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<keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords" meta.keywordsubtype="org" meta.entityname="Nag Ashwin" meta.hostid="261" meta.entityid="Nag Ashwin">Nag Ashwin</keyword>’s Prabhas-starrer <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>, with its visually striking dystopian landscape and high-octane action sequences, had audiences flocking to theatres after its release. And despite mixed critical reviews about its pacing and narrative, the movie managed to gross over ₹900 crore globally — making it one of the highest-grossing <keyword id="20240199" type="General" weightage="20" keywordseo="Indian-films" source="keywords">Indian films</keyword> of 2024. Now, after enjoying significant box office success, the film is now dominating the <keyword id="19923295" type="General" weightage="20" keywordseo="OTT" source="keywords">OTT</keyword> space, as well! <keyword id="20033913" type="General" weightage="20" keywordseo="kalki" source="keywords">Kalki</keyword> 2898 AD has made an electrifying debut on OTT after its grand theatrical success. Released on August 22, 2024, the film stormed into the OTT scene, racking up a massive 4.5 million views in its first week, making it the fifth largest <keyword id="19897536" type="General" weightage="20" keywordseo="Netflix" source="keywords">Netflix</keyword> opening for a Hindi film. By the second week, the film had dethroned its competitors to claim the coveted #1 spot on Netflix's global non-English charts. Its viewership hit 2.6 million in Week 2, taking the cumulative tally to a staggering 7.1 million views. <div type="Article" hostid="261" msid="112081062" title="After Kalki 2898 AD&amp;#39;s success, Prabhas announces new movie &amp;#39;The Raja Saab&amp;#39;; to be released in April 2025" mstype="2" mssubtype="0"></div>What makes Kalki’s OTT performance even more impressive is the sheer volume of viewing hours — 7.5 million in Week 2 alone—leaving contenders like Untamed Royals and Phir Aayi Haseen Dillruba trailing behind by significant margins. With almost 225% higher views than Taapsee Pannu’s Phir Aayi <keyword id="20013799" type="General" weightage="20" keywordseo="haseen-dilruba" source="keywords">Haseen Dilruba</keyword>, Kalki has firmly established itself as the reigning king of the streaming world, as koimoi.com reported. The decision to release Kalki 2898 AD on OTT soon after its theatrical run was likely driven by the growing trend of hybrid release strategies. With the film’s immense global appeal, platforms like Netflix offer an extended shelf life, ensuring it reaches wider audiences, especially those who might have missed it in theatres. The transition to digital also allows for continued audience engagement, cementing the film’s legacy beyond its box office success. While its dominance continues on Netflix, Kalki is also making waves on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords">Amazon Prime Video</keyword> in other languages, broadening its reach even further. As fans eagerly await Week 3’s verdict, the big question remains — will Kalki's futuristic saga maintain its momentum or start showing signs of slowdown? Only time will tell! <div type="Article" hostid="261" msid="113014812" title="Missing link in IC 814: The Kandahar Hijack had one “very important” European passenger — one the Netflix show surprisingly didn’t highlight" mstype="2" mssubtype="0"></div>

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

The official trailer of the much-awaited <keyword id="21381643" type="General" weightage="20" keywordseo="sci-fi-epic" source="keywords">sci-fi epic</keyword> <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword> finally dropped and we think it’s safe to say that the creators do their best to transport us to a dystopian future set nearly a thousand years into the future. With a budget of approximately 600 crore rupees and a star-studded cast, Kalki offers a glimpse into a world teetering on the brink. The film takes inspiration from <keyword id="19982997" type="General" weightage="20" keywordseo="Hindu-mythology" source="keywords">Hindu mythology</keyword>, with Kalki, the 10th incarnation of Vishnu, destined to restore balance during humanity's darkest hour. Directed by <keyword id="19982503" type="General" weightage="20" keywordseo="Nag-Ashwin" source="keywords">Nag Ashwin</keyword>, Kalki 2898 AD features <keyword id="19897073" type="General" weightage="20" keywordseo="Prabhas" source="keywords">Prabhas</keyword> in the titular role. Joining him on this epic journey are legendary actors <keyword id="19927390" type="General" weightage="20" keywordseo="Deepika-Padukone" source="keywords">Deepika Padukone</keyword>, <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords">Amitabh Bachchan</keyword>, Kamal Haasan and Disha Patani. Kalki promises a grand visual experience, transporting viewers to a world unlike anything seen before in Indian cinema. In fact, Prabhas himself bragged about the film's global appeal, stating in a recent interview that Kalki 2898 AD is "made for international [audiences]. With its high production value, stellar cast, and epic storyline, the film has the potential to be a true game-changer for Indian cinema on the world stage. The visual effects and attention to detail in the film are garnering a lot of accolades. Viewers are also very excited about Deepika and Amitabh dubbing the Telugu lines themselves! However, there’s been mixed reviews about the trailer so far — the dialogue delivery, in particular. <div type="twitter" handle="Kshamik4" handlename="Kshamik4" favoritecount="0" retweetcount="0" id="1800167915133730926"></div>Apart from these concerns, many are also wondering if the main characters are somewhat typecast — which isn’t necessarily a bad thing. After the mind-boggling success that the Bahubali franchise saw, Prabhas was dubbed the first pan-Indian star. Since then, the actor has delivered several films with openings that crossed a whopping 100 crore rupees. Prabhas does seem committed to the whole high stakes but visually appealing genre (think Saaho or Adipurush), but the schtick doesn’t seem to be doing him any favours, as almost all of his movies since Bahubali haven’t really succeeded, some fans pointed out. <div type="twitter" handle="SumitkadeI" handlename="SumitkadeI" favoritecount="0" retweetcount="0" id="1800221570310279530"></div>Now that the Telugu star is attempting another such film, we can only hope that he will be able to redeem himself and this particular genre. Then comes Deepika Padukone! While the global star is no-doubt a superb addition to the movie, the soon-to-be mother has taken mothering to a whole new level. Displaying a noticeable baby bump in the trailer of Kalki, Deepika has jogged our memory with her other recent performances in a maternal role. In Brahmastra Part One: Shiva, she assumed the role of Shiva’s (played by Ranbir Kapoor) mother. And in Shah Rukh Khan-starrer Jawan, she played King Khan’s mother as well! But the question that remains is if Deepika deliberately chooses to play more significant maternal characters or is this merely a coincidence? <div type="twitter" handle="htcity" handlename="htcity" favoritecount="0" retweetcount="0" id="1800512346248651239"></div>And now that we think about it, isn’t veteran legend Amitabh Bhachan also seems to be playing a character rather similar to the one he played in Brahmastra — that of a sage and wise old mythological guru with a purpose? In Kalki, Amitabh Bachchan is playing the character of Ashwatthama, who played an important role in the Mahabharata. Anyhoo, we’re very excited to see how these actors, along with the rest of the talented cast, perform. This ambitious project is being produced by <keyword id="20291210" type="General" weightage="20" keywordseo="Vyjayanthi-Movies" source="keywords" meta.keywordsubtype="org" meta.entityname="Vyjayanthi Movies" meta.hostid="261" meta.entityid="Vyjayanthi Movies">Vyjayanthi Movies</keyword> and is set to be released worldwide on June 27. Audiences can expect a spectacle across theatres, with the film releasing in Telugu, Hindi, Tamil, Malayalam, Kannada, and English. The story, however, is even bigger. Due to the extensive amount of footage shot, the makers have decided to release the film in two parts. This ensures that every crucial scene and character gets the spotlight they deserve.

Kalki 2898 AD’s trailer is out and the film looks grand. But have Prabhas, Deepika & Amitabh been typecast?

<keyword id="19897073" type="General" weightage="20" keywordseo="Prabhas" source="keywords" meta.keywordsubtype="org" meta.entityname="Prabhas" meta.hostid="261" meta.entityid="Prabhas">Prabhas</keyword>' sci-fi, mythological extravaganza <keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword> continues its dominant run at the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. After just a week in theatres, the film has crossed the coveted Rs 700 crore mark worldwide, solidifying its position as the most successful Indian film of 2024 so far. While the film's collections in India have seen a natural drop since its record-breaking opening day, it's holding steady. Notably, the Telugu version continues to perform exceptionally well, contributing Rs 202.8 crore in its first week. This makes Kalki 2898 AD the second-highest grossing Hindi film of the year, surpassing Madhavan and Ajay Devgn's Shaitaan, and is on track to potentially become the biggest Hindi grosser of 2024. Globally, Kalki 2898 AD is etching its name in history. While it might not quite reach the dizzying heights of the 1000 crore club alongside giants like Dangal and Baahubali 2, it's definitely on track to outshine previous blockbusters like Shankar's 2.0 and Prabhas' own Salaar. By the end of its first week, the film is expected to surpass the worldwide earnings of both those movies. Packed with an A-list cast featuring <keyword id="19898963" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="keywords" meta.keywordsubtype="org" meta.entityname="Amitabh Bachchan" meta.hostid="261" meta.entityid="Amitabh Bachchan">Amitabh Bachchan</keyword>, <keyword id="19927390" type="General" weightage="20" keywordseo="Deepika-Padukone" source="keywords" meta.keywordsubtype="org" meta.entityname="Deepika Padukone" meta.hostid="261" meta.entityid="Deepika Padukone">Deepika Padukone</keyword>, and <keyword id="19929172" type="General" weightage="20" keywordseo="Kamal-Haasan" source="keywords" meta.keywordsubtype="org" meta.entityname="Kamal Haasan" meta.hostid="261" meta.entityid="Kamal Haasan">Kamal Haasan</keyword>, alongside Prabhas, the film offers a compelling blend of action, sci-fi, and star power. Cameos by Dulquer Salmaan, Vijay Deverakonda, Mrunal Thakur and director SS Rajamouli add further intrigue for fans. With its strong performance across languages and its potential to rewrite box office records, Kalki 2898 AD is a clear crowd-pleaser and a major win for Indian cinema.

Prabhas' Kalki 2898 AD enters 700 crore club in first week; eyes spot of biggest Hindi hit of 2024!

In a recent viral <keyword id="21654" type="COMPANY" weightage="100" keywordseo="video">video</keyword>, which has already garnered over 2.3 million views, <keyword id="41029" type="COMPANY" weightage="100" keywordseo="kalki">Kalki</keyword> Koechlin and VJ Juhi have taken a humorous yet relevant approach to the recent misconduct against <keyword id="624" type="ORGANIZATION" weightage="40" keywordseo="Women">women</keyword>. At first it seems like Kalki is attacking women, but once you see the videos witty side, you get to know it’s a plea to stop the attacks and harshness towards the fairer sex. This is a must-see video for everyone.

This
Is Why Kalki Koechlin Is Blaming Women For A Lot Of Things

<ul><li>OnePlus releases new film shot on the OnePlus 8T 5G, feat. <keyword id="39062" type="PERSON" weightage="20" keywordseo="Kalki-Koechlin">Kalki Koechlin</keyword>.</li><li>The poetry underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating use of technology and digital platforms for what they were originally intended - platforms to create, connect and collaborate. </li></ul>The film, titled ‘Stop at Nothing’ highlights the importance of digital consciousness in our daily interactions with technology. OnePlus, a global technology brand officially released a new film titled, ‘Stop at Nothing’ emphasizing the need to use the technology around you productively and taking the time to disconnect. Starring acclaimed actor and writer, Kalki Koechlin and produced by Lightstream, the branded content studio owned by <keyword id="7638538" type="COMPANY" weightage="20" keywordseo="Rainshine-Entertainment">Rainshine Entertainment</keyword>, the film has been shot entirely on the OnePlus 8T 5G and showcases beautifully the video camera capabilities and versatility of the flagship two weeks after its official unveil. <div type="Youtube" id="suAzCoy_nQM" title="Stop at Nothing feat Kalki Koechlin - Shot on OnePlus 8T 5G" thumbUrl="https://i.ytimg.com/vi/suAzCoy_nQM/mqdefault.jpg"></div> Narrated through spoken-word poetry written by Kalki Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating use of technology and digital platforms for what they were originally intended - platforms to create, connect and collaborate. OnePlus, as a brand has recognised the need for digital consciousness and believes in creating products and features while remaining cognizant of how users will interact with these features. Making the technology ‘burdenless’ is a key tenet of product design at OnePlus and is aimed at creating tech that serves as a tool to help you perform tasks rather than something you become dependent on. Commenting on the campaign film, Siddhant Narayan, Head of Marketing - India, OnePlus said, “We live in a time where our smartphones have become our one-stop destination for everything from work and news updates to entertainment and connecting with loved ones. As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognizant of using technology for the betterment of ourselves, emphasizing the importance of disconnecting from time to time.” In addition to driving awareness, OnePlus has also created software innovations to promote digital consciousness such as Zen Mode that focuses on taking a quick break from your smartphone everyday and Work-Life Balance that allows you to toggle between Work Mode and Life Mode to control the notifications you see on your device, helping separate the activities on your device to avoid distractions. Sharing her experience, Kalki Koechlin says, "As we all continued to stay indoors since March, it has completely changed the way we consume content. Personally, I was using various online platforms for a range of activities including cooking, exercising, reading, and discovering new interests. Additionally, being a new mother, it was also important for me to strike a balance between work and keeping myself entertained, which led to a significant increase in my daily screen time. While I was constantly switching between apps and spending a lot of time across social channels, I realized the importance of staying away from the noise and negativity on the internet and using the digital space to enhance creativity and productivity.” “The OnePlus ‘Stop at Nothing’ campaign gave me the perfect opportunity to champion this thought and talk about digital wellbeing and the importance of using technology in a healthy manner. Shot entirely on the OnePlus device, the campaign filming felt very authentic and simple to me. For someone who has always shot with heavy equipment and big cameras, I truly enjoyed every step of this fun journey, exploring the versatility the OnePlus camera had to offer. Looking back at the process and now the final content, I am happy that I could be a part of such a relatable campaign, especially in the current scenario,” she added. Speaking about the initiative, <keyword id="2936397" type="PERSON" weightage="20" keywordseo="Anuraag-Srivastava">Anuraag Srivastava</keyword>, COO, Rainshine Entertainment, &amp; CEO, Lightstream, says, "The current times have highlighted the importance of smartphones in making our lives effective and efficient. That said, there is a need to drive awareness about the downsides of being hyper-connected. The OnePlus 'Stop at Nothing' film does a superlative job of delivering this message through the power of Kalki Koechlin’s spoken-word narrative. This film was a special one because a smartphone shoot is never easy when one wants to push the visual envelope in a limited execution duration, but the OnePlus 8T 5G surpassed all expectations with it’s superb 4K sensor, terrific response time &amp; variable features like multiple lensing, fantastic slow motion and definitive image vibrance. This initiative also connects deeply with Lightstream's mission of delivering high impact, purpose-driven brand stories for our clients."

OnePlus launches Kalki Koechlin's spoken-word poetry titled 'Stop at Nothing'

<ul><li>Registration for the upcoming edition opened in April.</li><li><keyword id="6354348" type="General" weightage="100" keywordseo="bachchan" source="Orion">Bachchan</keyword> has hosted "<keyword id="4693" type="General" weightage="80" keywordseo="kbc" source="Orion">KBC</keyword>" since 2000, except for the third season in 2007.</li><li>On the film front, the screen icon will next be seen in "Kalki 2898-AD" and "Section 84".</li></ul> Megastar <keyword id="6357912" type="General" weightage="60" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> has begun preparing for the 15th edition of the popular quiz game show "<keyword id="17940" type="General" weightage="20" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>" (KBC). The 80-year-old actor, who has served as the host of the reality show since its inception except for one season, shared the update on his personal blog on Sunday. "KBC preps have begun and the need to keep at it till the fluency develops and the errors and mistakes do not occur on set... We are human after all and mistakes do happen but the effort is ever made to avoid them.." he wrote. Bachchan has hosted "KBC" since 20 00, except for the third season in 2007, which was hosted by superstar Shah Rukh Khan. Registration for the upcoming edition opened in April. On the film front, the screen icon will next be seen in "Kalki 2898-AD" and "Section 84".

Amitabh Bachchan starts preparation for 'Kaun Banega Crorepati' season 15

Amid '<keyword id="19982502" type="General" weightage="20" keywordseo="Kalki-2898-AD" source="keywords">Kalki 2898 AD</keyword>' success, <keyword id="19897073" type="General" weightage="100" keywordseo="Prabhas" source="keywords">Prabhas</keyword> shared an exciting detail about his next <keyword id="19895837" type="General" weightage="20" keywordseo="film" source="keywords">film</keyword> '<keyword id="20194135" type="General" weightage="20" keywordseo="The-Raja-Saab" source="keywords">The Raja Saab</keyword>'. On Sunday, the makers unveiled the film's new poster. In the poster, Prabhas can be seen donning a wine colour suit. The makers also announced that the eagerly awaited first glimpse of the film will be released tomorrow (July 29). As per the team of the film, currently, 40 per cent of the film's shoot is completed, and another massive schedule is set to commence from August 2. The film features sensational music by composer <keyword id="22577359" type="General" weightage="20" keywordseo="ss-thaman" source="keywords">SS Thaman</keyword>, with Ram Laxman Masters and King Solomon handling the fight choreography, guaranteeing whistle-worthy moments on the big screen. Baahubali fame Kamalakannan R.C. is in charge of the VFX, ensuring a visual spectacle. Produced by <keyword id="20108045" type="General" weightage="20" keywordseo="People-Media-Factory" source="keywords" meta.keywordsubtype="org" meta.entityname="People Media Factory" meta.hostid="261" meta.entityid="People Media Factory">People Media Factory</keyword>, 'The Raja Saab: features an ensemble cast including Prabhas, Malavika Mohanan, Nidhhi Agerwal, and <keyword id="21346019" type="General" weightage="20" keywordseo="riddhi-kumar" source="keywords">Riddhi Kumar</keyword> in the lead roles. The film will be released in five languages: Telugu, Tamil, Malayalam, Kannada, and Hindi. The supporting cast includes Varalaxmi Sarathkumar, Jisshu Sengupta, and Brahmanandam. 'The Raja Saab' will be out in theatres in <keyword id="22200316" type="General" weightage="20" keywordseo="April-2025" source="keywords">April 2025</keyword>.

After Kalki 2898 AD's success, Prabhas announces new movie 'The Raja Saab'; to be released in April 2025

Director <keyword id="25777" type="General" weightage="80" keywordseo="mani-ratnam" source="Orion">Mani Ratnam</keyword>'s magnum opus '<keyword id="13253666" type="General" weightage="20" keywordseo="Ponniyin-Selvan-1" source="Orion">Ponniyin Selvan 1</keyword>', which is based on eminent writer Kalki's literary classic by the same name, has grossed a whopping sum of Rs 200 crore worldwide so far, its makers announced on Monday. Lyca Productions, which has jointly produced the critically acclaimed superhit film along with director Mani Ratnam's Madras Talkies, on Monday, along with a poster that said the film had grossed Rs 200 crore worldwide, tweeted: "Marching on and making history! We extend our heartfelt gratitude to all the audience who've been showering us with love! Catch #PS1 in theatres near you!" The film has managed to rake in this huge amount in just three days. The film has already entered history books by becoming the film with the biggest ever opening in Tamil cinema. The film grossed a worldwide sum of over Rs 80 crore on its very first day. '<keyword id="524706" type="General" weightage="100" keywordseo="ponniyin-selvan" source="Orion">Ponniyin Selvan</keyword> 1', which had triggered huge expectations, released on Friday much to the delight of fans and received a thunderous welcome from audiences. The film seems to have struck a chord with audiences of all age groups. The film has caught the attention of senior citizens in particular, as it is based on the literary classic by Kalki. Several senior citizens who had given up the practise of going to theatres are now making an exception in the case of this film as they are eager to watch the classic on screen. 'Ponniyin Selvan', the first part of which released on Friday, is a story based on the early life of prince Arun Mozhi Varman, who later went on to be known as the great Raja Chozhan. Called by Mani Ratnam as his dream project, the film features a host of top stars including actors <keyword id="1091" type="General" weightage="50" keywordseo="vikram" source="Orion">Vikram</keyword>, Aishwarya Rai, Trisha, Karthi, Jayam Ravi, Jayaram, Parthiban, Lal, Vikram Prabhu, Jayaram, Prabhu and Prakash Raj. The film is among the most expensive projects ever undertaken in the country and is based on the Tamil classic 'Ponniyin Selvan' by eminent writer Kalki. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/house-of-the-dragon-surprises-even-book-readers-with-final-shot-of-sunday-nights-episode/articleshow/94609664.cms">'House of the Dragon' surprises even book-readers with final shot of Sunday night's episode</a> <a href="https://www.businessinsider.in/entertainment/news/bruce-willis-is-allowing-himself-to-be-deepfaked-so-his-digital-twin-can-continue-to-act-after-his-aphasia-diagnosis/articleshow/94586579.cms">Bruce Willis is allowing himself to be deepfaked so his 'digital twin' can continue to act after his aphasia diagnosis, report says</a>

Mani Ratnam's 'Ponniyin Selvan-I' box office collections at ₹200 crore

<ul><li>Co-created with Sony Music India and hosted by <keyword id="39062" type="PERSON" weightage="20" keywordseo="Kalki-Koechlin">Kalki Koechlin</keyword>, Season 1 of the series celebrates regional lullabies from across India.</li><li>This six-episode series will feature prominent Indian singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri.</li></ul>Duroflex launches <keyword id="10955489" type="UNKNOWN" weightage="20" keywordseo="sounds-of-sleep">Sounds of Sleep</keyword>, a unique digital series exploring the role of music as a sleep aid. Listening to soothing music is a proven relaxation technique that helps induce sleep. The most popular sleep music universally is lullabies. Parents all over the world have been using lullabies to soothe their young ones and put them to sleep peacefully for at least 4,000 years. Science and multiple studies by reputed institutes have proven that children of all ages sleep better after listening to the soothing melody of a lullaby. Duroflex has curated a collection of popular regional lullabies from across India celebrating and reviving one of the oldest pre-sleep routines for the first season of its Sounds of Sleep digital series. <div type="Youtube" id="JgAwfKtjFgo" title="Duroflex Sounds of Sleep | Official Teaser" thumbUrl="https://i.ytimg.com/vi/JgAwfKtjFgo/mqdefault.jpg"></div> Duroflex Sounds of Sleep is a first-of-its-kind digital music series that aims to revive, celebrate, and recreate India’s rich tradition of regional lullabies in a digitally convenient way for new age parents looking to inculcate healthy pre-sleep routines for their loved ones. The series will be hosted by popular film &amp; theatre actor, philanthropist, and mother Kalki Koechlin. This six episode series will feature prominent Indian singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri. The first episode is releasing on March 19th i.e. <keyword id="145577" type="PERSON" weightage="20" keywordseo="World-Sleep-Day">World Sleep Day</keyword>. Commenting on the property, <keyword id="4172306" type="PERSON" weightage="20" keywordseo="Smita-Murarka">Smita Murarka</keyword>, Vice President – Marketing &amp; E-Commerce, Duroflex said, “Our earliest memory of sleep music are the lullabies that our parents or grandparents used to sing while rocking us to sleep. Even as an adult music is a great way to relax the mind and body, making it an enriching pre-sleep routine. As India’s sleep coach, we wanted to go back to our roots, celebrating this sleep routine tradition from various parts of India and curate it digitally for the convenience of new age millennial parents. We couldn’t think of a better platform than World Sleep Day to launch this unique series to create awareness about the importance of healthy sleep.” Commenting on the association, popular theatre and film actor, philanthropist, and mom – Kalki Koechlin said, “When I started my parenting journey, I began looking for soothing music to put my baby to sleep to create a healthy sleep routine for her. I knew that India had a very rich collection of regional lullabies but found it very difficult to discover these hidden gems. Therefore, when Duroflex approached me to host a series that aimed to revive and curate regional lullabies in a digitally convenient way for parents like me I was thrilled to be a part of this journey. I hope to share the sense of warmth, nostalgia and bonding experience for every new parent out there.” Commenting on the association, Kiran D’cruz – Director, Brand Partnerships, Sony Music India said “As always, the partnerships we forge are what define us as a music label. We see Sounds Of Sleep as an opportunity to leverage our experience and expertise to curate and promote quality music. Innovation is what drives us and that also applies for something as traditional as lullabies. This World Sleep Day, let this curated selection allow you to rest and recharge in the most optimum way.” Duroflex Sounds of Sleep has been conceptualized by Duroflex’s creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates. Duroflex Sounds of Sleep premiers on World Sleep Day, March 19th on the brand’s YouTube channel and social platforms. The property will be co-hosted on Sony Music India’s social channels as well. Tune in every Friday to rediscover lullabies from different parts of India in languages such as Tamil, Malayalam, Telugu, Hindi, Bengali, and Punjabi and understand why lullabies are good for sleep.

This World Sleep Day, Duroflex launches Sounds of Sleep, a music series exploring the role of music as a sleep aid

From 'Zindagi Na Milegi Dobara' to 'Margarita with a Straw'. From '<keyword id="791377" type="General" weightage="50" keywordseo="yeh-jawaani-hai-deewani" source="Orion">Yeh Jawaani Hai Deewani</keyword>' to 'That Girl in <keyword id="1343947" type="General" weightage="50" keywordseo="yellow-boots" source="Orion">Yellow Boots</keyword>'. Not to forget her roles in <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> series like 'Made in Heaven' and 'Sacred Games'. What has remained constant in actor <keyword id="39062" type="General" weightage="80" keywordseo="kalki-koechlin" source="Orion">Kalki Koechlin</keyword>'s trajectory is her ability to zero in on scripts that promise to give her enough room to deliver. "Choosing a script... Well, I think it lies more in the gut than in the mind. Something excites my curiosity. Having said that, sometimes I do agree to go ahead because it is good for the commercial viewership or I need the work," she tells IANS. Born in Pondicherry to French parents, <keyword id="701037" type="General" weightage="100" keywordseo="koechlin" source="Orion">Koechlin</keyword>, who spent a significant part of her childhood in Auroville and studied drama and theatre at Goldsmiths, University of London, will soon be seen in <keyword id="1292176" type="General" weightage="50" keywordseo="pushan-kripalani" source="Orion">Pushan Kripalani</keyword>'s 'Goldfish' that will have its World Premiere at the 27th Busan International Film Festival. Stressing that she loved <keyword id="13998" type="General" weightage="80" keywordseo="kripalani" source="Orion">Kripalani</keyword>'s debut film 'Threshold' and wanted to work with him since, the actor adds, "This script was just powerful and profound, there was just no question of not doing it. I needed to have an English accent: Occam. That was largely my prep and many readings over zoom as we were surrounded by the Pandemic's second wave. Pushan did his own camera work and often ran two cameras at the same time for the length of the entire scene. I loved that process, we could react so truthfully and spontaneously." Koechlin, who co-wrote the drama 'Skeleton Woman', which won her The MetroPlus Playwright Award, and made her directorial debut on stage with the tragicomedy 'Living Room' smiles when asked if she still felt like an 'outsider'. "I feel like an actor. And there is no space big enough to hold all our dramatic endeavours." The National-award winning actor feels that while OTT has ascertained much employment and a chance for talent to shine, good content, whether it be in film or OTT is still hard to come by. "If I have anything to crib about, it is that there is too much content to read, and since I always insist on reading the entire thing not just a synopsis, it can get exhausting when the content is not great." Koechlin, who recently wrote the book 'The Elephant in the <keyword id="61809" type="General" weightage="80" keywordseo="womb" source="Orion">Womb</keyword>', which, among other things talks about the social stigma of abortions and unmarried pregnancies, the toll that pregnancy takes on a body and the unacknowledged domestic labour of women, may not have any plans to write another book soon, but she has surely has learnt how to deal with commentary on her personal life. "Mostly I ignore. Also, I have accepted that as part of the job. If I need privacy, I just switch off my phone." Recalling the lockdown days, she says they were hard. "And I happened to have just given birth. It was a lonely time, and the news was so grim I was afraid to get connected with the outside world. The whole period was an emotional grind, but writing 'The Elephant in the Womb gave me some respite. I was so grateful to have a little part of me still creating, it gave me some routine to the endless feeling of those days." The actor, who just shot for 'Kho Gaye Hum Kahan' is now working on the third season of her podcast with the BBC 'My Indian Life'. "I am really hungry to do more theatre. I have not gotten there yet, with the mum and work balance, but hopefully soon," she signs off. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/non-profits-wanting-to-get-listed-should-have-no-ongoing-it-scrutiny-sebi/articleshow/94341181.cms">Non-profits wanting to get listed should have no ongoing IT scrutiny: SEBI</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/lucknow-to-soon-get-all-women-market/articleshow/94341248.cms">Lucknow to soon get all-women market</a>

Be it film or OTT, good content is hard to come by says Kalki Koechlin

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s Durex has been asking people to forget condoms on social media and the audience was confused. </li><li>Here is what the brand was trying to sell through its latest campaign. </li></ul>Sexual well-being brand Durex has been asking people to forget condoms on social media and we have been scratching our heads. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Durex’s Global Sex Survey conducted in 2017, the number one reason why people avoid using condoms is reduced enjoyment. So, the brand has come up with a solution for its audience. It has launched India’s thinnest condoms called ‘Durex invisible condoms.’ It talks about the product using an indirect metaphor in its film. As the couple drops each piece of cloth they are wearing, people around them disappear. What remains in the end is just their pleasure. The campaign is conceptualised by Havas Creative India. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> So thin that you will have to squint your eyes to see it: <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> How Kalki Koechlin unboxed the new product: <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> What first felt like a mistake, was a smart strategy to announce a launch of its new product. The wellness brand created buzz around its product launch by engaging with people on social media and asking them about some of the reasons why they want to forget using condoms. Durex also on-boarded influencers like <keyword id="189215" type="PERSON" weightage="20" keywordseo="Vikrant-Massey">Vikrant Massey</keyword>, Bani J, Radhika Apte, Kalki Koechlin, Dolly Singh and Varun Sood. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms. It started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solution for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap.

Here is why Durex has been asking people to forget condoms

Director <keyword id="25777" type="General" weightage="20" keywordseo="Mani-Ratnam" source="Orion">Mani Ratnam</keyword>'s big screen spectacle film "Ponniyin Selvan-I" has raised over Rs 300 crore in its worldwide gross box office collection, the makers said Friday. Featuring a star-studded cast of Chiyaan Vikram, Jayam Ravi, Karthi, Trisha Krishnan and Aishwarya Rai Bachchan, the Tamil historical drama hit the theatres globally on September 30. Ratnam's Madras Productions, one of the banners behind the movie, took to Twitter to share the latest box office figures. The production house posted a motion poster which stated that the film has earned over Rs 300 crore worldwide gross. "Success beyond boundaries! Thank you for this tremendous response " the Madras Productions captioned the post. Based on Kalki Krishnamurthy's 1955 historical fiction novel, "Ponniyin Selvan-I" chronicles the story of the early days of Arulmozhivarman (played by Jayam Ravi), a powerful king of the south who went on to become the great Chola emperor Rajaraja Chola I. The much-anticipated film opened to positive response from both critics and audiences. Also backed by Allirajah Subaskaran's banner Lyca Productions, "Ponniyin Selvan-I" released in Tamil, Hindi, Telugu, Kannada, and Malayalam.

Mani Ratnam's 'Ponniyin Selvan-I' crosses ₹300 crore mark worldwide

Director Mani Ratnam's passion project "<keyword id="15206495" type="General" weightage="80" keywordseo="ponniyin-selvan-ii" source="Orion">Ponniyin Selvan II</keyword>" has raised over Rs 300 crore at the worldwide box office, the makers announced on Monday. The second part of the period action epic was released in theatres on April 28 in <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword> along with the dubbed versions in Hindi, Kannada, Telugu and Malayalam. Madras Talkies, Ratnam's production banner, shared the box office update on its official Twitter page. "#PS2 continues conquering the box office worldwide with a 300 crore+ collection!" the tweet read. Based on Kalki Krishnamurthy's popular 1955 Tamil novels of the same name, the "<keyword id="524706" type="General" weightage="100" keywordseo="ponniyin-selvan" source="Orion">Ponniyin Selvan</keyword>" film series chronicles the story of the early days of Arulmozhivarman, played by Jayam Ravi, one of the most powerful kings in the south who went on to become the great Chola emperor Rajaraja Chola I. Vikram, Aishwarya <keyword id="104627" type="General" weightage="50" keywordseo="rai-bachchan" source="Orion">Rai Bachchan</keyword>, Karthi, Trisha, <keyword id="1472549" type="General" weightage="50" keywordseo="sobhita-dhulipala" source="Orion">Sobhita Dhulipala</keyword> and Prakash Raj also round out the cast of the lavishly mounted franchise. The first part of "Ponniyin Selvan", co-produced by Madras Talkies and A Subaskaran's Lyca Productions, released last September. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/betterhalf-plans-to-hire-100-employees-strengthen-leadership-team/articleshow/100075641.cms">Betterhalf plans to hire 100 employees, strengthen leadership team</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/survey-reveals-three-out-of-four-indians-suffer-from-nomophobia-heres-what-it-means/articleshow/100073985.cms">Survey reveals three out of four Indians suffer from NoMoPhobia: Here’s what it means</a>

'Ponniyin Selvan II' breaches ₹300 crore mark at global box office

<ul><li>Following the successful response to its recent brand films #AisiReachGaye and ‘Kalki Kal Dekhenge,’ OYO recently launched a new advertisement with Chitrangada Singh and Kunal Kapoor.</li><li>In the ad, Kapoor loses a bet to Chitrangada and plays golf while wearing a ghagra.</li><li>This unique set of ads from OYO has generated a lot of chatter on social media and has sparked a meme fest.</li><li>We speak to Mayur Hola - Head of Global Brand, OYO and Kavikrut, Chief Growth Officer, OYO about the latest campaign, its target audience and timing.</li></ul>At a time when hospitality brands are observing a silent period, OYO rolled out a multi-film 360-degree campaign with Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor. It was during the peak of COVID that OYO aired its first advertisement during the India VS South Africa ODI match. While it was a risky bet for the brand, especially before its upcoming IPO, to talk about travel without really propagating travelling, OYO’s new campaign has still won many hearts and has also organically trended on Twitter thrice for all of its ads. Last year in December, OYO saw its <a href="https://twitter.com/riteshagar/status/1479737071719759875">busiest month</a> as over a million people booked rooms with the brand for the New Year’s long weekend. We asked OYO whether this campaign was planned for December and delayed due to the sudden surge in cases, Kavikrut, Chief Growth Officer, OYO said no, it felt like the right time now. Explaining why OYO chose January to roll their campaign out, he said, “December was one of the highest travel peaks for India and yet, that's not when you saw this campaign. You're seeing this campaign at a time when you're stuck at home, and you're thinking about being out there either for travel, leisure or for business. You're thinking about where else I could be? And it's at that point of time, we want there to be a recall and memory of OYO in their minds and for what could it be? That's when you zoom back into the features and say, it could be anywhere which is nearby, Assi Reach Gaye ad is about that; you don't need to reach anywhere, you could just stay here. We felt like this is a good time to just put them out there. People will love the films irrespective of the time we are in.” As the whole country relives 2020 and people are stuck at home yet again, they have the space and time to watch new content and absorb it. Mayur Hola - Head of Global Brand, OYO added that any consideration campaign needs to start a little bit ahead of when you want the customer to act, particularly when you decide that the consideration you seek is from a newer audience. “So our intent to do it now is to be a little ahead of the game and not just advertise when things open up and people have already made plans. And a lot of audiences today react spontaneously. Consideration takes a little more time, hence, the need for the campaign that we planned. I don't think anything else plays a role at all in our choice of timing. This is simply consideration and perception that we would focus on and are giving it the time it needs to bed in,” explained Hola. OYO’s first advertisement of 2022, ‘Assi reach gaye’ featured Gul Panag and an adorable kid who stole all the attention. The film showcases how a kid, who hasn’t had a chance to travel due to the pandemic, would react on a long road trip. It takes you through many stages of his journey, starting with the child enjoying the views of the scenic hills, turning to boredom and finally to restlessness after spending hours in the car. Hereon, the film captures the many quirks of a now impatient 4-year-old child, who incessantly nudges his mom from the backseat and asks, “Assi reach gaye?” With over 4000 tweets, this ad trended on number 2 on Twitter. <div type="Youtube" id="ZK7WgxuO6X8" title="Assi Reach Gaye | OYO Rooms Official" thumbUrl="https://i.ytimg.com/vi/ZK7WgxuO6X8/mqdefault.jpg"></div> It is for the first time that the relatively young hospitality brand OYO is targeting Indian families with a huge media splash. Hola mentioned that OYO has seen some very unique use cases, which inspired its latest campaign to some extent, and realised that while the brand has a young perception in the market, it is used by audiences across age groups. Sharing a few examples, he said, “We live in small homes across the country and people sometimes just don't have the space to fight. So on the surface, you have a couple checking into a room but really they're going in there to squabble because they can’t scream at each other at home. I know that feeling. We have unique use cases of people taking a pitstop, studying, spending the night after a party, which is a big one for us; people just found it safer to check into a room nearby wherever they've been partying and not take a long ride by cab back home. So, we're trying to talk about the various audiences who own us already, and reach out to even further audiences, in terms of families and so on. In one way, it is reflective of usage already and in another way, we want to add more to that pool.” Following the successful response to its brand films ‘Assi Reach Gaye’ and ‘<a href="https://youtu.be/ZWt_6msbML0">Kalki Kal Dekhenge,</a>’ OYO released a third ad film last week featuring Chitrangada Singh and Kunal Kapoor. With this film, OYO highlights its app’s ‘search the view’ feature which enables people to discover stays with a view they would like. In the ad, Kunal loses a bet to Chitrangada and plays golf while wearing a ghagra. Within a few hours, this film also trended on Twitter on number three with more than 5,500 tweets. The idea behind these ads, Hola said, is to put OYO’s app at the heart of everything. It promotes different features that the app offers. It will be seen in multiple channels across GEC, News, Infotainment and the Kids genre. It will also promote the first film across its owned PR channels.

You Searched For "kalki" and got 14 results

Kalki 2898 AD continues to rule the OTT scene even in week 2; touches 7.1 million views!

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Kalki 2898 AD’s trailer is out and the film looks grand. But have Prabhas, Deepika & Amitabh been typecast?

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Prabhas' Kalki 2898 AD enters 700 crore club in first week; eyes spot of biggest Hindi hit of 2024!

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This Is Why Kalki Koechlin Is Blaming Women For A Lot Of Things

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OnePlus launches Kalki Koechlin's spoken-word poetry titled 'Stop at Nothing'

BI India Partner

Amitabh Bachchan starts preparation for 'Kaun Banega Crorepati' season 15

PTI

After Kalki 2898 AD's success, Prabhas announces new movie 'The Raja Saab'; to be released in April 2025

ANI

Mani Ratnam's 'Ponniyin Selvan-I' box office collections at ₹200 crore

IANS

This World Sleep Day, Duroflex launches Sounds of Sleep, a music series exploring the role of music as a sleep aid

BI India Partner

Be it film or OTT, good content is hard to come by says Kalki Koechlin

IANS

Here is why Durex has been asking people to forget condoms

Karuna Sharma

Mani Ratnam's 'Ponniyin Selvan-I' crosses ₹300 crore mark worldwide

PTI

'Ponniyin Selvan II' breaches ₹300 crore mark at global box office

PTI

OYO is now targeting families through its communications to ring in its next phase of growth

Karuna Sharma

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