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Rupee gains 19 paise to 82.19/$ on dollar weakness and firm equities

The rupee appreciated 19 paise to 82.19 against the US dollar in early trade on Friday on broad dol…

PTI   


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Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap

Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …

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1 min read

Over 7 in 10 Indians now prefer to chat with businesses: Meta report

In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…

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Evolution of PC gaming – an exciting ride ahead

The video game industry has been around for several decades. What began as a purely entertainment f…

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3 mins read

Kantar India launches a marketplace to provide Innovation and Product Development solutions

Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.

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Rectal pain, penile swelling more common in current monkeypox outbreak

Common symptoms of monkeypox virus such as rectal pain and penile swelling (oedema) differ from tho…

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Kantar Marketplace hits $100 million revenue milestone

The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India

Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…

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3 mins read

Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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4 mins read

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

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In-Content Advertising shows higher uplift in multiple brand parameters: Study

The insights of this study on ICA were derived by Kantar and Orbit

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Both men and women buy an average of 9 beauty products every month: Report

9 out of 10 beauty consumers today are influenced by digital

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WPP completes sale of 60% of Kantar to Bain Capital Private Equity

WPP intends to retain approximately 60% of the net proceeds (approximately $1.9bn or £1.4bn) to red…

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Most millennials look for a safe place to live in according to OLX

The research was conducted with more than 600 respondents in Delhi, Bangalore, Hyderabad, and T…

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Creativeland Asia launches a specialized research division, Crossbow Insights

Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights …

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3 mins read

A report reveals Indian IT professionals wanting to reskill are finding online learning more effective than offline training

2) 48 percent of IT professionals have set learning goals for themselves in 2017, those wh…

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The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP

Salama said Kantar also planned to expand its existing products geared at making it easier and chea…

Lauren Johnson   


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How can brands win over millennials: Mastercard

Millennials are tech-savvy, hyper-connected, optimistic about the future and they prioritize spendi…

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1 min read

Elon still isn't winning over advertisers

Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…

Jyoti Mann