You Searched For "kantar creative effectiveness" and got 16 results
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10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
4 mins read
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
Creativeland Asia launches a specialized research division, Crossbow Insights
Shalini Sinha, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights …
3 mins read
3 reasons why TV and Facebook work ‘better together' for your marketing campaign
Facebook and Television: Better Together Kantar Millward Brown’s Cross Media studies done o…
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
6 mins read
Huge consulting firms are coming after the ad agency business - here's how agencies are fighting back
"Part of the reason we've been successful in our consulting practice is because we're not just proc…
Tanya Dua
3 mins read
A report reveals Indian IT professionals wanting to reskill are finding online learning more effective than offline training
2) 48 percent of IT professionals have set learning goals for themselves in 2017, those wh…
4 mins read
Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation
Sir Martin Sorrell: We almost have the complete train set, probably about, three-quarters to seven-…
Tanya Dua
2 mins read
WPP registers a 25.1% fall in LFL revenue less pass-through costs in Q2 in India
WPP has released its interim financial results for 2020.
3 mins read
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
Q2 LFL revenue less pass-through costs on 2019 1.3%: US 1.8%, UK 1.1%, Germany 6.3%, Greater China …
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
3 mins read
Home security company ADT has taken media-buying in-house, cutting costs by 20%
But as the trend accelerates, so do marketers' growing pains with managing internal agencies. Accor…
Tanya Dua
2 mins read
WPP won $5.6 billion business in the first nine months including Alibaba, HSBC, Intel, Uber and Unilever
WPP aims to take its Commerce, Experience and Technology business from 25% to 40% by 2025