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<keyword id="19897073" type="General" weightage="20" keywordseo="Prabhas" source="keywords" meta.keywordsubtype="org" meta.entityname="Prabhas" meta.hostid="261" meta.entityid="Prabhas">Prabhas</keyword>' sci-fi, mythological extravaganza <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword> continues its dominant run at the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. After just a week in theatres, the film has crossed the coveted Rs 700 crore mark worldwide, solidifying its position as the most successful Indian film of 2024 so far. While the film's collections in India have seen a natural drop since its record-breaking opening day, it's holding steady. Notably, the Telugu version continues to perform exceptionally well, contributing Rs 202.8 crore in its first week. This makes Kalki 2898 AD the second-highest grossing Hindi film of the year, surpassing Madhavan and Ajay Devgn's Shaitaan, and is on track to potentially become the biggest Hindi grosser of 2024. Globally, Kalki 2898 AD is etching its name in history. While it might not quite reach the dizzying heights of the 1000 crore club alongside giants like Dangal and Baahubali 2, it's definitely on track to outshine previous blockbusters like Shankar's 2.0 and Prabhas' own Salaar. By the end of its first week, the film is expected to surpass the worldwide earnings of both those movies. Packed with an A-list cast featuring <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords" meta.keywordsubtype="org" meta.entityname="Amitabh Bachchan" meta.hostid="261" meta.entityid="Amitabh Bachchan">Amitabh Bachchan</keyword>, <keyword id="19927390" type="General" weightage="20" keywordseo="Deepika-Padukone" source="keywords" meta.keywordsubtype="org" meta.entityname="Deepika Padukone" meta.hostid="261" meta.entityid="Deepika Padukone">Deepika Padukone</keyword>, and <keyword id="19929172" type="General" weightage="20" keywordseo="Kamal-Haasan" source="keywords" meta.keywordsubtype="org" meta.entityname="Kamal Haasan" meta.hostid="261" meta.entityid="Kamal Haasan">Kamal Haasan</keyword>, alongside Prabhas, the film offers a compelling blend of action, sci-fi, and star power. Cameos by Dulquer Salmaan, Vijay Deverakonda, Mrunal Thakur and director SS Rajamouli add further intrigue for fans. With its strong performance across languages and its potential to rewrite box office records, Kalki 2898 AD is a clear crowd-pleaser and a major win for Indian cinema.

Prabhas' Kalki 2898 AD enters 700 crore club in first week; eyes spot of biggest Hindi hit of 2024!

<keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords" meta.keywordsubtype="org" meta.entityname="Nag Ashwin" meta.hostid="261" meta.entityid="Nag Ashwin">Nag Ashwin</keyword>’s Prabhas-starrer <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing <keyword id="20240199" type="General" weightage="20" keywordseo="Indian-films" source="keywords">Indian films</keyword> of 2024. Now, after enjoying significant box office success, the film is now dominating the <keyword id="19923295" type="General" weightage="20" keywordseo="OTT" source="keywords">OTT</keyword> space, as well! <keyword id="20033913" type="General" weightage="20" keywordseo="kalki" source="keywords">Kalki</keyword> 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords">Netflix</keyword> opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views. <div type="Article" hostid="261" msid="112081062" title="After Kalki 2898 AD&amp;#39;s success, Prabhas announces new movie &amp;#39;The Raja Saab&amp;#39;; to be released in April 2025" mstype="2" mssubtype="0"></div>What makes Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like Untamed Royals and Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee Pannu’s Phir Aayi <keyword id="20013799" type="General" weightage="20" keywordseo="haseen-dilruba" source="keywords">Haseen Dilruba</keyword>, Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported. The decision to release Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success. While its dominance continues on Netflix, Kalki is also making waves on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords">Amazon Prime Video</keyword> in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell! <div type="Article" hostid="261" msid="113014812" title="Missing link in IC 814: The Kandahar Hijack had one “very important” European passenger — one the Netflix show surprisingly didn’t highlight" mstype="2" mssubtype="0"></div>

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

Director Mani Ratnam's passion project "<keyword id="15206495" type="General" weightage="80" keywordseo="ponniyin-selvan-ii" source="Orion">Ponniyin Selvan II</keyword>" has raised over Rs 300 crore at the worldwide box office, the makers announced on Monday. The second part of the period action epic was released in theatres on April 28 in <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword> along with the dubbed versions in Hindi, Kannada, Telugu and Malayalam. Madras Talkies, Ratnam's production banner, shared the box office update on its official Twitter page. "#PS2 continues conquering the box office worldwide with a 300 crore+ collection!" the tweet read. Based on Kalki Krishnamurthy's popular 1955 Tamil novels of the same name, the "<keyword id="524706" type="General" weightage="100" keywordseo="ponniyin-selvan" source="Orion">Ponniyin Selvan</keyword>" film series chronicles the story of the early days of Arulmozhivarman, played by Jayam Ravi, one of the most powerful kings in the south who went on to become the great Chola emperor Rajaraja Chola I. Vikram, Aishwarya <keyword id="104627" type="General" weightage="50" keywordseo="rai-bachchan" source="Orion">Rai Bachchan</keyword>, Karthi, Trisha, <keyword id="1472549" type="General" weightage="50" keywordseo="sobhita-dhulipala" source="Orion">Sobhita Dhulipala</keyword> and Prakash Raj also round out the cast of the lavishly mounted franchise. The first part of "Ponniyin Selvan", co-produced by Madras Talkies and A Subaskaran's Lyca Productions, released last September. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/betterhalf-plans-to-hire-100-employees-strengthen-leadership-team/articleshow/100075641.cms">Betterhalf plans to hire 100 employees, strengthen leadership team</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/survey-reveals-three-out-of-four-indians-suffer-from-nomophobia-heres-what-it-means/articleshow/100073985.cms">Survey reveals three out of four Indians suffer from NoMoPhobia: Here’s what it means</a>

'Ponniyin Selvan II' breaches ₹300 crore mark at global box office

Director <keyword id="25777" type="General" weightage="80" keywordseo="mani-ratnam" source="Orion">Mani Ratnam</keyword>'s magnum opus '<keyword id="13253666" type="General" weightage="20" keywordseo="Ponniyin-Selvan-1" source="Orion">Ponniyin Selvan 1</keyword>', which is based on eminent writer Kalki's literary classic by the same name, has grossed a whopping sum of Rs 200 crore worldwide so far, its makers announced on Monday. Lyca Productions, which has jointly produced the critically acclaimed superhit film along with director Mani Ratnam's Madras Talkies, on Monday, along with a poster that said the film had grossed Rs 200 crore worldwide, tweeted: "Marching on and making history! We extend our heartfelt gratitude to all the audience who've been showering us with love! Catch #PS1 in theatres near you!" The film has managed to rake in this huge amount in just three days. The film has already entered history books by becoming the film with the biggest ever opening in Tamil cinema. The film grossed a worldwide sum of over Rs 80 crore on its very first day. '<keyword id="524706" type="General" weightage="100" keywordseo="ponniyin-selvan" source="Orion">Ponniyin Selvan</keyword> 1', which had triggered huge expectations, released on Friday much to the delight of fans and received a thunderous welcome from audiences. The film seems to have struck a chord with audiences of all age groups. The film has caught the attention of senior citizens in particular, as it is based on the literary classic by Kalki. Several senior citizens who had given up the practise of going to theatres are now making an exception in the case of this film as they are eager to watch the classic on screen. 'Ponniyin Selvan', the first part of which released on Friday, is a story based on the early life of prince Arun Mozhi Varman, who later went on to be known as the great Raja Chozhan. Called by Mani Ratnam as his dream project, the film features a host of top stars including actors <keyword id="1091" type="General" weightage="50" keywordseo="vikram" source="Orion">Vikram</keyword>, Aishwarya Rai, Trisha, Karthi, Jayam Ravi, Jayaram, Parthiban, Lal, Vikram Prabhu, Jayaram, Prabhu and Prakash Raj. The film is among the most expensive projects ever undertaken in the country and is based on the Tamil classic 'Ponniyin Selvan' by eminent writer Kalki. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/house-of-the-dragon-surprises-even-book-readers-with-final-shot-of-sunday-nights-episode/articleshow/94609664.cms">'House of the Dragon' surprises even book-readers with final shot of Sunday night's episode</a> <a href="https://www.businessinsider.in/entertainment/news/bruce-willis-is-allowing-himself-to-be-deepfaked-so-his-digital-twin-can-continue-to-act-after-his-aphasia-diagnosis/articleshow/94586579.cms">Bruce Willis is allowing himself to be deepfaked so his 'digital twin' can continue to act after his aphasia diagnosis, report says</a>

Mani Ratnam's 'Ponniyin Selvan-I' box office collections at ₹200 crore

Just a few hours from now and a brand new 2014 will be upon us with cheering, partying and celebrations taking place all over the world. But how was the <keyword id="17892" type="ORGANIZATION" weightage="100" keywordseo="bollywood-party">Bollywood party</keyword> in the year 2013? How did the <keyword id="1996024" type="PERSON" weightage="100" keywordseo="Dream-merchants">dream merchants</keyword> fare, what about <keyword id="1996031" type="UNKNOWN" weightage="100" keywordseo="Box-office-performance">box office performance</keyword> and most importantly, what was on the platter for the audience? <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> will never be the same again post 2013 – a year that has given the mainstream <keyword id="1996034" type="UNKNOWN" weightage="100" keywordseo="Indian-movie-industry">Indian movie industry</keyword> many reasons to rejoice. 
 
For one, Bollywood has gone big in every sense of the term. Unlike last year when small-budget films managed to make big bucks, 2013 was the year of the biggies and crores of rupees were spent on production and marketing. Movies like <keyword id="24705" type="ENTERTAINMENT" weightage="100" keywordseo="Dhoom-3">Dhoom 3</keyword>, <keyword id="500441" type="ENTERTAINMENT" weightage="100" keywordseo="Krrish-3">Krrish 3</keyword> and <keyword id="227940" type="COMPANY" weightage="100" keywordseo="Chennai-Express">Chennai Express</keyword> top this trend but others are catching up fast. After all, the savvy audience of today wants big-time <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword> that spells perfection and novelty – be it great <keyword id="5210" type="UNKNOWN" weightage="100" keywordseo="Star-cast">star cast</keyword>, exotic <keyword id="6542811" type="UNKNOWN" weightage="100" keywordseo="locations">locations</keyword> or stunning <keyword id="648530" type="ENTERTAINMENT" weightage="100" keywordseo="Special-effects">special effects</keyword>. But all these require big money – a prerequisite for <keyword id="1996041" type="UNKNOWN" weightage="100" keywordseo="Box-office-success">box office success</keyword>. Big-budget movies have not disappointed either and at least nine blockbusters have raced to the coveted <keyword id="925977" type="UNKNOWN" weightage="100" keywordseo="Rs-100-crore-club">Rs 100 crore club</keyword> in CY2013. 
 Also, in a bid to grab a bigger chunk of the <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> pie, Bollywood has pushed global distribution and aggressively targeted as many screens as possible, both in India and abroad. For instance, Dhoom 3 has reportedly grabbed the biggest number of screens this time – around 4,500 in India and 750 screens overseas. The previous record was held by Chennai Express (3,700 screens at home and 700 screens abroad). 
 Bollywood has also witnessed a spate of diverse themes – from <keyword id="6355304" type="PERSON" weightage="100" keywordseo="action">action</keyword> thrillers like Dhoom 3 and <keyword id="115922" type="ENTERTAINMENT" weightage="100" keywordseo="Race-2">Race 2</keyword> to <keyword id="1996044" type="UNKNOWN" weightage="100" keywordseo="Superhero-movies">superhero movies</keyword> like Krrish 3, from romance-dramas like Chennai Express, <keyword id="1886157" type="UNKNOWN" weightage="100" keywordseo="Ram-Leela">Ram-leela</keyword> and <keyword id="791377" type="UNKNOWN" weightage="100" keywordseo="Yeh-Jawaani-Hai-Deewani">Yeh Jawaani Hai Deewani</keyword> to <keyword id="145976" type="UNKNOWN" weightage="100" keywordseo="adult-comedy">adult comedy</keyword> <keyword id="6621270" type="UNKNOWN" weightage="100" keywordseo="Grand-Masti">Grand Masti</keyword> and the impressive <keyword id="394815" type="UNKNOWN" weightage="100" keywordseo="biopic">biopic</keyword> <keyword id="127336" type="ENTERTAINMENT" weightage="100" keywordseo="Bhaag-Milkha-Bhaag">Bhaag Milkha Bhaag</keyword>. Almost every theme found its niche audience and managed to do big business, which indicate we are maturing as movie-goers. Here’s a quick look at this year’s <keyword id="671120" type="UNKNOWN" weightage="100" keywordseo="bollywood-blockbusters">Bollywood blockbusters</keyword>, their financials and a brief recap of the movies. 
 
Images: Wikipedia, Indiatimes

9 Bollywood Blockbusters
That Entered Rs 100 Crore Club In 2013

Megastar <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords">Amitabh Bachchan</keyword>, who is set to host the 16th season of "<keyword id="19946508" type="General" weightage="100" keywordseo="Kaun-Banega-Crorepati" source="keywords">Kaun Banega Crorepati</keyword>" (<keyword id="19903931" type="General" weightage="20" keywordseo="KBC" source="keywords">KBC</keyword>), on Sunday said the new chapter of the popular quiz show will introduce "<keyword id="22663483" type="General" weightage="20" keywordseo="interesting-changes" source="keywords">interesting changes</keyword>" in the game. The latest installment of "KBC" will air on <keyword id="20215768" type="General" weightage="20" keywordseo="Sony-Entertainment-Television" source="keywords" meta.keywordsubtype="org" meta.entityname="Sony Entertainment Television" meta.hostid="261" meta.entityid="Sony Entertainment Television">Sony Entertainment Television</keyword> from August 12. It will premiere on the channel weekdays at 9 pm. In a lengthy post on his personal blog, Bachchan wrote the show offers a platform to the <keyword id="19929200" type="General" weightage="20" keywordseo="contestants" source="keywords">contestants</keyword> to not only win a handsome cash prize but also share their personal stories. "Some fresh new interesting changes in the GAME and the impact it will have and the learnings .. but above all the 'emotions' that overcome us all when the outcome of the contestant before us narrates his or her story .. "The dire circumstances they exist in and then the volume of their years of distress .. and suddenly they find themselves here on the 'garam kursi' (<keyword id="19960150" type="General" weightage="20" keywordseo="hot-seat" source="keywords">hot seat</keyword>) and they get taken up by the emotion of the moment (sic)" the 81-year-old actor said. One of those new changes is 'Dugnaastra', through which the amount won by the contestant would be doubled after they correctly answer the 'super sawaal'. The catch is that the contestant would have no options to choose the right answer from, according to a video shared by the channel on social media. Bachchan, who is currently shooting for "KBC", said listening to the contestants talk about their struggles in front of millions of audience members in the past few days has been a "moving" experience. "BUT .. with that most endearing smile which just melts us ..for the past few days the contestants and their lives that come before us have been most emotional and moving .. and we sit in the wonder of their narratives .. and try to extend helping hands for their needs and to try and overcome their harsh lives .. ".. may they be given all the strength that the Almighty can ever bestow upon those that struggle and set examples .. and teach a lesson to these (sic)" he added. The cinema icon has hosted "KBC" since its inaugural season in 2000, except the third chapter in 2007, which was hosted by superstar <keyword id="19895142" type="General" weightage="20" keywordseo="shah-rukh-khan" source="keywords">Shah Rukh Khan</keyword>. Bachchan most recently starred in "Kalki 2898 AD". The film, directed by Nag Ashwin, has crossed the Rs 1000 crore-mark at the global box office.

Bachchan says Kaun Banega Crorepati makers have introduced 'interesting changes' in season 16

Director <keyword id="25777" type="General" weightage="20" keywordseo="Mani-Ratnam" source="Orion">Mani Ratnam</keyword>'s big screen spectacle film "Ponniyin Selvan-I" has raised over Rs 300 crore in its worldwide gross box office collection, the makers said Friday. Featuring a star-studded cast of Chiyaan Vikram, Jayam Ravi, Karthi, Trisha Krishnan and Aishwarya Rai Bachchan, the Tamil historical drama hit the theatres globally on September 30. Ratnam's Madras Productions, one of the banners behind the movie, took to Twitter to share the latest box office figures. The production house posted a motion poster which stated that the film has earned over Rs 300 crore worldwide gross. "Success beyond boundaries! Thank you for this tremendous response " the Madras Productions captioned the post. Based on Kalki Krishnamurthy's 1955 historical fiction novel, "Ponniyin Selvan-I" chronicles the story of the early days of Arulmozhivarman (played by Jayam Ravi), a powerful king of the south who went on to become the great Chola emperor Rajaraja Chola I. The much-anticipated film opened to positive response from both critics and audiences. Also backed by Allirajah Subaskaran's banner Lyca Productions, "Ponniyin Selvan-I" released in Tamil, Hindi, Telugu, Kannada, and Malayalam.

Mani Ratnam's 'Ponniyin Selvan-I' crosses ₹300 crore mark worldwide

<ul><li>Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. </li><li>Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore </li><li>Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. </li></ul>As 2019 draws to a close, Google narrows down the top movies that users searched for the most in India. Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. Here’s a list of the top 10 movies searched for on Google in 2019: Kabir Singh <div type="image" title="Kabir_Singh" msid="72475823" hostid="261"></div>

 Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore. Its music album was the ‘most favourite’ on Spotify music in 2019. Kabir Singh, starring Shahid Kapoor and <keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword>, is a remake of the famous Telugu hit film Arjun Reddy. The film revolves around a self-destructive lover who struggles with anger issues gets addicted to drugs and alcohol after his girlfriend is forced to marry someone else. Avengers: Endgame <div type="image" title="PRI_95933080" msid="72475830" hostid="261"></div>

 Avengers: Endgame was the most awaited movie from the Marvel Comic Universe — the final film in the Avengers trilogy. Most of the fans wanted to know what Doctor Strange and <keyword id="6414070" type="UNKNOWN" weightage="20" keywordseo="Iron-Man">Iron Man</keyword> will do to reverse Thanos’ snap, which killed off half the human on Earth at end of Infinity War. Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. It broke Avatar’s record, which it had for almost a decade, of $2.788 billion. Joker <div type="image" title="maxresdefault" msid="72475867" hostid="261"></div>

 Joker is one of the oldest villains in DC's comics — and famed for being Batman’s arch-nemesis. This film is based on his origin story which has been evolving since the 1940s. It portrays how a disturbed loner Arthur Fleck, with difficult parentage and childhood, turns into a sociopath. Joker grossed $331 million in India. Globally, Joker’s collections hit $234 million, with $140.5 million coming from 73 offshore territories. Joker grossed $93.5 million globally over its first weekend, making it the best October debut ever. Captain Marvel <div type="image" title="_105912023_marvel1_disney" msid="72475876" hostid="261"></div>

 Captain Marvel introduces the Marvel Cinematic Universe's (MCU) first standalone, female-franchise title character, Carol Danvers or Captain Marvel. The film follows Danvers' journey as she becomes one of the universe's most powerful heroes. It released in India just before Avengers: Endgame and garnered $427 million. It is among the highest grossing US films in the country. Super 30 <div type="image" title="E80B6AAF-D127-4C31-B8E0-E3268124FAA6" msid="72475883" hostid="261"></div>

 Super 30 is a biopic starring Bollywood’s Hrithik Roshan who plays the role of an inspiring teacher, Anand Kumar. Based on a true-story, Kumar revolutionises the education system in the heartlands with his Super 30 programme. He coaches talented but underprivileged children who wish to crack engineering entrance exam of IIT-JEE. Hrithik Roshan’s Super 30 crossed ₹100 crore mark, 11 days after its release in India. Its overall earning were ₹147 crore. Mission Mangal <div type="image" title="ED13004A-DD88-44AA-97A5-0E227DEE2B6F" msid="72475892" hostid="261"></div>

 <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>’s Mission Mangal is based on India’s space mission to Mars. And, one of the many reasons it caught the attention of the masses was because ISRO was simultaneously planning its real-life launch of Chandrayaan 2 — India’s second mission to the moon. It was released over the weekend — owing to the holiday on August 15 for Independence Day— which boosted collections. Mission Mangal crossed ₹29 crore within 24 hours of release covering 20% of the movie’s total budget of ₹140 crore. Overall, it earned around ₹192 crore. Gully Boy <div type="image" title="201911035_1-h_2019" msid="72475899" hostid="261"></div>

 Gully Boy is loosely based on the life of street rappers, Divine and Naezy. The film was shot in Dharavi — one of the world’s largest slum. The movie stars <keyword id="143436" type="PERSON" weightage="20" keywordseo="Ranvir-Singh">Ranvir Singh</keyword> as the lead with Kalki Koechlin, Vijay Raaz and Siddhant Chaturvedi in supporting roles. 'Gully Boy' was India's official entry to the Oscars in 2019. It earned ₹134 crore at the box office. War <div type="image" title="_d4ebc3ea-e4f2-11e9-939f-ba4a7f73df5c" msid="72475905" hostid="261"></div>

 War is an action thriller where an Indian soldier Khalid, played by Tiger Shroff, is assigned to kill his mentor Kabir, Hrithik Roshan — a spy gone rogue. The movie crossed ₹250 crore within 11 days of its release, according to film critic Taran Adarsh. It became the second-highest grosser of 2019, a title previously held by Aditya Dhar’s Uri: The Surgical Strike. Housefull 4 <div type="image" title="104308-houseful4-trailer1" msid="72475915" hostid="261"></div>

 The third Akshay Kumar movie int Google’s top 10, Housefull 4, earned ₹53 crore in the first three days of its release. The incarnation dramedy involves three brothers who are supposed to marry three sisters but things go haywire after one of the brothers ‘remembers’ their past. The film features Akshay Kumar, Riteish Deshmukh, Bobby Deol, <keyword id="210696" type="PERSON" weightage="20" keywordseo="Kriti-Sanon">Kriti Sanon</keyword>, Kriti Kharbanda, Pooja Hegde and Chunkey Pandey. Housefull 4 has also earned a whopping ₹77 crore in international markets. Uri - The Surgical Strike <div type="image" title="806551-uri" msid="72475923" hostid="261"></div>

 Uri - The Surgical Strike starring Vicky Kaushal is a jolting reminder of India's surgical strikes against Pakistan in 2016. The movie was lauded for triggering the patriotic feelings in India. The film earned an estimated ₹342.06 crore. It is the first midrange movie to cross ₹200 crore.Both Kaushal and Uri’s director won the national award for the film.

From Kabir Singh to Avengers Endgame — Top movies that Indians looked for on Google

SRK, Rajnikanth, Ranveer Singh set to fire up the silver screens in 2023: Here are the most-anticipated upcoming Indian movie releases

They say there is no business like the <a href="http://www.businessinsider.in/Mid-year-assessment-It-was-a-roller-coaster-ride-for-Bollywood/articleshow/47830513.cms">movie business</a> and indeed every Friday we have at least one new movie tossed at the audience. And by Sunday, we get to know whether the movie will be a hit, a miss or just an average fare. 
	 
	So far, 2015 has been quite an interesting year from Bollywood’s perspective. Why I say so is because on one hand we had magnanimous opus like Baahubali achieving great success and on the other, there were small budget movies such as <a href="http://www.businessinsider.in/Relive-the-90s-with-Dum-Laga-Ke-Haisha/articleshow/46395043.cms">Dum Laga Ke Haisha</a>, NH10 and Badlapur, that managed to swoon the audiences and the critics. 
	 
	Sequels like Tanu Weds Manu Returns managed to outshine their last offering and then we had Piku that conveyed human emotions in a brilliant way and also got the cash register ringing.
<table border="1" cellpadding="0" cellspacing="0">
	<tbody>
		<tr>
			<td>
				Movie Name</td>
			<td>
				Budget</td>
			<td>
				Earning</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Dum_Laga_Ke_Haisha">Dum Laga Ke Haisa</a></td>
			<td>
				Rs 15 Crore</td>
			<td>
				Rs 100 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Badlapur_(film)">Badlapur</a></td>
			<td>
				Rs 25 Crore</td>
			<td>
				Rs 119 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/NH10">NH10</a></td>
			<td>
				Rs 13 Crore</td>
			<td>
				Rs 32.1 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Tanu_Weds_Manu_Returns">Tanu Weds Manu Returns</a></td>
			<td>
				Rs 30 Crore</td>
			<td>
				Rs 252 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Piku">Piku</a></td>
			<td>
				Rs 42 Crore</td>
			<td>
				Rs 141 Crore</td>
		</tr>
		<tr>
			<td>
				<a href="https://en.wikipedia.org/wiki/Baahubali:_The_Beginning">Bahubali: The Beginning</a></td>
			<td>
				Rs 120 Crore</td>
			<td>
				Rs 600 Crore</td>
		</tr>
	</tbody>
</table>

	So should we conclude that the era for clichéd, formula-based movies, is coming to an end? 
	 
	Not really as in 2015, we had movies like Hero, Tevar, Roy, etc that banked on the predictable story line to woo the audience and managed to garner mixed acceptance. 
	 
	But, if we see a larger picture, new concepts with small budgets and strong script are doing well. 
	 
	The success of Dum Laga Ke Haisha, Tanu Weds Manu Returns and last year’s Queen hinted that directors and storytellers should venture with newer concepts to engage and entertain the audience. 
	 
	To this trend, Komal Nahata, trade analyst, said, “I would not like to say that there is a trend shift that is happening. From the past three-four years we have seen some small budget movies doing pretty well. The market for such films is also growing. Earlier they used to do well only in certain multiplexes, then it grew to few cities but now in pockets pan-India, they do well.” 
	 
	While it is true that there are quite a few experimental movies that are being screened, but multiple sources in the industry, on conditions of anonymity, told us that about 60-75% of the movies that go on the floor never see light of the day. 
	 
	 
	 
	A lot of these movies are actually finished products but fail to make it to cinema halls as the distributors are unwilling to buy them or the producer has lost confidence in the movie and does not want to spend more money in promoting them. 
	 
	Despite of the fact that some movies do well in global markets, they are not released in India. The movies that have found place in this list include Peddlers, The Coffin Maker, Dekh Indian Circus, etc. 
	 
	Mind you, not all of these shelved movies have lesser known faces as their star cast. The Coffin Maker stars Naseeruddin Shah while Nawazuddin Siddiqui features in Dekh India Circus. 
	 
	Siddiqui said, “It is rather unfortunate that a lot of content-oriented movies in India are still struggling to get funding in the country and there are a few completed projects that are not able to secure a release. Not just Dekh India Circus, there are a few more of my movies that are currently not released and I have started taking more commercial projects since last year with the hope that if I become a little more known face, it will be easier for my directors and producers to get the pending projects released.” 
	 
	And off-beat movies that managed to secure a release, had to face a tough time in the process. 
	 
	For instance, Shonali Bose’s “Margarita With a Straw”, which has Kalki Koechlin as the leading lady, garnered accolades at Toronto International Film Festival and Koechlin also bagged the best actress award at The Tallinn Black Nights Film Festival in 2014. After much delays, the movie finally released to Indian audience on April 17, 2015.
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	Unfortunately, not all the movies are lucky as this one. There are quite a few of these Bollywoods' lost children that fail to get a screen space in the midst of high-brow glitterati. 
	 
	I managed to see the world premiere of one such movie in the very heart of London’s film world. Being a movie enthusiast, I had heard a lot about London’s prestigious Raindance Film Festival and it was quite a coincidence that I managed to see a Bollywood movie listed as an `official selection’. 
	 
	Curiosity got the better of me and I reached just in the nick of the time to see ‘Peter Gaya Kaam Se’ (PGKS) (aka The Goa Run). The super plush Vue Cinema in Piccadilly Circus was almost full and the first theatrical screening for this lost Bollywood baby was a complete entertainment package. 
	 
	John Owens' action packed adventure tells the story of a motorcycle taxi driver from Goa (Rajeev Khandelwal) who falls in love with Mira, a beautiful and beguiling drug smuggler from London (Lekha Washington). This out and out commercial flick was originally produced by UTV Spotboys but got shelved and largely forgotten during Disneys' protracted takeover of the company. 
	 
	Director John Owen, who has worked in India for many years as one of MTV and Channel [V]’s head honchos, had penned and directed this story. The movie was shot extensively in Goa and took about a month to complete. It turns out that, the Raindance founder Elliot Grove took a personal interest in the film. 
	 
	 
	 
	Says Owen, "Raindance loved the film and were determined to host the world premiere, especially as I am the first Brit to direct a Bollywood film. A fact that makes me very proud. So when Disney finally gave permission I flew over to Mumbai, finished the sound work we had pending at my cost, did the subtitles myself and had a high end digital print made. The quality of the screening was just superb.” 
	 
	Raindance is in its 22nd year and has become one of the world’s premiere film festivals and very highly thought of by the industry itself. 
	 
	Owen adds, "We didn’t have any money to promote the screening so it was all word of mouth and the buzz of social media. People came from all over the country, it was amazing." 
	 
	Ironically, on the very same weekend Disney's Khoobsurat was premiering in the UK and I could see a theatre just across the street in London's Leicester Square showing it. 
	 
	When I put this point across to Owen, he chuckled and said, "It's funny because Shashanka Ghosh and I have been friends since our MTV days. I stayed with him when I was over in Mumbai fixing up the film in September and we joked about him being Disney's loved and me being their unloved child.” 
	 
	Given the response this movie managed to get sans any promotion and that too in London, I was curious to know what plans Owen or Disney have for this movie. Owen shared that some high-flying industry folks were amongst the excited audience and they saw real potential for the film in the UK and the US. 
	 
	No wonder, UK distributors are showing interest in the movie. Even in India PGKS is well-liked amongst industry insiders who were given personal screenings by the director. After all, the film does come with some pedigree. Anurag and Abhinav Kashyap were `creative producers' and UTV’s top producer on the job at the time was the visionary Vikas Bahl (who has given movies such as Chiller Party and Queen). So, what happens now to Peter Gaya Kaam Se? 
	 
	Owen picks on a philosophical note and shares, "It's all about love and timing. PGKS came along at the wrong time in the marriage of UTV and Disney. So, it’s the unwanted child. A bit like how Danny Boyle’s Slumdog Millionaire was for Warner Brothers. Warners’ just didn’t like the film so they let Danny go off and find a new home with Fox Searchlight. Fox loved the film, supported Danny, and made Slumdog a massive box office success. The film industry does not work like a science. Sometimes it comes down to personal taste. When I get depressed about the whole thing I think of Danny and Slumdog and get inspired all over again.” 
	 
	While Owen never had the resources or connections to find buyers for PGKS, on its own, he is looking to crowd funding and other ways to get this movie to be released.
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	It is noteworthy, that UTV Spotboys was the pioneer of small budget, content-oriented movies in India. 
	 
	Khosla Ka Ghosla was one of the first movies in this genre that was produced under UTV Motion Pictures. Later between 2008 and 2009, under the UTV Spotboys banner, they released movies such as Dev D, Oye Lucky Lucky Oye, Welcome to Sajjanpur, A Wednesday, Mumbai Meri Jaan and Aamir. All these movies managed to get a fair share of success at the ticket window. 
	 
	 
	 
	Another coincidence worth pointing out in the case of Peter Gaya Kaam Se is that it went on floor almost at the same time as Paan Singh Tomar. 
	 
	The latter, too, was produced by UTV Spotboys and managed to get a release on March 2, 2012, almost four years after it was complete and it managed to be a box office success largely due to word of mouth. 
	 
	The bigger coincidence is that Paan Singh Tomar, too, was premiered at the 2010 British Film Institute London, almost two years before its domestic release. 
	 
	We spoke to Rucha Pathak on why it was such a challenge to make a movie like Paan Singh Tomar. 
	 
	Pathak was the associate producer of Paan Singh Tomar and Sr. Creative Director at UTV (now Disney India) when this film was being made and is now Head of Creative &amp; Development at Fox Star Studios. 
	 
	“The main challenges we faced while trying to make Paan Singh Tomar was that because it was probably the first time a film like this was being made people did not realise what it was going to be like and it was therefore completely against the trend in those days,” she said. 
	 
	Also we could not help ask her if is it really possible to get any small budget movie out there in the market to which she answered, “It is difficult to release small and medium budget films these days but not impossible. I think if one can find the right marketing budget and the right target audience that you want to reach out to, then it’s possible to release a film. It is really critical these days to make films at the right budget and market films at the right budget. Once that is under control then I believe one can get a film out to reach an audience that it is meant for.” 
	 
	While Pathak emphasised on the budgeting bit, Nahata feels, “Exhibition or the release strategy is very detrimental to the business of content driven movies. The moment there is a big movie coming in, they are thrown out. Most such movies need time for the word of mouth to pick up.” 
	 
	
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The distributors today are looking for instant gratification. They would expect the movie to have 80 to 90% occupancy rates for its release Friday itself. If the movie does not show results by Sunday, then on Monday it is thrown out. This was not really the case earlier. I still remember when Maine Pyaar Kiya released, it had just one cinema hall in Mumbai, later when the word of mouth spread, the movie was given more space and it was a such a huge hit,” shares Ami Shah, co-founder and creative director of IntelliAssist (a company that has handled social media mandates for Bollywood movies). 
 
Indeed, distribution is one big challenge for small budget, content-oriented movies in India. However, Director Onir mentions that it is not the only one. Just to give you a perspective, Onir is an Indian film maker, who has churned out movies such as 'I AM, My Brother Nikhil’ and Bas Ek Pal. He had crowd funded his movie I AM, which released in 2010 and also bagged the national award for the same. 
 
Ask him if given a chance would he again crowd fund a movie or give any other director struggling for funds the same suggestion and he replies, “No it is one thing to make a movie and altogether another to get it to the cinema. Marketing a movie, especially a content-oriented one is a hard job.” 
 
I would agree with his point that it is tough nut to market a movie that does not have bankable stars. Like, Filmistaan, the 2014 movie was an endearing tale of wannabe actor, who gets kidnapped by terrorists and held in the home of a Pakistani who deals in pirated Hindi films. The tale captures how both of them bond over movies. 
 
The trailers of the movie looked very bland and I was not sure whether I would want to waste time watching this movie. Fortunately for me, one of my friend dragged me to this movie and I would admit that it was actually one of the best movies of 2014 that I managed to see and yes it did manage to win a national award as well. 
 
The cost of marketing in itself is quite high as well and it is not just important to buy ad space but also to connect right with your target audience. This is perhaps one lesson that the movie Queen managed to do well and of course the word of mouth helped it consolidate its position over a period of time. 
 
Onir also mentions that the government will have to play a greater role to help protect content-driven cinema in India. “The approach that our government takes is that they treat Bollywood as a business and not art. However, it will have to realize that like any art even movies need a bit of support”. In his opinion, there could be plenty of other avenues where movies can be showcased. 
 
Now talking about television, we have 24-hour movie channels that end up playing same movie almost every weekend. Most TV channels pick up movies that have done well on the box office, so that they don’t have to do much in terms of marketing and yet they can have good TRPs on their so-called “World Television Premiere”. It is a possibility that some of these movies that are left biting the dust, some might be ideal for the TV watching audience but so far these gems are not able to get any real support for this medium too. 
 
With the coming of 4G, it is expected that some of these movies might get a fresh lease of hope. There are producers and directors that are looking for alternative channels to monetize their movies via online ads and pay per view models. Currently none of them has been able to come out with a full proof plan and hence some great marvels of Hindi cinema continue to rot in their graves, while the others in the hands of resilient makers are fighting it hard to get to their audiences.

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