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2 mins read

Kantar Marketplace hits $100 million revenue milestone

The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…

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3 mins read

Kantar India launches a marketplace to provide Innovation and Product Development solutions

Kantar rolls out a new suite of Innovation and Product Development solutions on Kantar Marketplace.

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2 mins read

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India

Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…

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1 min read

Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour

Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada

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2 mins read

WPP completes sale of 60% of Kantar to Bain Capital Private Equity

WPP intends to retain approximately 60% of the net proceeds (approximately $1.9bn or £1.4bn) to red…

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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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3 mins read

Kantar's guide for FMCD brands to help them navigate the ecosystem with sustainable solutions

Kantar unveils Sustainability Report: A roadmap for India’s FMCD sector

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3 mins read

The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP

Salama said Kantar also planned to expand its existing products geared at making it easier and chea…

Lauren Johnson   


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4 mins read

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

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8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands

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6 mins read

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…

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5 mins read

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study

The new CX+ study released by Kantar today assesses retailers based on a unique combination of thei…

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2 mins read

These Charts Show Just How Much German Retailers Aldi and Lidl Are Hurting British Supermarkets

Competition was so fierce amongst the big four that Sainsbury's - despite seeing a 0.7% drop in sal…

Lara O'Reilly   


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1 min read

Meet The Average Wal-Mart Shopper

But who, exactly, shops there? And how do those shoppers differ from customers at Target and discou…

Hayley Peterson   


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2 mins read

Meet the average Wal-Mart shopper

But who, exactly, shops there? And how do those shoppers differ from customers at Target and discou…

Hayley Peterson   


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4 mins read

This 24-year-old Harvard dropout wants to rid the world of multiple-choice tests like the SAT

It's a hard challenge: For starters, Imbellus has to build profiles for different companies, down t…

Biz Carson   


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1 min read

Elon still isn't winning over advertisers

Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…

Jyoti Mann