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Even <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> couldn’t have envisioned this coming. It’s an old adage that you get inspiration from anything. And <keyword id="4582148" type="UNKNOWN" weightage="20" keywordseo="ravi-jagadamba">Ravi Jagadamba</keyword> took it too seriously. At Porbandar in Gujarat, <keyword id="2022" type="PERSON" weightage="20" keywordseo="Ravi">Ravi</keyword> has started his own paanipuri stall naming it <keyword id="4582147" type="UNKNOWN" weightage="20" keywordseo="jio-paanipuri">Jio Paanipuri</keyword>, where he sells dahipuri, sev puri, masala puri besides regular paanipuri. Not just the name, Ravi’s business strategy is as aggressive as Ambani’s. Just like <keyword id="2003276" type="UNKNOWN" weightage="20" keywordseo="Jio">Jio</keyword>’s low priced plans, he is offering prime membership for his customers who can get unlimited number of paanipuris at Rs 100/ day or Rs 1000/ month. You can try having 20 paanipuris in the evening and return an hour after for the rest – that’s the flexibility of the plan. However you would need to pay in advance. And of course when Modi is so ecstatic about cashless economy, how can this Gujarati paanipuri seller stay aloof. He accepts payment through payment banks and debit card. <a href="http://www.businessinsider.in/Your-neighbourhood-samosawala-may-be-earning-Rs-1-lakh-amonth-just-like-his-counterparts-in-Delhi-and-Mumbai/articleshow/54657748.cms" data-type="tilCustomLink">ALSO READ: Your neighbourhood samosawala may be earning Rs 1 lakh a month, just like his counterparts in Delhi and Mumbai</a> Paanipuri is a popular Indian street snack available across the country and called by different names. While in the North its golgappa, in the East it becomes Fuchka and in the West of the country, its paanipuri. Indian street food sellers are masterminds when it comes to marketing. While hygiene still remains a question, even in the capital city of Delhi, these sellers mostly running around with their cart full of deliciousness and offer snacks at nominal prices. <keyword id="6354504" type="UNKNOWN" weightage="20" keywordseo="Reliance-Jio">Reliance Jio</keyword>’s schemes of offering unlimited data and calls at cheap price have disrupted the telecom industry with biggies bleeding badly in terms of profit when the rivals took recourse in similar schemes. We would need to wait for some time to find out if this marketing strategy of Ravi is copied by other street food sellers across the country. According to media reports, Ravi has managed to sell some hundreds of subscriptions till date, most of which came after his strategy got viral on social media. <a href="http://www.businessinsider.in/Your-neighbourhood-samosawala-may-be-earning-Rs-1-lakh-amonth-just-like-his-counterparts-in-Delhi-and-Mumbai/articleshow/54657748.cms" data-type="tilCustomLink">ALSO READ: Your neighbourhood samosawala may be earning Rs 1 lakh a month, just like his counterparts in Delhi and Mumbai</a>

Meet this Gujarati street food seller, who just introduced Jio like schemes of unlimited paanipuris

Travel eco system in India has reached a point where start ups dealing in packaged trips, hotel and flight bookings are reaching the breakeven of investments quite fast. Thanks to the disposable income of the Indian middle class, people here are more serious about travelling than ever before. Earlier people traveling for weekend getaway had months of planning to be done. Cut to 2010, <keyword id="6607315" type="ORGANIZATION" weightage="20" keywordseo="OTA">OTA</keyword> (<keyword id="1036098" type="UNKNOWN" weightage="20" keywordseo="Online-travel-agents">Online Travel Agents</keyword>) have changed the game overnight. There are plenty of packages on offer along with ‘discounts’, which makes it more lucrative for the middle class Indians to travel more frequently. That’s where the success story of OTAs like <keyword id="1805678" type="COMPANY" weightage="20" keywordseo="Booking-com">Booking.com</keyword> and <keyword id="54613" type="COMPANY" weightage="20" keywordseo="makemytrip">MakeMyTrip</keyword> lies. With 277 million internet users, India has surpassed USA to achieve the second position in internet penetration just after China. If surveys are to be believed, India’s travel market growth will surpass its GDP growth by 2020, which is already at 10.2% compared to 6.1% GDP of the first quarter this year. <a href="http://www.businessinsider.in/Travelers-from-Tier-2-and-Tier-3-cities-are-more-outbound-Heres-how-they-travel/articleshow/59068309.cms" data-type="tilCustomLink">ALSO READ: Travelers from Tier 2 and Tier 3 cities are more outbound! Here’s how they travel</a> Agency Model VS Merchant Model While most OTAs follow merchant model of business, it is agency model that has gotten the global success. Before going any further, let’s break the concepts for you. In Merchant model, the contract is between the hotel and OTA, where the latter sells rooms at a lower price than standard. The aim is to get bulk bookings and there is no standardization of guest profiles. This gives the OTAs a large room for profit of almost 20-30%. The agency model, on the other hand is far different. Here, the bookings are made on per room basis. The hotel owner gets to decide the final price and shares the commission with OTA only after the guests have checked out. While there isn’t much bargaining involved or the offers cannot be punched with others, this model is transparent. At a price sensitive market like India, discounts do work. But when there is value added, it makes a huge difference. <a href="http://www.businessinsider.in/Meet-this-Gujarati-street-food-seller-who-just-introduced-Jio-like-schemes-of-unlimited-paanipuris/articleshow/58870232.cms" data-type="tilCustomLink">ALSO READ: Meet this Gujarati street food seller, who just introduced Jio like schemes of unlimited paanipuris</a> Why hotels prefer agency model? The agency model of Booking.com is one of the cost-effective ways for hotel and accommodation partners to grow their business and their brand globally. The accommodation partners only pay commission to Booking.com once the guests have stayed, paid and checked out of the hotel. They pay once Booking.com has generated actual business for them. In addition, the agency model enables accommodations to maintain complete control over their businesses as there is no cost to list the properties. The properties have the freedom to decide their own rates and decide the type of rooms that can be made available to customers. <a href="http://www.businessinsider.in/Heres-why-this-is-the-worst-time-to-be-in-the-business-of-hospitality-in-India/articleshow/58805542.cms" data-type="tilCustomLink">ALSO READ: Here’s why this is the worst time to be in the business of hospitality in India</a> When the option of agency model wasn’t there, hotels were bound to go for the merchant model to sell more rooms. But once they got the taste of Booking.com’s agency model, hotels now know how to sell rooms without a major chunk of commission. How Booking has an edge over Merchant-model enabled OTAs? Booking.com’s biggest challenger Expedia has acquired Italy-based Venere, which uses an agency model. Even if that doesn’t hint to Expedia’s preference for agency model, it seriously poses a question on if that’s the future. But one definitely can’t stop asking, how one makes profit with paltry 12-15% of commission from hotels! <a href="http://www.businessinsider.in/Travelers-from-Tier-2-and-Tier-3-cities-are-more-outbound-Heres-how-they-travel/articleshow/59068309.cms" data-type="tilCustomLink">ALSO READ: Travelers from Tier 2 and Tier 3 cities are more outbound! Here’s how they travel</a> According to Vikas Bhola, Regional Manager of Indian subcontinent for Booking.com, focusing on standalone hotels, Booking.com has the best-in-class availability of hotels, that too in the tertiary global market. The breadth of supply of the OTA, powered by ample money poured into Search Engine Marketing has helped Booking.com convert more customers on its landing page. And believe it or not, Booking.com is believed to be one of Google’s largest advertisers. <a href="http://www.businessinsider.in/Heres-why-this-is-the-worst-time-to-be-in-the-business-of-hospitality-in-India/articleshow/58805542.cms" data-type="tilCustomLink">ALSO READ: Here’s why this is the worst time to be in the business of hospitality in India</a> Level playing of technology along with understanding the area-wise travelers have helped Booking.com scale up its empire even with low commissions. (The writer was at Amsterdam on invitation of Booking.com)

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Meet this Gujarati street food seller, who just introduced Jio like schemes of unlimited paanipuris

Suchayan Mandal

This is why Booking.com’s agency model has an edge over other OTAs

Suchayan Mandal

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