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2 mins read
Most Internet users avail of OTT services; 53% of them from rural areas: Report
As many as 86 per cent of Internet users enjoy OTT (Over The Top) audio and video services, more th…
PTI
8 mins read
Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
6 mins read
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
3 mins read
Explained: How video commerce is helping online shoppers try before they buy
Explained: How video commerce is helping online shoppers try before they buy
3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
3 mins read
Indians are saving more and working longer hours to meet living expenses, says study
Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…
3 mins read
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
1 min read
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
1 min read
Over 7 in 10 Indians now prefer to chat with businesses: Meta report
In the ever-evolving communication landscape, more than 70 per cent of Indians prefer to message bu…
3 mins read
Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions
Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector
2 mins read
Summer vacations are here, and parents are worried about kids sticking to screens
Ahead of the summer vacation, 85 cent parents are worried about kids spending excessive screen time…
PTI
3 mins read
The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar
India is set to become the third largest TV advertising market within the next two years due to a r…
3 mins read
Kantar India launches a marketplace to provide Innovation and Product Development solutions
Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
1 min read
Australia reports highest single-day Covid deaths
Australia on Friday reported the highest single-day Covid-19 deaths in recent months as the country…
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
3 mins read
TCS is India's most valuable brand worth $45.5 billion: Kantar
India’s top 75 brands are worth $393 billion - that’s 11% of India’s GDP
3 mins read
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
India is likely to have 900 million active Internet users by 2025 against 622 million in 2020, a 45…
3 mins read
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Here's what consumers are expecting from the upcoming budget