A recent survey commissioned by Amazon Alexa and conducted by Kantar sheds light on the difficultie…

Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…

Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …

The rupee appreciated 19 paise to 82.19 against the US dollar in early trade on Friday on broad dol…

The video game industry has been around for several decades. What began as a purely entertainment f…

The new CX+ study released by Kantar today assesses retailers based on a unique combination of thei…

The insights of this study on ICA were derived by Kantar and Orbit

Common symptoms of monkeypox virus such as rectal pain and penile swelling (oedema) differ from tho…

Consumers have realised the value of self-care and mindful living

The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…

Kantar tested more than 10,000 creatives for clients around the world

The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…

Despite the differential impact of COVID across the country, consumers in rural parts of the countr…

9 out of 10 beauty consumers today are influenced by digital

Jio & Airtel tie for the first place in Telecom Network Providers category

Amazon tops the list followed by Apple, Microsoft, Google and Visa

The report talks about ways in which marketers can navigate this change in consumer behaviour

2) 48 percent of IT professionals have set learning goals for themselves in 2017, those wh…

Millennials are tech-savvy, hyper-connected, optimistic about the future and they prioritize spendi…

The study also showed that people in the age bracket of 25 to 44 years in smaller towns are much mo…