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<ul><li>D2C brands’ gross merchandise value is expected to grow to $35 billion by 2027.</li><li>They are expected to grow at a CAGR of 40%, faster than retail and eCommerce markets.</li><li>D2C shipments were at half a billion in 2022, and could grow to 3 billion by 2027. </li></ul>India’s direct-to-consumer brands are growing fast, spreading their wings far and wide. As per estimates by Redseer, their gross merchandise value (GMV) will swell to $35 billion by 2027. A large number of brands like <keyword id="4548811" type="General" weightage="20" keywordseo="mamaearth" source="Orion">MamaEarth</keyword>, <keyword id="360663" type="General" weightage="20" keywordseo="kama-ayurveda" source="Orion">Kama Ayurveda</keyword>, <keyword id="211425" type="General" weightage="20" keywordseo="hopscotch" source="Orion">Hopscotch</keyword> and <keyword id="12227756" type="General" weightage="20" keywordseo="the-sleep-company" source="Orion">The Sleep Company</keyword> have been gaining ground for the last few years. Yet, the D2C market itself is at a nascent stage, believes Redseer. “Brand creation is getting easier and incentivized,” it added. But they’re chugging along fast and are expected to exhibit a compounded annual growth rate (CAGR) of 40% for the next four years. Their growth rate will outdo retail market growth as well as the broader eCommerce market. Their growth rate is thrice as fast as compared to the retail growth, and 1.6 times that of the eCommerce market. Their growth will also give a push to third party logistics (3PL) players as D2C brands do not follow the traditional distribution channel. In 2022, the number of D2C shipments stood at half a billion. And, they might grow to 3 billion by 2027. “3PL solutions tie-in well with the D2C segment as demand varies across cities/regions and the required logistics investment is on the higher side. Brands need reliable logistics partners with a wider reach across India to ensure consistency of experience,” said Mrigank Gutgutia, partner at Redseer. Most D2C products have varied requirements like return management, cold storage supply chain, hassle-free claims and more. “The mid-large beauty and personal care brands are also competing on reach and quick delivery. Hence aspects like ability to handle fragile items matter more prominently for them,” said Redseer. Home and general merchandise brands also require high degree of shipment protection to prevent damages. Food brands on the other hand work on lower margins and seek affordable shipping. Brands need quick delivery in cities and dense networks to enable quick delivery. “The keys to success for 3PLs vary widely depending on the category of D2C players, however, tech-enabled reliability, shipment protection and affordable pricing are what the D2C brands in India seek the most, with pan-India reach being a fairly common expectation,” said Gutgutia. <keyword id="2841678" type="General" weightage="80" keywordseo="xpressbees" source="Orion">XpressBees</keyword> and Shadowfax are used by brands that need low-cost shipping. Delhivery and Blue Dart are used by brands that need quick and reliable delivery which is tech-enabled. Ecomm Express is known for wider reach with a larger focus on tier 2 cities and beyond.

D2C brands growing at a much faster clip than ecomm, shift to boost third party logistics

Looking for a face mist that provides instant freshness? Well, you are at the right place! <keyword id="9324571" type="General" weightage="20" keywordseo="face-mists" source="Orion">Face mists</keyword> being the bottles of goodness provide you with refreshed and flawless skin. Enriched with the purest of essentials, a face mist helps to enhance your mood and feed your skin with antioxidants. Suitable for all skin types, it nourishes, soothes and tightens the pores of the skin. While buying, one must look for a mist that suits your skin type and gives you a rejuvenating look. To help you choose the best option, we have filtered and created a list from Amazon. <bulletContentEmbed name="B07MW7CX3T" columns="1"><bulletContentHeading name="B07MW7CX3T_head"><div type="image" title="Instant Hydration" height="900" width="1200" msid="90387138" hostid="261"></div></columnHeadThumb>B07MW7CX3T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MW7CX3T_body"><bulletContentRow name="B07MW7CX3T_2248427218901483"><bulletContentRowHeading><bulletContentRowHead col="1">UrbanBotanics Pure &amp; Natural Rose Water</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a chemical-free face mist, then this product from Urban Botanics is the right option for you. Suitable for all skin types, it is formulated with pure organic rosewater and no artificial fragrance. It provides instant hydration to your face and neck and is best suitable for teenagers who have just started out with makeup. It is a light-weighted and versatile toner that balances the pH level and absorbs excess oils.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MW7CX3T_2051158272344979"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It controls excess oil and maintains the moisture level of the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01BGJ07GK" columns="1"><bulletContentHeading name="B01BGJ07GK_head"><div type="image" title="Purifies Skin" height="900" width="1200" msid="90387149" hostid="261"></div></columnHeadThumb>B01BGJ07GK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01BGJ07GK_body"><bulletContentRow name="B01BGJ07GK_3776407144846840"><bulletContentRowHeading><bulletContentRowHead col="1">Kama Ayurveda Pure Rose Water</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Troubled with dull and sticky skin during those sunny days? This Kama Ayurveda Pure Rosewater, can be a good option to use. It leaves your skin revived and hydrated. Best suitable for all combinations of skin, it reduces oiliness and tightens the pores. Infused with the goodness of rose, it soothes and purifies the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01BGJ07GK_2860168643043355"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It contains anti-bacterial and anti-inflammatory properties to soothe the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08R8TMVXF" columns="1"><bulletContentHeading name="B08R8TMVXF_head"><div type="image" title="Provides Moisturization" height="900" width="1200" msid="90387162" hostid="261"></div></columnHeadThumb>B08R8TMVXF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08R8TMVXF_body"><bulletContentRow name="B08R8TMVXF_1633883790112991"><bulletContentRowHeading><bulletContentRowHead col="1">Bella Vita Organic Glower Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for shining and glowy skin? This face mist from Bella Vita can be a suitable option for you. Blended with the goodness of rose, basil, cucumber and aloe vera, it provides moisturization to the skin and balances the pH level. It gives you a pollutant-free look and makes your skin soft and smooth. Highly effective to reduce open pores, it prevents acne.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08R8TMVXF_6995254199046965"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It minimizes the pores and tightens the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07C229HS1" columns="1"><bulletContentHeading name="B07C229HS1_head"><div type="image" title="Instant Freshness" height="900" width="1200" msid="90387183" hostid="261"></div></columnHeadThumb>B07C229HS1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07C229HS1_body"><bulletContentRow name="B07C229HS1_7696682875580382"><bulletContentRowHeading><bulletContentRowHead col="1">Plum Green Tea Revitalizing Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This face mist from Plum is a perfect option to use to provide instant freshness to the skin. It is easy to carry and spray on the face. Suitable to control excess oil, it keeps the skin free from acne. Enriched with green tea and soothing aloe juice, it nourishes and soothes the skin. Also, the ginger roots extract keeps the skin protected.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07C229HS1_0717226370918421"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides nourishment to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B071DZ1Y6C" columns="1"><bulletContentHeading name="B071DZ1Y6C_head"><div type="image" title="Tones Skin" height="900" width="1200" msid="90387223" hostid="261"></div></columnHeadThumb>B071DZ1Y6C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B071DZ1Y6C_body"><bulletContentRow name="B071DZ1Y6C_0156862372993767"><bulletContentRowHeading><bulletContentRowHead col="1">WOW Lavender &amp; Rose Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This lavender and rose mist from Wow can be considered a great option to use. It provides hydration and makes the skin clean. Suitable for daily use, it tones and provides moisturization to the skin. The soothing floral fragrance helps to relieve stress and uplift the mood. Also, it gives a soothing and refreshing feel to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B071DZ1Y6C_4188823542795058"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It tightens the pores and restores the radiance of the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07BKGCH35" columns="1"><bulletContentHeading name="B07BKGCH35_head"><div type="image" title="Dewy Look" height="900" width="1200" msid="90387267" hostid="261"></div></columnHeadThumb>B07BKGCH35</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07BKGCH35_body"><bulletContentRow name="B07BKGCH35_8888364993419353"><bulletContentRowHeading><bulletContentRowHead col="1">The Body Shop Rose Dewy Glow Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested, this face mist from Body Shop is a make-up friendly product. It gives your skin a glowing and rejuvenating look. Suitable for all skin types, makes your skin look illuminated and dewy. 100% vegan, it keeps the skin hydrated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07BKGCH35_4897101431247864"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Blended with the goodness of natural ingredients, it is safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best face mists to keep your skin hydrated

Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

<ul><li>What goes around comes around, especially when it comes to fashion and clothing.</li><li>According to PwC and Assocham, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that's the size of its capital New Delhi.</li><li>Before World Environment Day, we talk to Myntra about its new e-store, <keyword id="11376339" type="UNKNOWN" weightage="20" keywordseo="myntra-for-earth">Myntra for Earth</keyword>, that is targeting environment-conscious shoppers and aiming to focus more on sustainability as it moves forward.</li><li>Ayyappan Rajagopal, Chief Business Officer, Myntra tells us about the kind of response Myntra for Earth has seen so far, what kind of sustainable choices do consumers have, changing fashion trends in the future and Myntra for Earth’s goals for this quarter.</li></ul>The future of fashion is upcycling, recycling and sustainable clothing. Brands in India have already started taking baby steps towards converting fashion into a sustainable choice for consumers. More and more consumers are becoming aware of their fashion choices and realising that a worn-out piece of cloth they decide to throw, even as simple as a plain t-shirt, never really goes ‘away.’ It all ends up in a landfill. According to an Assocham and PwC report, landfills are brimming with so much urban waste that by 2050, India is reportedly going to need a landfill that's the size of its capital, New Delhi. At the same time, fast fashion is becoming a trend, which offers consumers the opportunity to buy more clothes at a lower price and that has taken a toll on the environment. It offers consumers an option to swiftly discard their clothes and buy new ‘trendy’ dresses. Consumers and brands aren’t ignoring these horrifying numbers anymore. This World Environment Day, many fashion brands have sworn to make a difference and be cognizant of the harmful effects their products can have on the environment. E-commerce giant Myntra has also stepped up. It has officially launched a sustainable e-store called ‘Myntra for Earth’ that only features eco-friendly fashion choices for all genders and age groups. It has already onboarded 70 leading fashion and lifestyle brands over the last 6 months to offer over 5500 styles to customers on its sustainable store. The store includes handloom and handcrafted, organic, natural-dyed, recyclable and eco-friendly, vegan, and cruelty-free options. The products ordered through this store are delivered in packets made from 100% recycled paper. It is now working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment. We caught up with Ayyappan Rajagopal, Chief Business Officer, Myntra to discuss the challenges of launching a new e-store during a global pandemic, its sustainability roadmap, a few trends that we can expect to see in sustainable fashion and platform’s goals to grow the store this quarter. Excerpts: Q. Tell us more about the 'Myntra for Earth’ store. When was it launched? What kind of response have you seen from the consumers? Launched in October 2020, "Myntra for Earth" is Myntra's sustainable store showcasing a more conscious choice to fashion and lifestyle shoppers. About 70 leading fashion and lifestyle brands have partnered with Myntra over the last 6 months to offer over 5500 styles to customers on its sustainable store. The store offers an immersive and engaging shopping experience for truly ‘sustainability-inclined’ conscious shoppers. As of now, we have seen increased growth in store visits and an uptick in revenue since its launch. The specially-curated store recognises the fashion industry’s sustainability efforts and also aims at augmenting the income opportunities of artisans and NGOs involved. Since its launch, Myntra For Earth store has received a phenomenal response. We are working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment. Q. How are you planning to market this store? Is there a larger campaign-in-the-making to raise awareness? Currently, we are focussing on having the right assortment of brands and products for the consumers in the store as the topmost priority. We have already received phenomenal response from consumers for the products of the store. Nearly 62% of the visitors to the ‘Myntra For Earth’ store are women, with metro cities contributing about 40% of the overall visits to the store. People of all age groups are seemingly conscious about their fashion choices and their impact on the environment in varying degrees. However, those in the age group of 21 to 35 are contributing the highest to the growth of the ‘Myntra For Earth’ store. Q. You have 70 brand partners on Myntra For Earth already. Can you mention a few names? Which are the most loved brands so far? Key names among many include H&amp;M, Mango, Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, Forest Essentials and Fab India among others. <keyword id="2712840" type="PERSON" weightage="20" keywordseo="Myntra-Fashion">Myntra Fashion</keyword> Brands featured on the platform for their conscious collection include Taavi, Roadster and Ether. Q. So far, we have only seen a few start-ups that are completely sustainable. Are Indian legacy brands following suit? The MFE store has a combination of both home-grown brands like Taavi, Taniera and global brands like Levi, Mango &amp; H&amp;M that give importance to sustainability. Most of the legacy brands have a dedicated charter of well-defined goals on sustainability to educate consumers on organic fashion. Q. Is the packaging for Myntra Earth products different from others? Considering it aims to have a minimal effect on the environment? The majority of the orders are delivered using paper packaging at Myntra. We are gradually moving towards a complete eco-friendly paper for delivery purposes.

Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra

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D2C brands growing at a much faster clip than ecomm, shift to boost third party logistics

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Best face mists to keep your skin hydrated

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Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

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Myntra for Earth is working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment: Ayyappan Rajagopal of Myntra

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