, it takes around one year and a dedicated diet plan. To gain 10 kilos fat is easy and this sudden gain can cause swollen feet, you can feel heaviness while moving around and efficiency also goes down because of fatigue,” said celebrity trainer <a href="http://www.businessinsider.in/searchresult.cms?query=vinod+channa&amp;sortorder=effectivedate">Vinod Channa</a>. 
 
READ ALSO: <a href="http://www.businessinsider.in/Start-your-weight-loss-regimen-with-these-7-easy-tips/articleshow/52362035.cms">Start your weight loss regimen with these 7 easy tips</a> 
 
Our actors essay roles effortlessly on-screen, but in real life, there are many consequences. 
 
As per reports, Aamir Khan, who gained around 90 kilos for his upcoming Bollywood movie Dangal, had some respiratory issues. 
 
“These are all temporary effects and you can control that with exercises and nutrition plan. Puffiness of face and any other body part that are storage areas of fat comes are common and they go. But, one should be careful. Celebrities should slowly and steadily progress for better shape as per the requirements of the role. In case of less time in hand, they should hire well experienced fitness expert who can guide them without any harm and take them to the next level,” said Channa. 
 
So, what precautions should they take? 
 
“Though most of our actors are dedicated to health and are perfecting their bodies for their varied roles through mind and body wellness routines, I have seen some very fit people destroy themselves while pursuing such goals. The keys to healthy weight loss and for looking good include incorporating healthy eating plans and regular physical activity,” said Mehta. 
 
Such rapid changes in the body weight sometimes damage bodies for life. 
 
“Extreme diets can wreck your skin’s elasticity, skin tone, hair lustre, making you look anorexic and pale. It can lead to early aging, poor concentration, confusion, low energy levels, depression and irritability. The low fibre content of such diets causes digestive disorders with lowered haemoglobin levels and development of anaemia and vitamin B-12 deficiency. Long term use of such diets, injudicious use of supplements, steroids etc and over exercises can lead to suppression of fertility hormones, lowered sex drive, poor bone density and vital organ damage,” said Mehta.

Bollywood stars gain and shed oodles of weight for roles and it is really not healthy. Here’s what health experts have to say

You Searched For "kareena s tips" and got 3 results

Kareena Kapoor Khan to pen a complete guide to pregnancy, book to come out in 2021

PTI

Why Myntra is betting big on video content and its loyalty program for its next phase of growth

Samarpita Banerjee

Bollywood stars gain and shed oodles of weight for roles and it is really not healthy. Here’s what health experts have to say

Akanksha Jain

Popular Keywords

Buying Guides