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3 mins read

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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5 mins read

Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap

Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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8 mins read

Is 2022 the year when Indian brands will get more serious about sustainability?

During the pandemic, brands like WOW Skin Science, Diageo and Dettol launched eco-friendly packagin…

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8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands

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3 mins read

TCS is India's most valuable brand worth $45.5 billion: Kantar

India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP

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2 mins read

Covid-19 has led to brand loyalty taking a beating: Kantar report

The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…

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3 mins read

Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head

While there’s growing awareness for sustainable fashion and consumers are willing to make more e…

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5 mins read

GenZs, millennials are turning to thrift stores to upgrade their wardrobe while saving the environment

In an attempt to reduce fashion’s carbon footprint on Earth, young millennial and GenZ consumers ar…

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10 mins read

Bill Bostock   


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2 mins read

Nearly 80,000 shipping containers are piled high in the Port of Savannah, a report says, as the supply chain crisis shows no sign of stopping

Some ships are having to wait at sea for nine days before they can get a spot in the port, the head…

Mary Hanbury   


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2 mins read

Hearst faces an age and gender discrimination lawsuit

Here are the top media and advertising stories from Business Insider for September 25.

Lauren Johnson   


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3 mins read

HUL spent Rs 1,193 crore on advertising between October and December 2021

HUL's Profit after tax before exceptional items at Rs 2,292 Crores was up 17%

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6 mins read

FMCG: The trends to watch out for in 2021

Experts are now optimistic that the FMCG industry will see an appreciable improvement this year

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2 mins read

Costco's Kirkland brand has become a secret weapon worth as much as $75 billion

Private-label brands have increasingly become a more popular choice as the stigma of "generic" good…

Mary Hanbury,Dennis Green   


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A new study shows JPMorgan and BofA are winning Wall Street's technological arms race - and smaller firms may have no choice but to merge to keep up

As for which of the biggest banks stands to benefit the most from their widening lead on smaller pl…

Dan DeFrancesco