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New Delhi, <keyword id="10465578" type="UNKNOWN" weightage="20" keywordseo="bollywood-superstar-kareena-kapoor-khan">Bollywood superstar Kareena Kapoor Khan</keyword> is set to pen a comprehensive guide to <keyword id="6357793" type="UNKNOWN" weightage="20" keywordseo="pregnancy">pregnancy</keyword>, <keyword id="6933521" type="UNKNOWN" weightage="20" keywordseo="publisher-juggernaut">publisher Juggernaut</keyword> said on Sunday. The book, titled "Kareena Kapoor Khan's Pregnancy Bible", will come out next year. Kareena, who is expecting her second baby with husband actor Saif Ali Khan, made the announcement of her upcoming endeavour on the fourth birthday of the couple's first child Taimur Ali Khan. "Today is the perfect day to announce - 'Kareena Kapoor Khan's Pregnancy Bible' for all you moms-to-be. will talk about everything from morning sickness to diet and fitness and being a mom-on-the-go! can't wait for you to read it. To be published by <keyword id="3269125" type="COMPANY" weightage="20" keywordseo="Juggernaut-Books">Juggernaut Books</keyword> in 2021," the actor wrote on Instagram alongside the cover art of the book. The book will describe all the medical aspects of pregnancy with a focus on the mother and her symptoms, and include Kareena's tips on everything from managing morning sickness to diet, exercise, wellness and preparing a nursery. "I believe pregnancy is a natural process during which we should be active, healthy and happy. In this book I will tell you how I handled my own pregnancies and give you all the information you need to be happy in yours. This subject means a lot to me and I hope to create a book that will help and guide other women," the 40-year-old actor said. Talking about the upcoming book, Chiki Sarkar, co-founder of Juggernaut, said that India "badly needed" a one-stop book that mothers can use. "Whether it's continuing with acting or walking the ramp, Kareena Kapoor Khan is one of the few celebrities in this country who have helped normalize pregnancy and encouraged women to continue their usual lives during those 40 weeks. "We badly need a one-stop book that Indian <keyword id="6456647" type="UNKNOWN" weightage="20" keywordseo="Moms">moms</keyword> can use - for their health, fitness and emotional well-being - to navigate this important moment in their lives as well as reinforce this message. This book will be it," Sarkar said in a statement. SEE ALSO: <a href="https://www.businessinsider.in/business/news/ikea-india-cfo-says-she-still-has-3500-crore-to-be-spent-in-india-the-pandemic-has-changed-targets-but-not-the-investment-plan/articleshow/79790938.cms">INTERVIEW: Ikea CFO says she still has ₹3,500 crore to be spent in India⁠— the pandemic has changed targets but not the investment plan</a> <a href="https://www.businessinsider.in/science/health/news/india-will-produce-300-million-doses-of-the-russian-sputnik-v-covid-19-vaccine-next-year/articleshow/79795341.cms">India will produce 300 million doses of the Russian Sputnik V COVID-19 vaccine next year</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-mrs-bectors-food-specialities-ipo-allotment-status-online/articleshow/79808672.cms">Mrs Bectors Food Specialities IPO allotment: Here’s how to check share allotment status</a>

Kareena Kapoor Khan to pen a complete guide to pregnancy, book to come out in 2021

<ul><li><keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> echoes the frustration of many women who face stipulations and restrictions when pregnant in Lux's new ad. </li><li>The campaign is conceptualised by <keyword id="8761090" type="COMPANY" weightage="20" keywordseo="wunderman-thompson-south-asia">Wunderman Thompson South Asia</keyword>. </li></ul>Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life, more often than not, she doesn’t get to enjoy it and be her normal self. Her every action is thwarted, dictated and judged. Lux, the leading soap brand from the house of Unilever, decided to address this issue with actor Kareena Kapoor Khan in its new film conceptualised by <keyword id="7067090" type="PERSON" weightage="20" keywordseo="Wunderman-Thompson">Wunderman Thompson</keyword> South Asia. The film captures a conversation between star couple <keyword id="333" type="PERSON" weightage="20" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword> and Kareena, where Kareena echoes the frustration of many women who face stipulations and restrictions when pregnant. When Saif reminds her that during her first pregnancy she was happiest when she just followed her heart and was unstoppable, she realises that the solution lies within her. She knows she should continue doing the things she loves, which make her truly ‘glow’. <div type="Youtube" id="qyzJnKn49RE" title="Kareena Kapoor Khan in Lux’s new film says it’s more than that pregnancy glow" thumbUrl="https://i.ytimg.com/vi/qyzJnKn49RE/mqdefault.jpg"></div> Lux Indian ambassador, actor Kareena Kapoor Khan, said, “This campaign with lux is special to me. This is my second pregnancy and I fully subscribe to the view that one should continue to break stereotypes and do what you love! At the end, doing what you love is really what makes you glow!!” Commenting on the campaign, Severine Vauleon, Global Brand Vice President, Lux, said, “Women are often bombarded with judgements that define how they should live, look or behave. Even during pregnancy, everyone has a say on how she should express or carry herself. But why can’t a woman be pregnant &amp; still lead a full glorious life? At Lux we believe that a woman should be able to do what makes her glow - at all stages of life, including while she’s pregnant! With this initiative we encourage women to celebrate being unstoppable!” Kishore Tadepalli, SVP &amp; Managing Partner, Wunderman Thompson, Mumbai said, “We wanted to create a conversation about the many societal biases women face. And when she is pregnant, these biases and judgements just increase. Kareena has been a torchbearer for the fact that pregnancy doesn’t stop a woman from doing what she wants to do. It helped us tell a real story about what she feels and represents. Lux as a brand has always shown a powerful, positive side of women. They are not just beautiful, they are strong individuals too. For when a woman wants to glow, nothing really can stop her.” The campaign is a true celebration of a woman's glow and the fact that she always finds a way to rise above judgements and find a way to express herself. The brand encourages women to rise above biases and find strength and happiness in doing what they love and in what makes them happy. As yesteryear Lux ambassador Audrey Hepburn once said, ‘Happy girls are the prettiest.'

Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign

Everyone is scanning the internet, going through <a href="http://www.businessinsider.in/searchresult.cms?query=facebook&amp;sortorder=effectivedate">Facebook</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=instagram&amp;sortorder=effectivedate">Instagram</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=snapchat&amp;sortorder=effectivedate">Snapchat</a> accounts to know how Bollywood actress <a href="http://www.businessinsider.in/searchresult.cms?query=kareena+kapoor&amp;sortorder=effectivedate">Kareena Kapoor Khan</a> is losing post-pregnancy weight. 
 
Kareena has always hogged limelight for her weight loss-right from her ‘size zero’ phase to her pregnancy weight and now to her weight loss regime. 
 
She looked radiant and healthy in a talk show hosted by Indian Director Karan Johar, which triggered one thought on everyone’s mind-‘what’s she’s eating’. 
 Well, Kareena spilled the beans during a Facebook Live Chat with her dietitian and nutritionist <keyword id="115584" type="PERSON" weightage="20" keywordseo="Rujuta-Diwekar">Rujuta Diwekar</keyword>. During the vibrant chat, Kareena, who created a new trend of maternity fashion, spoke about gaining 18 kilos during pregnancy. Even during her pregnancy, Kareena was looking chic and elegant. 
 
Now that she’s back to her mission, she revealed her secrets of losing weight 
 
Here are 5 ways she’s on the path and is killing it like a boss

5 ways how Kareena Kapoor is losing weight like a boss

<ul><li>Bollywood star couple Saif Ali Khan and <keyword id="2169" type="PERSON" weightage="20" keywordseo="Kareena">Kareena</keyword> Kapoor Khan on Wednesday said they are expecting their second child. The duo announced the pregnancy in an official statement, thanking well wishers for their support. </li><li>Kareena, 39, delivered their first child, son Taimur on December 20, 2016. The toddler has been an Internet sensation ever since his birth and is followed by the paparazzi round-the-clock. </li><li>Saif, 49, tied the knot with Kareena in October 2012 after a five-year courtship. </li></ul>Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan on Wednesday said they are expecting their second child. The duo announced the pregnancy in an official statement, thanking well wishers for their support. "We are very pleased to announce that we are expecting an addition to our family! Thank you to all our well wishers for all their love and support," they said in a joint statement. Kareena, 39, delivered their first child, son Taimur on December 20, 2016. The toddler has been an Internet sensation ever since his birth and is followed by the paparazzi round-the-clock. Back then, soon after the baby boy was named Taimur, people on social media had started questioning the origins of the name. Saif, 49, tied the knot with Kareena in October 2012 after a five-year courtship. He was previously married to actor Amrita Singh, with whom he shares actor-daughter Sara and son Ibrahim. SEE ALSO: <a href="https://www.businessinsider.in/politics/world/news/trump-was-rushed-from-the-briefing-room-by-secret-service-after-a-shooting-outside-of-the-white-house/articleshow/77474005.cms">Trump was rushed from the briefing room by Secret Service after a shooting outside the White House</a> <a href="https://www.businessinsider.in/careers/news/mckinsey-facebook-amazon-nokia-and-some-other-companies-looking-for-a-product-manager-right-now/slidelist/77464438.cms">McKinsey, Facebook, Amazon, Nokia — and some other companies looking for a product manager right now</a> <a href="https://www.businessinsider.in/business/startups/news/how-karan-bajaj-sold-his-less-than-18-month-old-startup-white-hat-jr-to-byjus/articleshow/77415329.cms">A WhatsApp message, six weeks of talks and a $300 million deal – how Karan Bajaj sold his less than 18-month old startup White Hat Jr to Byju’s</a>

Kareena Kapoor Khan and Saif Ali Khan are expecting their second child

Mumbai, Bollywood star couple <keyword id="2165" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor">Kareena Kapoor</keyword> Khan and <keyword id="333" type="PERSON" weightage="20" keywordseo="Saif-Ali-Khan">Saif Ali Khan</keyword> have become parents to their second child, a <keyword id="33462" type="ENTERTAINMENT" weightage="20" keywordseo="baby-boy">baby boy</keyword>, on Sunday. Kareena, who was admitted to the Breach Candy Hospital here, gave birth around 9 am. "She has delivered a baby boy in the morning around 9 am. I'll be visiting them soon," Kareena's father, veteran actor Randhir Kapoor told. Kareena and Saif had announced the pregnancy in August, thanking well wishers for their support. "We are very pleased to announce that we are expecting an addition to our family! Thank you to all our well wishers for all their love and support," they said in a joint statement. Kareena, 40, delivered their first child, son <keyword id="3977503" type="PERSON" weightage="20" keywordseo="Taimur-Ali-Khan">Taimur Ali Khan</keyword> on December 20, 2016. The toddler, now four years old, has been an Internet sensation ever since his birth and is followed by the paparazzi round-the-clock. Back then, soon after the baby boy was named Taimur, people on social media had started questioning the origins of the name. Saif, 50, tied the knot with Kareena in October 2012 after a five-year courtship. He was previously married to actor Amrita Singh, with whom he shares actor-daughter Sara Ali Khan (25) and son Ibrahim Ali Khan (19). SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/pewdiepies-lyrics-targeting-cocomelon-and-jk-rowling-that-may-have-gotten-youtube-angry-enough-to-pull-the-video-down/articleshow/81102941.cms">PewDiePie's lyrics targeting CocoMelon and JK Rowling may have gotten YouTube angry enough to pull the video down</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-gets-leaner-with-a-300-million-jabong-write-off-as-ceo-kalyan-krishnamurthy-lists-out-the-priorities-for-2021/articleshow/81105083.cms">Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021</a> <a href="https://www.businessinsider.in/stock-market/news/happiest-minds-is-leveraging-its-partnerships-with-big-players-like-google-microsoft-aws-salesforce/articleshow/81105035.cms">Happiest Minds is a smaller company that does the same thing as MindTree and L&amp;T Infotech — but clearly it is doing it a lot better</a> <a href="https://www.businessinsider.in/tech/news/india-may-require-twitter-facebook-and-others-to-remove-unlawful-content-within-36-hours/articleshow/81104740.cms">India may require Twitter, Facebook and others to remove unlawful content within 36 hours</a>

Kareena Kapoor and Saif Ali khan blessed with baby boy

<ul><li>Home pregnancy test kit brand <keyword id="3679921" type="PERSON" weightage="20" keywordseo="prega-news">Prega News</keyword> that recently roped in <keyword id="6357860" type="UNKNOWN" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador, has launched its first TVC with the actor. </li><li>The brand had also tied up with Kareena Kapoor Khan during her pregnancy.</li></ul>Prega News has launched its latest TVC and like many of their campaigns before, it features a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the announcement of the pregnancy. <div type="Youtube" id="cQSOZ-j8vvU" title="Anushka Sharma shares her #PregaNewsMeansGoodNews Moment | Hindi" thumbUrl="https://i.ytimg.com/vi/cQSOZ-j8vvU/mqdefault.jpg"></div>Prega News has always been at the forefront of roping in celebrities soon after their pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan who featured in many of their <a href="https://www.youtube.com/watch?v=W8D8PobvzHo">videos</a>. Previous to that, Prega News had onboarded Shilpa Shetty, who also featured in their <a href="https://www.youtube.com/watch?v=fanYoZ1ctE4">TVC</a>. For their social messaging campaign <a href="https://www.youtube.com/watch?v=VBo40A99dYg">#ImWithYellow</a> they also roped in Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. This TVC comes after their social-message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moment couples find out about the good news. In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers - “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same. Talking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.” The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.

Prega News launches a TVC featuring brand ambassador Anushka Sharma

<ul><li>In the last few years, <keyword id="3679921" type="General" weightage="20" keywordseo="prega-news" source="Orion">Prega News</keyword> has associated with a lot of known faces like <keyword id="1377418" type="General" weightage="20" keywordseo="kareena-kapoor-khan" source="Orion">Kareena Kapoor Khan</keyword>, <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and more recently Kajal Aggarwal, to build its visibility. </li><li>Now, it is trying to go deeper into the country and is partnering with regional influencers to engage with its audiences. It is also making a conscious effort to talk about sensitive issues around pregnancy to raise awareness and sensitize people.</li><li>We speak to <keyword id="6072225" type="General" weightage="20" keywordseo="joy-chatterjee" source="Orion">Joy Chatterjee</keyword>, General Manager, Sales &amp; Marketing, <keyword id="146847" type="General" weightage="20" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> to understand the brand's roadmap ahead.</li></ul>Prega News from Mankind Pharma is today one of the most recognized pregnancy-related brands. Its rapid detection kit currently holds 80% market share. In order to further expand its reach in the country, the brand has been engaging in a lot of ATL and BTL activities while also regularly coming up with communications that talk about different pregnancy-related issues. Its campaign, #SheIsCompleteInHerself for this year’s International Women's Day spoke about infertility in women with an aim of sensitizing people towards the issue. Over the past few years, the brand has also taken on popular faces like Kareena Kapoor Khan, Anushka Sharma and more recently Kajal Aggarwal, to reach out to their audiences while also focussing on specific markets. The aim is now not only to go deeper into the country but also start conversations around important issues related to pregnancy. We recently spoke to Joy Chatterjee, General Manager, Sales &amp; Marketing, Mankind Pharma who told us their strategy to grow the brand so far, its marketing game plan and how it aims to expand its presence in different markets by going deeper into the country and by starting conversations around sensitive topics around pregnancy to sensitize and educate people. Excerpts: Q) What has helped Prega News capture the maximum market share in the category? Prega News is a <a name="_GoBack"></a>rapid detection kit that gives accurate results in 5 minutes and at the same time is convenient to use. The best part of the product is that a women can test urine samples anytime of the day. These factors are the foundational core of the product. Over the years, we have built the credibility of the product brand regarding its accuracy and convenience. This has benefited us, and whenever expecting mothers buy Prega News, they do it because there is an assurance that it will give truthful results. With this approach, we focused extensively on ATL and BTL activities. In the beginning, our objective was to spread awareness among the target audience, and focus on the distribution and supply chain so people easily get the product. Also, we hold the market share by 80%. The only way left for a brand to grow is by expanding the market itself and, thus, getting more and more women to use the product confidently. Q) The current penetration of the category is 17% which Prega News aims increase in the next five years. What will be your strategy to make this target a reality? We are building awareness in rural areas, focusing on social messaging with the intent of bringing positive change in society. We have launched several campaigns on different issues that need to change. We drive a strong presence in the urban market. It has become a go-to product amongst the target audience. As the expansion of the product is one of our main priorities, we are focusing on regional markets. Earlier, we faced issues in connecting with people and were thinking of the best way of reaching rural women. We realized that the influence of regional channels is growing tremendously and now run different media plans and brand ambassadors for different regions. We have got a lot of success with regional channels. The consumers relate well with them which leads to better engagement for us. Q) What are a few milestones for Prega News in the last few years? What has given you an edge over the competition? Through our campaigns, we have spoken on issues surrounding soon-to-be mothers – workplace bias towards pregnant women or new moms, physical issues faced by expectant mothers, gender discrimination, and many more. Last year, we completed 10 years in the Indian market and launched a digital campaign, #PregaMoment. The product has been growing in healthy double digits annually. We witnessed a steep spike of over 20% in its demand during the COVID lockdown. It’s the trust factor that gives us the edge over others. Q) How has your marketing strategy helped you stand out? What role did popular faces like Kareena Kapoor and Anushka Sharma play in building brand Prega News? In the preliminary days, we used to release ads in newspapers and magazines to target women because that time pregnancy detection card was not available very easily. We launched this product in the OTC category to make it easily available. Our advertising journey started in 2010 with our first brand ambassador, <keyword id="18591" type="General" weightage="20" keywordseo="neha-marda" source="Orion">Neha Marda</keyword>. The message targeted at married women was simple – that it will take just 5 minutes to clear all doubts about their missed periods with the Prega News detection card. There are two parts to the Prega News advertising journey – the first being functional, which educates people about the tangible benefits of the product. In the beginning, this was done using semi-celebrity moms and later with big celebrity mothers and now we are focusing on regional actors and mom influencers. We have adopted a ‘Social Good’ content strategy as the second pillar of our communication, where we have highlighted many issues in our different campaigns. Our associations with endorsers like Neha Marda, <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword>, <keyword id="1834697" type="General" weightage="20" keywordseo="srabanti-chatterjee" source="Orion">Srabanti Chatterjee</keyword>, Kareena Kapoor Khan, Kajal Aggarwal and Anushka Sharma over the years have helped us reach different markets across the country. Q) How are you going deeper into the country? What are your expansion plans? Our expansion strategy is to reach every market in the country. We have realised that if we need to make women aware of pregnancy detection cards, we will need to associate with local people, NGO’s, Asha workers and others where we can talk to women about different things surrounding a pregnancy. To fulfil the same, we’re focusing on our distribution channels. The markets are further segmented as per the supply channels ranging from drugstores, pharmacies, online retail, supermarkets/hypermarkets, and Fertility and Gynaecology Clinics. In the last year, we have received a great response from the West Bengal market. Our focus is now on strengthening our reach in different states like Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan, amongst others. We will extensively focus on rural areas like Mirzapur, Unnao and Kannauj, to name a few. Q) Are most of your consumers in larger cities or do you see a demand in Tier II &amp; Tier III cities too? Brand awareness is pretty high among urban populations. However, we are witnessing a positive trend in Tier II and Tier III cities too. People are becoming aware of the product and have started considering buying the pregnancy detection card but there is still some hesitancy around using the product among some people. We’re building awareness through many initiatives, so more and more women open up to using the product. Q) Looking ahead, what will your marketing strategy look like? We are quite prominent on TV, Digital, and OOH. We focus on a 360 degree marketing channel. From a reach perspective- there is no active brand on TV and our SOV is almost 95%. Television has helped us in reaching the masses. We are doing branded content, and focusing on digital mediums as well, be it by roping in mom influencers or creating a dialogue among the TG. Regional campaigns have been our strength and have helped us establish a connection with consumers by interacting with them in their language. In 2019, we ventured into the southern market and roped in celebrities like Kareena Kapoor and <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword> simultaneously to capture both the northern and southern markets. Also, this year we have roped in Kajal Agarwal as the face of the South market. In the future too, we will keep this momentum going. There are new campaigns in the pipeline, which will go live at the right time. Q) Apart from TVCs, how have you been educating/sensitizing people about the complications around pregnancy, or infertility (since this was a topic you touched on in your last campaign)? Yes, we want to sensitize people on the pregnancy-related issues. In India, there is a stereotypical mindset when it comes to adopting a child or opting for IVF or surrogacy. There is a need to create a dialogue on breaking stereotypes around infertility issues, as this is a common issue prevalent among couples nowadays. Around 10-15% of all married couples face a problem in conceiving a child today. With changing times, we need to become more progressive and inclusive, to be able to bring about a positive cultural change. Hence, this is the first step towards the change. Going further, we also have plans to rope in gynaecologists who can impart knowledge on the importance of family-planning, the use of contraceptives and pregnancy detection cards and the importance of health and nutrition during pregnancy. Our objective is to initiate a healthy conversation around important issues in society.

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

<ul><li>Home pregnancy test kit brand Prega News has roped in <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador.</li><li>The brand had also tied up with <keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> during her pregnancy.</li><li>The new campaign has been conceptualized by <keyword id="4236017" type="COMPANY" weightage="20" keywordseo="ADK-Fortune">ADK Fortune</keyword>.</li></ul>Prega News has roped in actor Anushka Sharma as its brand ambassador. The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> has endorsed the brand for their new campaign. Prega News is the No. 1 brand (As per IQVIA, Sep’ 2020) in home pregnancy test kit and holds over 80% of the market share. Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child. Commenting on the campaign, <keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword>, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.” Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Prega News ropes in Anushka Sharma as its brand ambassador

Bollywood power couple, <keyword id="19927390" type="General" weightage="100" keywordseo="Deepika-Padukone" source="keywords">Deepika Padukone</keyword> and <keyword id="19921973" type="General" weightage="20" keywordseo="Ranveer-Singh" source="keywords">Ranveer Singh</keyword> have become parents to a <keyword id="20015816" type="General" weightage="20" keywordseo="baby-girl" source="keywords">baby girl</keyword>.'DeepVeer' officially confirmed the news with their fans with a post on <keyword id="19900288" type="General" weightage="20" keywordseo="Instagram" source="keywords">Instagram</keyword> on Sunday. "Welcome baby girl! 8.09.2024," the picture read. After this good news, 'DeepVeer' fans couldn't keep calm and flooded the comment section. One of the users wrote, "Congratulations Deepu and Ranveer." Another user commented, "Congratulations DeepVeer." On Saturday, several photos and videos of Deepika went viral on social media as she made her way to the hospital. Before welcoming their first child, Deepika and Ranveer visited Mumbai's <keyword id="20382517" type="General" weightage="20" keywordseo="Siddhivinayak-Temple" source="keywords">Siddhivinayak Temple</keyword> on the occasion of <keyword id="20669522" type="General" weightage="20" keywordseo="Ganesh-Chaturthi" source="keywords">Ganesh Chaturthi</keyword> on Friday evening. The couple was clicked by the shutterbugs as they entered the temple premises. The couple were all smiles as they arrived at the temple to see Lord Ganesha's blessings. Recently, the couple treated fans with their stunning <keyword id="20762403" type="General" weightage="20" keywordseo="maternity-shoot" source="keywords">maternity shoot</keyword>. In the joint post shared on Deepika and Ranveer's Instagram handles, the couple captioned it with ward off evil eye, heart and infinity emojis. In the pictures, the couple can be seen embracing baby bump. Deepika and Ranveer announced their pregnancy in February this year. Ranveer-Deepika tied the knot on November 14, 2018, at Italy's Lake Como after dating for six long years and the duo never fail to shower love on each other on social media. They first met on the sets of Sanjay Leela Bhansali's romantic drama film 'Goliyon Ki Rasleela Ram-Leela' and later also starred in 'Bajirao Mastani' and 'Padmaavat'. Meanwhile, on the work front, Deepika will be next seen in '<keyword id="20032943" type="General" weightage="20" keywordseo="Singham-Again" source="keywords">Singham Again</keyword>,' set to hit the big screens on the festive occasion of Diwali 2024. Helmed by Rohit Shetty, 'Singham Again' also stars her husband Ranveer Singh, actors Ajay Devgn Kareena Kapoor Khan, Akshay Kumar, Tiger Shroff, and Ranveer Singh in the lead roles. 'Singham Again' is the third instalment of the super-hit franchise. 'Singham' was released in 2011, starring Kajal Aggarwal and Prakash Raj in lead roles, followed by 'Singham Returns' in 2014. Both projects were box office hits. Ranveer, on the other hand, recently announced his new project, featuring a stellar cast that includes Sanjay Dutt, R Madhavan, Akshaye Khanna, and Arjun Rampal. Ranveer Singh will also star in Farhan Akhtar's upcoming 'Don 3'.

"Welcome baby girl": Deepika Padukone, Ranveer Singh become parents

<ul><li><keyword id="8079716" type="UNKNOWN" weightage="20" keywordseo="Good-Newwz">Good Newwz</keyword> saw a 20% increase in its collections as it earned ₹25-26 crore. </li><li>There is a neck to neck fight between <keyword id="6354583" type="PERSON" weightage="20" keywordseo="salman-khan">Salman Khan</keyword>’s <keyword id="94964" type="ENTERTAINMENT" weightage="20" keywordseo="Dabangg">Dabangg</keyword> 3 and Good Newwz. Dabangg 3, which was released a week ago. </li><li>However, experts believe that the Salman Khan film is likely to lose business to Good Newwz. </li></ul>This Christmas brought good tidings for Akshay Kumar and <keyword id="2165" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor">Kareena Kapoor</keyword>’s Good Newwz. The comedy film saw a 20% increase in its collections and earned ₹25-26 crore this Sunday. As of now, Good Newwz earned ₹65 crore — making it the second highest weekend grosser of Akshay Kumar this year after Mission Mangal. It also includes ₹16.43 crore it made from international markets. The movie tells the story of two couples and their pregnancies is an urban setting -- promising good laughs -- synced well with the holidaying audiences. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="11660" retweetcount="2400" status="BIGGG NEWS... First look of #Thalapathy64 - starring #Vijay and #VijaySethupathi - will be unveiled on 31 Dec 2019… https://t.co/BLR5nPfaZk" createdat="1577551333000" id="1210964177826672641"></div>



 Not-so-Dabangg earnings However, people lining up to watch this comedy is cutting into Salman Khan starrer Dabangg 3’s business. The movie which was released a week ago, grossed ₹126.65 crore as of now. It had collected ₹7 crore more on its first day than Good Newwz but might struggle to retain audience amidst competition. However, as of now Good Newwz’s total collection is half the business of the Khan movie. “The trend over the weekend is strong and the film (Good Newwz) should be able to hold up well on Monday and then take benefit of the holiday factor on Tuesday and Wednesday,” reported Box office India. Police, protests and Salman Khan Though Akshay and Salman starrers did not release on the same day, second week collection is key to Dabangg’s success. Its first week earnings were marred by anti CAA protests across the country - replete with section 144, bundhs and internet shutdowns. Dabangg3 which earned ₹73 crore on its first weekend, could have earned ₹85 crore if not for the protests, <a href="https://www.boxofficeindia.com/report-details.php?articleid=5755">experts believe</a>. The anger against police cracking down on university students also did not bring footfalls to watch the cop caper. The third installment of the movie which tells the backstory of Chulbul Pandey, also suffered from a weak script. As critics<a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms"> labelled it a “disaster”</a>, its second week collections remained dormant. Salman Khan movies are known to collect over ₹150 crore as his last movie Bharat earned a record breaking ₹325 crore to become the <a href="https://www.boxofficeindia.com/report-details.php?articleid=5755">second best opener of 2019.</a> But, many issues including competition and the citizenship bill has dragged it down — erasing the possibility of a Dabangg4. See also: <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a>

You Searched For "kareena kapoor pregnancy" and got 10 results

Kareena Kapoor Khan to pen a complete guide to pregnancy, book to come out in 2021

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Kareena Kapoor Khan and Saif Ali Khan are expecting their second child

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Kareena Kapoor and Saif Ali khan blessed with baby boy

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Prega News launches a TVC featuring brand ambassador Anushka Sharma

BI India Partner

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

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Prega News ropes in Anushka Sharma as its brand ambassador

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"Welcome baby girl": Deepika Padukone, Ranveer Singh become parents

ANI

More bad newzz for Salman Khan as Akshay’s movie cuts into his Dabangg earnings

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