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The West Bengal government has earned a whopping state excise income of Rs 600 crore through sale of liquor during the four days of the just concluded <keyword id="6357908" type="General" weightage="80" keywordseo="durga-puja" source="Orion">Durga Puja</keyword> festival in the state. Monday was the first working day for the state government after a long Durga Puja vacation and the calculations drawn on the <keyword id="167799" type="General" weightage="20" keywordseo="liquor-sales" source="Orion">liquor sales</keyword> in the state and the amount coming to the state exchequer in the form of state excise has made the officials of the state finance department quite elated. As per calculations of the state finance department officials, the state excise collection has already touched around Rs 8,000 crore which is around 45 per cent of the targeted collection of Rs 17,921.56 crore as per the budget estimates for 2023-24. Going by the trend during the four days of Durga Puja, the state excise officials expect similar impressive sales of liquor and beer during the current month on the occasion of <keyword id="57824" type="General" weightage="80" keywordseo="kali-puja" source="Orion">Kali Puja</keyword> and Diwali and then in December because of another prolonged festive season starting with Christmas and ending with New Year's Eve. "Generally, the period between October and January is the boom period as regards liquor sales and state excise collection because of two prolonged festive seasons at short intervals. But the trend in Durga Puja this year on this count has surpassed all previous records. So it is now almost certain that the targeted state excise collection will be well surpassed by the end of the current financial year," said a state finance department official. As per the budget estimates for the financial year of 2023-24, the state excise collection is slated to rise to Rs 17,921.56 crore, up by 19.41 per cent from the figure of from Rs 15,001.39 crore as per the revised estimates for the financial year of 2022-23. Whereas, the total state's own tax revenue as per the budget estimates for 2023-24 is slated to increase by just 12.69 per cent to Rs 88,595.54 crore from the figure of Rs 79,5000 crore as per the revised estimates for 2022-23.

Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

West Bengal Chief Minister <keyword id="43868" type="General" weightage="20" keywordseo="mamata-banerjee" source="Orion">Mamata Banerjee</keyword> on Monday announced the reopening of educational institutions in the state from November 16, after a gap of nearly 20 months. Banerjee, who is on a North Bengal tour, during an administrative meeting at Uttarkanya -- the state secretariat in Jalpaiguri district of North Bengal -- directed <keyword id="12385503" type="General" weightage="20" keywordseo="Chief-Secretary-H-K-Diwedi" source="Orion">Chief Secretary H K Diwedi</keyword> to make the necessary arrangements. With this, the educational institutions that were closed due to the Corona pandemic will resume classes in the offline mode. Though Banerjee, also the Trinamool Congress chief, had earlier announced November 15 as the date, it was deferred by a day owing to Bisha Munda's birthday. The tribal leader's birthday on November 15 is treated as a special holiday in the state. "On November 4, there is Kali Puja, followed by <keyword id="12385504" type="General" weightage="20" keywordseo="bhatri-ditiya" source="Orion">Bhatri Ditiya</keyword>. After two days is Chhat puja while November 13 happens to be Jagadhatri Puja. So we can reopen the schools after these festivals from November 15," she said during the meeting. On October 5, the state finance department sanctioned Rs 109 crore to the education department for the renovation of 6,468 government schools, indicating the government's resolve to restart the schools after <keyword id="6357908" type="General" weightage="20" keywordseo="durga-puja" source="Orion">Durga Puja</keyword>. Earlier too in August, after her meeting with the Global advisory body chief, she had said that her government was mulling <keyword id="3387016" type="General" weightage="20" keywordseo="reopening-of-schools" source="Orion">reopening of schools</keyword> and colleges that have been shut since March due to the second wave of the coronavirus pandemic. The Chief Minister had said that educational institutes might reopen in West Bengal on alternate days after the Durga Puja vacation in November. Asked about the details of the schedule, an education department official said, "Though it has not yet been decided and the department is still working on the details, but so far, it has been decided that classes from IX onwards will start at the initial level along with the colleges and universities. "However, the department is likely to impose strict conditions to ensure the safety of children from the deadly virus." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/soon-to-be-listed-nykaa-plans-to-expand-to-middle-east-and-the-uk/articleshow/87257541.cms">Soon-to-be listed Nykaa plans to expand to Middle East and the UK</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/jiophone-next-to-launch-this-diwali-specs-features-and-everything-we-know-so-far/articleshow/87256069.cms">JioPhone Next to launch this Diwali – specs, features and everything we know so far</a>

West Bengal Chief Minister announces reopening of schools from November 16 after 20 months

<ul><li>The Karnataka government is the latest to ban firecrackers ahead of <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword>. </li><li>Various state governments have taken this decision as the country continues to battle with the COVID-19 crisis and the increase in air pollution from bursting crackers can take a toll on COVID-19 patients. </li><li>Here are all the states that have banned <keyword id="54214" type="ENTERTAINMENT" weightage="20" keywordseo="Fireworks">fireworks</keyword> so far in India.</li></ul>The Karnataka government is the latest to ban firecrackers ahead of Diwali. Chief Minister BS Yediyurappa said that the decision had been taken keeping in mind the spread of COVID-19 in the state. Karnataka has seen 11312 deaths in the state due to coronavirus. “We discussed this and are taking the decision to ban fireworks this Diwali. It has been discussed and an order is being issued. This is because of COVID-19," media outlets quoted <a href="https://www.ndtv.com/india-news/karnataka-bans-firecrackers-during-diwali-chief-minister-bs-yediyurappa-cites-covid-2321553">Yediyurappa.</a> Karnataka is the latest in the long list of states to ban firecrackers. State governments have taken this decision as the country continues to battle with the COVID-19 crisis and the increase in air pollution from bursting crackers can take a toll on COVID-19 patients. Here are all the states that have banned fireworks so far. Rajasthan The state of Rajasthan was the first to implement the ban on firecrackers as the Chief Minister Ashok Gehlot took to Twitter to announce the decision on November 2. <div type="twitter" handle="ashokgehlot51" handlename="Ashok Gehlot" image="http://pbs.twimg.com/profile_images/1605821408/CM_Photo_normal.jpg" favoritecount="7110" retweetcount="1104" status="State govt has taken the decision to ban the sale and bursting of firecrackers in order to protect health of… https://t.co/EJZoXAWGQM" createdat="1604293758000" id="1323130038867259394"></div> Odisha Odisha was the next state to announce a complete ban on the sale of firecrackers between November 10-30. The Odisha government had said that anyone breaking the ban will be punishable under Disaster Management Act, 2005. Delhi As every year, Delhi’s struggle with the air pollution crisis worsens, Delhi Chief Minister Arvind Kejriwal announced a ban on firecrackers on November 5. Along with the toxic haze that has covered the city due to stubble burning in neighbouring states, India’s national capital is also struggling with the third wave of coronavirus and the use of firecrackers and its toxic smoke would have only worsened the situation. Sikkim The northeastern state of Sikkim too had banned firecrackers under the Disaster Management Act, 2005. West Bengal On November 5, the Calcutta High Court banned the sale and use of firecrackers in Kali Puja and Diwali. Additionally, the top court also said 'no entry' to pandals will also be in effect during Kali Puja, just as it did during the Durga Puja celebrations in the state. Maharashtra In Maharashtra, the BrihanMumbai Municipal Corporation has announced that firecrackers will be banned from public places. Maharashtra continues to be the worst-hit state from the coronavirus pandemic. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/whatsapp-pay-upi-rolls-out-while-google-pay-phonepe-have-already-got-the-first-sting-with-the-npci-cap/articleshow/79075049.cms">WhatsApp Pay UPI is now live while Google Pay, PhonePe have already got the first sting</a> <a href="https://www.businessinsider.in/science/space/news/isros-eos-01-satellite-launches-tomorrow-and-is-capable-of-military-surveillance-amid-india-china-border-tension/articleshow/79078095.cms">India's re-named earth observation satellite to launch tomorrow — and it's capable of military surveillance</a>

Karnataka is the latest to join the long list of Indian states banning firecrackers before Diwali

<ul><li><keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> is celebrated by millions of Hindus, Muslims, Sikhs, Jains across the country. </li><li>In fact, the various <keyword id="8264189" type="UNKNOWN" weightage="20" keywordseo="reasons-to-celebrate-diwali">reasons to celebrate Diwali</keyword> don’t just vary from religion to religion, but also from region to region. </li><li>However, the most popular reason is the victory of Lord Rama over the demon king Ravana. </li><li>From goddess Lakshmi’s birthday to laying down the foundation of the Golden Temple, people have many reasons to celebrate Diwali. </li></ul>Diwali or the festival of lights is the most significant festival in India celebrated by millions of Indians. Diwali is considered a Hindu festival but also celebrated by Jains and Sikhs too. There are many historical and mythological reasons behind this great Indian festival. Here are lesser known reasons why different parts of India celebrate the festival of lights - North India celebrates Diwali as the return of Lord Rama to Ayodhya. After 14 years of exile, Rama along his wife Sita and brother Laxman returned home.Since it was a new moon day and was dark, his subjects lit diyas across the kingdom that day.This tradition is still followed to this day. In South India, celebration of Diwali varies even among the states. Kerala generally does not celebrate Diwali. Many speculate that this may be because King Bali a virtuous demon king was killed this day. The other three states celebrates the occasion in honor of Lord Krishna's consort Satyabhama killing the demon king — Narakasura and freeing thousands of girls in his captivity. It is celebrated a day before Diwali, and the occasion is called Naraka Chaturdashi. In West India, Diwali is considered as the start of a new year and is predominantly about worshipping the goddess of wealth, Lakshmi. It’s the festival of light and wealth, especially in Gujarat Many events related to prosperity like it opening new offices, sealing marriages or buying a vehicles is scheduled for Diwali. It is believed that Goddess Lakshmi comes to their home and blesses them with wealth and prosperity for the coming year. In East India, Diwali is celebrated under the alias Kali Puja in honour of Goddess Durga’s fierce avatar: Kali. Along with Durga Puja, Kali Puja is a big event in Bengal and Assam.

Here are different reasons why India celebrates Diwali

Kolkata, Apr 13 () Over two lakh Hindu priests inWest Bengal have become jobless as various social functions,rituals and religious festivities have either been cancelledor postponed to prevent public gatherings in the wake of thecoronavirus outbreak, a pandits' organisation spokespersonsaid on Monday.They are in distress with no earnings as ritualsusually organised at home have been cancelled while weddingsand other social programmes postponed, he said, adding thatseveral devotees are not visiting temples during the ongoinglockdown."If there are no pujas and other religious functionsin the next few months to prevent gatherings, how the priestswill survive," the spokesman of the Paschim Bango SanatanBrahman Trust, an organisation of Hindu priests in the state,said.The coronavirus-triggered lockdown has left over twolakh priests across districts jobless, the spokesman said.The organisation has planned to write a letter toChief Minister Mamata Banerjee to seek help from thegovernment, he said.Many priests don't have any other steady income andtheir families solely depend on their earnings from ritualslike pujas, and weddings, he said.Anindyo Mitra, father of a software engineerPrithviraj Mitra, said his son's wedding reception wasscheduled to be held in mid May, which has been cancelled forthe time being."Our family priest requested us to go ahead with thescheduled ceremony on a smaller scale. But we have cancelledit for the time being. We are hopeful about organising thereception by November this year."Our family priest has lost many other contracts inthis season," Mitra said.Sharing his experience during the lockdown, PrashantaChakraborty, a priest in Agarpara area of North 24 Parganas,said three household 'Annapurna' pujas in Sodepur andBelgharia localities, had been cancelled at the last moment inMarch end, and that was the beginning.Many shopkeepers, traders and businessmen, who usuallyobserve the "haal khata" ceremony -- opening of new books ofaccounts on the occasion of 'Bangla Nabobarsho', new Bengaliyear,-- are also cancelling their programmes to avoidgatherings, he said.This year, 'Bangla Nabobarsho', is scheduled onTuesday."I used to earn around Rs 4,000 in total on 'PoilaBoisakh' (the first day of the first month of a Bengali year).I would have earned around Rs 2,000-2,200 from 'Annapurna'pujas... Hopefully, things will not be that bad during DurgaPuja and Kali Puja to be held later this year."If the situation during that time remains as it istoday, we will die," Chakraborty, who has a 10-year-olddaughter and wife, said.Upen Mukherjee, an elderly priest in Tollygunje areaof the city, said he joined the profession seven years agoafter his retirement.The last function that he had managed was a 'grihoprobesh' (puja to mark entering a new house) on February 24,Mukherjee said. SUSBDC BDC

COVID-19 pandemic hits Hindu priests hard in Bengal, over 2 lakh lose jobs

Year on year, Hindus, Sikhs and Jains eagerly await Diwali. The whole world identifies Diwali as the most important festival of India. In fact, over the recent past, other countries have also started celebrating Diwali to admire their ties with India and Indian culture. Here are some interesting things you must know about Diwali before celebrating it. Diwali is a highly significant festival for the Hindus Diwali is described as the festival of lights marking prosperity and triumph of good over evil. Hence, Diwali holds a prime significance in Hindu religion with several dimensions to it including religious, spiritual, social, cultural and psychological. <keyword id="8251917" type="UNKNOWN" weightage="20" keywordseo="the-festival-of-prosperity">The festival of prosperity</keyword> Honoring Lakshmi, the goddess of wealth and inviting her to every home is the most important theme of Diwali. The array of lamps lighted on this occasion by every household is meant to invite Lakshmi into the house who brings with her wealth, goodness and development. Legends connected with Diwali Diwali reminds us of many mythological stories in Hinduism. Diwali marks the triumph of Lord Krishna over the demon Narakasur. In Northern India, people celebrate the return of Sri Rama and Sita to the city of Ayodhya after defeating the mighty demon king. Kali puja is famous in Bengal during Diwali. Diwali is a pan India festival Perhaps no other festival is celebrated with such a great enthusiasm than Diwali all over India. The festival assumes different colors, flavors and styles across India. However, the spirit of Diwali brings all Indians together. In fact Indians living abroad celebrate Diwali in a grand manner in a way inspiring the global communities around them. Diwali and Jains Diwali is a significant festival for the Jains as Lord Mahavira, the last Tirtankar of the religion is said to have attained Nirvana on October 15, 527 BC on the fourteenth day (Chaturdashi) of the Kartika month. Diwali and Sikhs Sikhs celebrate Diwali as Bandi Chhor Divas as the history says that it was on the day of Diwali that Guru Har Gobind Ji freed himself and many Hindu Kings from the captivity of Jahangir, the Islamic ruler and reached the Golden Temple of Amritsar. In fact, it was on the day of Diwali in 1577 AD that the foundation stone was laid for the construction of the Golden Temple. Socio-religious festival Diwali is a socio-religious festival. Families come together to celebrate Diwali. Newly married couple visit their in-laws house and receive fabulous gifts and sumptuous treats. People spend luxuriously and dine merrily. New clothes, sweets, crackers and get-togethers make Diwali the most enjoyable festival. Diwali brings more business Businesses thrive during Diwali. People buy new clothes, utensils, jewels, vehicles, household items, furniture, sweets, groceries and others and hence every business is seen performing at its peak during the Diwali season. The economic activity across the country reaches the peak during Diwali. Diwali outside India While many countries are coming out to organize Diwali celebrations, the largest celebration of Diwali outside India happens in the city of Leicester in UK. The vibrant light shows, music and dance programs organized in this city are watched by thousands on this day on the streets. Public holiday on Diwali Diwali is the most important public holiday in India. Different countries have different versions of Diwali. In fact, Diwali is also a public holiday in many countries including Surinam, Trinidad and Tobago, Guyana, Myanmar, Singapore, Nepal, Sri Lanka, Mauritius, Malaysia and Fiji.

10 things you should know about diwali festival

<ul><li>While Durga Puja/Navratri is here, this year, the festivites are subdued.</li><li>Brands are therefore excercising caution in where and how much they spend in the next few days.</li><li>However, things are gradually improving and there are signs of recovery, experts tell us.</li></ul><keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> or <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword> is one of the biggest festivals in India and every year the festival is marked by marketers pouring in big monies during the nine days of festivity. Actually the festival is so big in states like West Bengal that streets of cities like Kolkata usually become one big advertising canvas. However, things are different this year. With coronavirus still going nowhere, people are cautious. While every year, the streets become adorned by ads and hoardings from brands from all kinds of industries, because this is the best way to grab people’s attentions, this year, even during the festival, advertisers have been cautious. For the ad and marketing industry which saw a huge dip in investments during the first few months of the lockdown, a lot of hope had been resting on the festive season. However, this year there will hardly be a celebration. Just yesterday, the Calcutta High Court also directed all Durga puja pandals in the state to be turned into 'no-entry zones'. Many pandals in the city are barring physical entry of devotees and making the entire experience virtual. Even in other cities, people are planning to give the festivities a skip. Even Prime Minister Narendra Modi during his address to the nation advised people to exercise caution while going out during the festival. So what does this mean for advertisers? Will they get a bang out of their buck if they advertiser this year? Explaining how things are going to be different this year, <keyword id="3364704" type="PERSON" weightage="20" keywordseo="Sujata-Dwibedy">Sujata Dwibedy</keyword>, Group Trading Director, Amplifi India, dentsu international said, “Durga Puja in the east and Navratri in the west, are two of the grandest of all festivals, The festival marks the start of the auspicious period. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. People shop a lot. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses are seen in this period. A lot of business-led decisions are also made around this time. However, this year would be different as people would not step out like before, but they would be hooked on to the media to get a glimpse of the Goddess. So, the media/channel who can give them the best experience would score over the others.” Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during the festive season. But have these brands come ahead and advertised this year? <keyword id="8330648" type="PERSON" weightage="20" keywordseo="Sidharth-Parashar">Sidharth Parashar</keyword>, President – Investments and Pricing, GroupM India said, “With demand picking up in Aug-Sep, key categories like Ecommerce, FMCG, Telecom, Durables, Auto and certain segments within BFSI are expected see increased ad spends this festive season. FMCG saw recovery in Jul-Sep quarter, driven by essentials like health-hygiene products and immunity boosting food products. Brands in these categories coupled with discretionary like skin &amp; personal care products are likely to see an uptick in consumer spending and therefore in ad spending too. Consumer durables and Retail are expected to benefit from the govt.’s LTC cash voucher and festival advance schemes, which would lead to increased spending from government employees on products like apparels, laptops, smart phones, consumer durables, home appliances, fitness, jewellery, beauty &amp; personal care during this festive. For Ecommerce sector, RedSeer estimates this festive to surpass a GMV of U$D 7Bn. driven by a surge in shoppers from Tier-II towns, considerable discounts available and financing options being easily accessible to consumers. Large players like Amazon and Flipkart are scaling up their supply chain vendors, fulfillment centres and higher manpower for delivery, in order to meet surge in demand and are spending heavily on TV, digital &amp; Print.” While people might give pandal-hopping a skip this year, they have also started spending money. At this point, people are on the lookout for a change, for something positive and this has led to a visible shift in consumer sentiments in the past few months, Dwivedy added, “We are seeing that market sentiments have improved over the past few months. A surge in online purchases has been witnessed through the various platforms. Indian consumers have started embracing the new normal, and consumption of products is back. There are multiple new categories of products, new convenience food products, health, hygiene-related – all have been accepted and are being tried out. In the last few days, the malls have also opened with new offerings from the shops. Many are offering home delivery, video selections and are even ready to send people home with multiple samples for trials. Home delivery of groceries, foods and other products is preferred. Implying that the emotions have revived, the consumption has begun, however, the mode of consumption is new.” This positive sentiment has led to a month-on-month increase in spends since July across categories. “TV has been almost at the same levels as the previous year. Print, on the other hand, is kind of catching up but it will still take some more time in top metros. Nevertheless, Tier II towns are tracking better. Radio has also picked up. OOH and Cinema that have been worst hit this year should see some relief in this quarter,” she explained. While Television has steadily been seeing an increase in ad spends over the past few months, mediums like Radio and OOH that had suffered a lot during the lockdown are hoping to see some recovery. These are both mediums that see a lot of spends during the festive season in normal years. So how are things this year? Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “The festive season is considered the 5th quarter in India, an auspicious time, for businesses across industries, that contributes 40-45% of sales. Marketers certainly leverage this opportunity with ad volumes showcasing a significant surge. Clearly the most trusted and credible media, this lockdown has helped radio being reimagined amongst the audiences with the overall listenership of medium growing by 30%. The surge in listenership across different TG’s have driven ad volumes across Males, Females, the young and older targeted brands. We have witnessed a rise of 24% in Ad Volumes in week 33 with consistent growth in Ad volume from Aug’20 where average Ad volume surged by 4.8 times as compared to April. With the staggered unlocking of the economy, Radio with its ‘mass local reach’, trusted influencers and digital amplification have witnessed a sharp recovery with certain categories booming more than the others.” However, things aren’t all that great in the outdoor medium and Noomi Mehta, Chairman &amp; MD, Selvel One paints a not-so-rosy picture. He said, “Right now we are at 50% in terms of business when compared to a normal year, and if you compare puja-to-puja, we would be at less than 40% this year. It is true that people are venturing out now and there is an opportunity for brands but they are very cautious.” Every year, especially during Navratri/Durga Puja, brands from segments like FMCG, consumer durables etc go all out and make a lot of noise. “But this year, only those forced to advertise are advertising. For instance, auto brands that are launching new offerings are advertising and currently they are out top advertisers. Every year, we see financial institutes, paint companies, e-commerce platforms and apparel brands also invest in festive but that hasn’t happened this year,” he shared. Despite the fact that brands are cautious in spending, data points towards many cities almost coming to a state of normalcy. Shared <keyword id="2406965" type="PERSON" weightage="20" keywordseo="Atul-Shrivastava">Atul Shrivastava</keyword>, CEO, <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>, “As far as traffic on the roads is concerned, per data generated through SHARP, Laqshya’s traffic metrics platform, traffic in Kolkata is currently 89-92% of normal times and it is increasing every day. Long traffic jams are also back. So, we see that situation is coming back to normal, aided by the festive season.” However, Shrivastava had something positive to share. He pointed towards signs of recovery, even in terms of ad spends. “Even in the current situation, we are seeing brands in the jewellery, textiles, retail, garments, footwear and the automobile sectors spending their pent-up OOH budgets. FMCG brands are also advertising in OOH media, especially for sanitizing products. OTT platforms and entertainment channels are also investing in OOH media to promote new shows and programs. Hence, even if we do not see 100% spend by clients as compared to last year, current spends are around 60-65%.” On what the rest of the year will look like, Arnab Samanta, Head of Marketing, Graphixstory said, “With the nation gradually ‘unlocking’ itself and with IPL happening around the festive season, the markets are much positive of a revival in the second half of the year. Brands will be spending 1.5 times digitally more than the usual plan of action. The advertising spend will be increased, thoughtful engaging ad campaigns and tech innovations like augmented reality will be introduced to create massive engagement with the target audience. The higher ad spends for various brands will be distributed on a different mix of categories and channels compared to last year, depending on consumer trends and shopping pattern. Digital businesses will now make the way for a sharper trajectory.” While things have still not picked up as much as the ad industry had hoped, the number of new coronavirus infections dropped below 50,000 for the first time in nearly three months in India yesterday. So here’s hoping that things will keep getting better gradually and we will have a better and safer Diwali, one that also brings relief to the industry.

Durga Puja and Navratri is finally here, but are advertisers excited?

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

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Liquor sales touches Rs 600 cr-mark during 4 days of Durga pooja festivities in Bengal

IANS

West Bengal Chief Minister announces reopening of schools from November 16 after 20 months

IANS

Karnataka is the latest to join the long list of Indian states banning firecrackers before Diwali

BI India Bureau

Here are different reasons why India celebrates Diwali

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