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6 mins read
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
1 min read
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
Eetika Kapoor
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
3 mins read
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
3 mins read
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
6 mins read
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Preeti Reddy, CEO - South Asia, Insights Division, Kantar analyses the 2020 BrandZ Top 75 Most Valu…
6 mins read
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
5 mins read
Foreign brands bet big on Bharat’s bulging wallets
Companies like BMW, Mercedes-Benz, Lamborghini, and others are eyeing smaller towns and cities like…
5 mins read
Four Indian companies join Apple, Google & Amazon as world’s top 100 brands
Four Indian companies — namely TCS, HDFC Bank, Infosys and LIC — were featured among the top 100 gl…
3 mins read
Explained: How video commerce is helping online shoppers try before they buy
Explained: How video commerce is helping online shoppers try before they buy
5 mins read
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Amazon tops the list followed by Apple, Microsoft, Google and Visa
4 mins read
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
1 min read
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.