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<ul><li>Excessive use of smartphones has impacted human relationships. </li><li>In third edition of the #SwitchOff campaign, <keyword id="2829414" type="General" weightage="20" keywordseo="vivo-india" source="Orion">vivo India</keyword> showcases how parents are missing out on being fully present in their children’s lives.</li></ul>Smartphones have become an integral part of our day-to-day lives, be it business, communication, information, or entertainment. However, with this increasing significance, especially post pandemic, excessive use of smartphones have also impacted human relationships. We might not be fully aware, but smartphones have jeopardized the quality of our relationships with everyone around us and is now adversely impacting the parent-child relationship, too.<br /><br />In line with this thought, vivo, the innovative global smartphone brand, today launched the third edition of the #SwitchOff campaign with a thought-provoking film that showcases how parents are missing out on being fully present in their children’s lives. The campaign is founded on the observation from vivo-CyberMedia Research (CMR) study ‘Impact of Smartphones on Human Relationships 2021’ that underlines 74% of parents confessing that their excessive usage of smartphones has hurt their relationship with their children. The study focuses on the relationship dynamics of parents and children with respect to the omnipresence of smartphones in families.<br /><br />        <div type="Youtube" id="9SPo8wmGiBg" title="#SwitchOff for your loved ones | #HappyNewYear" thumbUrl="https://i.ytimg.com/vi/9SPo8wmGiBg/mqdefault.jpg"></div><br />Conceptualized by Lowe Lintas, the film has an emotionally captivating storyline that shows how a good father-son relationship was of ‘best friends’ before the smartphone became indispensable. The character of the father in the end realizes the need to disconnect and recapture the relationship he shared with his son.<br /><br />Speaking about the film, Yogendra Sriramula, Director, Brand Strategy, vivo India, said, “The pandemic has made digital technology and smartphone devices an indispensable need for all of us. What we don’t often realize is that how excessive usage of these devices is impacting the young and naïve minds around us. We might be around our children, but the quality of the time spent with them is something that we don’t pay much attention to. Hence, this year, we thought of focusing on driving awareness and realization of excessive smartphone usage by adults that is impacting their relationship with their kids. And, that is what vivo’s SwitchOff film depicts.”<br /><br />“vivo’s purpose to spread the joy of connections via this film is hinged on sensitizing the users especially the parents, to choose healthy habits for shaping the minds of our future generation. We believe the film delivers an eye-opening and thought-provoking message to all of us.”<br /><br />Speaking about the film, Amar Singh, Regional Creative Officer, Lowe Lintas, said, “Children are very quick to pick up on the signals we send out. And a child’s mind is a very fertile place. This film conceptualized by Rajat, Vishal, Stuti and Kushal, explores what may be going through a child’s mind as he sees his parents obsessing with their phone. What inferences his little mind might draw. And how it’s imperative for adults to find it within themselves, to stop.”<br /><br />vivo recently announced the findings of the third edition of the study titled ‘Impact of Smartphones on Human Relationships 2021’, that showcases the impact of smartphones on users and its effect on relationships. The study highlights that while the time that is spent with kids and family, in general, has gone up, the quality of time spent has deteriorated. <br />

Vivo India's new ad featuring Jimmy Sheirgill urges parents to #SwitchOff and spend more quality time with their kids

<ul><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> has launched a campaign featuring veteran actor <keyword id="17594" type="PERSON" weightage="20" keywordseo="shakti-kapoor">Shakti Kapoor</keyword> who returns in the much-loved <keyword id="2179947" type="PERSON" weightage="20" keywordseo="Crime-Master-Gogo">Crime Master Gogo</keyword> avatar.</li><li>Actors <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex.</li></ul>Disney+ Hotstar has launched a campaign featuring one of the most timeless Bollywood characters, Crime Master Gogo. <br /><br />The film features actor Shakti Kapoor, returning after more than 25 years as the timeless . This is also the first time that the actor shared the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha (copyright: Vinay Pictures).<br /><br />Conceptualized by <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword>, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”.<br /><br />  <div type="Youtube" id="PCIypZIDs5Y" title="Crime Master Gogo | DisneyPlusHotstarMultiplex" thumbUrl="https://i.ytimg.com/vi/PCIypZIDs5Y/mqdefault.jpg"></div><br /><br />“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said <keyword id="6853511" type="UNKNOWN" weightage="20" keywordseo="Sidharth-Shakdher">Sidharth Shakdher</keyword>, Executive Vice President , Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added.<br /><br />The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, <keyword id="7388127" type="UNKNOWN" weightage="20" keywordseo="bhoot-police">Bhoot Police</keyword> starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and <keyword id="6357914" type="PERSON" weightage="20" keywordseo="Paresh-Rawal">Paresh Rawal</keyword> - all releasing under the Disney+ Hotstar Multiplex banner within a three-month window.<br /><div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br /><div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br /><br />Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”<br /><br />Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and <keyword id="6370368" type="UNKNOWN" weightage="20" keywordseo="pooja-bhatt">Pooja Bhatt</keyword> in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster mvies, users need an active subscription to Disney+ Hotstar.<br />

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Vivo India's new ad featuring Jimmy Sheirgill urges parents to #SwitchOff and spend more quality time with their kids

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Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

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