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<ul><li>Bharti Airtel and Vodafone Idea hiked their tariffs which will take effect from December.</li><li>This time around, their arch rival Reliance Jio might follow suit.</li><li>A few weeks back, Jio faced a customer backlash for increasing tariffs by<a href="https://www.businessinsider.in/business/news/mukesh-ambanis-jio-faces-backlash-for-tariff-increase/articleshow/71573757.cms"> a mere six paise.</a></li></ul>Like in mythical stories, a great adversary leads to an unexpected windfall. Cornered into paying up as much as<a href="https://www.businessinsider.in/business/news/reliance-jio-airtel-and-vodafone-idea-may-raise-tariff-soon/articleshow/71757089.cms"> ₹92,000 crore in past</a> dues to telecom department --- Bharti Airtel and Vodafone Idea did something they wouldn’t have otherwise dared to --- increase tariffs starting December. This time around, their arch rival Reliance Jio might follow suit. Just a few weeks back, they faced a backlash for increasing tariffs by<a href="https://www.businessinsider.in/business/news/mukesh-ambanis-jio-faces-backlash-for-tariff-increase/articleshow/71573757.cms"> a mere six paise after government</a> made them pay Interconnect Usage Charge (IUC) to other players. But this time, it might be an opportunity go with their rivals. State-owned BSNL and MTNL are not real competition and are now consumed with staying afloat from heavy debt. This time around, Jio can ride the tariff hike wave without bellyaching<a href="https://m.economictimes.com/industry/telecom/telecom-news/jio-faces-customer-rage-on-twitter-over-move-to-charge-voice-calls/articleshow/71532717.cms"> from consumers</a> and trolling by rivals, unlike the last time. More importantly, Jio’s tariffs are lower than that of Vodafone and Idea by at least 30%, which means even if they increase tariffs, they will still be the cheapest. They can maintain their competitive advantage—without ruffling many feathers. Jio might not look and sound as desperate as their competitors due to a recent<a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-raises-25215-crore-for-its-invits-from-canadian-fund-brookfield/articleshow/70295640.cms"> equity infusion</a> from a Canadian investor – but they too need tariff hikes. “Jio would have to increase tariffs as there is no way that they can carry on at the rate that they are going. It is just a matter of time,” Alok Shende, telecom expert and managing director at Ascentius Insights told Business Insider India, before the SC order. However, Jio might have another hurdle as it has set new subscriber addition targets of attaining 500 million subscribers, as announced. And it still has a few million more to add as its subscriber base is currently at 348 million. “RJIO’s pricing hinges on its aspiration of 500 million subscriber base and parent Reliance Industries’ aspiration of paring net debt to zero. Hence, considering higher subscriber acquisition target, we argue the company may delay tariff hike by a few quarters. That said, given the company’s ballooning debt and its commitment to reduce debt, tariff hikes look certain,” said a CLSA report in October. While it might end the ultra low tariff party for subscribers, if Jio too joins in the bandwagon that Airtel and Vodafone started--- it will end the second telecom tariff war. That is the good news that telecom investors have been waiting for years now. SEE ALSO <a href="https://www.businessinsider.in/business/telecom/news/airtel-and-vodafone-idea-plans-to-hike-tariffs-after-posting-record-losses/articleshow/72119603.cms">Airtel and Vodafone Idea hike tariffs after posting record losses</a> <a href="https://www.businessinsider.in/business/news/reliance-jio-airtel-and-vodafone-idea-may-raise-tariff-soon/articleshow/71757089.cms">Whether you use Jio, Airtel, Vodafone-Idea, get ready to pay more for mobile services— sooner than later</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambanis-jio-faces-backlash-for-tariff-increase/articleshow/71573757.cms">Reliance Jio is paying the price for being the ‘second SIM’ of choice</a>

Reliance Jio gets a golden opportunity to hike tariffs and still stay ahead of rivals

<ul><li>Within 24 hours of Airtel and Vodafone increasing tariffs, Reliance Jio too said it will also look at the same. </li><li>Will take measures including appropriate increase in tariffs in the next few weeks, Jio said. </li><li>Vodafone Idea stock gained by 20% in today’s early trade. </li></ul>In a <a href="https://www.businessinsider.in/business/corporates/news/mukesh-ambanis-reliance-jio-could-increase-tariffs/articleshow/72121399.cms">much-expected turn of events</a>, <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>’s Reliance Jio has toed the line that was breached by his arch rivals –Vodafone Idea and Bharti Airtel. Within 24 hours of the latter announcing that they are increasing tariffs, Reliance Jio said it will also look at the same. “Like other operators, we will also work with the Government and comply with the regulatory regime to strengthen the industry to benefit Indian consumers and take measures including appropriate increase in tariffs in the next few weeks in a manner that does not adversely impact data consumption or growth in digital adoption and sustains investments,” said Jio in a press release<a href="https://www.bseindia.com/xml-data/corpfiling/AttachLive/572692a0-b213-4953-9e63-e08d1a7d3b81.pdf"> yesterday</a>. The move has led a rally in Reliance Industries’ stock which went up by 4% in early trade, but the biggest gainer as the second telecom tariff war is cooling down is still Vodafone Idea. The stock has been taking a beating ever since Supreme Court order <a href="https://www.businessinsider.in/stock-market/news/reliance-industries-jio-stock-prices-shoots-up-after-supreme-court-verdict/articleshow/71737746.cms">supported Department of Telecommunications </a>in the case on defining aggregate gross revenues (AGR). After falling to as<a href="https://www.businessinsider.in/stock-market/markets/news/vodafone-idea-share-price-falls-sharply-after-record-loss-in-second-quarter/articleshow/72065283.cms"> low as ₹3,</a> it has gained as much as 21% in today’s trade. This good news however has another story, and not a pleasant one for the scores of telecom consumers. On an average, Indians have been enjoying 1 GB data at ₹18 or $ 0.26! In comparison, Americans pay as much as $6 per GB. Jio however has been heralding this change as its tariffs are 30% cheaper than that of Vodafone and Airtel. SEE ALSO <a href="https://www.businessinsider.in/business/corporates/news/mukesh-ambanis-reliance-jio-could-increase-tariffs/articleshow/72121399.cms">Reliance Jio gets a golden opportunity to hike tariffs and still stay ahead of rivals</a> <a href="https://www.businessinsider.in/reliance-jio-airtel-and-vodafone-idea-may-raise-tariff-soon/articleshow/71757089.cms">Whether you use Jio, Airtel, Vodafone-Idea, get ready to pay more for mobile services— sooner than later</a>

Mukesh Ambani joins his peers to end the cheap data party for Indians

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Reliance Jio gets a golden opportunity to hike tariffs and still stay ahead of rivals

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Mukesh Ambani joins his peers to end the cheap data party for Indians

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