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Fans of Indian superstar <a href="http://www.businessinsider.in/Heres-why-Rajinikanth-is-The-Rajinikanth/articleshow/53321524.cms">Rajinikanth</a> lined up to watch his latest release <keyword id="283584" type="PERSON" weightage="100" keywordseo="Kabali">Kabali</keyword> for shows as early as 5 am in Chennai. Even though this isn’t usual for a movie to hold its first show this early in the day, but when it comes to <keyword id="14509" type="PERSON" weightage="100" keywordseo="Rajinikanth">Rajinikanth</keyword>, who has almost achieved a godly status in the country especially in the southern parts, one can expect things to be unusual. 
 
Also read: <a href="http://www.businessinsider.in/Believe-it-or-not-Rajinikanths-Kabali-has-already-earned-Rs-200-crores-even-before-its-release/articleshow/53321571.cms">Believe it or not, Rajinikanth’s Kabali has already earned Rs 200 crores even before its release</a> 
 
The 65-year-old plays a <a href="http://www.businessinsider.in/WATCH-The-making-of-Kabali-shows-how-Rajinikanth-transforms-into-the-Don-like-a-boss/articleshow/53318907.cms">Malaysia-based don</a> in his latest release, which has its tickets sold out a week in advance. In Chennai, even when the movie show was supposed to be started at 5 AM, fans reached the theatres at 4 in the morning, to cheer and celebrate the release. There were fireworks and live music outside the theatres, with the star’s life-size cut-outs adorning the walls of the cinemas. 
 
Also read: <a href="http://www.businessinsider.in/KABALI-LEAKED-ONLINE/articleshow/53280873.cms">KABALI LEAKED ONLINE</a> 
 
Talking of the reactions, one can only expect the movie to be a super hit, given the huge popularity that the star enjoys. The response to the movie included fans wishing for a sequel, yes, on the very first day of its release. 
 
Also read: <a href="http://www.businessinsider.in/Four-offers-that-prove-that-Rajnikanths-Kabali-fever-has-spread-all-over-India/articleshow/53304213.cms">Four offers that prove that Rajnikanth’s Kabali fever has spread all over India</a> 
 
The roads are stranded in Chennai and Bengaluru, with people taking the <a href="http://www.businessinsider.in/Kabali-fever-These-companies-just-gave-their-employees-a-day-off-to-watch-Rajnikanths-new-movie/articleshow/53300870.cms">day off </a>to watch the movie, or just celebrate the release in their own manner, like festivals. 
 
After all, Rajini sir's movie release is nothing less than a festival for his devotees (read fans).

Kabali at 5am, house full in Chennai theatre

<a href="http://www.businessinsider.in/searchresult.cms?query=kabali&amp;sortorder=effectivedate">Kabali</a> may be a Tamil movie but the obsession with the movie or with <a href="http://www.businessinsider.in/searchresult.cms?query=rajnikanth&amp;sortorder=effectivedate">Rajnikanth</a> is hardly restricted to geographical boundaries. It doesn’t matter which part of the country you’re living in, it’s safe to say that the <keyword id="3453547" type="UNKNOWN" weightage="100" keywordseo="Kabali-fever">Kabali fever</keyword> has caught on. 
 Tamil superstar <keyword id="16227" type="PERSON" weightage="100" keywordseo="Rajnikanth">Rajnikanth</keyword>’s latest movie, <keyword id="283584" type="PERSON" weightage="100" keywordseo="Kabali">Kabali</keyword> is finally releasing on the big screen on July 22, and considering this is the 65-year old’s first film after KS Ravikumar’s Lingaa that realised in 2014, the excitement and expectations from the movie and the star are at an all time high. 
 
The weeks leading up to the release have been nothing short of a rollercoaster, with the Kabali fever continuing to spread in every different form. <a href="http://www.businessinsider.in/Kabali-fever-These-companies-just-gave-their-employees-a-day-off-to-watch-Rajnikanths-new-movie/articleshow/53300870.cms">From companies giving their employees a day off on Friday to watch Kabali </a>to numerous fans already planning to fake sickness to catch the first day first show, people have shown that they will go to any lengths for their superstar. 
 
And, this craze is not just limited to fans. Brands, companies and even the government is doing all it can to cash in on the popularity of Rajnikanth and the excitement for Kabali. 
 
Business Insider lists five crazy offers that prove that the Kabali fever has spread all across the country: 
 
1. <keyword id="86568" type="COMPANY" weightage="100" keywordseo="Air-Asia">Air Asia</keyword> has introduced ‘Rajni class’: 
 
 
 
Yep, it doesn’t get any bigger than this. It all started when <a href="http://www.businessinsider.in/searchresult.cms?query=air+asia&amp;sortorder=effectivedate">Air-Asia</a>, the low-cost carrier signed an agreement to become the airline partner for Kabali and then announced a special flight to Chennai from Bengaluru, in which they would fly a fan who wants to watch the film first day first show.This package, which costs Rs 7860 is inclusive of a flight ticket, amovie ticket, an audio CD, breakfast, Kabali merchandise, lunch and snacks. 
 
2. Airtel launches special Kabali packages: 
 
 
 
Jumping in the bandwagon, <a href="http://www.businessinsider.in/searchresult.cms?query=airtel&amp;sortorder=effectivedate">Airtel</a> has announced special packages to promote Kabali in Chennai. The telecom giant has introduced a host of services around the film- including Kabali recharge packs with unlimited 2G internet, Kabali Hello Tune s and even new Kabali branded SIM packs. Airtel users also have the option of wishing the superstar directly via Airtel exclusive SMS channel. Messages received from customers will be compiled into a coffee table book along with their names and presented to the superstar as a memorabilia. 
 
3. Now, Rajnikanth’s face is also money: 
 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=muthoot+finance&amp;sortorder=effectivedate">Muthoot Finance</a>, a Kerala-based company went a step ahead and launched a series of limited-edition silver coins with the superstars' face etched on them. Available in denominations of five grams, 10 grams, 20 gram coin and a 10 gram pendant, they are priced between Rs 300 to Rs 1400. 
 
4. Puducherry government is also making the most of Kabali: 
 
It speak volumes of the loyalty people have towards Rajnikanth when you can get them to do almost anything in his name. Taking a leaf out of that book, the Puducherry government had offered residents of Sellipet panchayat free tickets or Kabali if they construct toilets in their homes. After finding that almost 58 percent of the residents in Sellipet village were defecating in open space, the state government decided to come up with this incentive. And, if BJP leader <a href="http://www.businessinsider.in/searchresult.cms?query=kiran+bedi&amp;sortorder=effectivedate">Kiran </a><a href="http://www.businessinsider.in/searchresult.cms?query=kiran+bedi&amp;sortorder=effectivedate">Bedi’</a>s tweet is to be believed, the government’s plan seems to be working.

Four offers that prove that Rajnikanth’s Kabali
fever has spread all over India

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Kabali at 5am, house full in Chennai theatre

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Four offers that prove that Rajnikanth’s Kabali fever has spread all over India

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