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3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
2 mins read
WPP completes sale of 60% of Kantar to Bain Capital Private Equity
WPP intends to retain approximately 60% of the net proceeds (approximately $1.9bn or £1.4bn) to red…
3 mins read
Sainsbury's is the only retailer that can catch Lidl and Aldi
Fraser McKevitt, Head of Retail and Consumer Insight at Kantar Worldpanel said in a statement "For …
Will Martin
5 mins read
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
2 mins read
Tesco, Sainsbury's and Asda are being crushed by Aldi and Lidl
"Aldi and Lidl showed no signs of slowing down and are continuing to take share away from the compe…
Lianna Brinded
2 mins read
Microsoft's most disappointing business is succeeding in one unexpected market
Microsoft CEO Satya Nadella downplayed the issue of market share, arguing that Windows as a whole -…
Max Slater-Robins
1 min read
The 10 most-purchased brands in the world
The study analyzes 11,000 brands in 35 countries and ranks them based on Consumer Reach Points: A m…
Lara O'Reilly
4 mins read
This 24-year-old Harvard dropout wants to rid the world of multiple-choice tests like the SAT
It's a hard challenge: For starters, Imbellus has to build profiles for different companies, down t…
Biz Carson
2 mins read
BREXIT POLL: One of the few groups that successfully predicted the general election outcome has Leave in the lead
Both campaigns will likely pay extra attention to this poll as SurveyMonkey was one of the few grou…
Adam Payne,Adam Payne
3 mins read
Samsung's biggest problem in a nutshell: Even when users upgrade, they upgrade to the wrong phone
Samsung's failure to persuade its own customers to buy its best, new products is crushing the compa…
Jim Edwards
1 min read
The 10 most purchased brands in the world
The aim is to uncover local tastes, trends, and behaviors and how these manifest in actual shopper …
Hannah Roberts
2 mins read
Apple's iPhone Market Share Has Been All But Wiped Out In Spain
It is not clear why Apple has failed so completely in Spain. But it is worth noting that iPhones ar…
Jim Edwards
2 mins read
Tesco and Asda are still getting crushed by cheaper rivals
In fact, most of the UK's grocery sector is struggling right now. Sales growth in the sector as a w…
Will Martin
3 mins read
Tesco's fortunes finally seem to be turning around
Kantar said that the 1.6% drop in food prices, from a year ago, created greater competition between…
Stefano Pozzebon
2 mins read
Indians are one step away from buying cars online
Adding a car to your cart may be the next step in online shopping according to the ‘The Drive to De…