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3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
Most Internet users avail of OTT services; 53% of them from rural areas: Report
As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…
PTI
6 mins read
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
1 min read
Over 7 in 10 Indians now prefer to chat with businesses: Meta report
In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…
2 mins read
ED asks Paytm to freeze certain amounts from few merchant IDs after raids (Ld)
The Enforcement Directorate (ED) after conducting raids at multiple locations belonging to payment …
3 mins read
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
5 mins read
Evolution of PC gaming – an exciting ride ahead
The video game industry has been around for several decades. What began as a purely entertainment f…
1 min read
Ashok Leyland logs Rs 68 cr net in Q1
Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…
3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
5 mins read
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
3 mins read
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Here's what consumers are expecting from the upcoming budget
1 min read
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
8 mins read
Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
6 mins read
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
2 mins read
Facebook pushes back advertising meetings after Oversight Board ruling
Insider's top advertising and media stories for May 6.