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2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
7 mins read
Everyone from Starbucks to Chinese giants wants in on the global boba tea craze. Meet the family who started it all.
Chun Shui Tang started out as a traditional teahouse in Taiwan. But as founder Liu Han-Chieh found …
Huileng Tan
4 mins read
Over a 100 mn Indians have tried products pushed by influencers and its growing
India has over 3.5-4 million influencers categorized into different types based on their followers.…
3 mins read
Alibaba, the $435 billion Chinese shopping giant, is gunning for Amazon in Europe
"China has been, for a long, long time, a terrific source of good quality, relatively inexpensive p…
Mary Hanbury
4 mins read
The Trade Desk's CEO shot down investors' biggest worry about competition from Amazon, and it could reveal major flaw in the e-commerce giant's plan to win over big advertisers
Programmatic advertising companies that have also powered those pipes are starting to feel the heat…
Lauren Johnson
6 mins read
Huge consulting firms are coming after the ad agency business - here's how agencies are fighting back
"Part of the reason we've been successful in our consulting practice is because we're not just proc…
Tanya Dua
10 mins read
How Ocado went from understated British grocer to an $18.4 billion tech giant, as the coronavirus pandemic confirms the future of grocery shopping is online
While the coronavirus pandemic decimated economies and businesses, Ocado raised over $1 billion and…
Bill Bostock
3 mins read
Why Hampton by Hilton doesn't want to give its consumers #vacaygoals
The move may appear odd at a time when publishers and brands are second-guessing Facebook Live, but…
Tanya Dua
3 mins read
The most successful stores in retail have one thing in common - they're ugly
But sales trends aren't in Whole Foods' favor. The chain's same-store sales dropped 1.8% in its mos…
Hayley Peterson
5 mins read
Windows Phone Gains Ground In Some Markets
How iOS Still Harms Android (Ian Clifton) iOS has not changed much lately and in some ways hurts A…