New Delhi, Actress <keyword id="6354713" type="General" weightage="20" keywordseo="kajol" source="Orion">Kajol</keyword> plays an intense character in her debut web series on 'The Trial', and her character makes it a point to voice her opinion.<br /><br />Kajol is seen playing a fierce lawyer, <keyword id="151919" type="General" weightage="80" keywordseo="noyonika" source="Orion">Noyonika</keyword>, who is struggling between the repercussions of her husband's actions and restarting her career to fend for her family. <br /><br />Talking about how Noyonika, ensures her voice is heard and how everyone should voice their opinion, Kajol said: "I believe that wherever you are, as long as you have a voice, you will be heard. As long as you are voicing your opinion, you will be heard. It has nothing to do with hierarchy or how far up or down the ladder you are, if you want to be heard, you will be heard and social media has proved me right!<br /><br />"Talking about the most intense scene, she shot for the show, Kajol said: "I love the scene where Noyonika sits down and tells her daughter that it will all be ok. Its an unspoken scene, it's just a moment in the series that I love." <br /><br />"There is another moment -- when she goes to Vishal's character and she tells him -- 'you have never asked what I want, please don't take decisions about my life' and I think that's pretty much Noyonika's motivating factor - that she is done with people taking decisions for her life. She definitely wants to take charge of her life," said the 'DDLJ' actress. <br /><br />The gritty courtroom drama, 'The Trial - Pyaar, Kaanoon, Dhokha' showcases a gripping trial of life as Noyonika navigates through the curveballs life throws at her. The show also stars Sheeba Chaddha, Jisshu Sengupta, Alyy Khan, Kubbra Sait and Gaurav Pandey in key roles. <br /><br />Produced by Banijay Asia, it is directed by <keyword id="9347635" type="General" weightage="50" keywordseo="suparn-s-varma" source="Orion">Suparn S Varma</keyword> and will begin streaming on July 14, on Disney+ Hotstar.-- IANS<br /><br />sp/prw

If you want to be heard, you will be and social media proved me right: Kajol

<keyword id="31278" type="General" weightage="20" keywordseo="Lata-Mangeshkar" source="Orion">Lata Mangeshkar</keyword>, India's most loved singer who had once moved Pandit Jawaharlal Nehru to tears, leaves behind a teary-eyed nation of admirers who grew up listening to her immutable voice give wings to the words of poets and the screen careers of legions of heroines.<br /><br />India's Melody Queen, who also composed music for Marathi films and was a producer as well, and had the distinction of being conferred with the highest civilian honours of India and France, passed away on Sunday morning at the Breach Candy Hospital in Mumbai, where she had been admitted because of Covid-related complications on January 11.<br /><br />Lata Didi, as she was known among her family and followers, was 92 and is survived by her siblings -- playback singer and composer Meena Khadilkar, popular singer and restaurateur Asha Bhosale, singer <keyword id="146736" type="General" weightage="20" keywordseo="Usha-Mangeshkar" source="Orion">Usha Mangeshkar</keyword>, and music director Hridayanath Mangeshkar.<br /><br />She never married, but was close to the late Raj Singh Dungarpur, the aristocratic former cricketer and President of the Board of Control for Cricket in India (BCCI) from 1996 to 1999.<br /><br />One of India's most loved voices, Lata Mangeshkar was the recipient of three National Film Awards, seven Filmfare awards, and of course, the Dadasaheb Phalke Award in 1989. She was conferred the Bharat Ratna in 2001, becoming the second singer after M.S. Subbulakshmi to be so honoured, and the French awarded her the Officer of the Legion of Honour.<br /><br />In 1974, Lata Mangeshkar became the first Indian to perform at the Royal Albert Hall, London. She had indeed come a long, long way since the time when the first song that she recorded for a film -- 'Kiti Hasaal' in 1942 -- was dropped in the final cut.<br /><br />Born in what was then the princely state of Indore on September 28, 1929, to the classical singer, Marathi theatre actor and writer of musical plays Deenanath Mangeshkar and his wife Shevanti (Shudhamati), Lata Mangeshkar was originally named Hema by her parents, but they later changed it to Lata after the character Latika from one of her father's musical plays.<br /><br />Lata Mangeshkar's association with the performing arts began when she was five and started appearing in her father's musical plays, and it continued even after her father's premature death in 1942, thanks to his good friend, the actor and director Master Vinayak (Vinayak Damodar Karnataki), who took the family under his wings.<br /><br />It was Master Vinayak who took Lata Mangeshkar to Mumbai, paved her way into the world of Marathi cinema, got her to take Hindustani classical music lessons from Ustad Aman Ali Khan of the Bhendi Bazaar Gharana, and introduced her to Vasant Desai, V. Shantaram's favourite music composer.<br /><br />But it was not until Master Vinayak's death in 1948 that the struggling singer-actor found the person whom she considered to be her "godfather" -- the music composer Ghulam Haider, who gave Lata Mangeshkar her first big break with the song 'Dil Mera Toda, Mujhe Kahin Ka Na Chhora' in the movie 'Majboor' (1948). It was her first big break.<br /><br />Haider took his protege to Shashadhar Mukherjee, the Filmistan boss now better known as Kajol and Rani Mukherjee's grandfather, for his film, 'Shaheed' (1948), but he turned her down because he found her voice to be "too thin".<br /><br />Lata Mangeshkar proved him oh-so wrong just a year later when her song 'Aayega Aanewaala', filmed on the gorgeous Madhubala in Kamal Amrohi's debut directorial, 'Mahal' (1949), became an ageless hit.<br /><br />And in one of life's delicious ironies, Mukherjee's grand-daughter lip-synced the 'Dilwale Dulhania Le Jayenge' song, 'Mere Khwabon Mein', which was sung by none other than Lata Mangeshkar, as well as the other numbers picturised on her and Shah Rukh Khan.<br /><br />Since 'Mahal', Lata Mangeshkar was courted by just about every music director of note -- from Anil Biswas to S.D. Burman (and his son Rahul Dev, whose first and last song she sang), Naushad (who had asked her to sing like the then reigning nightingale, Noorjehan), Madan Mohan, Shankar-Jaikishan, Laxmikant-Pyarelal (for whom she's said to have sung 700 songs in 35 years), and Kalyanji-Anandji.<br /><br />And she worked with every contemporary composer of note -- from Anand-Milind, sons of Chitragupt, with whom she had also worked, and Anu Malik, Sardar Malik's son, to Ilaiyaraaja and A.R. Rahman. It is said she worked with music directors from 13 states in her star-studded career.<br /><br />After Noorjehan moved to Pakistan, Lata Mangeshkar became the go-to playback singer for every film producer and music composer. She did not disappoint them.<br /><br />Lata Mangeshkar lent her voice to an endless succession of chart-topping numbers in Hindi cinema, from 'Allah Tero Naam' and 'Rangeela Re' to the 'Satyam Shivam Sundaram' title track, to 'Lukka Chuppi' in 'Rang De Basanti', apart from songs in Marathi (she also composed the music for several Marathi films in her 'Anandghan' avatar), Bengali, Tamil, Kannada, Malayalam, and Sinhala.<br /><br />In 1974, the Guinness Book of Records listed Lata Mangeshkar as the most recorded artiste in human history, stating that she had recorded "not less than 25,000 solo, duet and chorus-backed songs in 20 Indian languages" between 1948 and 1974. The claim was contested by her long-time rival, Mohammad Rafi, who claimed to have sung around 28,000 songs.<br /><br />After Rafi's death, the Guinness Book in its 1984 edition listed Lata Mangeshkar in its entry for 'Most Recordings', but it also recorded Rafi's claim. Later editions of the Guinness Book said Lata Mangeshkar had sung no less than 30,000 songs from 1948 to 1987.<br /><br />For 73 years, from 1943 to 2015, when she recorded her last song for a film (the Indo-Norwegian production, 'Dunno Y2...Life Is A Moment', which was all about gay love), Lata Mangeshkar commanded a fan following and an inimitable reputation with not many parallels in the Indian performing arts.<br /><br />The late Yash Chopra, who was one of Lata Mangeshkar's favourite directors, said in an article he had penned for BBC.com on the occasion of the singer's 75th birthday (not longer after she had sung the famous 'Veer Zaara' song, 'Tere Liye Hum Hain Jiye', with Roop Kumar Rathod): "I see God's blessing in her voice." We are blessed to have that voice live with us forever.<br /><br /><strong>SEE ALSO: </strong><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/aditya-birla-fashion-retail-d2c-unit-will-sell-ethnic-and-wedding-wear-from-top-designers/articleshow/89347587.cms">Birla has the best wedding suits stacked up and he wants them displayed on your phone</a><br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a>

Lata Mangeshkar, the ageless voice of India, passes away at 92

<ul><li>Conceptualised by <keyword id="2806649" type="PERSON" weightage="20" keywordseo="Ogilvy-Mumbai">Ogilvy Mumbai</keyword>, <keyword id="7227372" type="COMPANY" weightage="20" keywordseo="ponds-cold-cream">Ponds Cold Cream</keyword>’s latest ad is about a dementia patient who lives alone with a helper. </li><li>We also look back at Ponds Cold Cream’s communication journey so far and some of its well-known ads. </li></ul>We are in the middle of the festive season in a year that is very different from others. It is during this time of the year that many people go back to their hometowns to spend quality time with their families. However this year, due to COVID-19, while a few privileged people have managed to fly back to their homes, many are still stranded within the four walls of their house, missing the <keyword id="1330833" type="PERSON" weightage="20" keywordseo="human-touch">human touch</keyword> in their life and that warm feeling of togetherness. <br /><br />Timed perfectly, Ponds Cold Cream has revived its old ‘<keyword id="10221814" type="COMPANY" weightage="20" keywordseo="googly-woogly-wooksh">Googly Woogly Wooksh</keyword>’ tagline and this time, the brand has given it a twist. It talks about how love between a grandchild and grandparent is eternal and reminds us how powerful and healing a touch can be. <br />    <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[<iframe src="https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2Fharshad.rajadhyaksha%2Fvideos%2F10157302553087553%2F&show_text=false&width=560" width="560" height="314" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media" allowFullScreen="true"></iframe>]]></cdata></div><br />Conceptualised by Ogilvy Mumbai, Ponds Cold Cream’s latest ad is about a dementia patient who lives alone with a helper. His granddaughter decides to pay him a visit to find out that he is having a hard time recollecting his memories and cannot recognise anyone. She is heartbroken to hear the news but musters some courage, puts on a smile and goes in to greet him. <br /><br />She calls him endearingly, “Daadu” and he asks, “Who is it?” She is taken aback as reality hits her but takes it upon herself to remind him of good, old days. She finds their archive of old photographs and tries to take him down the memory lane but nothing seems to work. She then turns to the sense of touch and trusts that it would work its magic and bring back some of his memories. And it does. They break into a laughter together as the grandfather pulls her cheeks and says, “Googly Woogly Wooksh.” <br /><br />As he touches her, the lyrics go, “I am confident that I would find you. I trust that you are here somewhere around me. Googly Woogly Wooksh.” The background score is a cherry on the top as it amplifies our emotions and subtly plugs in pictures of hide-and-seek, storytelling time and other memories that we shared with our grandparents growing up. <br /><br />It is also important to note here that not many advertisements have represented dementia patients and Ponds Cream’s efforts are worth appreciating. <br /><br />The brand and agency have cleverly evolved with changing times and managed to keep its old tagline relevant. It has catered to different groups like young kids, old couples, young couples, feminists and parents. <br /><br />When Ponds first launched its ‘Googly Woogly Wooksh’ ad, they made life unbearable for chubby teenagers in 2009 and it became a part of popular culture. It is also the first campaign/melody that pops in our head when we think of winter cream. A cute old man pulling his wife’s cheeks never fails to bring a smile on my face. <br />      <div type="Youtube" id="W4NZSyRsJJc" title="googly woogly ad" thumbUrl="https://i.ytimg.com/vi/W4NZSyRsJJc/mqdefault.jpg"></div><br />In 2016, the brand also launched an extended song of its jingle with 9XM. It was sung by Monali Thakur and Armaan Malik and was made into a music video.<br />      <div type="Youtube" id="m-ZWgTMkAvc" title="9XM &amp; Pond's Presents - Pond's Googly Woogly Wooksh | Armaan Malik | Monali Thakur" thumbUrl="https://i.ytimg.com/vi/m-ZWgTMkAvc/mqdefault.jpg"></div><br />When social experiments were a thing, Ponds upped its advertising game and conducted an experiment called #PondsKiJhappi to remind millennials to hug their parents. It was yet another reminder of how powerful can touch be. The video made us want to reach out to our loved ones right away.<br />      <div type="Youtube" id="KdnQ5Ctx0UE" title="Celebrate International Hugs Day with a #PondsKiJhappi" thumbUrl="https://i.ytimg.com/vi/KdnQ5Ctx0UE/mqdefault.jpg"></div><br />The beauty and skin care brand had even partnered with Kajol and Shahrukh Khan for Dilwaale to make its tagline more relevant in the changing time and reach out to a wider audience. <br />      <div type="Youtube" id="V_8Mhfi_Tzs" title="Shahrukh Khan and Kajol go Googly Woogly Wooksh" thumbUrl="https://i.ytimg.com/vi/V_8Mhfi_Tzs/mqdefault.jpg"></div><br />Ponds Cream’s last campaign was released in 2019 and developed by <keyword id="531122" type="COMPANY" weightage="20" keywordseo="Ogilvy-India">Ogilvy India</keyword> and Singapore. It targeted young women who often deal with internal bullies. <br /><br />Titled SeeWhatHappens, Ponds broke another stereotype by featuring a female budding boxer and a mother supporting her dreams. She deals with the dilemma of revealing this decision to her mother as her inner voice holds her back, creating a struggle between what she wants to do and what she thinks is expected of her. It encouraged young girls to face their insecurities, hesitations and uproot internalised patriarchy by treating their problems like an experiment. Just see what happens? It said in its ad. <br />      <div type="Youtube" id="-S31ADIUk7c" title="POND’S | #SeeWhatHappens" thumbUrl="https://i.ytimg.com/vi/-S31ADIUk7c/mqdefault.jpg"></div><br />And who can forget the early, simple Googly Woogly Wooksh ads that will always live rent free in our heads? Even in the late 90s and early 20s, Ponds made a point to feature different kinds of women. They have featured an old woman, a young girl, a teacher, christain woman, pregnant woman, and a mother. <br />      <div type="Youtube" id="ih-DNkEXvCo" title="10  Ponds Google Woogle" thumbUrl="https://i.ytimg.com/vi/ih-DNkEXvCo/mqdefault.jpg"></div><br />      <div type="Youtube" id="mnBVv4oFfWE" title="Googly Woogly Wooksh- Pond's Cold Cream" thumbUrl="https://i.ytimg.com/vi/mnBVv4oFfWE/mqdefault.jpg"></div><br />

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If you want to be heard, you will be and social media proved me right: Kajol

IANS

Lata Mangeshkar, the ageless voice of India, passes away at 92

IANS

Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch

Karuna Sharma