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Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
India is likely to have 900 million active Internet users by 2025 against 622 million in 2020, a 45…
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
Is Digital Marketing the most effective method to reach out to your consumers?
Digital is fast becoming the new normal.
Both men and women buy an average of 9 beauty products every month: Report
9 out of 10 beauty consumers today are influenced by digital
Indeed's chief marketing officer shares advice on how to win at digital transformation
As C-suite leaders look to trim bottom lines, the job-search platform Indeed is doubling down on in…
Ebony Flake
A report reveals Indian IT professionals wanting to reskill are finding online learning more effective than offline training
2) 48 percent of IT professionals have set learning goals for themselves in 2017, those wh…
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…