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2 mins read

Most Internet users avail of OTT services; 53% of them from rural areas: Report

As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…

PTI   


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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

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6 mins read

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…

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1 min read

Over 7 in 10 Indians now prefer to chat with businesses: Meta report

In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…

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2 mins read

ED asks Paytm to freeze certain amounts from few merchant IDs after raids (Ld)

The Enforcement Directorate (ED) after conducting raids at multiple locations belonging to payment …

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3 mins read

TCS is India's most valuable brand worth $45.5 billion: Kantar

India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP

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5 mins read

Evolution of PC gaming – an exciting ride ahead

The video game industry has been around for several decades. What began as a purely entertainment f…

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1 min read

Ashok Leyland logs Rs 68 cr net in Q1

Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…

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3 mins read

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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2 mins read

Kantar Marketplace hits $100 million revenue milestone

The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…

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11 mins read

10 themes that define how consumers are preparing themselves for 2022 as per Kantar

Consumers have realised the value of self-care and mindful living

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2 mins read

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India

Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…

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5 mins read

Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap

Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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1 min read

Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour

Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada

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8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands

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3 mins read

Kantar India launches a marketplace to provide Innovation and Product Development solutions

Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.

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2 mins read

Facebook pushes back advertising meetings after Oversight Board ruling

Insider's top advertising and media stories for May 6.

Lauren Johnson