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Most Internet users avail of OTT services; 53% of them from rural areas: Report
As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…
PTI
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
Over 7 in 10 Indians now prefer to chat with businesses: Meta report
In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…
ED asks Paytm to freeze certain amounts from few merchant IDs after raids (Ld)
The Enforcement Directorate (ED) after conducting raids at multiple locations belonging to payment …
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
Evolution of PC gaming – an exciting ride ahead
The video game industry has been around for several decades. What began as a purely entertainment f…
Ashok Leyland logs Rs 68 cr net in Q1
Commercial vehicle major Ashok Leyland Ltd closed the first quarter of FY23 with an after tax profi…
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
Making sustainable choices that don’t burn a hole in your pocket: Here’s how brands can help close The Value-Action Gap
Brands now have to put sustainability at the heart of their business; it is a non-negotiable: Paru …
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Here's what consumers are expecting from the upcoming budget
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
Facebook pushes back advertising meetings after Oversight Board ruling
Insider's top advertising and media stories for May 6.