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<ul><li><keyword id="8506093" type="General" weightage="100" keywordseo="jiomart" source="Orion">JioMart</keyword> has announced a partnership with social media giant Meta.</li><li>As part of this partnership, users will be able to shop on JioMart using <keyword id="790242" type="General" weightage="20" keywordseo="whatsapp" source="Orion">WhatsApp</keyword>.</li><li>Here’s how you can use WhatsApp to place an order on JioMart.</li></ul>Reliance Industries held its 45th annual general meeting yesterday and one of the major announcements was the partnership between JioMart and Meta. As part of this, users will be able to shop on the e-commerce platform JioMart using WhatsApp. Users will be able to use WhatsApp to place an order on the JioMart by browsing catalogues and viewing the live prices. “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, chief executive officer, Meta said in a Facebook post. <cmsannotation type="cmsannotation" annotationid="How to place an order on JioMart using WhatsApp" comment="subhead" text="How to place an order on JioMart using WhatsApp">How to place an order on JioMart using WhatsApp</cmsannotation> Here’s how you can place an order on JioMart using WhatsApp. <div type="image" title="JioMart" msid="93871323" hostid="261" sizebytes="53132" caption="&amp;lt;p&amp;gt;You can now easily place a JioMart order using WhatsApp&amp;lt;/p&amp;gt;"></div> <ul><li>To begin, you need to save JioMart’s number +917977079770 on your phone or click on this <a href="https://wa.me/c/917977079770">link</a>. </li><li>Now, send “Hi” to this number. </li><li>Then, click on “Get Started”. </li><li>Now, click on “View catalog”. </li></ul><div type="image" title="2" msid="93871331" hostid="261" sizebytes="56684" caption="&amp;lt;p&amp;gt;Products on JioMart&amp;lt;/p&amp;gt;"></div> <ul><li>You can now browse through various categories of products such as fruits and vegetables, staples, branded foods and more. </li></ul><div type="image" title="3" msid="93871353" hostid="261" sizebytes="59124" caption="&amp;lt;p&amp;gt;Placing a JioMart order on WhatsApp&amp;lt;/p&amp;gt;"></div> <ul><li>Click on the plus sign next to a product to add it to your cart. </li><li>Once you have added all the required products, click on “SEND TO BUSINESS”. </li><li>Now, click on “Provide address”. </li></ul><div type="image" title="4" msid="93871371" hostid="261" sizebytes="42964" caption="&amp;lt;p&amp;gt;Address and payment options&amp;lt;/p&amp;gt;"></div> <ul><li>Then, select the address where you want the products to be delivered and click on “Send address”. </li><li>Then, click on “Confirm” to confirm your address. </li><li>If you wish to change your address, click on “Add/Change Address”. </li><li>Now, you need to pay for your products. </li><li>You can choose from cash on delivery, pay on JioMart and pay on WhatsApp. </li></ul>Once you have completed the payment, the order will be confirmed, and you will receive it as scheduled. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/samsung-is-reportedly-working-on-a-dual-screen-phone-with-a-transparent-display/articleshow/93849845.cms">Samsung is reportedly working on a dual screen phone with a transparent display</a> <a href="https://www.businessinsider.in/business/corporates/news/gautam-adani-is-now-the-third-richest-person-in-the-world-as-per-bloomberg/articleshow/93868294.cms">Gautam Adani is now the third richest person in the world, only behind Elon Musk and Jeff Bezos</a> <a href="https://www.businessinsider.in/business/telecom/news/jio-set-to-launch-true-5g-services-this-2022-diwali/articleshow/93854727.cms">Jio set to launch True 5G services across major Indian cities this Diwali</a>

How to use JioMart on WhatsApp

<ul><li><keyword id="8939913" type="General" weightage="80" keywordseo="jio-haptik" source="Orion">Jio Haptik</keyword> and <keyword id="3498585" type="General" weightage="80" keywordseo="cashe" source="Orion">CASHe</keyword> partner to enable automated instant credit lines on <keyword id="790242" type="General" weightage="20" keywordseo="whatsapp" source="Orion">WhatsApp</keyword>. </li><li>This will aid business owners and solopreneurs to access instant credit via WhatsApp. </li><li>Jio <keyword id="4380499" type="General" weightage="100" keywordseo="haptik" source="Orion">Haptik</keyword> and CASHe claim to provide revolving loans on WhatsApp within a minute.</li></ul>Jio Haptik partnered with financial wellness platform CASHe on Tuesday to enable instant credit line disbursals on Whatsapp. Jio Haptik is a WhatsApp chatbot solution provider, which was acquired by <keyword id="6355199" type="General" weightage="50" keywordseo="reliance-industries" source="Orion">Reliance Industries</keyword> in 2019. The overriding technology powering this solution is Haptik’s advanced conversational commerce capabilities and CASHe’s AI-powered bot. The Whatsapp chatbot matches the user’s inputs and automatically facilitates a formal application, along with a Know-Your-Customer (KYC) check. Once verified, it sets up a credit line in a few clicks through a guided conversational flow. The user’s details are generated and displayed based on the name entered – the only key input that the borrower needs to enter is at the start of the conversation. “Haptik is pleased to be partnering with CASHe, India’s leading financial wellness platform, with the aim of helping borrowers get access to loans and credit seamlessly and in under a minute. Since going live with our WhatsApp bot, CASHe has witnessed over 50,000 credit line issuances, more than ₹25 crore in loan disbursals, and more,” said Swapan Rajdev, co-founder and CTO, Haptik. However, this is not the first time that an Indian company is offering loans via Whatsapp. <a href="https://economictimes.indiatimes.com/news/how-to/need-a-loan-just-say-hi-on-whatsapp-and-get-rs-10-lakh-instantly-heres-how-to-apply/articleshow/86961211.cms?from=mdr">Last year</a> IIFL Finance, a non-banking financial company, offered an instant loan disbursement of ₹10 lakh on WhatsApp, where users could access it by typing ‘Hi’ in a chat box, in five minutes. Jio Haptik and CASHe, however, claim to provide revolving loans on WhatsApp within a minute. Revolving loans provide more flexibility with drawdowns and repayments as opposed to traditional loans. “With this solution on offer, we have successfully pivoted our credit model to adapt to the shifts in the lending space by offering instant sachet loans to existing and prospective borrowers through an engaging and conversational flow. The digital assistant on WhatsApp helps us to reach out to new customers and support the existing ones,” said <keyword id="12757264" type="General" weightage="50" keywordseo="yashoraj-tyagi" source="Orion">Yashoraj Tyagi</keyword>, CTO of CASHe. <keyword id="15651702" type="General" weightage="50" keywordseo="jio-on-whatsapp" source="Orion">Jio on Whatsapp</keyword> This August, <keyword id="58448" type="General" weightage="50" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> launched a grocery delivery service called Jio on Whatsapp. In the September ending quarter, Reliance Retail said that <keyword id="8506093" type="General" weightage="50" keywordseo="jiomart" source="Orion">JioMart</keyword> on WhatsApp brought in 37% orders from ‘new’ customers on JioMart. “The business launched JioMart on WhatsApp native app during the quarter, a novel and disruptive initiative that brings the simplicity of instant chat service to the online shopping experience to millions of consumers. An impressive 37% of orders received from this platform are from new customers who had not shopped on JioMart before,” Reliance said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/government-listed-private-companies-capex-to-touch-21-lakh-crore-in-fy23-icici-securities/articleshow/95858117.cms">Government, listed private companies’ capex to touch ₹21 lakh crore in FY23: ICICI Securities</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/recent-ipo-successes-could-lead-to-recovery-in-the-primary-market-ey/articleshow/95858664.cms">Recent IPO successes could lead to recovery in the primary market: E&amp;Y</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/mumbai-delhi-ranked-lowest-among-6o-global-cities-for-public-transit-systems/articleshow/95857282.cms">Mumbai, Delhi ranked lowest among 6o global cities for public transit systems</a>

Jio Haptik and CASHe partner to deliver instant credit lines on Whatsapp

<ul><li>Quick commerce platforms like <keyword id="3275685" type="General" weightage="20" keywordseo="dunzo" source="Orion">Dunzo</keyword>, <keyword id="12437554" type="General" weightage="20" keywordseo="zepto" source="Orion">Zepto</keyword>, Blinkit are getting ahead of the retail stores in terms of fast delivery at your convenience.</li><li>Grocery shopping in India’s major cities is set to undergo a never-seen-before tec(h)tonic shift led by quick commerce platforms, says a report.</li><li>Meanwhile, <keyword id="2407038" type="General" weightage="20" keywordseo="dmart" source="Orion">DMart</keyword> is still aggressively opening stores in parts of the country to get back to pre-covid levels.</li></ul>The stores are coming to the consumers – figuratively. The local kirana store or India’s largest retail chain, all of them are keen on getting a piece of the <keyword id="1410674" type="General" weightage="20" keywordseo="online-grocery-delivery" source="Orion">online grocery delivery</keyword> market. DMart, for instance, has set up its app and pick-up centers for home delivery after handling its bulk delivery orders during the pandemic. Reliance Retail too stepped into this delivery business with its app, <keyword id="8506093" type="General" weightage="20" keywordseo="jiomart" source="Orion">JioMart</keyword> with little success, though it has also invested in Dunzo. Time does matter When it comes to the delivery market, it’s not about what you deliver, how you deliver but it’s all about ‘when’ you deliver. Most of the online <keyword id="2709620" type="General" weightage="20" keywordseo="grocery-delivery" source="Orion">grocery delivery</keyword> hinges on timing which is why quick commerce companies are walking away with a lion’s share of the pie. “Grocery shopping in India’s major cities is set to undergo a never-seen-before tec(h)tonic shift led by quick commerce platforms,” said a report by JM Financial. Online grocery market has two segments -- quick commerce and scheduled e-grocery. Only Jiomart, Bigbasket and DMart are scheduled e-grocery stores, all the other platforms are in a race of quick delivery business. And the segment seems to be ruled by the ‘10-30-minute delivery’ offered by platforms like <keyword id="6358977" type="General" weightage="20" keywordseo="swiggy" source="Orion">Swiggy</keyword>, Blinkit, Zepto and Dunzo. Most of the retail chains who intend to deliver groceries however have a one-day lag period between order and delivery. Added to that, quick commerce platforms are addressing multiple consumer pain-points such as convenience, speed, curated assortment, value, and round-the clock standardized services. Online food ordering business is <a href="https://www.businessinsider.in/retail/news/grocery-business-is-like-poison-pill-for-zomato-after-failing-miserably-two-times-as-per-analysts/articleshow/92202068.cms">aiding growth in the e-grocery as well</a>. Customers who order food online for convenience, wider selection, discounts and standardized customer support are also likely to be more amenable to ordering grocery items online for the very same reasons. This opens up cross-sell opportunities for food-techs like Swiggy and Blinkit, which is merging with Zomato. Paan to curds - quick commerce delivers it all A February 2022 Survey by LocalCircles indicates that 71% of the households used q-commerce platforms to either order daily use items such as milk, bread, eggs, curd, fruits and vegetables, etc. They also ordered indulgence items such as soft drinks, ice creams, chocolates and paan. Though, only 29% of the surveyed households used q-commerce for ‘all their grocery’ purchases. For the bulk purchases however, the large format stores are still in the running as people are going to the stores. DMart is still aggressively opening stores in parts of the country to get back to pre-covid levels. “We believe it will look to accelerate store expansion and the benefit of recent expansion is yet to fully kick in – revenue intensity is lower than pre-Covid levels,” said analysts at ICICI Securities post its March quarter earnings. Redseer estimates the grocery market size in India was worth $620 billion in 2021, which is expected to grow at a CAGR of 8% over the next four years to reach over $850 billion by 2025. Quick commerce is all set for the long haul Quick commerce players are also vying for a bigger piece of the entire pie. The quick ordering might start with fresher foods like fruits and vegetables, meat, dairy and other ready-to-cook items; and also indulgence categories like chocolates, biscuits, snacking items, cold drinks, and tobacco. But it could extend to others too. “We also expect grocery staples, cooking essentials, medicines, baby and personal care, home care and pet care, amongst others, to pick up as consumers become more habituated to ordering through the platforms,” said the JM Financial report. Recently, Swiggy raised $700 million for quick-commerce grocery service Instamart. Zomato poured $150 million into quick commerce startup Blinkit. Zepto raised $200 million and lastly Reliance Industries also caught the quick commerce train by investing $200 million in Dunzo. This also means that competitive intensity is likely to be severe in the near term, between them and also with the big retailers. “Only those platforms that have very strong customer recall, robust back-end supply chain and/or strong balance sheet are likely to survive this battle of attrition,” said the report. JM Financial believes that quick delivery platforms have what it takes to disrupt the unorganized grocery market including neighbourhood kirana stores or even retail chains like DMart in large cities. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Platform </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Earliest delivery option </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jiomart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">No timeline committed </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bigbasket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DMart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Instamart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Blinkit </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">50 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zepto </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dunzo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">41 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bigbasket Now </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ola Dash </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Fresh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3-4 hour </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart Quick </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fraazo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">90 mins </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FreshToHome </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Next day morning </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Licious </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3-4 hour </td></tr></tbody></table> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/gautam-adani-gives-a-tenth-of-his-networth-to-charity-azim-premji-is-impressed/articleshow/92426271.cms">Gautam Adani gives a tenth of his networth to charity, Azim Premji is impressed</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/cryptocurrencies-show-signs-of-life-after-a-bloodbath-but-future-remains-uncertain/articleshow/92427941.cms">Cryptocurrencies show signs of life after a bloodbath, but future remains uncertain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/rejected-i-banks-manufacturers-for-not-having-enough-women-on-board-says-mamaearth-founder/articleshow/92429742.cms">Rejected i-banks, manufacturers for not having enough women on board says Mamaearth founder</a>

DMart and JioMart are unable to keep pace with Dunzo, Swiggy Instamart, Ola Dash

Ordering groceries, vegetables and daily essentials is just a WhatsApp away as billionaire <keyword id="3820" type="General" weightage="20" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword>'s e-commerce platform <keyword id="8506093" type="General" weightage="100" keywordseo="jiomart" source="Orion">JioMart</keyword> taps into the popular messaging app to scale up online business in its fight for dominance in the giant Indian retail market with Amazon and Walmart-owned Flipkart. <keyword id="10924" type="General" weightage="20" keywordseo="ambani" source="Orion">Ambani</keyword>'s twin children, Akash and Isha gave a preview of the ordering at Meta's second edition of the Fuel for India event on Wednesday. A new 'tap and chat' option allows users to order groceries through WhatsApp. Delivery is free and there is no minimum order value. Customer can fill their shopping carts within the app and pay either via JioMart or in cash on delivery. "The JioMart experience through WhatsApp is actually, very simply put - 'conversational' in nature. WhatsApp is extremely simple and easy to use; So there's no customer inhibition when ordering for supplies," said Akash. It's extremely intuitive - so there are no barriers to technology. "And digital shopping is now just an extension of messaging via WhatsApp to JioMart, it's all taken care of in a couple of steps effortlessly." Isha said all a customer needs to do is just order away on JioMart. "Bread, butter, vegetables, beverages, everything that you need in your household that day or that week... look up a product, set up a subscription for a regular buy if that's what you want, or get personalized recommendations based on your past purchase history, it's all there," she said. Facebook, now known as Meta, in April last year invested $5.7 billion for a 9.99 per cent in <keyword id="2003276" type="General" weightage="50" keywordseo="jio" source="Orion">Jio</keyword> Platforms, the digital and telecom arm of Ambani's <keyword id="105301" type="General" weightage="20" keywordseo="reliance-industries-ltd-" source="Orion">Reliance Industries Ltd.</keyword> The partnership was aimed at connecting over 400 million WhatsApp users and half a million retailers that Reliance has on its network. And playing a catalyst is cheap data that 425 million subscribers of <keyword id="6354504" type="General" weightage="20" keywordseo="reliance-jio" source="Orion">Reliance Jio</keyword> get. The orders are executed using the network of <keyword id="58448" type="General" weightage="20" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword>, the biggest brick-and-mortar store chain. Also, repaid users of Reliance Jio can recharge using WhatsApp. "As Jio and Meta teams work closely, we are opening more and more avenues of working together. One such avenue is Jio on WhatsApp, which is simplifying the entire 'prepaid recharge'," Akash said. This, he said, will bring consumers convenience like they've never had before. "Yes, it makes it very simple for anybody to adopt. For example, for older citizens who at times may find it difficult to head outside, this Jio recharge feature through WhatsApp is so helpful! And payments on WhatsApp adds to that ease!" Isha said. Akash said it is really exciting how the end-to-end experience for Recharge through WhatsApp along with the ability to make payments can potentially make the lives of millions of Jio subscribers much more convenient. JioMart delivers from fruits and vegetables to cereal, toothpaste and cooking staples like panner and chickpea flour ordered through WhatsApp. Food and groceries account for nearly half of India's retail spending, which is projected to reach as much as $1.3 trillion by 2025, according to Boston Consulting Group. Interconnected to the entire scheme is Jio's low-priced smartphone that it is offering in association with Google. The phone comes preloaded with the JioMart and WhatsApp apps. Last year, Google invested $4.5 billion for a 7.73 per cent stake in Jio Platforms Ltd. "We believe that small businesses are the bedrock of our country's economic backbone. The pandemic really brought home the truth that small merchant shops, retailers, and small businesses urgently needed to convert their physical brick and mortar stores to digital storefronts," Isha said. The partnership with Meta allowed to quickly leverage the strength of the WhatsApp platform that provides access to over 400 million people. "With an equal number of Jio subscribers it seemed like a natural progression for us to be able to support these businesses not only through a digital connection with their customers online, but also to quickly develop and build very specific digital-commerce solutions," she said. Akash said JioMart currently has over half a million retailers and is growing every day. "We were very clear that the JioMart's unmatched network - both in online and offline retail should be leveraged optimally, given the size of the opportunity." "We continue to be so excited about our partnership with Meta and in collaboration with the WhatsApp team, we intend to build out native features that will not only help users shop seamlessly on WhatsApp but will also help retailers increase stock assortments, improve margins and get them closer to perhaps a larger base of customers, like never before. "They will be able to get new orders in addition to keeping their relationships with their regular user base intact," he added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/apple-working-on-prototypes-of-foldable-devices-but-may-see-one-only-in-2024/articleshow/88298981.cms">Apple working on prototypes of foldable devices, but may see one only in 2024</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/policy/economy/news/india-makes-a-10-billion-bet-to-woo-chip-makers-at-home/articleshow/88298295.cms">India makes a $10 billion bet to woo chip makers at home</a>

JioMart taps WhatsApp to deliver groceries, vegetables

New Delhi, May 26 () Billionaire Mukesh Ambani's Reliance Industries has launched an online extension of its grocery business under JioMart brand across 200 cities. The service is being offered in all leading metros (Mumbai, Delhi, Bengaluru and Kolkata), and even in smaller towns like Mysuru, Bhatinda and Dehradun. JioMart is now delivering in more than 200 cities, Damodar Mall, the chief executive officer of Reliance Retail's grocery business said in a tweet. JioMart last month started a pilot project serving users in three neighbourhoods surrounding Mumbai. Credit Suisse said, "The national roll-out provides customers with a useful alternative to existing players (BigBasket, Grofers) as online grocery orders have spiked, given the fewer store visits". D-Mart, it said, mentioned that April revenues are down 45 per cent year-on-year as nearly 50 per cent of the stores are shut or have very restricted hours of operation. Therefore, online orders should help offset some of the lower sales in physical stores. CLSA said as of now, the website will only use Reliance's offline grocery supply chain as its backbone and deliver to homes. "Success at its ongoing beta tests in Navi Mumbai, which also encompasses mom and pop stores and uses WhatsApp as a platform to order, will be later extended to pan-India," it said. Users can order from a full suite of grocery items by visiting the JioMart website. Products include fruits and vegetables, dairy and baked goods, staples, snacks and branded foods, beverages, and personal and home care. Reliance's private labels also featured prominently. "While it does not commit on a delivery timeline when ordering (due to the lockdown), it aims to deliver orders within a two-day timeframe," CLSA said. Eventually, like other online retailers, it is possible that Reliance integrates its entire retail offerings, including fashion, lifestyle and consumer electronics, onto one super e-commerce platform and mobile app. "This, along with a pan-India extension of partnerships with mom &amp; pop stores after a successful beta test and ramp-up of this new commerce venture is crucial in Reliance's grand plan of converting Jio's 400 million-plus subscribers into customers for its eCommerce and other offerings," CLSA said. Recent partnerships with Facebook-owned WhatsApp for JioMart will only help in increasing monetisation opportunities by increasing the convenience and reach of consumers. The grocery platform was previously piloting deliveries only in select areas of Mumbai. "JioMart has seen a 4x rise in online orders from a low base. With its pan India presence JioMart now directly competes with Amazon and Flipkart in eCommerce," Bernstein said in a separate report. Grocery is 70 per cent of the Indian retail market, 90 per cent-plus unorganised, driven by Kirana stores/small retailers. "Organised penetration is less than 10 per cent while online penetration for grocery is less than 1 per cent," it said. Facebook has made a bigger push into e-commerce with the launch of Shops. "The idea is to bring millions of small businesses online. This will allow free online storefronts for small businesses and retailers and expand Facebook presence across Instagram, WhatsApp and Messenger," Bernstein said. "Facebook shops will be complimentary to WhatsApp business use to sign and onboard Kirana stores for JioMart (grocery app of Reliance Retail)." Credit Suisse said JioMart currently fulfills the order by own entity and kiranas likely to be on-boarded subsequently. "The platform lists all the major grocery categories like fruits and vegetables, staples, dairy and bakery, snacks, beverages, personal care, home care and baby care. "In terms of pricing, Reliance has extended the Smart promise of 'minimum 5 per cent off on MRP' to all products on JioMart. The discount is higher on its private label brands, and is competitive to branded products," it said. Reliance Retail had been piloting the initiative in Navi Mumbai, Thane and Kalyan among select population group. It was serving these customers through both Kirana stores and their own warehouses. It also set up Smart Points, which were acting as delivery points in neighbourhood. However, orders post the national launch are being serviced by Reliance Smart and Fresh stores, Sahakari Bhandar stores (owned by Reliance retail), and is not yet fully leveraging kirana network (as on-boarding of Kirana stores is still ongoing), Credit Suisse said. "Just prior to the national launch, Reliance Retail tapped the WhatsApp customer base in the three pilot regions to source orders. In our view, it was just a test phase of integration. The orders were available only for pick-up from nearby Kirana store, whose details were sent to the customer via WhatsApp. However, the national launch, so far, does not have integration with WhatsApp," it said. The brokerage said it placed an order on JioMart but the delivered order value was 55 per cent of the booked order value, due to inventory limitation in the nearby Sahakari Bhandar store. ANZ BAL

Reliance launches JioMart across 200 cities; analysts say co eyeing spike in online grocery orders

<ul><li>The Softbank-backed startup is planning to head for a listing in the US through a special purpose acquisition company.</li><li><keyword id="2466939" type="PERSON" weightage="20" keywordseo="Grofers">Grofers</keyword> is now seeking a valuation of $1 billion.</li><li>Here’s a deep dive into Grofers’ business.</li></ul>India’s grocery market is estimated to be $600 billion and less than 5% of it is organised, according to HDFC Securities. Grofers has a tiny sliver of that small pie. It is one of the top 10 organised retailers in India but it’s still a tough space to compete in. Who leads in any competitive business also decides who gets a bulk of the investors’ money. In that, Softbank-backed grocery startup Grofers is running against <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword>, backed by the mighty Mukesh Ambani (Asia’s second richest man), and an early bird like <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">BigBasket</keyword>, a unicorn which the $100 billion Tata Group is in talks with for a majority stake. <div type="image" title="Grocery." msid="80874973" hostid="261"></div> Just as tight the competition is in everyday business, raising money may be as difficult as a spate of initial public offerings (IPO) from the retail ⁠— both online and offline⁠— space are in the works, at different stages. Therefore, as <a href="https://www.bloomberg.com/news/articles/2021-02-11/softbank-backed-grofers-said-to-weigh-listing-via-u-s-spac-deal?srnd=technology-vp&amp;sref=zNmRQ0gk">reports suggest</a>, Grofers may opt for a listing in the US through a special purpose acquisition company (SPAC). The reason why a SPAC is better than an IPO is best described by Don Butler, Managing Director at Thomvest Ventures. “An IPO is basically a company looking for money, while a SPAC is money looking for a company,” he recently <a href="https://news.crunchbase.com/news/spac-vs-traditional-ipo-investors-see-benefits-of-blank-check-companies/">said</a>. <cmsannotation type="cmsannotation" annotationid="What is SPAC?" comment="subhead" text="What is SPAC?">What is SPAC?</cmsannotation> SPAC companies are generally formed as “blank cheque” firms with the specific purpose to raise capital through a market debut to acquire another company. Grofers could either raise money from investors by selling shares directly. Or, it could sell to a company that is already listed. When a deal is formed through SPAC, the companies have two years to complete the acquisition. If the deal fails to go through, the SPAC will have to return all money to the investors. Through a SPAC deal, companies don’t have to go through the traditional paperwork hassles needed for an IPO. There are many advantages of opting for a SPAC deal, first the company (here Grofers) would get direct expertise from a company that has been in the business of taking firms to the public markets, and SPACS also acquires companies at a premium, giving more value to the initial investors in the company. And that’s how the Softbank-backed Grofers is now seeking a valuation of $1 billion. The startup had last raised funding in May 2018 when it got a $220 million cheque from SoftBank and was valued around $700 million. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lead investors in Grofers </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SoftBank Vision Fund </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sequoia Capital </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bennett Coleman </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Abu Dhabi Capital Group </td></tr></tbody></table> Since then, the startup has had several talks for funding and acquisitions with rival companies like Zomato, Paytm Mall, none of which have worked out. <cmsannotation type="cmsannotation" annotationid="Some of the world’s richest people are competing for a slice of India’s growing online retail" comment="subhead" text="Some of the world’s richest people are competing for a slice of India’s growing online retail">Some of the world’s richest people are competing for a slice of India’s growing online retail</cmsannotation> India’s grocery segment which is a $545 billion market, according to Goldman Sachs. It has several players eyeing for the highest market share. Grofers, which until recently enjoyed being in a mostly two-player market, suddenly has many more competitors to watch out for. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Who Grofers is pitted against </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India’s richest man Mukesh Ambani’s JioMart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">World’s richest man Jeff Bezos’s Amazon </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">One of the world’s biggest retailers Walmart-owned Flipkart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">One of India’s biggest conglomerates Tata which is looking to acquire BigBasket and is keen on creating a superapp </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="A deep dive into Grofers’ business" comment="subhead" text="A deep dive into Grofers’ business">A deep dive into Grofers’ business</cmsannotation> Grofers in the last financial year reported an annualized Gross Merchandising Volume of $600 million. Even while Grofers in January 2020 had said that it had achieved breakeven in cities like Delhi and Kolkata, it continued to bleed red in its overall business. As much as 75% of its revenue comes from the top four cities alone. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Loss </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹176.7 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹637.4 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY19 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹83.6 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹448 crore </td></tr></tbody></table>Source: Tofler During the COVID-19 pandemic, tables turned for Grofers as it did for other e-grocery startups like BigBasket, JioMart etc. In a Goldman Sachs report from November 2020, Grofers had said that its revenues were up by 85% from April 2020, as the demand for online grocery grew. “...it has been proﬁtable (contribution margin) on every order delivered since the start of COVID-19,” said the report. Snapshot of Grofers <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly transacting users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly Active Users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Basket size </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8-10 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$28 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">29 cities </td></tr></tbody></table>Source: Goldman Sachs <cmsannotation type="cmsannotation" annotationid="Betting on private labels" comment="subhead" text="Betting on private labels">Betting on private labels</cmsannotation> Grofers has also been betting big on its private labels business, with the aim of running its business purely with its own brands. In April 2020, the company said that it would pump in $15 million into its private label business. And it made business sense as private labels are high gross margin products for the company, as much as 20% higher in consumer packaged goods and 5% higher in staples, according to the Goldman Sachs report. SEE ALSO: <a href="https://www.businessinsider.in/india/news/spicejet-and-indigo-stocks-take-off-as-a-2-hour-flight-could-now-cost-up-to-13000/articleshow/80873865.cms">SpiceJet and IndiGo stocks take off as a 2-hour flight could now cost up to ₹13,000</a> <a href="https://www.businessinsider.in/business/startups/news/chaos-at-upgrad-mass-resignations-pour-in-as-angry-employees-refuse-to-relocate-instantly/articleshow/80824504.cms">Chaos at upGrad⁠— mass resignations pour in as angry employees refuse to relocate instantly</a>

Here’s why Grofers may allow an American 'blank cheque' firm to buy it out instead of fighting Ambani and BigBasket for IPO

<ul><li>The e-commerce debut of <keyword id="10926" type="CITY" weightage="20" keywordseo="Reliance">Reliance</keyword>, is being touted by analysts as the real digital powerhouse for the RIL family. </li><li>Having started with a beta launch in December 2019, <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> officially rolled out to users across the country in May, 2020. </li><li>JioMart went into a fast expansion mode during the coronavirus lockdown in India and has managed to gain an early mover advantage in the country’s smaller towns.</li></ul>JioMart – <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>’s ambitious e-commerce bet has taken off and how! Having started with a beta launch in December 2019, JioMart officially rolled out to users across the country in May, 2020 and it already has a million daily active users, and 2.3 million active users every month, according to a JPMorgan report. The same report said that, JioMart has already crossed BigBasket and Grofers in terms of daily active users and falls behind Swiggy. Business Insider reached out to BigBasket and Grofers for their comments regarding their daily active users, both the players declined to comment. India’s online grocery segment: The players <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Launch date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence (no. of cities) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">App downloads </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Fresh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">314 million (for Amazon) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart Supermart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November, 2017 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">361 million (for Flipkart) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy Stores </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">89 million (for Swiggy) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BigBasket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October, 2011 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">26 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">34 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2013 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioMart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">200+ </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 million </td></tr></tbody></table>As of December 8, 2020. Source: JPMorgan While other entrenched players like Big Basket and Grofers, who have been around for much longer, still have 7-8 times more app downloads, the rise of JioMart in the last six months only reflects the speed at which Ambani has tried to push his <keyword id="436047" type="COMPANY" weightage="20" keywordseo="Ecommerce">ecommerce</keyword> dream. Since its launch, in every three downloads of any online groceries app, two of them have been the one from the house of Reliance Industries (RIL). <div type="image" title="Jiomart downloads." msid="79922658" hostid="261"></div> Even the mightiest need to hustle sometimes JioMart in India sees competition from many players who have existed and dominated the Indian e-commerce market for a long time – including the likes of Amazon and Flipkart. And so, as Ambani, Asia’s richest man, threw his hat into this ring, he decided to go all out: both in the big cities of India and beyond. JioMart operates with an <a href="https://www.businessinsider.in/business/ecommerce/news/heres-what-gives-jiomart-an-edge-over-its-competitors-according-to-goldman-sachs/articleshow/79054698.cms">omnichannel</a> flow where it has tied up with kirana stores (mom-and-pop stores) and also uses inventory from Reliance Retail outlets. Ambani’s e-commerce bet made a soft launch in December 2019 in select areas of Thane, Navi Mumbai, and Kalyan. But as the coronavirus lockdown began and the opportunities in e-grocery became more evident, JioMart was quick to act and expanded to over 200 cities. This fast growth across India has given JioMart an early-mover advantage in India’s smaller towns, say analysts at JP Morgan. Given the progress of JioMart in the first year, analysts at JPMorgan peg that Reliance’s e-commerce business may earn an annual revenue of over $59 billion and the net worth may hit $145 billion in the next ten years. A Goldman Sachs report from November 2020 had pegged this omnichannel capability ⁠— using different channels for distribution, both online and offline ⁠— as the reason for JioMart’s growth. “India has 10 million kirana stores, which account for 90% of grocery retail in the country. JioMart has already launched in more than 200 cities, leveraging Reliance Retail’s store network, with kirana partnerships across 20 cities,” said the Goldman Sachs report. JioMart is not just stretching far and wide, it’s also building strength via partnerships and acquisitions Ambani is not just going for geographic expansion but he is also on a spending spree to boost JioMart’s offerings to its customers. According to JPMorgan, JioMart’s stock keeping units (SKU) is only second to Big Basket. However, the comparison didn’t include players like Flipkart, DMart and other new entrants like Swiggy and Zomato. JioMart, with access to the deep pockets of one of the world’s richest man – Mukesh Ambani, has managed to successfully partner up with another of the world’s richest man – Facebook founder Mark Zuckerberg. Facebook pumped in $5.7 billion into Reliance Jio in April 2020, with WhatsApp’s integration with JioMart being a prime focus of the deal. It’s set to be a win-win for both Ambani and Zuckerberg – where Reliance can take advantage of WhatsApp’s 400 million user base to acquire more customers. On the other hand, WhatsApp Pay, Facebook’s debut in the payments segment, will benefit from integrating with JioMart for payments. Another early acquisition made by the company was that of the Mumbai-based Grab-a-Grub. In 2019, Reliance pumped in $15 million for 83% stake in the hyperlocal delivery startup. Reliance has also acquired online pharmacy company <a href="https://www.businessinsider.in/business/startups/news/with-reliance-buying-netmeds-and-pharmeasy-merging-with-medlife-amazon-and-flipkart-are-in-for-a-tougher-competition-than-they-would-like/articleshow/77625512.cms">NetMeds</a>, picked up a stake in online lingerie retailer Zivame, and online furniture retailer <a href="https://www.businessinsider.in/retail/news/reliance-retail-acquires-urban-ladder-for-182-crore-at-a-sixth-of-the-startups-peak-valuation-in-2018/articleshow/79230550.cms">Urban Ladder</a>, all of which could further bolster its e-commerce foothold. The acquisition of Kishore Biyani’s Future Retail for almost ₹25,000 crore also gives JioMart access to BigBazaar stores across the country as well. However, Ambani and Biyani are in a <a href="https://www.businessinsider.in/business/news/amazon-got-an-operation-successful-patient-dead-verdict-lawyers-say-the-delhi-high-court-order-is-actually-a-win-for-kishore-biyani-and-future-group/articleshow/79842995.cms">legal battle with Amazon</a> that has challenged the deal both in India and abroad. SEE ALSO: <a href="https://www.businessinsider.in/business/news/amazon-got-an-operation-successful-patient-dead-verdict-lawyers-say-the-delhi-high-court-order-is-actually-a-win-for-kishore-biyani-and-future-group/articleshow/79842995.cms">Amazon got an “operation successful, patient dead” verdict ⁠— Lawyers say the Delhi High Court order is actually a win for Kishore Biyani and Future Group</a> <a href="https://www.businessinsider.in/finance/banks/news/rbi-warns-people-against-unauthorized-digital-lending-apps-that-promise-quick-loans/articleshow/79919474.cms">India’s central bank warns people against unauthorized digital lending apps that promise quick loans</a>

Mukesh Ambani is taking e-tail by storm⁠ — JioMart already has more daily active users than BigBasket and Grofers

<ul><li>As the supply chain of essentials is affected, e-commerce platforms are depending on <keyword id="6513856" type="UNKNOWN" weightage="20" keywordseo="kirana-stores">kirana stores</keyword> for efficient delivery. </li><li>Startups are offering free online applications to mom-n-pop stores, while B2B startups are raking in revenue thanks to the kirana business. </li><li>Now, Reliance Industries too wants a piece of the pie. Jio’s e-commerce entity <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> has taken the Offline to Online business model and its partnership with Facebook will only boost it. </li></ul>With the coronavirus lockdown in place, the local mom n pop stores or kirana dukans have become the go-to stores. These neighbourhood stores which had come under threat because of the rise of e-commerce, have turned into lockdown heroes. With e-commerce apps finding it difficult to deliver or managing huge volumes, many users have turned to local kirana stores. They don’t mind standing in the circles made outside a shop to practise social distancing as long as they can go home with the groceries they want. But it’s not just that. As the supply chain is affected by the district lockdown and fewer labour in place, e-commerce platforms are too banking on kiranas for efficient delivery of essentials. And this has resulted in a line-up of startups and big corporates all turning to the kirana waala dukaan with offers, new products and more. ‘Kirana stores have become India’s lifeline’ Amazon India launched ‘Local Shops on Amazon’. The program helps customers discover products from local shops in their city from the convenience of their homes, while helping shopkeepers supplement their footfalls with a digital presence and expand beyond their normal catchment, said the company. Amazon had piloted this program for 6 months with over 5000 local shops and retailers from 100+ cities across India. India is home to a vast number of B2B startups who have been working with mom n pop stores. MaxWholesale, a B2B e-commerce platform for kirana stores to source online inventory, raked in sales worth over ₹1 crore in a single day. “During such unprecedented times, kiranas have become the lifeline for the country. We have ensured that our on-ground staff and our suppliers get the best of our capabilities. The confidence that the suppliers and retailers have bestowed upon us has made us achieve this feat. We are committed to make kirana stores comfortable with technology by solving their core problem of dependable supply,” said Samarth Agrawal, Founder &amp; CEO, MaxWholesale. With kirana stores becoming the centrepoint for essentials, startups also figured out the need to start listing them online for faster delivery and efficiency. Phonepe introduced a new feature ‘stores’ with a list of kirana stores near you, and you can place your order and pay through the app for a contactless delivery. Meanwhile, startups like GoFrugal and LoveLocal started offering free applications to kirana shops to help them take their business online and serve more customers. Nearly 80,000 LoveLocal shops are serving over 10 million consumers across India with no touch delivery and no touch shop pickup. "These are difficult times. During the lockdown, when there is a need for essential goods, our neighbourhood kirana stores are the ones who have stepped up to help us. GOFRUGAL is offering our gratitude by providing free solutions till September 2020. All these functions can be managed at their fingertips using our app. Going forward we aim to upgrade all the kirana stores into a smart platform where they can continue to enjoy the benefits,” said Kumar Vembu, CEO and Founder, GOFRUGAL. The big game – JioMart and its O2O model Big guns are gunning for kirana business too. Paytm Mall, which began operations in February 2017, went through a series of ups and downs. This was until in 2019 when it switched to an O2O model led business. Now, Paytm Mall drives its online traffic to offline stores through gift vouchers, offers and uses offline strength to push online traffic through digital payments only. And now the big player Reliance Retail too wants a piece of the pie. Jio’s e-commerce entity JioMart has also taken to the hybrid model. Facilitating this offline-to-online model, in December 2019, Reliance acquired 85% stake in the Hyderabad-based startup Nowfloats for ₹141.63 crore. Nowfloats offers SaaS-based solutions to SMEs, and enables their digital presence. In August 2019, Reliance acquired a majority stake in the Google-backed fashion e-commerce startup Fynd. In March 2019, Reliance acquired Mumbai-based logistics platform Grab A Grub. Reliance Jio’s latest deal with Facebook is another such move in the same direction. One of the significant factors of the deal is that Reliance Retail and WhatsApp are now in a commercial partnership to accelerate the Indian giant’s e-commerce venture – JioMart. Through JioMart and WhatsApp, the entities will now help support consumer businesses. “The companies will work closely to ensure that consumers are able to access the nearest kiranas who can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp,” Reliance said in a statement. See Also: <a href="https://www.businessinsider.in/india/news/the-ceo-of-54-billion-mahindra-mahindra-pawan-goenka-says-these-four-things-will-be-normal-in-the-post-covid-world/articleshow/75316936.cms">The Managing Director of $54 billion Mahindra &amp; Mahindra, Pawan Goenka, says these four things will be ‘normal’ in the post- COVID world</a> <a href="https://www.businessinsider.in/india/news/home-delivery-of-alcohol-is-illegal-anyone-telling-you-otherwise-is-probably-trying-to-run-a-scam/articleshow/75315790.cms">Home delivery of alcohol is illegal — anyone telling you otherwise is probably trying to run a scam</a>

From Reliance’s JioMart to Amazon and startups all line up to serve kiranas – India’s mom n pop stores

<ul><li>Analysts at <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> expect <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> to garner a 50% market share of India’s <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> segment by FY25. </li><li>JioMart’s expansion, even as competitors like Grofers and Swiggy have limited their presence, will give it an added advantage. </li><li>Barely a year old in the industry, JioMart is riding on Reliance’s power and presence across the country. </li></ul>Mukesh Ambani’s JioMart has been hailed as the next big thing in online <keyword id="1392240" type="PERSON" weightage="20" keywordseo="grocery-retail">grocery retail</keyword>. This, even as the sector sees tough competition from the likes of Amazon, Flipkart, Grofers, Swiggy, and BigBasket, with whom the Tata Group is reportedly in talks for a 50% stake. Analysts at Goldman Sachs expect JioMart to have a 50% market share of India’s online grocery segment by FY25. And here’s why they are bullish about the company’s growth. JioMart’s foray into areas others have refrained from Ambani’s e-commerce bet made a soft launch in December 2019 in select areas of Thane, Navi Mumbai, and Kalyan. But as the coronavirus lockdown began and the opportunities in e-grocery became more evident, JioMart was quick to act and expanded to over 200 cities. And this gives it an edge over others – its presence across India and offline-to-online approach by partnering with kirana stores. India’s kirana retail network of millions of stores remains the primary source of sales for grocery across the country. It has also become the object of fascination for the likes of Amazon, Flipkart. “India has 10 million kirana stores, which account for 90% of grocery retail. JioMart has already launched in more than 200 cities, leveraging Reliance Retail’s store network, with kirana partnerships across 20 cities,” said the Goldman Sachs report. JioMart’s expansion comes even as its competitors like Grofers and Swiggy have limited their presence. Grofers, which is present in 30 cities, sees most of its revenue come in from the top four or five cities. “Even Swiggy, which operates a food platform across 500 cities, mentioned it will restrict grocery to about 20 cities,” said the report. Barely a year old in the industry, JioMart is riding on Reliance’s power and presence across the country. India’s online grocery segment: The players <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Launch date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence (no. of cities) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Fresh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart Supermart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November, 2017 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy Stores </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BigBasket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October, 2011 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">26 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2013 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioMart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2017 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">200+ </td></tr></tbody></table> JioMart’s downloads are surging JioMart’s availability in cities that the other apps don’t service during the nationwide lockdown also helped add to its popularity. During its first quarter (April-June) earnings report, Reliance had said that JioMart clocked big numbers during the lockdown – over 400,000 orders on a single day. In the second quarter, the company said that JioMart continues to scale-up rapidly with a consistent increase in daily customer orders. The Goldman Sachs report showed that the new app downloads for JioMart in recent weeks have been double than BigBasket and Grofers put together. <div type="image" title="Jiomart downloads." msid="79054710" hostid="261"></div> Even while the analysts at Goldman Sachs noted that downloads don’t necessarily translate to transactions on the app, they said, “it is an indicator of initial customer engagement, which can translate into future market share.” JioMart + WhatsApp integration boost? Another advantage lying on JioMart’s side is its possible integration with WhatsApp. During Facebook’s $5.7 billion investment in Reliance in April, it was clear that Reliance Retail would be leveraging WhatsApp’s existing large user base in India to reach out to new customers. In return, WhatsApp Pay’s possible integration with JioMart will give Facebook the much-needed kickoff for its payments feature. “RIL’s foray into the space leveraging its large ofﬂine distribution capabilities, and integration of ability to order groceries through WhatsApp, a platform with &gt;400 mn MAUs in India,” said the report about Reliance’s stronghold in grocery. Tapping newer avenues Meanwhile, JioMart is also expanding beyond groceries; it has recently forayed into fashion, consumer electronics. And it's experiments with fashion came right before the festive season – with Diwali around the corner. According to <a href="https://yourstory.com/2020/10/jiomart-subscription-milk-bread-deliveries-bengaluru-chennai">reports</a>, JioMart is also working on a subscription-based model for dairy delivery – quite similar to MilkBasket and Big Basket offerings. It's also <a href="https://timesofindia.indiatimes.com/business/india-business/jiomart-bets-on-private-labels/articleshow/78455174.cms">reportedly </a>working on private label offerings – a path that its peers in grocery BigBasket and Grofers have already taken up successfully. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/reliance-backed-ajio-is-riding-on-the-indian-e-commerce-wave-poses-tough-competition-to-myntra/articleshow/78996579.cms">Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra</a>

Here’s what gives JioMart an edge over its competitors, according to Goldman Sachs

<ul><li><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> witnessed nearly a five-fold increase in the number of orders during its ‘Maha Indian Savings Sale’.</li><li>The company also claimed that 78% of its demand came from Tier 2 markets like Bhilal, Guntur, Hubli and Kollam.</li><li>Meesho claimed that nearly 1 lakh sellers have participated in the recent sale, out of which 26,000 were new.</li></ul>Facebook-backed ecommerce company Meesho claims to have recorded 5.35 million (53.5 lakh) orders during its one-day sale held earlier this week on Sunday (June 5), translating to over 60 orders every second. Meesho noted that it witnessed nearly a five-fold increase in the number of orders during its one-day sale this year, compared to 1 million orders in its 2021 sale. The company also claimed that 8 out of 10 orders came from Tier 2 markets like Bhilal, Guntur, Hubli, Kollam, Meerut and Port Blair. Top categories to witness the highest growth during the sale were Apparel, Kidswear, Consumer Electronics and Home Decor. Meesho claimed that nearly 1 lakh sellers have participated in the recent sale – and 3 out of 4 were from Tier 2+ regions like Bathinda, Haldwani, Solapur and Tirunelveli among others. “Participating sellers witnessed ~217% increase in orders during the sale event compared to business-as-usual (BAU),” the company added. About 26,000 sellers participated in Meesho’s sale for the first time. “Despite rising inflation and macroeconomic conditions, we hit an all-new record of 5.35 million orders during the one-day sale event, serving over ~20,000+ pincodes. In the last 6 months, we have witnessed a ~3.75X jump in seller participation in sale events,” Utkrishta Kumar, CXO of Business at Meesho, said. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho is an ecommerce company that has raised over a billion dollars till date. The company’s investors include Meta (formerly known as Facebook), SoftBank, Trifecta Capital Advisors, Fidelity Management and Research Company and others. The company — whose mobile app has been downloaded 102 million times — was valued at <a href="https://www.businessinsider.in/business/startups/news/meesho-raises-more-than-half-a-billion-dollars-in-the-fourth-biggest-funding-round-this-year/articleshow/86636161.cms">$4.9 billion </a>in September 2021. It claims to have over 44 million products listed on its platform. Meesho competes with other ecommerce giants Amazon, Flipkart and Reliance’s JioMart. Although JioMart was founded four years after Meesho, the company was operating under the social commerce industry then. The company pivoted to the social commerce model only last year. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/pepper-content-raises-14-million-to-enter-the-us-market/articleshow/92084581.cms" style="">INTERVIEW: Pepper Content skip the traditional Middle East route, heads directly for the US market</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-has-lived-up-to-expectations-so-far-says-walmart-ceo-confirms-ipo-plans/articleshow/92096890.cms" style="">Flipkart has ‘lived up to expectations so far’, says Walmart CEO, confirms IPO plans</a> <a href="https://www.businessinsider.in/business/news/mobikwik-plans-to-raise-100-million-as-ipo-delayed/articleshow/92099731.cms" style="">Mobikwik looks to raise $100 million as it delays IPO plans, founder says the ‘markets are not ready’</a>

India's youngest ecommerce giant received more than 60 orders every second during its one-day sale

<ul class="summary-list"><li><keyword id="35621" type="PERSON" weightage="60" keywordseo="e-commerce">E-commerce</keyword> firm <keyword id="6354742" type="COMPANY" weightage="60" keywordseo="Flipkart">Flipkart</keyword> is preparing for an an initial public offering overseas – and is hoping for a valuation of up to $50 billion, sources told Reuters.</li><li><keyword id="80487" type="COMPANY" weightage="60" keywordseo="walmart">Walmart</keyword> bought a roughly 77% stake in Flipkart for about $16 billion back in 2018. This remains the single-largest foreign direct investment in an Indian company.</li><li>At the $50 billion valuation that sources say Flipkart is hoping for, Walmart would more than double its investment.</li><li><keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>'s e-commerce sector is booming. Flipkart competes with <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> India and <keyword id="8506093" type="UNKNOWN" weightage="60" keywordseo="Jiomart">Jiomart</keyword>, which is owned by India's biggest company, <keyword id="6355199" type="ORGANIZATION" weightage="60" keywordseo="reliance-industries">Reliance Industries</keyword>.</li></ul>Walmart-controlled Indian e-commerce giant Flipkart is preparing for an initial public offering overseas as early as 2021 that could value the firm at $50 billion, Reuters <a href="https://uk.reuters.com/article/walmart-india-ipo/exclusive-walmarts-flipkart-eyes-overseas-listing-as-early-as-2021-sources-idUSL4N2GC2XP">reported</a>.Flipkart will be aiming for a valuation in the $45 billion to $50 billion range, according to one source with knowledge of the matter.If achieved, that would mean Walmart more than doubles its 2018 investment in the company. It paid about $16 billion for roughly 77% stake — this remains the single-largest foreign direct investment in an Indian company.Flipkart is likely to choose either Singapore, where the company is incorporated, or the US, where parent Walmart is based, for its <keyword id="6354763" type="UNKNOWN" weightage="60" keywordseo="ipo">IPO</keyword>, said two other sources, who asked not to be named.Flipkart and Walmart did not respond to Reuters' requests for comment.The sources said the preparations and discussions have been largely internal for now, but the company is preparing to consult external advisers soon.Two other sources familiar with the plans said that work has begun to meet compliance, legal, and finance standards ahead of a potential listing.One of the sources said the company expects to launch the IPO in late 2021 or early 2022, but the pandemic has made this uncertain. The second person added that top-level internal meetings regularly refer to being "IPO ready."<h3>India's e-commerce boom</h3>In July, Flipkart raised $1.2 billion in fresh funding with Walmart as its lead investor. That round valued Flipkart at $24.9 billion.China's Tencent, US hedge fund Tiger Global, and Microsoft invested in Flipkart as part of a $1.4 billion funding round in 2017.India's booming e-commerce sector is expected to be worth $99 billion by 2024, according to Goldman Sachs. In May 2020, India's largest company Reliance Industries launched grocery delivery service JioMart, which is growing rapidly and delivering <a href="https://www.businessinsider.com/jiomart-is-building-up-its-order-volume-in-india-2020-7">more than 250,000 orders per day</a>, according to CNBC TV18.Flipkart competes with both JioMart and Amazon, which has reportedly been offered a 40% stake in Reliance Industry's <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">retail</keyword> arm, which includes JioMart, for <a href="https://www.businessinsider.com/india-reliance-retail-offers-amazon-stake-worth-20-billion-report-2020-9">$20 billion</a>.Flipkart is tapping into the demand for online shopping, which has soared during the pandemic, by creating 70,000 new jobs for its "Big Billion Days" sales."Big Billion Days" is similar to Amazon's Prime Day, and rakes in the company's biggest sales for the year. The sale lasts four or five days and usually starts around October during India's festive season, which ends with Diwali. The company said on Tuesday it would also sign up more than 50,000 kiranas, or small grocery stores, for last-mile delivery.

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