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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

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6 mins read

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…

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2 mins read

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India

Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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3 mins read

Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study

The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…

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2 mins read

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group

Not only has there been a surge in the number of people watching videos but there has also been an …

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1 min read

Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour

Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada

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3 mins read

Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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4 mins read

Both men and women buy an average of 9 beauty products every month: Report

9 out of 10 beauty consumers today are influenced by digital

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3 mins read

Indeed's chief marketing officer shares advice on how to win at digital transformation

As C-suite leaders look to trim bottom lines, the job-search platform Indeed is doubling down on in…

Ebony Flake   


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A report reveals Indian IT professionals wanting to reskill are finding online learning more effective than offline training

2) 48 percent of IT professionals have set learning goals for themselves in 2017, those wh…

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Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

Bharat users are at par with India users when it comes to participating in online financial activit…

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3 mins read

The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP

Salama said Kantar also planned to expand its existing products geared at making it easier and chea…

Lauren Johnson