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<ul><li><keyword id="3156454" type="General" weightage="80" keywordseo="tata-coffee-grand" source="Orion">Tata Coffee Grand</keyword>'s latest campaign ‘Sounds of <keyword id="20154" type="General" weightage="20" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword>’, celebrates the various sounds that reflect the unique spirit of <keyword id="38378" type="General" weightage="100" keywordseo="pongal" source="Orion">Pongal</keyword>.</li><li>The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. </li><li>The campaign has been conceptualized by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore and directed by <keyword id="5375262" type="General" weightage="20" keywordseo="farooq-mohamed" source="Orion">Farooq Mohamed</keyword> of <keyword id="12943507" type="General" weightage="20" keywordseo="kadhai-films" source="Orion">Kadhai Films</keyword>.</li></ul>Tata <keyword id="6354798" type="General" weightage="20" keywordseo="coffee" source="Orion">Coffee</keyword> Grand, the coffee brand from the house of Tata Consumer Products continues its celebration of bringing out the emotions and excitement associated with coffee in Tamil Nadu. In line with this, the brand has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu’ campaign of Tata Coffee Grand.<br /><br />    <div type="Youtube" id="xvzdtTP-0r4" title="Tata Coffee Grand | Celebrating the Sounds of Pongal | Shik Shik Shik" thumbUrl="https://i.ytimg.com/vi/xvzdtTP-0r4/mqdefault.jpg"></div><br />The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. Replete with sumptuous Pongal delicacies, family gatherings, and a splash of rich hues that the Tamil culture is well-known for, the film concludes with the thought, ‘How can any festive meal be complete without coffee and the emotions associated with it?’<br /><br />Talking about the film, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”. <br />Commenting on the campaign idea, <keyword id="1743436" type="General" weightage="20" keywordseo="sonali-khanna" source="Orion">Sonali Khanna</keyword>, Executive Director and Branch Head, Lowe Lintas South said, "Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What's striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent."<br /><br /><br />The film was directed by Farooq Mohamed of Kadhai Films.<br /><br />Team Credits:<br /><br />· Agency – Lowe Lintas, Bangalore<br />· Creative – <keyword id="491609" type="General" weightage="20" keywordseo="puneet-kapoor" source="Orion">Puneet Kapoor</keyword>, Nishant Pratap, Jananie S<br />· Account Management – Sonali Khanna, Ameya Lokhande, Satish Perumal, Mitali Kulkarni<br />· Planning – Kishore Subramanian, <keyword id="12943506" type="General" weightage="20" keywordseo="prashanth-murthy" source="Orion">Prashanth Murthy</keyword><br />· Production House – Kadhai Films<br />

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

Strong and good-quality cookware is so important for the kitchen. It’s not only about the ease of cooking, but also the fact that high-quality pots and <keyword id="969058" type="PERSON" weightage="20" keywordseo="pans">pans</keyword> will help you save gas, oil and time. Here’s a list of the best frying pans that will help you enjoy cooking your meals.<br /><br /><br /><bulletContentEmbed name="B08CS99918" columns="1"><bulletContentHeading name="B08CS99918_head"><div type="image" title="Top Pick" msid="81685001" hostid="261"></div></columnHeadThumb>B08CS99918</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08CS99918_body"><bulletContentRow name="B08CS99918_9797304850589727"><bulletContentRowHeading><bulletContentRowHead col="1">Carote 20cm Non-Stick Frying Pan with Glass Lid, Granite Coating from Switzerland, PFOA Free, Wood Effect <keyword id="6205347" type="ORGANIZATION" weightage="20" keywordseo="bakelite">Bakelite</keyword> Handle, All Stove Compatible Including Induction&amp;Gas(Gift Wooden Turner)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This non-stick pan from Carote is a premium quality product. The pan is black in colour and has a swiss non-stick coating on it. It is a highly efficient and durable frying pan and is extremely safe to use. The pan is light in weight and very easy to clean. Make your cooking easy and hassle-free with this amazing non-stick frying pan.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08CS99918_3093583804959842"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The frying pan is safe for using in ovens as well. It has a sturdy long-lasting material.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00EVQYIQQ" columns="1"><bulletContentHeading name="B00EVQYIQQ_head"><div type="image" title="Editor&amp;#39;s Pick" msid="81685031" hostid="261"></div></columnHeadThumb>B00EVQYIQQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00EVQYIQQ_body"><bulletContentRow name="B00EVQYIQQ_7092512784049229"><bulletContentRowHeading><bulletContentRowHead col="1">Hawkins <keyword id="862007" type="DOMAIN" weightage="20" keywordseo="Futura">Futura</keyword> Nonstick Frying Pan with Glass Lid, Capacity 1.5 Litre, Diameter 26 cm, Thickness 3.25 mm, Black (NF26G)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This frying pan from Hawkins Futura is a great product. The pan comes with a glass lid cover and has a capacity of 1.5 litres. The pan is black in colour and has a high quality non-stick coating on it. The frying pan is made up of premium quality material and has great durability, making it a long-lasting material.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00EVQYIQQ_6456439244147300"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in different sizes to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00QWQ17PS" columns="1"><bulletContentHeading name="B00QWQ17PS_head"><div type="image" title="Popular Pick" msid="81685050" hostid="261"></div></columnHeadThumb>B00QWQ17PS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00QWQ17PS_body"><bulletContentRow name="B00QWQ17PS_6388600439952381"><bulletContentRowHeading><bulletContentRowHead col="1">Prestige Omega Deluxe Granite Fry Pan, 240mm, Black (36305)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This frying pan from Prestige is a black coloured non-stick frying pan. It is made up of high quality aluminium material. The pan is highly durable and has a dishwasher safe material. It comes with a capacity of 1.7 litres. The pan has a granite finish and is extremely efficient.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00QWQ17PS_9675010643309640"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Extremely durable and easy to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07PC75DH2" columns="1"><bulletContentHeading name="B07PC75DH2_head">          <div type="image" title="Must Have" msid="78800590" hostid="261"></div></columnHeadThumb>B07PC75DH2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PC75DH2_body"><bulletContentRow name="B07PC75DH2_3908357580341058"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand - Solimo – Non-Stick Fry Pan</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This non-stick frying pan by Solimo is made from 100% virgin aluminium, and is ideal for sauteing, stir-frying or shallow frying. The non-stick coating allows you to use little to no oil while cooking. The handle is slender and firm, so you should have no trouble while using it. It is ideal for a family of four.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PC75DH2_7867079224992683"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Has induction base, Bakelite handle will not heat, and pan is very durable.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08FB2XN7D" columns="1"><bulletContentHeading name="B08FB2XN7D_head"><div type="image" title="Also Consider" msid="81685065" hostid="261"></div></columnHeadThumb>B08FB2XN7D</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FB2XN7D_body"><bulletContentRow name="B08FB2XN7D_8552126028154349"><bulletContentRowHeading><bulletContentRowHead col="1">Greenchef Fry Pan-200mm (Aluminum, Non-Stick)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This frying pan from Greenchef is a non-stick pan. It is made up of good quality aluminium material and has a strong built. The pan is safe to use and cook since it has a food-grade non-stick coating on it. It has a sturdy structure and has a firm grip.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08FB2XN7D_7804859060836542"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Budget friendly product.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

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<ul class="ul1"><li class="li1"><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> <keyword id="3492906" type="PERSON" weightage="20" keywordseo="Prime-Day-sale">Prime Day sale</keyword> is offering discounts on <keyword id="4357044" type="PERSON" weightage="20" keywordseo="Kitchen-And-Dining">kitchen and dining</keyword> products.</li><li class="li1">You can avail some very interesting deals on cookware, kitchen tools, storage containers and more.</li></ul><keyword id="2950278" type="PERSON" weightage="20" keywordseo="amazon-prime-day">Amazon Prime Day</keyword><a href="https://www.businessinsider.in/amazonsale.cms"> sale is live</a> for two days. This sale has brought plenty of discounts and offers across all the categories. It has various deals on <a href="https://www.businessinsider.in/insider-reviews/oil-dispensers-for-kitchen-in-india/articleshow/83806957.cms">kitchen and dining products</a> which includes cookware, storage containers, kitchen tools and much more. Amazon has come up with some launches during this sale including Amazon's <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> platform prime video.<br /><br />This Prime Day sale brings you amazing deals on <a href="https://www.businessinsider.in/insider-reviews/best-kitchen-trolleys-in-india/articleshow/83810348.cms">kitchen and dining products</a>, so it is a great opportunity to buy products and avail exclusive deals from Amazon. <br /><br />This sale is exclusive only for the Prime members. Buy Amazon Prime plans for ₹129 for a month and for ₹329 for three months to get a chance and avail of the offers during the sale. Also, you can get the annual membership at ₹999 if you do not have Amazon Prime.<br /><br />Click on <a href="https://www.amazon.in/amazonprime?_encoding=UTF8&amp;%2AVersion%2A=1&amp;%2Aentries%2A=0">this link</a> and subscribe to be a Prime member.<br /><br /><bulletContentEmbed name="B094S6K61N" columns="1"><bulletContentHeading name="B094S6K61N_head">        <div type="image" title="B094S6K61N" msid="84755932" hostid="261"></div></columnHeadThumb>B094S6K61N</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B094S6K61N_body"><bulletContentRow name="B094S6K61N_7687090726357426"><bulletContentRowHeading><bulletContentRowHead col="1">68% off- Manual Vegetable Chopper Handy by Homewards</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now you can get this manual vegetable chopper and save ₹340 by paying ₹159 only. It claims to have an eco-friendly design and works without electricity. Also, it is said to be dishwasher safe.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08L961VMH" columns="1"><bulletContentHeading name="B08L961VMH_head">    <div type="image" title="B08L961VMH" msid="84759806" hostid="261"></div></columnHeadThumb>B08L961VMH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08L961VMH_body"><bulletContentRow name="B08L961VMH_4840815028568666"><bulletContentRowHeading><bulletContentRowHead col="1">Flat 50% on Hometronics Personal Juicer &amp; Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This personal juicer and mixer grinder is now available at flat 50% off. You get to pay ₹1499 only and save ₹1500. It is said to have easy operation and can be cleaned easily. Also, it claims to come with a lid which should make it convenient to carry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08511ZTQV" columns="1"><bulletContentHeading name="B08511ZTQV_head">        <div type="image" title="B08511ZTQV" msid="84755959" hostid="261"></div></columnHeadThumb>B08511ZTQV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08511ZTQV_body"><bulletContentRow name="B08511ZTQV_3233657396503280"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹1651 on Cresta 3 Piece Cookware Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is a good time to buy this 3 piece cookware set from Cresta as it is now available at 64% off which makes you save ₹1651 and pay ₹949 only. 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These offerings cater to the changing preferences of customers thereby increasing the overall demand,” said the Sharekhan report.<br /><cmsannotation type="cmsannotation" annotationid="Who moved my cheese – no paneer" comment="subhead" text="Who moved my cheese – no paneer"><span data-til="noop">Who moved my cheese – no paneer</span></cmsannotation><br />A lot of the menu alterations of these American food chains cater to the vegetarians – with paneer being the most popular option. <br /><br />The next most popular addition is the tandoor versions added to pizzas, burgers and even subs and salads — which is done across vegetarian and non vegetarian menus.<br /><br />Then, there are the spicier versions offered by McDonald’s, which also introduced a chatpata spice mix much like its peri peri mix. Tikkas and tikkis too have made their way onto the menus, besides pastas. <br /><br />However, a few outlets are also trying mixing other international menus with Indian options like Mexican aloo <keyword id="857028" type="General" weightage="80" keywordseo="tikki" source="Orion">tikki</keyword> – catering to the Indian love for mixing spices and taste palates.<br /><br /><table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brand<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% of Indianised menu<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Examples of Indian items<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Domino’s<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">24%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kadhai paneer pizza, Achaari do pyaaza pizza, Tikka masala pasta, Peppy paneer<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subway<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">34%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tandoori tofu sub, Aloo patty sub, Chatpata chana sub, Hara bhara sub<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pizza Hut<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tandoori mushroom pizza, Spiced paneer pizza, Paneer classic pizza<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">McDonald’s<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">34%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chicken kebab burger, Masala wedges, Mexican Aloo Tikki burger<br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Burger King<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">42%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Veg makhani burst burger, Tikki twist burger, Chicken Makhani burger <br /><br /></td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">KFC<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">31%<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Classic Chicken Biryani buckets; Combos with Hyderabadi biryani and gravies<br /><br /></td></tr></tbody></table><em>Data source: Sharekhan</em><br /><br /><cmsannotation type="cmsannotation" annotationid="Value, localisation - the hinterland mantras" comment="subhead" text="Value, localisation - the hinterland mantras"><span data-til="noop">Value, localisation - the hinterland mantras</span></cmsannotation><br />Menu localisation is one of the growth themes that Indian QSRs, largely dominated by American origin brands, have been chasing. The Indian QSR market is expected to grow at 23% for the next three years driven by the post-pandemic surge in ordering via aggregator platforms like <keyword id="830092" type="General" weightage="50" keywordseo="zomato" source="Orion">Zomato</keyword> and Swiggy. <br /><br />“In post-Covid era, a large shift to branded products, increasing frequency of ordering on delivery platforms and strong traction for value products provides large scope for QSR players to fast expand its penetration in the Indian market,” the Sharekhan report said. <br /><br />The report also identified sweet spots in tier II, tier III and even tier IV cities where menu localisation will help grab more market share, along with providing value options for the cost-conscious young customers.<br /><br />With customers having become used to food being delivered to their doorstep at the touch of a button and at any time of the day, convenience has become key and is helping drive delivery growth, the report said. It is already moving away from occasion-based ordering to habitual ordering, the report added.<br /><br />However, to compete with the large ecosystem or unorganised players like local restaurants and food chains that offer every option, QSRs are having to work harder for their market share.<br /><br />“Indian customers’ demanding nature is driving QSRs to introduce products that go beyond the basic,” the Sharekhan report said. <br /><br /><strong>SEE ALSO:<br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/economy/news/moodys-retains-indias-credit-rating-at-baa3-stable-says-the-economy-is-diversified-with-high-growth-potential/articleshow/94029919.cms">Moody’s retains India’s credit rating at ‘Baa3 stable’, says the economy is ‘diversified with high growth potential’</a><br /></strong><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/indices-ends-flat-erasing-early-gains-tracking-mixed-global-cues/articleshow/94028439.cms"><strong>Indices ends flat erasing early gains tracking mixed global cues</strong></a>

The Taste of India: American chains go desi with veg makhani burgers, tandoori tofu subs and achaari pizzas

<ul><li>The Amazon Great Republic Day Sale will end today.</li><li>With various discounts, deals and offers across all the categories, you will get to save more.</li><li>Additional 10% instant discount on SBI credit card users.</li></ul>Amazon's first sale of the year- <a href="https://www.businessinsider.in/insider-reviews/best-deals-on-hair-straighteners-trimmers-massagers-on-amazon-sale/articleshow/88998746.cms">The Great Republic Day Sale</a> is ending tonight. Today is the last day to avail the benefits from the sale, so make the most out of it. Started from January 17 for everyone, Amazon has offered huge discounts, price drops and value for money deals during the <a href="https://www.businessinsider.in/insider-reviews/best-deal-and-offers-on-sports-and-fitness-products-in-amazon-sale/articleshow/88993846.cms">sale</a>.<br /><br />Products across all the categories like <a href="https://www.businessinsider.in/tech/news/amazon-great-republic-day-sale-2022-best-deals-and-offers-on-laptops/articleshow/88918019.cms">laptops</a>, kitchen appliances,<a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-and-dining-products/articleshow/88931079.cms"> furniture items</a>, <a href="https://www.businessinsider.in/insider-reviews/best-fashion-and-beauty-deals-during-amazon-sale/articleshow/88954736.cms">fashion </a>products, mobile phones and more are on sale.<br /><br />Listed below are some of the best deals shortlisted from the kitchen, home and personal categories from Amazon.<br /><br /><bulletContentEmbed name="B07ZQDFG9R" columns="1"><bulletContentHeading name="B07ZQDFG9R_head"><div type="image" title="B07ZQDFG9R" msid="89013373" hostid="261"></div></columnHeadThumb>B07ZQDFG9R</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07ZQDFG9R_body"><bulletContentRow name="B07ZQDFG9R_5357141839889431"><bulletContentRowHeading><bulletContentRowHead col="1">Tide Plus Double Power Detergent Washing Powder, 7kg+3kg Free</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹850, Tide Plus is offering a discount of 6% on this 10 kg washing powder during the sale. Available in two different fragrances, it keeps the clothes fresh. It removes dirt and stains from tough areas like the collar, cuff and underarm.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00Q7OFAU8" columns="1"><bulletContentHeading name="B00Q7OFAU8_head"><div type="image" title="B00Q7OFAU8" msid="89013402" hostid="261"></div></columnHeadThumb>B00Q7OFAU8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00Q7OFAU8_body"><bulletContentRow name="B00Q7OFAU8_9985826026815853"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics Reversible Microfiber Comforter - Single Large</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹1900, this reversible comforter from AmazonBasics is now available at ₹499 only. Suitable to be used from both sides, it provides coziness and comfort. Made of polyester microfiber, it is wrinkle-resistant and has a soft touch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07H3X5GTL" columns="1"><bulletContentHeading name="B07H3X5GTL_head"><div type="image" title="B07H3X5GTL" msid="89013415" hostid="261"></div></columnHeadThumb>B07H3X5GTL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H3X5GTL_body"><bulletContentRow name="B07H3X5GTL_0941987746786131"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics Vacuum Cleaner</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking to buy a vacuum cleaner at a reasonable price? AmazonBasics is offering a discount of 70% on its vacuum cleaner. Available at ₹1629, you get to save ₹3771 on this product. It comes with a HEPA-12 filter that captures 99.5% dust and dirt particles. The lightweight and compact design make it convenient to carry and use. Also, it is energy efficient and produces less sound.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B076BRSB4P" columns="1"><bulletContentHeading name="B076BRSB4P_head"><div type="image" title="B076BRSB4P" msid="89013424" hostid="261"></div></columnHeadThumb>B076BRSB4P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076BRSB4P_body"><bulletContentRow name="B076BRSB4P_7957678622426837"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand - SolimoVictoria Microfibre Printed Quilt Blanket, Double</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discount of 59%, this printed quilt blanket from Amazon Brand-Solimo is now available at ₹899 only during the sale. It protects you against allergies with its hypoallergenic filling. To provide durability, it has a machine-stitched pattern. Also, the printed design should uplift the look of the room.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0963XJG72" columns="1"><bulletContentHeading name="B0963XJG72_head"><div type="image" title="B0963XJG72" msid="89013437" hostid="261"></div></columnHeadThumb>B0963XJG72</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0963XJG72_body"><bulletContentRow name="B0963XJG72_7032502086727170"><bulletContentRowHeading><bulletContentRowHead col="1">Surf Excel Matic 3-in-1 Smart Shots, 17 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Surf Excel Matic 3-in-1 detergent pods at ₹306 only and save ₹102 on it. Suitable for top-load and front-load machines, it is easy to use. It removes stains and keeps the quality of the fabric unaffected. Also, it has a long-lasting fragrance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07D41PFJC" columns="1"><bulletContentHeading name="B07D41PFJC_head"><div type="image" title="B07D41PFJC" msid="89013455" hostid="261"></div></columnHeadThumb>B07D41PFJC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D41PFJC_body"><bulletContentRow name="B07D41PFJC_8779941245590511"><bulletContentRowHeading><bulletContentRowHead col="1">AmazonBasics 11-Piece Non-stick Cookware Set with Induction Base</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Original price ₹9000 dropped to ₹4,999. This 11-piece cookware set from AmazonBasics is available at a discount during the sale. The non-stick material makes it easy to cook healthily. The induction base makes them suitable to be used on the induction cooktop. Also, they are easy to wash in the dishwasher.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B095SWYF6M" columns="1"><bulletContentHeading name="B095SWYF6M_head"><div type="image" title="B095SWYF6M" msid="89013463" hostid="261"></div></columnHeadThumb>B095SWYF6M</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B095SWYF6M_body"><bulletContentRow name="B095SWYF6M_9758912836590705"><bulletContentRowHeading><bulletContentRowHead col="1">Wipro 9-Watt B22 WiFi Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discount of 71%, you can now get this Smart LED bulb from Wipro at ₹599 only. Compatible with Alexa and Google Assistant, it controls light on voice commands. With different colour options, you can easily change the colour of the light. Also, it has a music sync function.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B087QK1P79" columns="1"><bulletContentHeading name="B087QK1P79_head"><div type="image" title="B087QK1P79" msid="89013475" hostid="261"></div></columnHeadThumb>B087QK1P79</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B087QK1P79_body"><bulletContentRow name="B087QK1P79_4148971846604183"><bulletContentRowHeading><bulletContentRowHead col="1">Whisper Ultra Clean Sanitary Pads, XL+</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">To keep you fresh all day, Whisper comes with a delightful scent. Available at a discounted price of ₹332, you save ₹117 on this pack of 50 napkins. The XL+ size gives wider coverage to avoid stains and comfortable movement. It neutralizes the odour and absorbs quickly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08WCJKZJF" columns="1"><bulletContentHeading name="B08WCJKZJF_head"><div type="image" title="B08WCJKZJF" msid="89013490" hostid="261"></div></columnHeadThumb>B08WCJKZJF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08WCJKZJF_body"><bulletContentRow name="B08WCJKZJF_7792478672866452"><bulletContentRowHeading><bulletContentRowHead col="1">Nirlon Regal Purple Induction Base Non Stick Aluminium Deep Kadhai, 3L</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹3495, you can now get this purple kadhai from Nirlon at ₹1128, which is 68% less than the original price. Designed with triple layer coating, it requires less oil and lets you cook healthily. To keep you safe from heat, it comes with a cool-touch handle. It is compatible with both induction and gas stoves.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B083JB92GP" columns="1"><bulletContentHeading name="B083JB92GP_head"><div type="image" title="B083JB92GP" msid="89013512" hostid="261"></div></columnHeadThumb>B083JB92GP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B083JB92GP_body"><bulletContentRow name="B083JB92GP_8072809817181305"><bulletContentRowHeading><bulletContentRowHead col="1">Wakefit Water Proof Terry Cotton Mattress Protector, King Size</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at ₹858, Wakefit is offering a discount of 44% on its king size mattress protector. It keeps the mattress safe from stains and water spillage. The terry cotton layer on the top absorbs the natural moisture and gives a soft feel. To provide comfort while using on the bed, it comes with an elastic strap.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07JGWDGTY" columns="1"><bulletContentHeading name="B07JGWDGTY_head"><div type="image" title="B07JGWDGTY" msid="89013542" hostid="261"></div></columnHeadThumb>B07JGWDGTY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07JGWDGTY_body"><bulletContentRow name="B07JGWDGTY_9555497297498776"><bulletContentRowHeading><bulletContentRowHead col="1">Colgate Maxfresh Spicy Fresh Red Gel Toothpaste, Pack of 4</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a reasonable price of ₹858, it is a good time to buy this pack of 4 Colgate Maxfresh Toothpaste. It whitens the teeth and protects them against cavities. The cooling crystals provide freshness to the mouth. Also, it is gluten-free and paraben-free.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00PQCY5C6" columns="1"><bulletContentHeading name="B00PQCY5C6_head"><div type="image" title="B00PQCY5C6" msid="89013553" hostid="261"></div></columnHeadThumb>B00PQCY5C6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00PQCY5C6_body"><bulletContentRow name="B00PQCY5C6_7558084455360754"><bulletContentRowHeading><bulletContentRowHead col="1">Havells OFR- 9 Fin PTC Room Heater, 2400-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Price drop of ₹6746, the Havells OFR room heater is now available at a discounted price of ₹7499 only. It features 9 fins and provides multi-directional heating for easy heating. To provide extra safety, it comes with a tilt switch. Also, it is easy to use according to your requirement with three power settings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07D6SL3SF" columns="1"><bulletContentHeading name="B07D6SL3SF_head"><div type="image" title="B07D6SL3SF" msid="89013567" hostid="261"></div></columnHeadThumb>B07D6SL3SF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D6SL3SF_body"><bulletContentRow name="B07D6SL3SF_1556543649505458"><bulletContentRowHeading><bulletContentRowHead col="1">ArtzFolio Wall Photo Frame</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Frame your best memories with this wall photo frame from ArtzFolio. Available at a discount of 65%, you can get this at ₹2749 during the sale. Easy to mount on the wall, it comes with a premium polystyrene fibre frame, fitted with an acrylic glass sheet. The easy opening lets you change the photo anytime conveniently.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08HWXFRKK" columns="1"><bulletContentHeading name="B08HWXFRKK_head"><div type="image" title="B08HWXFRKK" msid="89013577" hostid="261"></div></columnHeadThumb>B08HWXFRKK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08HWXFRKK_body"><bulletContentRow name="B08HWXFRKK_4694485826789000"><bulletContentRowHeading><bulletContentRowHead col="1">Kent Elegant Wall Mountable RO + UF + TDS Control + UV Disinfection Water Purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">During the sale, Kent is offering a discount of 45% on its water purifier. Available at ₹10,750 you save ₹8750 on this product. The RO+UF+TDS Control system purifies the water and provides you with pure water. The compact design helps to save space and is also easy to mount. While purifying, it retains the essential minerals of the water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B016D3J92M" columns="1"><bulletContentHeading name="B016D3J92M_head"><div type="image" title="B016D3J92M" msid="89013590" hostid="261"></div></columnHeadThumb>B016D3J92M</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B016D3J92M_body"><bulletContentRow name="B016D3J92M_7818396032077573"><bulletContentRowHeading><bulletContentRowHead col="1">Harpic Disinfectant Toilet Cleaner Liquid, Pack of 2</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this Harpic Cleaner pack at a discounted price of ₹340. It removes tough stains and kills 99.9% of the germs. Available in different scents, it does not create any bad odour.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><strong>SEE ALSO:</strong><br /><a href="https://www.businessinsider.in/insider-reviews/amazon-sale-deals-and-offers-on-daily-essential-products/articleshow/88971591.cms" style="">Amazon Sale 2022: Deals and offers on daily essential products</a><br /><a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-and-dining-products/articleshow/88931079.cms" style="">Amazon Sale: Best deals on kitchen items and dining products</a><br />

Top last day kitchen and home deals on Amazon Great Republic Day sale

<ul><li>The Amazon Great Republic Sale is now live for all members.</li><li>The sale offers various deals and discounts across all the categories.</li><li>It is offering up to 70% discount on kitchen and dining products.</li></ul>Amazon has come up with offers and deals during the <a href="https://www.businessinsider.in/tech/news/amazon-announces-great-republic-day-sale-with-discounts-and-offers-on-gadgets-appliances-and-more/articleshow/88853995.cms">Amazon Great Republic Sale</a>. With numerous discounts and deals across all the categories, the sale is now live for all the members and will be on till January 20. Keep your wishlist ready to shop and not miss a chance to grab the offers.<br /><br />With different discounts on different categories, Amazon is offering a discount of up to 70% on all its <a href="https://www.businessinsider.in/insider-reviews/amazon-great-republic-sale-best-deals-on-kitchen-appliances/articleshow/88929627.cms">kitchen and</a> <a href="https://www.businessinsider.in/insider-reviews/best-spoon-sets-in-india/articleshow/88839247.cms">dining products</a> which would include <a href="https://www.businessinsider.in/insider-reviews/best-glass-kitchen-containers-for-storage/articleshow/88814104.cms">containers</a>, <a href="https://www.businessinsider.in/insider-reviews/best-steel-dinner-set-in-india/articleshow/86749137.cms">dinner sets</a>, <a href="https://www.businessinsider.in/insider-reviews/best-string-chopper-in-india/articleshow/88550865.cms">choppers</a>, cookware and much more. At the beginning of the year with plenty of discounts, this sale will let you save more and spend less. <br /><br />To explore more deals on categories from electronics, gadgets, fashion and appliances, you can check the best deals and offers during the <a href="https://www.businessinsider.in/tech/news/amazon-republic-day-sale-2022-deals-and-discounts-on-smartphones/articleshow/88871874.cms">sale</a>.<br /><br /><bulletContentEmbed name="B07H94YY16" columns="1"><bulletContentHeading name="B07H94YY16_head"><div type="image" title="B07H94YY16" msid="88931314" hostid="261"></div></columnHeadThumb>B07H94YY16</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H94YY16_body"><bulletContentRow name="B07H94YY16_3876069563242913"><bulletContentRowHeading><bulletContentRowHead col="1">Cello Prima Stick Aluminium Pan Cookware Set, 3 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹1281, this three-piece aluminium cookware set from Cello comes with a Tawa, pan and a kadhai. The non-stick material makes it easy to cook and serve. To ensure grip and safety, it features a sturdy bakelite handle. You save ₹1318 on this cookware set.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00VK5MCMI" columns="1"><bulletContentHeading name="B00VK5MCMI_head"><div type="image" title="B00VK5MCMI" msid="88931342" hostid="261"></div></columnHeadThumb>B00VK5MCMI</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00VK5MCMI_body"><bulletContentRow name="B00VK5MCMI_0790281108355219"><bulletContentRowHeading><bulletContentRowHead col="1">Pigeon Pressure Cooker, 3 L</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Pigeon is offering a 42% discount on this pressure cooker. You get to pay ₹689 only and save ₹506. To make it last longer, it has a sturdy and durable build. The four-level of safety design makes it a good option to consider. Also, the ergonomic handle makes it comfortable to hold with grip.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07T73YDXT" columns="1"><bulletContentHeading name="B07T73YDXT_head"><div type="image" title="B07T73YDXT" msid="88931352" hostid="261"></div></columnHeadThumb>B07T73YDXT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07T73YDXT_body"><bulletContentRow name="B07T73YDXT_9949496952111201"><bulletContentRowHeading><bulletContentRowHead col="1">Simran Handicrafts Serving and Cooking Spoon Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for wooden serving and cooking spoons at a reasonable price? Simran Handcrafts offers a 72% discount on this spoon set. Save ₹360 and pay only ₹139. This set of seven pieces has a lightweight design that ensures easy cooking and serving.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01LYBZX6Y" columns="1"><bulletContentHeading name="B01LYBZX6Y_head"><div type="image" title="B01LYBZX6Y" msid="88931358" hostid="261"></div></columnHeadThumb>B01LYBZX6Y</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LYBZX6Y_body"><bulletContentRow name="B01LYBZX6Y_8277232252400765"><bulletContentRowHeading><bulletContentRowHead col="1">Cello Checkers Plastic PET Canister Set, 18 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discounted price of ₹499, Cello is offering a discount of 54% on this plastic PET canister set. It comes as a set of 18 airtight containers that lets you store any food item you want. Made from BPA-free material, the containers are safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07P94VJVS" columns="1"><bulletContentHeading name="B07P94VJVS_head"><div type="image" title="B07P94VJVS" msid="88931385" hostid="261"></div></columnHeadThumb>B07P94VJVS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07P94VJVS_body"><bulletContentRow name="B07P94VJVS_9959901170420405"><bulletContentRowHeading><bulletContentRowHead col="1">Amazon Brand-Solimo Twister Airtight Plastic Jar, Set of 6</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced as ₹550, the plastic jar set from Amazon Brand-Solimo is now available at ₹289 which is 47% less than MRP. The 6-piece set comes with a multipurpose basket to keep the jars organized. It has a durable design and comes with an airtight lid.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09KTBP852" columns="1"><bulletContentHeading name="B09KTBP852_head"><div type="image" title="B09KTBP852" msid="88931399" hostid="261"></div></columnHeadThumb>B09KTBP852</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09KTBP852_body"><bulletContentRow name="B09KTBP852_4451649411800490"><bulletContentRowHeading><bulletContentRowHead col="1">Vrind Oil Dispenser, Pack of 2</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Save ₹1100 and pay only ₹499. Vrind is offering a 69% discount on this oil dispenser set. Made from BPA-free and food-grade material, the dispensers are safe to use. It offers a convenient design that prevents leakage and ensures a proper grip. Also, to maintain hygiene, it comes with an airtight cap.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01LWYDEQ7" columns="1"><bulletContentHeading name="B01LWYDEQ7_head"><div type="image" title="B01LWYDEQ7" msid="88931418" hostid="261"></div></columnHeadThumb>B01LWYDEQ7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LWYDEQ7_body"><bulletContentRow name="B01LWYDEQ7_1921526627856974"><bulletContentRowHeading><bulletContentRowHead col="1">Pigeon Handy and Compact Chopper</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This manual chopper from Pigeon is now available at ₹189, which is 62% less than its original price. The string function mechanism makes it easy to chop vegetables and fruits. It has a durable and eco-friendly design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B073XLVNLR" columns="1"><bulletContentHeading name="B073XLVNLR_head"><div type="image" title="B073XLVNLR" msid="88931440" hostid="261"></div></columnHeadThumb>B073XLVNLR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B073XLVNLR_body"><bulletContentRow name="B073XLVNLR_6318777669595758"><bulletContentRowHeading><bulletContentRowHead col="1">Bagonia 3-in-1 Rotating Peeler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Now available at ₹299, Bagonia is offering a flat 50% off on this peeler. It has a 3-in-1 design that works as a peeler, slicer and shredder. It has an ergonomic handle that ensures a firm grip. Also, it is easy to clean in the dishwasher.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08G8H1TT9" columns="1"><bulletContentHeading name="B08G8H1TT9_head"><div type="image" title="B08G8H1TT9" msid="88931446" hostid="261"></div></columnHeadThumb>B08G8H1TT9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08G8H1TT9_body"><bulletContentRow name="B08G8H1TT9_8936220317350393"><bulletContentRowHeading><bulletContentRowHead col="1">Larah by Borosil Dinner Set, 35 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is a good time to buy this dinner set from Larah by Borosil. Now available at ₹1799, you get to save ₹1666. Made from fully tempered toughened glass, the set is durable and scratch-resistant. The leaves design gives the set an attractive look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08BPSHYBH" columns="1"><bulletContentHeading name="B08BPSHYBH_head"><div type="image" title="B08BPSHYBH" msid="88931464" hostid="261"></div></columnHeadThumb>B08BPSHYBH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08BPSHYBH_body"><bulletContentRow name="B08BPSHYBH_4051987790566786"><bulletContentRowHeading><bulletContentRowHead col="1">Cello Opalware Dinner Set, 35 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Price drop of ₹1297, this dinner set from Cello is now available at ₹1798. Ideal for everyday use, the set is thermal-resistant, scratch-resistant and strong. Made from food-grade material, it is safe to use. 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New Delhi, Jan 20 () Finance Minister Nirmala Sitharaman, Minister of State for Finance Anurag Thakur and senior officials of the finance ministry on Monday participated in the symbolic 'Halwa Ceremony' that marks the launch of formal printing of Budget 2020-21 documents.
<p>The second Budget of the Modi 2.0 government will be presented on February 1. 
</p><p>Finance Secretary Rajeev Kumar, Revenue Secretary Ajay Bhushan Pandey, Economic Affairs Secretary Atanu Chakraborty, DIPAM Secretary Tuhin Kanta Pandey, and Expenditure Secretary T V Somanathan too attended the customary pre-Budget event.
</p><p>"To maintain the secrecy of Budget, there is a 'lock-in' of the officials involved in making the Budget. Budget Press, situated inside North Block, houses all officials in the period leading up to the presentation of the Union Budget," the finance ministry said in a statement. 
</p><p>These officers and staff will come in contact with their near and dear ones only after the Budget is presented in Parliament, it said.
</p><p>Later, the finance minister took a round of the press and acquainted herself about the Budget printing process.
</p><p>As part of the ritual, 'halwa' is prepared in a big 'kadhai' (large frying pot) and served to the entire staff in the ministry.
</p><p>The significance of the event is that after the sweet dish is served, a large number of officials and support staff, who are directly associated with the Budget making and printing process, are required to stay in the ministry and remain cut off from their families till the presentation of the Budget in the Lok Sabha.
</p><p>They are not even allowed to contact their near and dear ones through phone or any other form of communication, like e-mail.
</p>Only very senior officials in the finance ministry are permitted to go home.  DP  MKJ

Customary 'Halwa Ceremony' kickstarts process of printing Budget documents

<ul class="summary-list"><li><strong>Copper <keyword id="418044" type="PERSON" weightage="60" keywordseo="cookware">cookware</keyword> is beloved by professionals because it heats up fast and cooks delicate foods evenly.</strong></li><li><strong>It's a pricey investment: A single pot typically starts at $100.</strong></li><li><strong>This material is high maintenance and requires handwashing and frequent polishing to prevent oxidization.</strong></li></ul><p>When it comes to cookware, copper is a classic material. It's a timeless showstopper beloved by professional chefs and culinary legends, gracing the walls of Julia Childs' iconic kitchen and hanging luminously from Martha Stewart's ceiling pot rack. Given copper's sustained popularity and pretty patina, home cooks may be curious about its uses, cost, and care - all important factors that will ultimately help determine if the rose-colored cookware is right for their kitchen.</p><h2>What is copper cookware?</h2><p>Copper is a naturally-occurring, highly-conductive metal that's very responsive to heat changes. It's twice as conductive as aluminum and 10 times more conductive than stainless steel, according to chef Kysha Harris of personalized cooking service <a href="https://www.schopnyc.com/" target="_blank" rel="noopener">SCHOP!</a>.</p><p>This responsiveness and conductivity makes copper cookware perfect for cooking foods that require steady heat and precise temperature control, like a high sear or quick simmer. Think: delicate proteins such as fish, finishing sauces, caramels, and emulsions.</p><p><strong>Quick tip:</strong> If you're looking to invest in a copper cookware, Insider Reviews has selected the <a href="https://www.businessinsider.com/best-copper-cookware" target="_blank" rel="noopener">best sets</a> at every budget.</p><h2>Origins of copper cookware</h2><p>Copper has been used to make tools - cooking and otherwise - for thousands of years. There's evidence that it was used in the Middle East more than 10,000 years ago, replacing stone as the cookware material of choice because of its malleability. Examples of copper cookware have also been found in China, Egypt, and Mesopotamia and has strong culinary roots in Spain (paella pans), Mexico (cazo de cobre), and India (kadhais).</p><p>French brand <a href="https://www.mauviel.com/en/the-collections/" target="_blank" rel="noopener">Mauviel</a> - one of the biggest names in the <a href="https://www.businessinsider.com/best-copper-cookware" target="_blank" rel="noopener">copper cookware</a> scene - was founded in Normandy during the 1800s. Copper cookware's popularity exploded in France, since the flexibility allowed chefs to create specialized kitchen equipment (batterie de cuisine) to suit specific dishes and recipe needs. Copper came stateside by way of Chuck Williams - yes, of the kitchenware retailer <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.williams-sonoma.com%2F" target="_blank" rel="noopener">Williams-Sonoma</a> - who wandered into a Paris cookware shop post-World War II and fell in love with the glowing copper pots.</p><h2>Why does it cost so much?</h2><p>Copper is valued more than stainless steel due to high demand and limited supply. They're usually handcrafted and hammered, which ups their price point. Very few professional kitchens have copper pans due to their price tag; if used, they're usually at fine-dining establishments, since a single pot typically runs at least $100. The price of a copper cookware set or full-on batterie de cuisine set can easily reach thousands of dollars.</p><h2>Is copper cookware safe?</h2><p>It is - if used properly. Copper reacts to acidic <keyword id="6181" type="COMPANY" weightage="100" keywordseo="Food">food</keyword>s and needs a greater level of care when cooking to ensure the lining doesn't get damaged. You don't want to scrape it or chip the inside of your copper pan and expose the copper underneath, which can then react with your food. </p><h2>What's the difference between lined and unlined copper?</h2><p>One common question that comes up when shopping for copper pots and pans: to go bare or lined? Because of its luxe look, copper is often used on the exterior of the cookware, "either as a thin decorative layer or as a thicker, functional layer, particularly on the bottom of the pan," says Harris.</p><p>Traditionally, tin is the go-to lining for copper cookware because it's also malleable, mostly non-stick, and doesn't react with acidic foods. There's also a stainless steel lining option for extra durability. </p><p>"Vintage and classic French brands are lined with tin on the inside and over time with repeated usage, need to be re-tinned or re-stained to prevent the copper from leaching into the food," says Palak Patel, chef at the <a href="https://www.ice.edu/" target="_blank" rel="noopener">Institute of Culinary Education</a>.</p><p>Unlined or "bare" copper cookware is often found in the form of mixing bowls since copper helps with tasks like stabilizing egg whites. This option tends to be the least expensive.</p><p>So, you're already mesmerized by copper cookware's beauty, but is it worth the price tag? We consulted culinary experts about the qualities that make copper cookware worth the investment - as well as some things to consider when deciding to add to your cart.</p><h2><strong>Pros of copper cookware</strong></h2><p><strong><div type="image" title="person spreading chocolate from copper pot" height="1589" width="3178" msid="80884614" hostid="261"></div></strong></p><ul><li><strong>It allows for even cooking. </strong>Ever notice that food can sometimes turn out half-done in your pans? Copper warms up quickly and spreads heat evenly, so there are no hot or cold spots. And unlike cast-iron, it also cools down quickly when you remove it from the stovetop; copper transfers heat five times more efficiently than iron. </li><li><strong>It helps with delicate cooking.</strong> Copper's even temperature control and conductivity is beloved by professional chefs, but it's also great for the enthusiast or serious home cooks who frequently make delicate proteins and sauces prone to breaking. "Fine-dining restaurant chefs praise copper cookware because, if used wisely, it has the ability to cook delicate dishes like fish, savory sauces, and caramel better than any other material," says Brooklyn-based baker Erin Emmett of <a href="http://www.sweetpistachio.com/" target="_blank" rel="noopener">Sweet Pistachio</a>.</li><li><strong>It's naturally antimicrobial.</strong> Copper is resistant to microbes, so germs and bacteria can't survive on the surface. Tin or steel lining on the inside creates a protective barrier between the food and the exterior that makes copper heat safe.</li><li><strong>It looks glamorous.</strong> There's no denying it - copper cookware is a head turner. The simple fact that it is gorgeous and aesthetically pleasing is a popular reason why consumers purchase copper cookware. Many love to show it off on their counter tops or hang them off kitchen ceilings.</li></ul><h2><strong>Cons of copper cookware</strong></h2><p><strong><div type="image" title="aged copper cookware hanging on rack" height="1060" width="2121" msid="80884616" hostid="261"></div></strong></p><ul><li><strong>It's expensive. </strong>A single pot typically runs at least $100 and a full set can easily set you back thousands. "I encourage investing in one or two copper pieces to round out a cookware set rather than buying a full set," says Patel. "Versatility is key when purchasing cookware."</li><li><strong>It's not an everyday pan.</strong> Copper is not ideal for everyday cooking. For the same reason some chefs love copper, others don't: Because copper pans heat up and cool down quickly, heat retention becomes an issue for many recipes. For example, chef Trent Blodgett of <a href="https://www.spicetribe.com/" target="_blank" rel="noopener">Spice Tribe</a> says they're not ideal for searing steaks and meat because the temperature can drop once cooler ingredients are added. </li><li><strong>It's high maintenance.</strong> Cleaning copper cookware is a labor of love - like cast iron, it's not something you can simply run through a dishwasher. It needs proper maintenance, which requires time, patience, and know-how. This means cleaning and polishing after every use in order to keep it from oxidizing and turning green like an old penny. "You will need some elbow grease to get them looking nice and shiny again after cooking in them. They have to be hand washed in vinegar and baking soda," says chef <a href="https://www.instagram.com/missynikkig/?hl=en" target="_blank" rel="noopener">Nicole Gajadhar</a>.</li></ul><h2>INSIDER's takeaway</h2><p>While copper might not fit with everyone's budget and requires some love and attention, they can last for generations if well-taken care of. Due to the high price of copper pots and pans, Blodgett advises getting one if your budget allows as an additional pot or pan to your arsenal. They're an investment best for professional or serious home cooks - not for the novice chef - and can add some drama to your kitchen.</p>

The pros and cons of copper cookware you should know before you buy

<p class="p1"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>"Curry" as we know it is an Americanized-knock off of Indian food.</p><p class="p3"><span class="s1">What we think of as "curry" are dishes that have been cooked with curry powder, typically with pre-mixed flavors of turmeric, ginger, chillies, and coriander, among others.</span></p><p class="p3"><span class="s1">But these dishes would be almost unrecognizable in India, which uses much more diverse blends of spices (masalas) in its dishes, all individually prepared and added as you cook so that the mixture is unique and varying depending on the region and sometimes by specific kitchen.</span></p><p class="p3"><span class="s1">Put simply, "curry" is a <a href="http://articles.chicagotribune.com/1989-06-04/features/8902060491_1_curry-authentic-indian-cuisine-coriander">massive oversimplification of Indian cuisine</a>. </span><span style="line-height: 1.5em;"> </span></p><p class="p3"><span class="s1">We can thank the British for what we think of as "curry." They coined the term back when Imperialism was still strong, and it most likely stems from the dish "kari," which is a type of spicy gravy Indian dish with sauce ladled over meats. For example, "Kozhi Kari" roughly translates as chicken with gravy.</span></p><p class="p3"><span class="s1">But in India, not all "karis" are called "kari."</span><span class="s2"> </span></p><p class="p6"><span class="s1">"In North India, the rich, sauce-heavy dishes we might call 'curries' go by many different names," Laura Siciliano-Rosen, the co-founder of <a href="http://eatyourworld.com/">Eat Your World</a>, explained to Business Insider. "Butter chicken, kadhai paneer, mutton korma, saag chicken, and so on."</span></p><p class="p6"><span class="s1"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div>And each of these dishes will have a unique blend of spices and bold flavors all their own. Plus, Siciliano-Rosen added that while Americans often add rice to soak up the space in their curry, in India it's much more common to use bread, <a href="http://www.businessinsider.com/authentic-indian-dishes-to-try-2015-3">especially roti or chapoti</a>.</span></p><p class="p5"><span class="s2" style="line-height: 1.5em;">So if you want to try and make authentic Indian kari, <a href="http://www.chicagonow.com/chicagoan-as-apple-pie/2012/06/deconstructing-curry-curry-powder-versus-curry/"><span class="s3">a few of the key spices</span></a></span><span class="s1" style="line-height: 1.5em;"> to have on hand are turmeric, garam masala, cumin seeds, coriander power, cinnamon, red chili or cayenne powder, cardamom, ginger, garlic, and mustard seeds. Don't be afraid to branch out and experiment.</span><span style="line-height: 1.5em;"> </span></p><p class="p3"><span class="s1">And if you want to order authentically Indian dishes the next time you're at a restaurant, stick to dishes without "curry" in the name and look for palak paneer, saag chicken, or mutton korma.</span><span style="line-height: 1.5em;"> Order a side of roti and dip it in your extra sauce.</span></p><p class="p3"><span class="s1">That doesn't mean you can't use your curry powder when you're cooking - it's delicious in salad dressings and some soups - just realize that it's not an authentic part of Indian cuisine. </span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/rival-armed-gangs-fighting-in-china-video-2015-2">Watch 2 armed gangs fight on a busy road in China</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="RwcGo2czoKLZhcKYJSFEeU8bohrjYxgg" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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