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<ul class="summary-list"><li><keyword id="6970799" type="UNKNOWN" weightage="60" keywordseo="DAZN">DAZN</keyword> and Matchroom <keyword id="6362171" type="UNKNOWN" weightage="60" keywordseo="Boxing">Boxing</keyword> are bullish on their future in world boxing.</li><li>Together, they represent one of the three great partnerships in the combat sport.</li><li>And they are building their strategy of success around the sport's No.1 fighter.</li></ul>LONDON - Promotional juggernaut Matchroom Boxing and market-disrupting broadcaster DAZN furthered their relationship when <a href="https://www.insider.com/eddie-hearn-signs-multi-million-dazn-deal-in-the-uk-2021-6" target="_blank" rel="noopener">they announced a new $100 million deal for the UK market this month</a>.It brought to an end Matchroom's decades-long presence on Sky <keyword id="6356028" type="UNKNOWN" weightage="100" keywordseo="sports">Sports</keyword>, but together they are looking to build on the fervent interest of <a href="https://www.insider.com/category/boxing" target="_blank" rel="noopener">boxing</a> in Britain, while developing a greater presence in key territories around the world.Alongside Premier Boxing Champions and its broadcast deals with Fox Sports and Showtime, and Top Rank with ESPN, Matchroom and DAZN represent one of the three great partnerships in the sport.They are building around two of the biggest names in boxing - No.1 competitor Saul "Canelo" Alvarez, and heavyweight champion Anthony Joshua."Canelo is a huge part of our business," DAZN EVP <keyword id="11515579" type="UNKNOWN" weightage="60" keywordseo="joe-markowski">Joe Markowski</keyword> exclusively told Insider earlier in June.Alvarez is a belt-collecting titan of boxing, having won world championships from the super welterweight division to the light heavyweight class.Since his sole loss to Floyd Mayweather eight years ago, Alvarez has run a gauntlet of top tier fighters, defeating Miguel Cotto, Gennadiy Golovkin, and Sergey Kovalev.Most recently, Alvarez sent Billy Joe Saunders to the hospital after an eighth-round bludgeoning in which <a href="https://www.insider.com/billy-joe-saunders-stayed-in-hospital-after-canelo-loss-2021-5" target="_blank" rel="noopener">he broke the Briton's face in multiple places</a>.Traditionally, Alvarez would be regarded as a pay-per-view fighter in boxing. However, DAZN has an alternative, subscription-based business model - and it sees Alvarez as a key driver for subscriptions."We've got the best relationship with Canelo we've ever had over the last six to seven months, which is something we're very happy with," Markowski told us.A key part of that, Markowski said, is the bond the fighter has developed with Matchroom chairman <keyword id="2268473" type="PERSON" weightage="60" keywordseo="Eddie-Hearn">Eddie Hearn</keyword>.Alvarez holds three of the four major championships in the super middleweight division, and is targeting the fourth - currently held by the American champion Caleb Plant. It is <a href="https://www.insider.com/canelo-alvarez-fight-caleb-plant-september-11-eddie-hearn-says-2021-6" target="_blank" rel="noopener">a bout that remains in discussion for a September date</a>.Should Alvarez fight, and beat, Plant, then the world awaits the 30-year-old. He could compete in the US, Central America, or in Europe."He is someone who has huge potential internationally beyond his established business in North America," Markowski said."Part of the plan with Canelo, and the appeal he sees in working with Matchroom and DAZN is our global platform - our global network."He's already expressed excitement to us in fighting in all parts of the world. If our ability to help him do that fosters a better relationship long-term, then that's brilliant."<h2>DAZN drives subscribers with big-name athletes, and retains them with fan-friendly fighters</h2><div type="image" title="Conor Benn at a recent media event." height="1331" width="2000" msid="83851070" hostid="261"></div>Markowski told Insider that a key part of DAZN's business is not only attracting fans with the biggest names in the sport, like Alvarez and Joshua, but retaining them with fan-friendly fighters.To do this, DAZN will carefully schedule its fights in the calendar.Mexican and Mexican American fight fans who subscribe to DAZN will likely tune in to see Alvarez, who most recently competed on the platform in May.That fan will likely stay for June, so that they can watch Jaime Munguia, who is a power-punching middleweight from Tijuana, Markowski told us."Even if a fighter hasn't reached a major subscription driver level, their ability to retain the interest of our base of subscriptions is huge as well," said Markowski."Jaime Munguia generally fights five or six weeks after Canelo because Mexican American and Hispanic American boxing fans absolutely love Jaime Munguia."So our ability to have more months filled with fighters who attract and retain fans around the world is key to who we want our promoters to work, and shape their recruitment drives going forward."One athlete beginning to generate a name for himself in the British market and beyond, is the ever-developing welterweight Conor Benn.The 24-year-old has a captivating personality and a fan-friendly fighting style. He headlines the first Matchroom and DAZN show for the UK market at "Fight Camp" against Adrian Grenados on July 31 on the grounds of Matchroom HQ.At the media event Insider attended this month both Hearn and Markowski spoke positively of the 147-pounder."What a brilliant personality," Markowski said. "He speaks confidently, a fantastic fighting man's fighter, and he's entertaining."We're in the entertaining business, and the numbers around Conor support that. He's charismatic, good looking, well-spoken, a good fighter, and he's a promoter's dream."Markowski called Benn one of the most improved fighters in world boxing of late, and said: "We hope Eddie can take him all the way to a world championship shot."He's someone we're keen to work with and someone I know will drive a lot of DAZN subscribers."<h2>DAZN's boxing business was under 'significant stress' during COVID</h2><div type="image" title="Joe Markowski speaks at a boxing press conference." height="1324" width="2000" msid="83851071" hostid="261"></div>Like many businesses operating in the sports and entertainment sector, DAZN struggled during the onset of the coronavirus pandemic, when live sports was on pause."At the start of COVID, the whole sports industry was under significant stress. Our business was under significant stress, and our boxing business could have gone one of two ways to be perfectly honest," Markowski said."We could have exited stage left, or doubled down and refined a few things."Markowski told us that DAZN worked on key relationships - specifically that with Matchroom. He said it is representative of how their two companies are aligned on global strategy.Top Rank was the first major boxing company to usher the sport back behind-closed-doors at the MGM Grand Conference Center in Las Vegas.Though 2020 was generally quiet for boxing, 2021 is different.The summer is being spear-head by the Premier Boxing Champions, with major events like the Tyson Fury and Deontay Wilder trilogy bout, the Jermell Charlo and Brian Castano super welterweight championship unification, and the Manny Pacquiao vs. Errol Spence Jr. mega-match.But Matchroom and DAZN are bullish on what they can achieve together, both in the UK market place with "Fight Camp" and then with athletes like Joshua and Alvarez, who have global appeal. Markowski said there's been an "uptick" in subscriber growth since this month's UK announcement on DAZN and Matchroom's exclusivity deal.A new subscriber drive is normally seen around fight week, he said. But DAZN has been encouraged by the trends it is seeing in its target markets of late"Every fight we put on in the UK, with UK-specific interest, the level rises. It grows up, then plateaus to the next fight. Our subscription numbers, hand on heart, are very, very strong."Beyond "Fight Camp," there will be further UK shows, a potential Alvarez mega-fight involving Plant, and the global rights for Joshua's next fight - <a href="https://www.insider.com/anthony-joshua-will-box-oleksandr-usyk-in-september-2021-6" target="_blank" rel="noopener">likely in the UK against Oleksandr Usyk</a> in late September.On the Alvarez and Plant fight, Markowski said: "It's definitely something we're talking about at the moment."He added: "There's definitely an international angle with Anthony Joshua."DAZN regards its Matchroom deal as a big statement in the boxing business, but now it's about executing what it, alongside Hearn, wants to deliver."Increased value, more shows, more original content and more fights at a very affordable price point on an accessible platform that would otherwise have been behind a pay-per-view platform." If they execute their plan as well as they announced it, then the future of its boxing business will likely leave that "significant stress" it endured during COVID in the past.

DAZN and Matchroom are bullish on their future in world boxing as they shape their present around 'Canelo' Alvarez

<ul class="summary-list"><li>It's too early to talk about Tyson Fury vs. Anthony Joshua, a TV exec said this week.</li><li>Joe Markowski of DAZN did say, though, that it would be the biggest PPV show in UK boxing history.</li></ul>LAS VEGAS — A prospective heavyweight showdown between marquee fighters <a href="https://www.insider.com/category/tyson-fury" target="_blank" rel="noopener">Tyson Fury</a> and <a href="https://www.insider.com/category/anthony-joshua" target="_blank" rel="noopener">Anthony Joshua</a> would "arguably be the biggest fight you can make in <a href="https://www.insider.com/category/boxing" target="_blank" rel="noopener">boxing</a>," according to Joe Markowski, a TV executive who wants to broadcast the bout.Should that fight get booked, it would rival a likely November match between American welterweight rivals <a href="https://www.insider.com/category/terence-crawford" target="_blank" rel="noopener">Terence Crawford</a> and <a href="https://www.insider.com/category/errol-spence-jr" target="_blank" rel="noopener">Errol Spence Jr.</a> as the fight of the year. But moreover, a one-two punch of marquee showcases would help raise boxing back into the mainstream consciousness. <a href="https://www.insider.com/errol-spence-jr-and-terence-crawfords-teams-talking-about-ppv-2022-6" target="_blank" rel="noopener">As Insider reported earlier this year</a>, Crawford vs. Spence could take place in November at a Las Vegas venue.Sources close to that fight maintain that little has changed, and it remains a probable addition to the end-of-year combat sports schedule.Meanwhile, <a href="https://www.espn.com/boxing/story/_/id/34583322/anthony-joshua-accepts-terms-tyson-fury-fight-dec-3" target="_blank" rel="noopener">ESPN recently reported</a> that Fury vs. Joshua may also take place in 2022, floating a date in early December at the 75,000-seat Principality Stadium in Cardiff, Wales. If the heavyweight bout happens, it may depend on Fury's broadcast partner BT Sport working with Joshua's DAZN.<h2>'The biggest pay-per-view show in British boxing history'</h2><div type="image" title="Boxer Anthony Joshua throws a punch towards Oleksandr Usyk" height="512" width="1024" msid="94255898" hostid="261" sizebytes="48584"></div>Markowski, DAZN's CEO of North America, told Insider at the MGM Grand in Las Vegas this week that while it is "early to talk about AJ and Fury" it would easily be "the biggest pay-per-view show in British boxing history."Joshua is in desperate need of a rebound win, following back-to-back losses to Oleksandr Usyk, who Saul 'Canelo' <a href="https://www.insider.com/oleksandr-usyk-is-the-worlds-no1-boxer-canelo-alvarez-says-2022-9">Alvarez called "the No. 1" fighter</a> in the sport when speaking to Insider this week.But fighting Fury, who has never been beaten, is a remarkably difficult task, considering his thumping trilogy win over America's concussive puncher Deontay Wilder and his knockout victory over Dillian Whyte in April."Is it relevant that Joshua's lost three times in total, and lost twice in a row? I don't think so," Markowski told us. "I think it's about the narrative and the ingredients of the fight of what it means to the British public."<div type="image" title="Joe Markowski speaks at a boxing press conference." height="1324" width="2000" msid="94255899" hostid="261" sizebytes="96206"></div>Boxing negotiations are not yet finalized, according to Markowski. If and when they are, he — as one of the broadcasters expected to air the event — expects to start talking with BT Sport.<h2>DAZN 'clearly' wants Fury vs. Joshua to happen</h2>"Clearly, we want it to happen," Markowski said.Markowski added that the fight's commercial appeal is different from when the match was first discussed on a serious level in 2020.That year, Joshua possessed three of the division's four major titles, and hadn't yet lost to Usyk. Fury, meanwhile, held the WBC heavyweight championship.The fight would have therefore produced an undisputed champion in boxing's glamour division — something that hasn't been done since Lennox Lewis beat Evander Holyfield in 1999.<div type="image" title="Tyson Fury celebrates a recent boxing win." height="1000" width="2000" msid="94255900" hostid="261" sizebytes="164708"></div>"I think it makes sense for different reasons now … probably not the reasons we thought it would make sense a year and a half ago, but it makes sense for valid reasons," the executive said.Though it is a dangerous attempt at a comeback for Joshua, Markowski said the heavyweight has little to lose."There's no undisputed status, there's no unbeaten record to protect, but rather than wait, why not now? The public still cares about it," he said. "Narrative trumps all the other bullshit, and narrative for that fight is huge."Now, with a stadium booked for the fight in December, when we get the nod from promoters, we'll get into it."

Anthony Joshua versus Tyson Fury would be the biggest boxing show in UK history, according to a TV exec

<ul class="summary-list"><li>Saul 'Canelo' Alvarez returns to the ring Saturday against Gennadiy Golovkin.</li><li>The super middleweight fighters exchange slugs at the T-Mobile Arena in Las Vegas.</li></ul>LAS VEGAS — The first time <a href="https://www.insider.com/category/saul-alvarez" target="_blank" rel="noopener">Saul 'Canelo' Alvarez</a> lost he evolved his skillset through the years and tallied so many elite wins he <a href="https://www.insider.com/who-are-the-best-fighters-in-boxing-today-2022-7" target="_blank" rel="noopener">became the sport's No.1 boxer</a> and established himself as a Hall of Fame fighter.In his 61st bout against Dimitry Bivol in May, after a 16-fight stretch in which he remained unbeaten, <a href="https://www.insider.com/dmitry-bivol-pooped-all-over-the-saul-canelo-alvarez-party-2022-5" target="_blank" rel="noopener">Canelo lost once again in an upset</a>.The Mexican boxer wanted to create more legacy at light heavyweight — a division he has no right to dominate considering he began his career at welterweight — but came unstuck because of Bivol's feints and triple jabs.He returns to the ring Saturday at the T-Mobile Arena in Las Vegas, in another marquee <a href="https://www.insider.com/category/boxing" target="_blank" rel="noopener">boxing</a> match. This time, Gennadiy Golovkin — a fighter whom he's faced twice already — is in the opposite corner.Considering Canelo's career history, the question, this time, is whether he'll evolve once again and begin another winning run to reestablish himself as the sport's No.1."Look, I always try to learn," Alvarez told Insider in an interview arranged by his lead sponsor Hennessy. "I learn from everything."Alvarez is taught by his manager and trainer Eddy Reynoso, one of boxing's most celebrated coaches. Reynoso will be in his corner, like he has been from the beginning, to try and restore Canelo's place at the highest echelon of the fight game.There will be pressure for Canelo to not only rebound with a win against Golovkin but to do so with a knockout so thumping it buries the memory of defeat to Bivol."I just can't wait to be in the ring again, coming back stronger than ever," Canelo told us. "I, all my life, try to learn from everything. In this fight, I'll be bringing my best."<h2>'Losing is okay'</h2><div type="image" title="Saul 'Canelo' Alvarez and Dmitry Bivol." height="1500" width="2000" msid="94273688" hostid="261" sizebytes="137478"></div>Insider covered Canelo's last fight in Las Vegas.Unlike many elite-level combatants, his entourage is not unnecessarily big. He has his training team. He has his family.As he made his way to the stage during the grand arrivals at the beginning of the week in May, after a loud Mariachi band introduced him to his fans, Canelo's five-year-old daughter Maria sat next to us.She clapped when she saw her father, screamed "Papi!," and exchanged loving glances with the fighter."When you win, you celebrate," Canelo told us this week, ahead of another of his fight weeks. "You're happy, and with friends, team, and family."<div type="image" title="Saul 'Canelo' Alvarez has only been out-shined on-stage by his daughter Maria Fernanda." height="1564" width="2000" msid="94273689" hostid="261" sizebytes="165364"></div>During losses, those relationships are just as important.It is those relationships that seem to define Canelo, rather than the rare defeats."You need to have a strong mind and think forward," Canelo said. "Losing is okay. You need to learn from that, too."With a loss, you need to accept that like a man, and I'm fine with that. I'm focused 100% on this fight and I just can't wait to be in the ring."<h2>Canelo's quest in boxing helps the sport, according to a TV exec</h2>Prior to his defeat to Bivol earlier this year, the promotional message from Matchroom and DAZN was that their marquee fighter, Canelo, was daring to be great by moving up a weight class to challenge a legitimate champion.The message, this time, is that by chasing these legacy-enhancing matches, Canelo is helping push the sport forward by showing that losses do not take the shine away from a fighter's star.It is a hangover from the Floyd Mayweather era, DAZN executive vice president Joe Markowski told Insider at the MGM Grand in Las Vegas this week.A key part of Mayweather's legacy is that he remained unbeaten despite taking part in some of boxing's best-selling bouts of all time.In that period, a loss seemed to affect a fighter's standing in a division and the wider sport.Between the UFC, where there are more ways to lose a bout, and Canelo, Markowski argues the sport of boxing has moved on."Canelo helps the sport move past the obsession with an unbeaten record," Markowski told Insider. "It doesn't matter commercially, or in the eyes of the fan."If you look at the UFC, the biggest draw is Conor McGregor but I've lost count of the number of times he's lost. He still generates seven-figure pay-per-view numbers because he's a draw, he's interesting, and people care about his career."They don't really care about him perfecting, keeping, and maintaining a perfect record."<div type="image" title="Saul Canelo Alvarez and Floyd Mayweather." height="1402" width="2000" msid="94273690" hostid="261" sizebytes="198074"></div>Markowski said people are drawn to Canelo because "he's using his career to test himself."He added: "Canelo's taking on major challenges which come with risk. Those risks have, against Mayweather and Bivol, cost him a win but I think the respect level on both occasions has drawn him up."I imagine he'll rematch Bivol at some point soon which will be a tremendous test physically. So in my eyes, I respect him more."For the public, Markowski believes it adds intrigue to whether he'll rebound with a signature knockout win over Golovkin, or struggle against his old rival.<h2>Canelo promises 'a great fight' against Golovkin</h2>Markowski said Canelo and Golovkin "have a genuine dislike for each other" that goes back years.<div type="image" title="Saul Canelo Alvarez and Gennadiy Golovkin." height="1333" width="2000" msid="94273691" hostid="261" sizebytes="128406"></div>This needle can elevate the show as Canelo himself promises "a great fight."The super middleweight world champion, who puts his WBA, WBC, WBO, and IBF world titles on the line, said: "My goal is to end the fight before the 12 rounds — that is my goal — a knockout."He finished by calling Golovkin "a great fighter, a strong fighter. Whatever he brings, I'll be ready."

Elite boxer Saul 'Canelo' Alvarez says 'losing is okay' ahead of Gennadiy Golovkin trilogy fight

<ul class="summary-list"><li>Saul 'Canelo' Alvarez returns to <keyword id="6970799" type="UNKNOWN" weightage="60" keywordseo="dazn" source="Orion">DAZN</keyword> on the broadcaster's newly launched PPV platform.</li><li>It marks an extraordinary U-turn for DAZN after it boldly claimed the death of PPV three years ago.</li></ul>LAS VEGAS — International broadcaster DAZN is bullish on the depth of its 2022 <a href="https://www.insider.com/category/boxing" target="_blank" rel="noopener">boxing</a> schedule after accepting defeat in an attempt to kill pay-per-view in the sport.The broadcaster is home to big-name fighters like Vergil Ortiz Jr., Ryan Garcia, and Katie Taylor. It has a deal with <a href="https://www.insider.com/category/anthony-joshua" target="_blank" rel="noopener">Anthony Joshua</a> to broadcast the British heavyweight's fights to its international audience. And it recently welcomed <keyword id="11922196" type="UNKNOWN" weightage="60" keywordseo="boxing" source="Orion">boxing</keyword>'s greatest attraction, <a href="https://www.insider.com/category/saul-alvarez" target="_blank" rel="noopener">Saul 'Canelo' Alvarez</a>, back to its platform.Those inside DAZN have spoken at length to Insider about how integral Alvarez is, as a driver of subscriptions and customer-retainer, for their company.For DAZN executive vice president Joe Markowski, "it's great to be back in business" with Alvarez, after they agreed to a two-fight deal last month.It is reportedly a nine-figure contract that will see Canelo box Dmitri Bivol at the T-Mobile Arena in Las Vegas on May 7, before taking on Gennadiy Golovkin in a September trilogy bout, provided they each win their upcoming fights.A third fight with an unnamed opponent — potentially super middleweight boxer John Ryder, or cruiserweight champion Ilungu Makubu — could take place in December.According to Markowski, who spoke to Insider last week, "Canelo is chasing legacy and is prioritizing that" over other options."We put together a deal that makes sense for all parties and gives us two big pillars at the start and end of the summer to build our business around," he said. "We're very excited to start doing that now."<h2>There is one key difference for Canelo fights on DAZN this summer</h2><div type="image" title="Saul 'Canelo' Alvarez has formed a key relationship with boxing promoter Eddie Hearn, of Matchroom Sport, which has a deal with DAZN." height="1000" width="2000" msid="90087457" hostid="261"></div>Beginning with the Bivol match, Alvarez fights on DAZN in the US will be offered exclusively on DAZN's new pay-per-view platform—notable given the network's bold claims three years ago that PPV is dead.That fight will be priced at $59.99 for current DAZN subscribers (who pay $19.99 per month) and $79.99 for non-subscribers, though the latter will receive a one-month DAZN subscription with fight access.The about-face has been met with fierce public backlash. "I understand the reaction to it," Markowski told Insider."Ultimately, to be in play for select major fights, we realized we needed a pay-per-view platform and missing out on the rights to fights because we didn't have one," said Markowski. "So we built one."Put in even simpler terms: The rights to the biggest and best fights don't come cheap. DAZN needed a PPV platform so that it could involve itself in the big-fight conversation."Clearly, it's a slight tweak to our proposition, but ultimately our proposition is about consumer value," Markowski said.Gen-Z superstar and knockout puncher Ryan Garcia boxes Emmanuel Tagoe in a lightweight bout April 9. A fight like that, Markowksi said, would continue to be "delivered in the low-price, month-to-month subscription offer."He said: "Our use of the pay-per-view platform will be used sparingly, and it's something we ultimately use when we have to—to maintain our competitive position in the market."What we don't want to do is... leave ourselves unable to [be] involved in the likes of Canelo US conversations, and Anthony Joshua UK conversations."There are certain fighters and certain fights that require that model, and we've built that to give ourselves a chance to participate in all those conversations."<h2>Previous marketing stunts may well be regrettable, in hindsight</h2>In 2019, DAZN meme'd the apparent death of PPV by taking the famed printer-bashing scene from the 1999 movie Office Space and portraying ring announcer Michael Buffer, middleweight boxer Danny Jacobs, and Canelo Alvarez, as taking turns to beat the printer, here representing PPV, into pieces.Now, Alvarez is the face of DAZN's new PPV division. "It would be easy for us to shirk away from that, and we're not doing that," Markowski said. "The market has evolved. Canelo's stardom has evolved. Our business has evolved."No one can criticize the value and service we're delivering," the executive said. "It's a very, very focused business and investment on serving US, UK, and global boxing fans for four years now."We own the fact we've positioned it differently previously [in the past]," he said. "But this is now a conversation about value."<h2>Let's talk about that value</h2><div type="image" title="Joe Markowski speaks at a boxing press conference." height="1324" width="2000" msid="90087458" hostid="261"></div>Future Hall of Fame fighter Roman Gonzalez's March 5 decision win against Julio Cesar Martinez, at the Pechanga Arena in San Diego, kickstarted a congested period in DAZN's schedule of events.Here's what's to come:<ul><li>Leigh Wood vs. Michael Conlon — March 12</li><li>Ortiz Jr. vs. McKinson — March 19</li><li>Kiko Martinez vs. Josh Warrington II — March 26</li><li>Gennadiy Golovkin vs. Ryota Murata — April 9</li><li>Ryan Garcia vs. Emmanuel Tagoe — April 9</li><li>Katie Taylor vs. Amanda Serrano — April 30</li><li><keyword id="11938296" type="UNKNOWN" weightage="60" keywordseo="saul-alvarez" source="Orion">Saul Alvarez</keyword> vs. Dmitry Bivol — May 7</li></ul>The lineup of fights is the most significant period for DAZN since it entered the boxing marketplace, Markowski said, and the quality of its "well-sequenced run of events" is underreported."I personally find it slightly strange how certain segments of the media and fan base rally against DAZN at times," he said."I look at the ultimate measure, which is subscriber numbers and subscriber engagement. We were tested during COVID, maintained a solid base of subscribers, and in the last 15 months we've been in growth mode again."On a size-of-subscription-base perspective, we're the healthiest place we've ever been. That allows our business, our board, to be confident in giving us more funds to invest in making more fights," he said."I hope that narrative will shift, but a big number of our subscribers are consuming high-quality content week-on-week, month-on-month."Outside of Canelo, the Taylor and Serrano world title fight represents one of the most significant women's boxing events in history."The ingredients in that fight are particularly interesting," Markowski told us. "First of all, and most importantly, it's a fantastic fight stylistically, and from an entertainment perspective."Secondly, it's a historic event that goes beyond the four walls of boxing. It's a moment in time for women's sport, and equality generally."Jake Paul's involvement is an additional spice in the mix. And Katie Taylor, a bit like Canelo Alvarez, is pursuing history, as is Amanda Serrano."As for Garcia, Markowski said the fighter wants to compete "regularly, having been out of the game for 15 months."The 23-year-old fights at the Alamodome in San Antonio, Texas, on April 9, the same day Golovkin fights Muraya at the Saitama Super Arena in Japan, marking a double-header of events for DAZN.The result in Tokyo will also provide clarity for the second part of Alvarez's two-fight deal. A Golovkin win means the Kazakh will be hoping Canelo beats Bivol the following month, so they can collide again in September.But, in case there is one upset — or two — DAZN has contingency plans. "Everyone at DAZN has been around boxing long enough that you can't plan too far in advance …. We've got litigations for anything we don't expect to happen. We've got plans B, C, D, and E covered."

DAZN is bullish on its 2022 fight schedule, starring Canelo Alvarez, after accepting defeat in attempt to kill PPV

<ul class="summary-list"><li>DAZN and Sky <keyword id="11893855" type="UNKNOWN" weightage="100" keywordseo="sports" source="Orion">Sports</keyword> are continuing their broadcasting tug-of-war for British <keyword id="11922196" type="UNKNOWN" weightage="60" keywordseo="boxing" source="Orion">boxing</keyword> supremacy.</li><li>DAZN agreed to a £100 million deal with Matchroom Boxing last year, luring Eddie Hearn from Sky.</li></ul>LAS VEGAS — A broadcasting tug-of-war for one of <a href="https://www.insider.com/category/boxing" target="_blank" rel="noopener">boxing</a>'s greatest assets may be getting underway imminently—that is, if it hasn't started already.In one corner is legacy media network Sky Sports, which has the rights to air numerous lucrative sports and leagues in the UK, and in the other is DAZN — the relatively new market-disruptor in this space. <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.dazn.com%2Fen-US%2Fhome" rel="nofollow sponsored">DAZN</a> drastically changed the boxing landscape in Britain last year as <a href="https://www.insider.com/dazn-and-matchroom-are-bullish-on-their-future-in-boxing-2021-6" target="_blank" rel="noopener">it agreed to a £100 million ($130 million) deal with Matchroom Boxing</a>, which thus lured promoter Eddie Hearn away from a decade-long relationship with Sky.The domestic rights for combat sports superstar <keyword id="12153612" type="UNKNOWN" weightage="60" keywordseo="anthony-joshua" source="Orion">Anthony Joshua</keyword>, who Hearn has represented since 2013, was not part of that agreement.Though DAZN does show Joshua's fights internationally, the real payoff is in the British pay-per-view market (PPV) given the two-time heavyweight champion's immense box office appeal domestically.It is not uncommon for Joshua to generate 1 million pay-per-view sales in the UK alone. At a price point of £29.95, this can create an income stream of almost £30 million ($40 million)."We're going to be interested in signing <a href="https://www.insider.com/category/anthony-joshua" target="_blank" rel="noopener">Anthony Joshua</a>," DAZN executive vice president Joe Markowski told Insider this month.Our conversation was mostly focused on Saul 'Canelo' Alvarez, and <a href="https://www.insider.com/with-canelo-dazn-bullish-on-depth-of-its-2022-schedule-2022-3" target="_blank" rel="noopener">how instrumental boxing's No.1 fighter is to DAZN's business — both in the US and globally</a>.But we asked Markowski if DAZN's Canelo strategy could serve as a blueprint for its newly created pay-per-view platform — and one that could be applied to Joshua in the near future."There's an ongoing process there [and] we don't comment publicly on ongoing conversations," Markowski said."Clearly, AJ is a unique asset in the UK in the sense that he cuts through, like Canelo does here with the US audience."We've been in conversations with Eddie. We've got a good relationship with AJ that we've built up over four years, internationally. Let's see how that process plays out," he said."What we will do is do sensible deals that make sense for our business. We won't be blinded by the lights of opportunities or overspend."We love AJ, we'd love to work with him domestically. We're big fans of his and his team's, and we've got a great relationship with his promoter. So let's wait and see on that one."Though <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.dazn.com%2Fen-US%2Fhome" rel="nofollow sponsored">DAZN</a> has launched a PPV offering, it remains a subscription-first model, and <a href="https://www.insider.com/with-canelo-dazn-bullish-on-depth-of-its-2022-schedule-2022-3" target="_blank" rel="noopener">has boxing events lined up for its audience throughout March</a>.Leigh Wood fights Michael Conlon on the platform on March 12; Vergil Ortiz Jr. competes against Michael McKinson on March 19, before Kiko Martinez and Josh Warrington contest their rematch on March 26.The company's debut PPV arrives May 7 when Alvarez fights Dmitry Bivol in Las Vegas.

DAZN would 'love to work with Anthony Joshua' in the UK market

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/anthony-joshua">Anthony Joshua</a> is the UK equivalent of <a href="https://www.businessinsider.com/category/floyd-mayweather">Floyd Mayweather</a>, a Sky Sports executive told Business Insider.</li><li>The heavyweight champ's inner circle expect him to obliterate his Brooklyn-born opponent Jarrell Miller in June, win over the American public, and conquer the U.S. market.</li><li>His promoter, Eddie Hearn, told us that Joshua is "the perfect athlete." So perfect, he could become incredibly rich and earn a billion, just like Mayweather.</li><li>But Joshua has an advantage that Mayweather never had - Joshua campaigns in the heavyweight division, the weight class that has traditionally been the focal point of all combat sports.</li><li>Joshua could bring glamour back to the heavyweight landscape and become as prominent as Roger Federer, LeBron James, and Lionel Messi.</li><li>In the coming years, Joshua can transform from a millionaire to a billionaire.</li></ul><a href="https://www.businessinsider.com/category/floyd-mayweather">Floyd Mayweather</a>'s reputation as the "Money" man of combat sports is under threat as a British star is looking to invade America and bank a billion.<a href="https://www.businessinsider.com/category/anthony-joshua">Anthony Joshua</a> is the unified heavyweight champion, an Olympic gold medalist, and a fighter with an ambassadorial image thanks to his articulate interviews, his winning smile, and his immaculately-sculpted, hulk-like body.He regularly sells out Wembley Stadium, home of the England national soccer team, and is a household name in Britain, at least.But having conquered the UK market after an impressive amateur career and a flawless professional record that now reads 22 wins unbeaten, with thumping victories over Wladimir Klitschko, Alexander Povetkin, and Dillian Whyte, Joshua is now looking to score the biggest win of his career.No, it's not just against the brash American fighter Jarrell Miller, his June 1 opponent in New York City. It's against the whole of America, and then the world.According to those closest to him, it's time to take the "AJ" show on the road and conquer foreign markets like the fighter conquered the British market.It's time to make Joshua a global superstar and one of the biggest and most famous athletes on the planet. It's time to turn Joshua from a millionaire to a billionaire."He's a huge star in Britain, he's the face of boxing, one of the faces of Sky… an ambassador who is crucial to our business," Adam Smith, head of boxing at Sky Sports, which is Joshua's broadcaster in Britain, told Business Insider at a recent media event in London."Now he's going over to America to take on the Americans, the world. I think he'll be a global superstar and if he keeps on winning in the ring, smiling, and maintains that wonderful appeal he has to all sorts of men, women, old, young, then he has every chance to be as successful as Mayweather in monetary terms."Joshua fights outside Britain for the first time in his pro career this summer when he takes on the unbeaten challenger Miller in the American's backyard at Madison Square Garden, a venue coined the "Mecca of boxing."It is a fight of the utmost importance to Joshua's future. Not because Miller is particularly challenging, but because the fight, and the expected win, is a springboard to much bigger fights, bigger audiences, and, of course, bigger paychecks.This fight will already provide Joshua with his career-high purse. Eddie Hearn, Joshua's promoter, confirmed this to Business Insider but stopped just short of telling us whether it was <a href="https://www.businessinsider.com/anthony-joshua-next-fight-shows-he-is-this-eras-floyd-mayweather-2019-2" target="_blank" rel="noopener">the $32 million we had previously reported</a> - a figure that matches what Mayweather earned in his penultimate fight against Andre Berto in 2015, proving he's already capable of following "Money" Mayweather into the mega check-cashing business.Read more: <a href="https://www.businessinsider.com/anthony-joshua-next-fight-shows-he-is-this-eras-floyd-mayweather-2019-2" target="_blank" rel="noopener">Anthony Joshua's next fight confirms he's this era's Floyd Mayweather</a>"It is a career-high purse," Hearn said. "I won't comment on the [exact figures of the] purses, but it is career-high."Joe Markowski, the executive vice president of DAZN, which is Joshua's broadcaster in the U.S., told Business Insider that to be known globally, athletes, actors, and musicians all have to conquer America."It's the next chapter of the movement to being a global superstar," Markowski said, and Americans are already warming to the Londoner."AJ has developed a real rapport with the American market," Markowski said. "He is well spoken. Americans respect that. They like the fact he's British. He's good-looking, marketable."<h2>Joshua may even have advantages over Mayweather</h2><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Mayweather, despite his extraordinary skill and talent, did not possess a truly TV-friendly fighting style during his superstar years.Read more: <a href="https://www.businessinsider.com/floyd-mayweather-should-retire-forever-2018-11" target="_blank" rel="noopener">Floyd Mayweather should disappear into retirement forever, because a comeback could end in tears</a>Though he scored knockouts in the first half of his career, his approach in later life <a href="http://nymag.com/intelligencer/2015/05/mayweather-keeps-his-fragile-hands-under-wraps.html" target="_blank" rel="noopener">compensated for brittle hands</a>. In the second half of his career, he adopted a hit-and-don't-get-hit, shoulder-roll technique. This allowed him to land accurate and point-scoring punches, while taking the minimum amount of damage possible. He did this remarkably well. His status as <a href="http://www.espn.co.uk/boxing/story/_/id/7780088/floyd-mayweather-jr-measures-boxing-greats" target="_blank" rel="noopener">the finest defensive fighter</a> since Compubox records began proves that.But defensive fighters tend not to have Box Office appeal, and this is because blood-thirsty audiences prefer seeing highlight-reel knockouts. Mayweather rarely provided that in the last 10 years of his decorated career but people tuned in because of his divisive personality, his abrasive comments, and on the off-chance that somebody was able to actually beat him. Nobody ever did.Joshua has something Mayweather lacked when the American was a pay-per-view sensation - and that is brutal punching power. And he does not mind getting hit, to hit. Only one of Joshua's 22 opponents as a pro has been able to survive the fight to hear the final bell. All the others were annihilated. He laughed off a near in-ring riot to put Whyte on his back, got off the canvas to flatten Klitschko, and overcame a busted nose to trounce Carlos Takam.Joshua also has something else going for him - he is a heavyweight, which is traditionally boxing's ruling class.From Jack Johnson at the start of the 1900s, to Joe Louis and Rocky Marciano in the middle of the century, through to Muhammad Ali and Mike Tyson, the role of the big man was, traditionally, crucial to boxing's status as a mainstream sport.If you remove Mayweather from the equation when looking at the <a href="https://www.businessinsider.com/the-50-best-selling-pay-per-view-events-boxing-ufc-wrestling-tv-history-2017-8" target="_blank" rel="noopener">best-selling pay-per-view events</a> in boxing history, heavyweights dominate. And Joshua may be the one to make heavyweights dominate yet again.Read more: <a href="https://www.businessinsider.com/the-50-best-selling-pay-per-view-events-boxing-ufc-wrestling-tv-history-2017-8" target="_blank" rel="noopener">The 54 best-selling pay-per-view events in combat sports history</a>"He is a heavyweight," Smith told us. "So if you get the big fights with Tyson Fury and Deontay Wilder over the next few years, Joshua's well on the way to being our equivalent of Floyd Mayweather, if not bigger."Of the summer's fight against Miller, Hearn said: "We've seen the interest and the numbers, it's the greatest move we've ever done. It's worked out great."And Hearn doesn't expect anyone tuning in on June 1 to be disappointed once the fight is over: "Every Joshua fight is electric and that will be the same on June 1. He is the perfect athlete. He's that guy."Hearn even said things will get bigger and bigger for his star client: "It's not that 2019 defines his career. He wants the undisputed fight. This doesn't just include UK or America, it includes many territories."He's dominated the UK, many markets will follow. America is a significant one, and if he gets it right you can earn several times what you earned in the UK."Joshua, 29, has a 10-year plan to compete. This means he won't retire until he's approaching his 40th birthday. By that point, he could be pushing toward 50 fights, the landmark Mayweather used to call time on his own career.But Joshua might not be able to retire undefeated like Mayweather was able to. Joshua "will have to come back from adversity" because "every fighter has a defeat at some point," Smith told us, though, he was quick to add that "there's no sign of that right now."Indeed, neither Hearn or Markowski expect Joshua to truly be troubled against Miller, but both anticipate a slightly more competitive contest than fans and bookmakers, who expect a fairly easy stoppage win."The danger is going to someone's backyard in a new timezone and arena," Hearn said. "This is the new challenge."As for what DAZN expects, Markowski said: "AJ said he'll go over there and knock Miller out to introduce himself with a bang to the U.S. public."Miller isn't going to be easy to knockout because he's 23 stone [322 pounds], with a good chin, and has never been knocked down."In a partisan MSG with a tremendous atmosphere in a different environment to the one he's been comfortable with in Cardiff and London. It's a good match-up. He's favourite, but Miller's not a walk-over, that's for sure."As a broadcaster, we're expecting a real tear-up between two highly-ranked heavyweights."Flattening a huge heavyweight in a "real tear-up" in his American debut would ultimately do wonders for Joshua's popularity, which continues to climb year-on-year.Joshua will soon turn 30, an age where Mayweather was only just about to contest his biggest fight against Oscar de la Hoya in a bout that would launch him into a pay-per-view star forever.Joshua, already pay-per-view material, is clearly on an impressive trajectory. The Fury and Wilder fights will attract Mayweather-style money, we're talking hundreds of millions, and should he win then his inner circle will, of course, be proved right. The Londoner will have been the face of boxing all along, the sport's brightest star, this new era's "Money" man.All he has to do is keep on winning.<div> </div><div> </div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/mcdonalds-filet-o-fish-season-scales-skyrocket-march-lent-catholic-christian-2017-3">Here's why McDonald's Filet-O-Fish sales skyrocket in March</a></h3> <div> </div> </div>

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DAZN and Matchroom are bullish on their future in world boxing as they shape their present around 'Canelo' Alvarez

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Anthony Joshua versus Tyson Fury would be the biggest boxing show in UK history, according to a TV exec

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Elite boxer Saul 'Canelo' Alvarez says 'losing is okay' ahead of Gennadiy Golovkin trilogy fight

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DAZN is bullish on its 2022 fight schedule, starring Canelo Alvarez, after accepting defeat in attempt to kill PPV

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DAZN would 'love to work with Anthony Joshua' in the UK market

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Anthony Joshua's team told us how they're planning to make him even bigger than Floyd Mayweather in the U.S.

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