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3 mins read
How Amazon Prime’s Beast Games turned the internet against former apple-of-everyone’s-eye MrBeast
Once revered as a paragon of generosity and creativity, YouTube sensation Jimmy Donaldson, better k…
2 mins read
MrBeast's 'Squid Game' is already one of his most popular YouTube videos of all time after just 4 days
MrBeast's video recreating "Squid Game" has become the YouTuber's 11th most popular video of all ti…
Kieran Press-Reynolds
5 mins read
MrBeast is in a tough spot. But PR experts say an aggressive 'super lawyer' isn't the fix he needs.
Crisis management experts say MrBeast going after his critics will only further erode trust with hi…
Lindsay Dodgson
3 mins read
MrBeast needs to overhaul his company culture to bounce back, experts say
MrBeast appears to be hiring a HR officer and is implementing sensitivity training after a string o…
Mikhaila Friel
4 mins read
One of MrBeast's oldest friends quit his operation in a scandal. It could hurt him too.
Ava Tyson will no longer be working with MrBeast after she was accused of messaging with minors, sa…
Lindsay Dodgson
2 mins read
MrBeast is prepping us for his presidential run in 2036
YouTube star MrBeast's offhand suggestion that he should run for president shows how much young peo…
Grace Eliza Goodwin
5 mins read
Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
Fans are tired of the cycle of online celebrities exploding in popularity and then coming crashing …
Lindsay Dodgson
4 mins read
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
2 mins read
MrBeast warns fans not to be racist in his battle to win the subscriber war against T-Series
MrBeast is on track to overtake T-Series and have the most-subscribed to channel in the world. But …
Lindsay Dodgson
1 min read
MrBeast becomes YouTube's most subscribed channel
Jimmy Donaldson, aka MrBeast, posted on X that his channel had reached over 266 million subscribers…
Tom Carter
3 mins read
MrBeast loves pushing himself to the point of misery and thinks it will be 10 years before he takes a break
MrBeast discussed his intense workload, the challenges of maintaining the top spot, and his commitm…
Lindsay Dodgson
2 mins read
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Marta Biino,Amanda Perelli
3 mins read
MrBeast says his copycats won't succeed, and experts in content creation agree
YouTube is full of creators trying to imitate MrBeast's style. But there's a difference between bei…
Lindsay Dodgson
4 mins read
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
4 mins read
Insider Today: Amazon's MrBeast problem
In Sunday's edition of Insider Today, we're talking about an Amazon TV deal gone sour, and a market…
Dan DeFrancesco
4 mins read
History is repeating itself as MrBeast and T-series battle for YouTube's top spot
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…
Lindsay Dodgson
5 mins read
Apple considers investing in OpenAI, joining rival Microsoft in AI race
Apple is considering to invest in Open AI. But, with Microsoft already investing roughly $13 billio…
Dan DeFrancesco
2 mins read
This soccer star who came from nothing has been funding universal basic income in his hometown for years
Sadio Mané gives about $76 a month to everyone in a "very poor region of Senegal" and has also fund…
Theron Mohamed
1 min read
MrBeast is bringing his show to Amazon Prime Video with a $5 million prize — and wants to prove YouTubers can succeed on other platforms
MrBeast announced a deal to bring his "Beast Games" competition show to Amazon's streaming platform…