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3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
6 mins read
Huge consulting firms are coming after the ad agency business - here's how agencies are fighting back
"Part of the reason we've been successful in our consulting practice is because we're not just proc…
Tanya Dua
3 mins read
The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move
And I had some fun asking VCs which media companies they think will take off this year. A few theme…
Lucia Moses
4 mins read
French retail giant Carrefour leads retreat from China as 'underdog' hypermarkets lose dominance
French retail giant Carrefour leads retreat from China as 'underdog' hypermarkets lose dominance
3 mins read
Ad holding company WPP is continuing its consolidation spree with Wunderman Thompson network absorbing three more agencies
The three agencies had already become part of the same network following the merger of digital firm…
Patrick Coffee
3 mins read
State Farm becomes the latest marketer to drop the classic ad agency of record model after cutting its marketing budget by 15%
The Bloomington, Illinois-based company, America's largest insurance provider and one of the countr…
Patrick Coffee
5 mins read
'You're supposed to be at arm's length:' As ad agencies are spending billions to acquire data, some see potential conflicts of interests for advertisers
Publicis isn't alone. As more marketers ask for proof that digital ads drive sales and the momentum…
Lauren Johnson
2 mins read
Giant ad agencies realize they have serious problems - and are finally making some bold moves
From brands taking both creative and media in-house to increasing competition from IT services (or …
Tanya Dua
3 mins read
Internal memo from McDonald's new ad agency reveals why the world's biggest fast food chain bucked industry trends to reshape its marketing strategy
A sign of the significance of W+K's win is that incumbent We Are Unlimited, a Chicago-based entity …
Patrick Coffee
5 mins read
'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves
That must, and has started to change, with agency holding companies starting to respond by making c…
Tanya Dua
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
3 mins read
The rising affluence of small town consumers driving demand for premium products
India’s small towns have been running behind big cities for a long time — but that’s no longer true…
2 mins read
Hearst faces an age and gender discrimination lawsuit
Here are the top media and advertising stories from Business Insider for September 25.
Lauren Johnson
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
1 min read
These are the top 10 most valuable brands in the world
"Amazon's phenomenal brand value growth of almost $108 billion in the last year demonstrates how br…
Bethany Biron
3 mins read
An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in
The company based its approach on research by Paul Ekman that ties facial movements to emotions. It…