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<ul class="summary-list"><li>Hip-hop artist Joyner Lucas spoke to Business Insider about his new album, "Not Now I'm Busy."</li><li>Lucas detailed the making of the project, including tracks with Jelly Roll and the late DMX. </li></ul>Last week, I spoke to hip-hop artist <a href="https://www.businessinsider.com/joyner-lucas-interview-tully-app-music-distribution-venture-2022-5" target="_blank" rel="noopener">Joyner Lucas</a> ahead of the release of his second studio album, "Not Now I'm Busy."The interview went down in a meeting room at the Manhattan office of The Orchard, the entertainment company that distributed Lucas' debut album, "ADHD," in 2020.With his manager and business partner Dhruv Joshi, Lucas discussed the making of the new album, its featured appearances, and Lucas' path as an independent artist. We spoke at length on three tracks: The single "Best For Me," a meditation on supporting a loved one through a battle with addiction, featuring a hook from Jelly Roll; "Three Little Pigs," a "<a href="https://www.youtube.com/watch?v=HjNTu8jdukA" target="_blank" rel="noopener">Children's Story</a>"-like figuration of police brutality; and "I Didn't Go," which features the late DMX. We also got into Lucas' recent turn as a film actor, including his work alongside "older brother" figures Mark Wahlberg, in the 2023 Apple film "The Family Plan," and Will Smith, in the coming "Bad Boys 4" sequel. This interview has been edited and condensed for clarity. "ADHD," self-released debut album, went Gold. How did the strategy behind that inform this one?Joyner Lucas: We honestly treated it differently. That was at a different time. Covid was happening. Because Covid was happening, everybody was in the house, you know what I'm saying? So, a lot of "ADHD" was rushed. Towards the end of it, it got rushed a little bit because I was prolonging it for so long.Dhruv Joshi: A year and a half.Lucas: A year and a half. And then when Covid happened, everybody was in the house just listening to music. So I knew it was time to drop.'Cause it was March 2020?Lucas: Yeah, it was right when it happened. We were stuck in the house, and it was like, "Yo, I gotta get this album out now because everybody in the house just listening to music. There's nothing else for people to do, but to listen to music. So, while I got people's attention, I gotta just drop this shit." So I finished it up, and I dropped it. And I mean, now, obviously, we're not in a pandemic anymore. And I'm in a different place in my life, you know what I mean? So, the project's really treated differently.<div type="image" title="Jelly Roll and Joyner Lucas" height="2937" width="4361" msid="108860901" hostid="261" sizebytes="642630"></div>"<a href="https://www.youtube.com/watch?v=V0H8oGWkn0Q" target="_blank" rel="noopener">Best For Me</a>." Seems cosmically timed to make some noise. How are you seeing that move so far, a few days out?Lucas: It was a really amazing move. It couldn't have been a better move, you know? I love making music with Jelly. He's an amazing person, really dope guy to work with. I had a lot of fun doing that record, doing the music video and stuff. Again, it's a much-needed concept, and I think that that record's gonna help a lot of people. That's what I'm all about.Rest in peace, DMX.Lucas: Yessir.<a href="https://www.youtube.com/watch?v=C8o2vFrTbFQ" target="_blank" rel="noopener">Spiritual moment</a> on this shit.Lucas: Yep.Moving. How did that come together?Lucas: I got to spend some time with him. Great guy. Just something that I've been holding for a long time. Pause. And, you know, just felt like, wanted to put it on this album. You know, I got my brother Symba on there. And pieces just connected."<a href="https://www.youtube.com/watch?v=hbYEsX27QKo" target="_blank" rel="noopener">Three Little Pigs</a>." Dope as hell. Shoutout Slick Rick.Lucas: Yeah. Shoutout Slick Rick. For sure.Is that along the lines of how you would frame that conversation with your kids? 'Cause it's a tough conversation.Lucas: It is a very tough conversation. Yeah. I'm actually coming out with a "Three Little Pigs" book. Like ASAP. So I'll be showing them the "Three Little Pigs" book. That's how I would teach my kids about the Three Little Pigs, by showing them the book. That's just a real raw — pause — uncut conversation. And showing 'em the book, there's no curse words in there. Water guns. You know, it's very kid-friendly. But it's one of those things that when they get older, they'll see the correlation between pigs, police officers, you know what I mean? Maybe not even something they would understand now, you know, but it's like, they'll get the story at the very least. Look back on it when they're grown and say...Lucas: And say, "Oh shit, that's genius."And a commercial product, like, it's about to be for sale, or just for the video?Lucas: The book will be for sale.That's dope.Lucas: We should have it... When are we getting the first copy of it?Joshi: Soon. I'm trying to get the press right now.Lucas: 'Cause we need it for the video.Joshi: Also, mobile app as well. Game. So, "Three Little Pigs" game. It's coming out.That's cold.Joshi: A mobile app. Where the wolf is running, and the pigs chasing him. Just like "Subway Surfer."<div type="image" title="Joyner Lucas" height="1499" width="1999" msid="108860902" hostid="261" sizebytes="240192"></div>You <a href="https://x.com/JoynerLucas/status/1749536786399793183?s=20" target="_blank" rel="noopener">said</a> on Twitter you gave yourself "until age 28."Lucas: Yeah.To get with this shit, for real. Uh, you gave yourself more grace as an actor. How's that transition been for you, to acting?Lucas: It's pretty cool. It's dope. I feel like, what's interesting, though, is I didn't have to like get in the whole independent movie world and work my way up the ladder until I got into big movies. I started with movies that had $200 million budgets. I started in movies with Mark. I started in movies with Will. That to me is legendary. To start at the top, you know what I'm saying? So now, I'm gonna be picky with this shit right here.That's the way to get into it, if you can. And, uh, what type of game has Will Smith imparted to you?Lucas: What type of what?What type of game, as an actor and rapper, has Will Smith imparted? In the time you've spent with him. Any advice he's given you.Lucas: "Don't be afraid to fail," is one of his biggest things. I think he's really big on failing, and a lot of his advice is based off of mistakes that he made, through things that he doesn't want to see me do. He's really a mentor for me, for real. He's like an older brother. And that's how our relationship is. Every time I see him, he want to try to beat me up. [Laugh]. Lucas: Start punching me and shit. I swear. Joshi: First time they met, he like body-slammed him.Lucas: First time I met, he body-slammed me. And now every time I see him, he always want to square up with me. I'm like, "Bro, why you always trying to beat me up, bro?" He was like, "I don't know, bro. Something about you." Joshi: Nah. He said, "Nobody can get out my grip."Lucas: Pause.Joshi: He grabbed him like this. [Grabs own wrist, to indicate how Smith grabbed Lucas' wrist].Lucas: Pause. C'mon.Joshi: He was like, "Man, I can get out of that." And [Smith] was like, "No, you can't. There's no way." "Trust me. I can get out of it." Flipped him on his ass. It was crazy.And Mark Wahlberg did you even crazier, when he <a href="https://www.instagram.com/reel/C12ouZUPHBY/?igsh=cnd3NjAxb3o2NWJh" target="_blank" rel="noopener">threw a knife into your eye</a>.Lucas: Yeah. Mark Wahlberg is another great guy. Really like another older brother to me. You know, me and him, we have a really genuine friendship. We talk about everything. He wants me to be involved with as much things as possible as he has going on, down to the <a href="https://affiliate.insider.com?h=df98d5ca59556b6531fc8edcad3a7458e1a1f11b286145d78b5112c32d334ff2&amp;postID=660558db669ae113e1c4acd5&amp;postSlug=joyner-lucas-interview-new-album-will-smith-mark-wahlberg-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fmunicipal.com%2Fpages%2Fabout-us" target="_blank" rel="noopener">Municipal</a> thing, movies. You know, I think he really is just excited that somebody's coming out from where we came from, that he can stand behind. Pause.You <a href="https://genius.com/28683069?" target="_blank" rel="noopener">said</a> Google's fucking up your net worth, and they got mine fucked up too. You click on it, and it takes you to the IRS.Joshi: Oh wow. I'm joking. I'm joking.Lucas: I had to pay the IRS $2 million. That was probably the most gut-wrenching feeling.You did mention that on the track.Lucas: It felt like I took $2 million, and I flushed it down the toilet and burned it. Thinking of all the things I could have did with that. I could have bought so many properties with that shit, bro. That shit crazy.Let's set the record straight for Business Insider, though. You're doing all right. You're building wealth.Lucas: I mean, I'm nowhere near where I know that I will be. But yeah, I'm great. I think even when I get to where I will be, there's still another benchmark, right? It's like you're never satisfied. No matter how much money you make, you're never gonna be satisfied. There was a time where, when we was on tour, and we was making $400 or $500 a show, at the time it was like, "Yo, if only we can make like a thousand a night. We'll be killing it. We could just do a show every day, that's $365,000." Joshi: There's a path.Lucas: Right.Joshi: There's a pathway to the money right now.Lucas: And then it's like you're selling a little bit of merch, you know? And it's like, "Yo, if we can make this plus this, we doing like $1,500 a day, bro." We're geeking on the bus, like, "Yo, 15 a day. That's crazy."Joshi: Do you know what though? I don't know if the excitement was the money part of it, or the fact that we're starting to see money come out of the music and the art. You see what I'm saying?Lucas: Right.Building on it.Joshi: Just the excitement of that like, "Holy shit, we've been doing this for free. Basically."Lucas: And now we're starting to make money.Joshi: And now it's making a little bit, and it was exciting. "Oh shit, we're making some."That perpetuating income. The streams.Lucas: Right. When you start making more money, then you got more responsibilities, right? Then you need more money. So it's really never enough, to be honest with you. You got billionaires right now that feel like they need to make more money, right? We counting they pockets. Like, "Damn, how you could have a billion dollars?" Like, "You know what I would do with a billion dollars?" Right? But if you think about a billionaire who has a billion dollars, think about all the responsibilities he has, and what his expenses are, right? So if he's like a billionaire, he probably got like $50 million in expenses a month, you know what I'm saying? Or at least $20 million a month in expenses or whatever, right? And that's crazy.It's proportional. And you got a family to feed.Lucas: Right. You got more responsibility. More money, more problems, more responsibilities. And it's really never enough.

Joyner Lucas on dropping a new album, working with Will Smith and Mark Wahlberg

Joyner Lucas and Dhruv Joshi on the trajectory of their music app startup, Tully, and its new venture into music distribution

<ul class="summary-list"><li>A <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> personal trainer recently shared her 28 pound <keyword id="6358794" type="UNKNOWN" weightage="60" keywordseo="weight-loss">weight loss</keyword> over six months in a time-lapse video. </li><li>She told TODAY she had previously struggled with her weight and wanted to help others. </li><li>Some evidence suggests social media weight loss content can worsen self-esteem and body image. </li></ul>Last November, TikToker Lucy Bergin started a diet and exercise program to lose weight. To document her results, she took a photo every day in the same outfit next to a calendar.Six months later, Bergin has lost a total of 28 pounds. Her weight loss journey, shared in a recent <a href="https://www.tiktok.com/@gritttfit/video/6969550941490089222">time-lapse video</a> posted to TikTok, has gone viral, viewed more than 11 million times on the app. 20-year-old Bergin <a href="https://www.today.com/health/woman-documents-weight-loss-30-second-time-lapse-video-t223020">told TODAY</a> that she had previously struggled with her weight, and at 4 feet, 11 inches tall, she had a body mass index in the obesity range as a teenager. She lost the weight by sticking to a calorie deficit, or eating less than she burned off in the form of exercise, which <a href="https://www.insider.com/how-get-fit-workouts-summer-diet-training-advice-personal-trainers-2021-3">experts say is key to losing body fat</a>. Bergin, who is certified as a personal trainer, said she was inspired by other TikTok users to create the video, and hopes to help other people achieve similar results. <h2>Research shows weight loss "transformation" images can do more harm than good</h2>"Before and after" weight loss photos are a staple for social media influencers and diet program advertising, but some experts have cautioned against spending too much time viewing this kind of content. <a href="https://www.insider.com/fitspiration-doesnt-work-but-worsens-body-image-self-esteem-study-2020-3">Studies</a> suggest these images don't help motivate people, and viewing them can worsen confidence and body image. <a href="https://www.insider.com/fake-before-and-after-weight-loss-pictures-2017-2#weight-loss-expert-jen-widerstrom-of-the-biggest-loser-took-these-two-photos-just-two-minutes-apart-3">Social media photos can also be incredibly misleading</a>, as influencers use specific poses, lighting, angles, and other techniques to create a slimmer or more muscular appearance. There's <a href="https://www.insider.com/how-social-media-affects-body-image">evidence</a> that this kind of content can lead to unrealistic expectations about how you should look, and may increase the risk of disordered eating or unhealthy exercise behaviors, too. However, social media can also help foster a sense of community and promote positive self-image. Experts <a href="https://www.insider.com/how-social-media-affects-body-image">previously told Insider</a> that it's important to be aware of how social media makes you feel, and to take a break or unfollow some content if needed.

Trainer's time-lapse video shows a nearly 30-pound weight loss over 6 months

<ul class="summary-list"><li><keyword id="7908002" type="UNKNOWN" weightage="60" keywordseo="Lil-Nas-X">Lil Nas X</keyword> released his single "Montero (Call Me by Your Name)" on Friday.</li><li>The <keyword id="6354530" type="CITY" weightage="60" keywordseo="music">music</keyword> video's content has prompted backlash from parents whose kids loved "Old Town Road."</li><li>He responded by saying it's not his job to cater to kids and noted "OTR" also had mature lyrics.</li></ul>Lil Nas X is defending himself after angering parents <a href="https://www.buzzfeednews.com/article/benhenry/lil-nas-x-montero-call-me-by-your-name-old-town-road-debate">over the appropriateness</a> of his new music.On Friday, the 21-year-old singer dropped his new track, "Montero (Call Me by Your Name)," along with an explicit music video that shows him sliding down a pole into hell and having a sexual encounter with the devil.The video was met with outrage by parents, who argued that it seemed inappropriate for an artist whose breakout single was widely beloved by children.Joyner Lucas, a rapper who has a 5-year-old, tweeted on Sunday, "I think the biggest problem for me is the fact he don't understand 'old town road' is every kids anthem.""Children love him for that record. They tuned in and subscribed to his channels. So with no disclaimer he just dropped some left field ish &amp; all our kids seen it. Smh," Lucas concluded.Lil Nas X responded to Lucas, saying that "Old Town Road" was never appropriate for children, as it contains lyrics about topics such as adultery and the drug lean, and that he wasn't responsible for it being a "kids anthem.""U decided to let your child listen. blame yourself," he wrote.When another parent accused the singer of "targeting kids," Lil Nas X stood by his creative decision and replied: "I am an adult. i am not gonna spend my entire career trying to cater to your children. that is your job."Nick Young, a former NBA player with two children, also said he didn't want his kids subscribing to "Old Town Road" any longer. He also took issue with the song's release being paired with a <a href="https://www.insider.com/lil-nas-x-satan-shoes-collaboration-human-blood-2021-3">new product called the Satan Shoe,</a> a sneaker said to contain a drop of human blood."My kids will never play Old Town road again," Young tweeted. "I'm still debating about wearing @Nike after this come Nike a drop of blood for real."Nike, however, has denied involvement in the making of the shoe, which features the Nike swoosh logo prominently."We do not have a relationship with Little Nas X or MSCHF," Nike told <a href="https://www.nbcnews.com/pop-culture/pop-culture-news/nike-denies-involvement-lil-nas-x-satan-shoes-containing-human-n1262280">NBC News</a> in a statement. "Nike did not design or release these shoes and we do not endorse them."Lil Nas X didn't seem fazed by Young's message, however, saying that fans "shouldn't be playing old town road anyway, we streaming call me by your name now."Not all parents were mad about Lil Nas X's latest project, though. The singer's own father <a href="https://twitter.com/LilNasX/status/1375482743287476228?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1375482743287476228%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.buzzfeed.com%2Fmorgansloss1%2Flil-nas-x-dad-reaction-montero-music-videoideo">chimed in</a> on the discussion by texting his son a supportive message, which Lil Nas X shared on Twitter."Very creative video. I got through it [laughing emojis]. Congratulations. Live life on your own terms. Very PROUD of you," he wrote.Lil Nas X also faced backlash over the weekend from conservatives who were <a href="https://www.businessinsider.com/lil-nas-x-feu-south-dakota-gov-noem-satan-sneakers-2021-3">upset about his Satan-themed sneaker drop</a>.Gov. Kristi Noem of South Dakota reacted to the Satan Shoe on Twitter, writing: "Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul."Lil Nas X replied to the message by telling Noem to focus her attention on her constituents. "Ur a whole governor and u on here tweeting about some damn shoes. Do ur job!" he wrote.Despite the outrage, Lil Nas X has continued promoting his project. Earlier Monday, he dropped an <a href="https://twitter.com/LilNasX/status/1376550510791073795">extended version of his single,</a> titled "Montero (Call Me by Your Name) [Satan's extended version]."

Lil Nas X responds to parents outraged over his new music: 'I am not gonna spend my entire career trying to cater to your children'

<ul class="summary-list"><li><keyword id="7908002" type="UNKNOWN" weightage="60" keywordseo="Lil-Nas-X">Lil Nas X</keyword> released his newest single "Montero (Call Me By Your Name)" on Friday.</li><li>The song's music video features the singer pole dancing into hell and grinding on Satan.</li><li>Amid backlash, Lil Nas X has dunked on critics online and spoofed the moral panic around his song.</li></ul>If there's any <keyword id="6355064" type="UNKNOWN" weightage="60" keywordseo="Celebrity">celebrity</keyword> who's guaranteed to win in a <keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> fight, it's Lil Nas X. The 21-year-old singer, who's known not only for his music but also for being extremely online, released his latest single "Montero (Call Me By Your Name)" on Friday, and those who deigned to raise their voices against him never had a chance."I had 9 months to plan this rollout. y'all are not gonna win bro," the singer tweeted on March 29, three days after the single's release, in the midst of confronting a moral panic over his single and a sneaker collaboration with MSCHF known as "Satan Shoes."The music video for "Montero" is a lush, erotic ride flush with Christian imagery. Beginning with a snake seducing Lil Nas X in the Garden of Eden, it notably ends with the singer pole dancing his way into hell before giving Satan himself a lap dance, killing him, and taking his crown. The song, which Lil Nas X has <a href="https://www.youtube.com/watch?v=eRAxY-fu4lU">said is based on a man he fell for</a>, and its music video, which quite literally shows him denying heaven to fully express his sexuality, seemed perfectly primed to ruffle the feathers of American conservatives and evangelicals - and ruffle they did. In a Twitter tour de force, Lil Nas X has dunked on his critics - who range from South Dakotan Governor Kristi Noem to right-wing Twitter personality Candace Owens - one by one. And <a href="https://www.nytimes.com/2021/03/30/arts/music/lil-nas-x-twitter-sneakers-outrage.html">as New York Times pop music critic Jon Caramanica wrote</a>, that performance was just as artful as "Montero" itself.<h2>On the day of release for 'Montero (Call Me By Your Name),' Lil Nas X quickly responded to early criticism</h2>On the day of release, Lil Nas X was inviting, and even celebrating, backlash and criticism to his new song interspersed with posts hyping it up. Before that, however, he posted a letter to his younger self, setting the tone for the discourse going forward and explicitly codifying what was apparent: "Montero" was deeply personal, provocative, and political all at once."You see this is very scary for me, people will be angry, they will say i'm pushing an agenda," he wrote in the note posted shortly after the song's release. "but the truth is, i am. The agenda to make people stay the f-ck out of other people's lives and stop dictating who they should be."From there, the dunking began. When someone asked if men should "dress androgynously and sleep with satin [sic]" Lil Nas X <a href="https://twitter.com/LilNasX/status/1375320829370658818?s=20">responded</a> "yes." In <a href="https://twitter.com/LilNasX/status/1375452461817688065?s=20">another tweet</a>, he wrote, "y'all love saying we going to hell but get upset when i actually go there lmao."Later, he celebrated the discourse around the song making it to Facebook, sharing a screenshot of a post calling him "a whole new level of demonic." On Saturday, he reiterated his message within the context of the growing backlash. "I spent my entire teenage years hating myself because of the sh-- y'all preached would happen to me because i was gay," he <a href="https://twitter.com/LilNasX/status/1375857638869585922?s=20">wrote in a tweet</a>. "so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves."<h2>After the announcement of 'Satan Shoes' following the song's release, Lil Nas X fielded criticism from conservative figures online</h2>On Friday, the day that "Montero" was released, <a href="https://twitter.com/saint/status/1375532655551389696?s=20">SAINT also announced "Satan Shoes,</a>" a limited-edition collaboration between Lil Nas X and MSCHF of which there were only 666 pairs. As <a href="https://www.insider.com/lil-nas-x-satan-shoes-collaboration-human-blood-2021-3">Insider's Canela López reported</a>, the sneakers, which each contain a drop of human blood, incited outrage online. The singer was quick to respond with a <a href="https://www.youtube.com/watch?v=ESf8Un3g9zM&amp;feature=youtu.beu.be">fake YouTube apology video about the shoes</a> and a <a href="https://twitter.com/LilNasX/status/1376322235972022272?s=20">parody Chick-fil-a-themed shoe emblazoned with "John 3:16" on the side</a> (Chick-fil-a is <a href="https://www.businessinsider.com/how-chick-fil-a-took-over-america-2019-8">known for its Christian affiliations</a>).The shoes also invited conservative names into Lil Nas X's mentions. South Dakota Governor Kristi Noem, who is a member of the Republican Party, <a href="https://twitter.com/govkristinoem/status/1376239196709478400?s=20">tweeted</a> that a child's "God-given eternal soul" was more exclusive than the Satan Shoes, saying that "we are in a fight for the soul of our nation.""ur a whole governor and u on here tweeting about some damn shoes. do ur job!" Lil Nas X <a href="https://twitter.com/LilNasX/status/1376245938226798594?s=20">tweeted in response</a>. When Noem responded with a verse from Matthew 16:26, Lil Nas X responded with a lyric from "Montero."Candace Owens, a right-wing media personality, tweeted on Sunday that Lil Nas X and Cardi B were part of "keeping Black America behind," citing the former's Satan shoes and the latter's Billboard Woman of the Year award, <a href="https://www.insider.com/lil-nas-x-cardi-b-candace-owens-comments-criticism-response-2021-3">Insider's Claudia Willen reported. </a>In response, Lil Nas X <a href="https://twitter.com/LilNasX/status/1376254583333249028?s=20">called Owens a "flop"</a> and quote retweeted her tweet, saying "you know you did something right when she talks about it."Throughout the day, he also <a href="https://twitter.com/LilNasX/status/1376370180461240321?s=20">exchanged blows with Kaitlin Bennett</a>, better known online as <a href="https://www.usatoday.com/story/news/nation/2020/02/18/kent-state-gun-girl-kaitlin-bennett-faces-protests-ohio-university/4792457002/">the Kent State "gun girl,"</a> and continued to poke fun at the sneaker controversy and moral panic over his video. He <a href="https://twitter.com/LilNasX/status/1376239443409956867?s=20">tweeted</a> that he was going to sample audio of right-wing pastor Greg Locke speaking out about his song and sneakers. By Monday, the singer was tweeting about making it onto Fox News. <h2>Throughout the controversy, Lil Nas X responded to parents and people accusing him of corrupting children </h2>A great deal of the backlash around the single and the sneakers was focused on children, and the notion that Lil Nas X was targeting them with his music. Some said that the singer's breakout single "Old Town Road," which <a href="https://www.insider.com/lil-nas-x-old-town-road-tik-tok-billboard-drake-streaming-record-2019-5">went viral online in 2019</a> and <a href="https://www.insider.com/number-1-songs-chart-longest-leaders-billboard-hot-100">broke Billboard chart records</a>, had given him an audience of children that he was now exposing to mature content.Lil Nas X responded to a tweet on Friday, the day of the "Montero" release, by saying that he was "not gonna spend [his] entire career trying to cater to your children. that is your job."As <a href="https://www.insider.com/lil-nas-x-response-parents-outrage-montero-old-town-road-2021-3">Insider's Ashley Simone Johnson reported</a>, Joyner Lucas, a rapper with a 5-year-old child, said in a since-deleted tweet on Sunday that he thought the "biggest problem" was that Lil Nas X didn't "understand 'old town road' is every kids anthem." Lil Nas X replied by pointing out that he sings about "lean &amp; adultery in old town road," and that Joyner had allowed his child to listen. <h2>Lil Nas X has an extremely online history</h2>One glance through Lil Nas X's social media - Twitter, TikTok, you name it - makes it evident that he grew up on the internet and knows how to use it. The singer <a href="https://www.insider.com/lil-nas-x-confirms-nicki-minaj-fan-stan-account-nasmaraj-2020-6">admitted in 2020 that he was a "Barb"</a> - a Nicki Minaj stan - and confirming long-held rumors that he used to run a stan account focused on the rapper. Before, there had been long-held speculation that he <a href="https://www.insider.com/stan-twitter-lil-nas-x-is-over-party-islamophobia-accusations-2019-6">ran an account with the handle "nasmaraj,"</a> but as <a href="https://www.insider.com/lil-nas-x-confirms-nicki-minaj-fan-stan-account-nasmaraj-2020-6">Insider's Kat Tenbarge reported</a>, he didn't explicitly claim it. Furthermore, his breakout single "Old Town Road" rose up the charts with a meme effort driven by the singer himself. It <a href="https://www.thrillist.com/entertainment/nation/old-town-road-lil-nas-x-memes-explained">found a home on TikTok in 2019</a>, and Lil Nas X <a href="https://www.polygon.com/2019/7/25/8930290/lil-nas-x-rm-bts-seoul-old-town-road-remix-billboard-hot-100-record">released remix after self-aware remix</a> of the track, culminating in a record-setting 19 weeks atop the Billboard Hot 100. He's been teasing "Montero (Call Me By Your Name)" on social media for over nine months, building up hype and giving him plenty of time to prepare a social media strategy.All of that explains how he's been able to execute dunk after dunk on social media, but it doesn't mean that the vitriolic response isn't real."I'll be honest all this backlash is putting an emotional toll on me," Lil Nas X <a href="https://twitter.com/LilNasX/status/1376622408782639105?s=20">tweeted on Monday.</a> "i try to cover it with humor but it's getting hard. my anxiety is higher than ever and stream call me by your name on all platforms now!"Throughout all of the discourse around "Montero (Call Me By Your Name)," Lil Nas X has hit back at those who come for him, <a href="https://twitter.com/LilNasX/status/1376634754225815553?s=20">sent out funny tweets about getting sued by Nike</a> (<a href="https://www.businessinsider.com/nike-lil-nas-x-satan-blood-shoe-mschf-lawsuit-2021-3">the company is suing MSCHF</a>, the maker of the Satan Shoes), and <a href="https://twitter.com/LilNasX/status/1377361816070672386?s=20">reposted</a> <a href="https://www.insider.com/lil-nas-x-montero-video-tiktok-meme-pole-dancing-hell-2021-3">TikTok memes about his descent into hell</a>. His ability to tweet through it is just as much a phenomenon itself.

You Searched For "joyner lucas" and got 5 results

Joyner Lucas on dropping a new album, working with Will Smith and Mark Wahlberg

John Lynch

Joyner Lucas and Dhruv Joshi on the trajectory of their music app startup, Tully, and its new venture into music distribution

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Trainer's time-lapse video shows a nearly 30-pound weight loss over 6 months

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Lil Nas X responds to parents outraged over his new music: 'I am not gonna spend my entire career trying to cater to your children'

Ashley Simone Johnson

Lil Nas X dominated the internet with his single 'Montero.' This is how he used the backlash to build hype.

Palmer Haasch

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