You Searched For "kantar acquisition" and got 20 results
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1 min read
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
3 mins read
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's ho…
2 mins read
Hearst faces an age and gender discrimination lawsuit
Here are the top media and advertising stories from Business Insider for September 25.
Lauren Johnson
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
3 mins read
Walmart's $3.3 billion acquisition of Jet.com is still the foundation on which all of its e-commerce dreams are built
At the same time, Jet was refocused on serving a much smaller niche: the urban millennial consumer,…
Dennis Green
2 mins read
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
The report is based on a survey administered by Kantar and the final insights are derived from a sa…
5 mins read
Whole Foods is quietly raising prices on small brands and industry insiders worry the grocer could be returning to its 'whole paycheck' image
After years of cutting prices on grocery staples, Amazon's price hikes at Whole Foods are larger th…
Alex Bitter
3 mins read
Indeed's chief marketing officer shares advice on how to win at digital transformation
As C-suite leaders look to trim bottom lines, the job-search platform Indeed is doubling down on in…
Ebony Flake
3 mins read
With 9.8% growth in H1 2021 revenues, WPP says it has returned to 2019 levels a year ahead of plan
Q2 LFL revenue less pass-through costs on 2019 1.3%: US 1.8%, UK 1.1%, Germany 6.3%, Greater China …
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
3 mins read
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
"Never before have we had this level of scrutiny in terms of the acquisitions we make and in terms …
Lauren Johnson
5 mins read
'You're supposed to be at arm's length:' As ad agencies are spending billions to acquire data, some see potential conflicts of interests for advertisers
Publicis isn't alone. As more marketers ask for proof that digital ads drive sales and the momentum…
Lauren Johnson
3 mins read
Ad guru Sir Martin Sorrell is back, just 6 weeks after quitting WPP
Sorrell founded WPP, the world's biggest advertising agency, in 1988 through a reverse takeover of …
Oscar Williams-Grut
2 mins read
Giant ad agencies realize they have serious problems - and are finally making some bold moves
From brands taking both creative and media in-house to increasing competition from IT services (or …
Tanya Dua
4 mins read
Why Outbrain is confident about the growth of programmatic native in India
We recently caught up with Sandeep Balani, Head of India, Outbrain to understand some of the highli…
2 mins read
The Amazon-Whole Foods deal has barely made a dent in US grocery prices, despite fears of a price war
Grocery prices fell 0.3% in the 12 months ending in June, compared to a 0.6% increase over the same…
Hayley Peterson
3 mins read
Ad holding company WPP closes two agencies in its Wunderman Thompson network as the ad industry faces major headwinds
It also reflects WPP CEO Mark Read's ongoing attempt to streamline the world's largest ad agency ho…
Patrick Coffee
4 mins read
The big winners and losers of the approved T-Mobile/Sprint merger
"If Dish enters the market with a large amount of capacity and no meaningful subscriber base of [av…