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4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
2 mins read
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …
3 mins read
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
2 mins read
Rectal pain, penile swelling more common in current monkeypox outbreak
Common symptoms of monkeypox virus such as rectal pain and penile swelling (oedema) differ from tho…
1 min read
Ashok Leyland logs Rs 68 cr net in Q1
Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…
3 mins read
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Despite the differential impact of COVID across the country, consumers in rural parts of the countr…
3 mins read
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
2 mins read
Covid-19 has led to brand loyalty taking a beating: Kantar report
The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
5 mins read
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …
4 mins read
Both men and women buy an average of 9 beauty products every month: Report
9 out of 10 beauty consumers today are influenced by digital
4 mins read
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
8 mins read
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Sandeep Lodha, CEO, Gaana on all the innovations that is helping the platform stay ahead of the cur…
6 mins read
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
2 mins read
Facebook pushes back advertising meetings after Oversight Board ruling
Insider's top advertising and media stories for May 6.
Lauren Johnson
6 mins read
How Spotify is ensuring brands can make the most of its advertising offerings
Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…
6 mins read
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Preeti Reddy, CEO - South Asia, Insights Division, Kantar analyses the 2020 BrandZ Top 75 Most Valu…
3 mins read
The Dos and Don’ts of marketing during a pandemic
CoronaVirus is rapidly accelerating long-term underlying industry trends