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<ul><li><keyword id="1763236" type="General" weightage="80" keywordseo="cred" source="Orion">CRED</keyword> is back at it again, this time featuring Olympic gold medallist <keyword id="1115774" type="General" weightage="100" keywordseo="neeraj-chopra" source="Orion">Neeraj Chopra</keyword>.</li><li>The film will also see <keyword id="1569361" type="General" weightage="20" keywordseo="jim-sarbh" source="Orion">Jim Sarbh</keyword> engaging with the audience and highlighting the benefits of being a CRED member.</li></ul>After creating a buzz earlier this year with its Rahul Dravid campaign during <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword>, CRED is back with its latest campaign for IPL, this time featuring Olympic golden boy Neeraj Chopra.<br /><br />The first ad film will see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member and Neeraj Chopra, the ‘Javelin Star’, in a completely different avatar.<br /><br /><div type="Youtube" id="ZMpEeE0v2y8" title="Great for the Good | ft. Neeraj Chopra | CRED" thumbUrl="https://i.ytimg.com/vi/ZMpEeE0v2y8/mqdefault.jpg"></div><br />The creative minds at Super Team also produced and directed these ad films. The campaign was conceptualised by <keyword id="1176647" type="General" weightage="20" keywordseo="tanmay-bhat" source="Orion">Tanmay Bhat</keyword>, <keyword id="4365981" type="General" weightage="20" keywordseo="devaiah-bopanna" source="Orion">Devaiah Bopanna</keyword>, Puneet Chadha, Deep Joshi and <keyword id="5958925" type="General" weightage="20" keywordseo="vishal-dayama" source="Orion">Vishal Dayama</keyword> and written by EarlyMan Film. To set the tone of the campaign right, <keyword id="362061" type="General" weightage="20" keywordseo="karan-malhotra" source="Orion">Karan Malhotra</keyword> lent his expertise to compose the music for the films. <br /><br />On the latest ad campaign, Kunal Shah, Founder and CEO, CRED, said “We are happy to continue our partnership with IPL as it returns this year. At CRED, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practising responsible financial behaviour.”<br /><br />On his association with CRED on the latest ad campaign, Neeraj Chopra, the Javelin Gold Medalist at Tokyo Olympics, said “I am very happy to be associated with CRED, which aims at building a community of disciplined, trustworthy and creditworthy people. Playing the part in this ad-film was a totally different and entertaining experience and I hope the audiences enjoy this side of me!”<br /><br />Ayappa, Director &amp; Co Founder, EarlyMan Film, said “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for CRED. I hope the audience enjoys CRED’s latest ad-films as they have in the past.”<br /><br />

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

<ul><li>CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. </li><li>The ad features Rahul Dravid and actor Jim Sarbh.</li><li>Rahul Dravid, who is known to be one of the cool-est cricketers on the pitch, is seen in an avatar we thought we would never, ever see.</li></ul>CRED, the credit bill paying platform that is known for its unique ads, has launched its much-awaited IPL ad. It is reminding people to pay their bills on time in the most entertaining way possible, by making the coolest ever cricketer lose his cool.<br /><br />You are lying if you say you haven’t imagined at least a 100 different scenarios in your head to smash the side-mirror of a car in front of you while driving in Bangalore or Mumbai. However, we did not expect the zen Rahul Dravid to react like we do in traffic. Apart from breaking other bowlers patience, we have never seen Dravid break anything or lose his cool at all. <br /><br />CRED has unleashed an unseen side of Dravid in its latest ad and everyone is shook, including Virat Kohli. Commenting on the ad, RCB’s Captain wrote, “Never seen this side of Rahul bhai."<br /><br /><div type="twitter" handle="imVkohli" handlename="Virat Kohli" image="http://pbs.twimg.com/profile_images/1308286636468219904/a61d79ts_normal.jpg" favoritecount="74838" retweetcount="10319" status="Never seen this side of Rahul bhai 🤯🤣 https://t.co/4W93p0Gk7m" createdat="1617960315000" id="1380451732690411521"></div><br />The Bangalore-based platform’s IPL ad has already started a meme fest. <br /><br /><div type="twitter" handle="AksharPathak" handlename="Akshar" image="http://pbs.twimg.com/profile_images/1270581243294486529/xna6UsXL_normal.jpg" favoritecount="1409" retweetcount="99" status="@imVkohli *teacher steps out*entire class: https://t.co/nKJBrC1G3Q" createdat="1617961694000" id="1380457518661431296"></div><br /><div type="twitter" handle="FarziCricketer" handlename="Silly Point" image="http://pbs.twimg.com/profile_images/1380401554973368320/WMvJVMn2_normal.jpg" favoritecount="1749" retweetcount="188" status="@imVkohli Rahul sir calling someone back before double century. https://t.co/7POAeIhNFg" createdat="1617961777000" id="1380457865949839361"></div><br /><div type="twitter" handle="TrollHaiklu" handlename="ಟ್ರೋಲ್ ಹೈಕ್ಳು" image="http://pbs.twimg.com/profile_images/875542674010324992/HbuT-rQm_normal.jpg" favoritecount="279" retweetcount="14" status="@imVkohli Everyday on silk board junction https://t.co/NwFFohT550" createdat="1617961915000" id="1380458443799023616"></div><br /><div type="twitter" handle="EntropyPositive" handlename="Positive entropy" image="http://pbs.twimg.com/profile_images/1377609119960457222/erfwCgcD_normal.jpg" favoritecount="1148" retweetcount="38" status="@imVkohli Me after seeing this side of Rahul Dravid Sir😌 https://t.co/gorm76Zick" createdat="1617960522000" id="1380452603478208513"></div><br /><div type="twitter" handle="swatic12" handlename="SwatKat💃" image="http://pbs.twimg.com/profile_images/1178333152827326466/Ifm0l-qX_normal.jpg" favoritecount="177" retweetcount="20" status="No oneBig boss contestants 5 minutes after waking up : https://t.co/1U9YhKwInc https://t.co/EWcbRf8vq3" createdat="1617964323000" id="1380468544408797185"></div><br />The ad starts with actor Jim Sarbh sharing the benefits of using CRED. He says, “When you pay your Credit Cards bills on CRED, you earn CRED coins. Use them to claim cashback and rewards. I know this sounds ridiculous. It is like saying Rahul Dravid has anger issues."<br /><br />And then Dravid, who is known for his calm and peaceful demeanor, can be seen stuck in traffic, yelling at the top of voice. He breaks the side-mirror of a car next to him with a bat, (funny how he keeps a bat handy since you never know when duty might call), and climbs out of the car’s roof to yell, “Indiranagar ka gunda hun main."<br /><br />Dravid's angry avatar also reminded us of Ross Geller from Friends when he loses his cool over his favourite Turkey sandwich.<br /><br />            <div type="image" title="ross geller my sandwich" msid="81988567" hostid="261"></div><br />CRED’s honest YouTube description is a cherry on the top. It reads, “Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days.” <br /><br />Last year, CRED’s ad campaign was one of the most talked about series during IPL. What helped the CRED series become so popular was the fact that for once, we saw celebrities not taking themselves seriously and it came like a breath of fresh air. It also easily broke the clutter by not featuring a cricket celebrity.<br /><br />And this year too, CRED has taken an unconventional approach. We can't wait to see what else the brand has in story for us.<br /><br />CRED has also signed a three-year deal with IPL, which began in 2020.<br />

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

<ul><li>People are still talking about <keyword id="2727" type="PERSON" weightage="20" keywordseo="Rahul-Dravid">Rahul Dravid</keyword> and <keyword id="1763236" type="COMPANY" weightage="20" keywordseo="CRED">CRED</keyword>'s ad and <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">magicpin</keyword> has taken this opportunity to troll the much talked-about campaign.</li><li>Featuring actor <keyword id="31515" type="PERSON" weightage="20" keywordseo="Vijay-Raaz">Vijay Raaz</keyword>, the film, a direct dig at CRED, telling people to come over the magicpin where people will get enough options of spending their <keyword id="1446162" type="PERSON" weightage="20" keywordseo="reward-points">reward points</keyword>.</li></ul>Rahul Dravid was the talk of Indira Nagar, and honestly, much of the country this past week, thanks to CRED’s latest ad where the ace cricketer is seen losing his mind while stuck in a traffic jam in Bengaluru. magicpin, an affiliate marketing platform has taken this opportunity, when people are still talking about CRED's film, to spoof CRED, taking a dig at their reward points system. <br /><br /> magicpin’s insight behind the campaign was, ‘most CRED users have lakhs of points, but don't seem to know how or where to use them’.<br /><br /><div type="Youtube" id="lGmwMHsii04" title="The Bread Ad | magicpin | Asli Savings" thumbUrl="https://i.ytimg.com/vi/lGmwMHsii04/mqdefault.jpg"></div><br />Talking about its own rewards program, the platform says that it a far wider range of options for its users to expend points. “magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn't as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the "delight" users feel every time they earn points. magicpin's more than five million users -- who have saved across categories -- can attest to that,” reads a release from the brand.<br /><br /> The ad has made a brilliant use of Raaz and is sure to make you LOL. “ The ad contrasts Vijay's down-to-earth, Hindi-speaking, plainspoken persona with the fancy tone and tenor of the Cred ad. With this ad, magicpin is positioning itself as the down-to-earth, "Asli Savings" option for everyone,” explains the brand.<br />

When magicpin got Vijay Raaz to troll CRED

<ul><li>After taking a dig at CRED, magicpin is back with another spoof. </li><li>This time, it seems to be targetting Flipkart. </li></ul>magicpin, an affiliate marketing platform, went viral earlier this year for <a href="https://www.businessinsider.in/advertising/brands/news/when-magicpin-got-vijay-raaz-to-troll-cred/articleshow/82099325.cms" data-type="tilCustomLink">spoofing CRED's popular advertisement</a> with Jim Sarbh. Now, to communicate the benefits of shopping locally, it has launched another hilarious ad. This time, it seems to be targetting Flipkart and its 'kidults.' <br /><br />Taking a dig at Flipkart and online shopping platforms, magicpin's ad says that savings is 'no child's play' and highlights the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings.<br /><br />                      <div type="Youtube" id="vIf0WBGkWF4" title="Savings Bacchon Ka Khel Nahi | Shopping = magicpin | Step Out! | Asli Savings" thumbUrl="https://i.ytimg.com/vi/vIf0WBGkWF4/mqdefault.jpg"></div><br />The TVC features the inimitable <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this drama when a quick walk to the nearest shop will solve this dilemma in a jiffy.<br /><br />It also promotes how magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline.<br /><br />As <keyword id="5477309" type="General" weightage="20" keywordseo="karanjeet-kaur" source="Orion">Karanjeet Kaur</keyword>, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”<br /><br />The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.<br />

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

<ul><li><keyword id="13204479" type="General" weightage="100" keywordseo="chatpat" source="Orion">Chatpat</keyword>, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.</li><li>From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.</li><li>We speak to FCB Group India's <keyword id="793905" type="General" weightage="20" keywordseo="swati-bhattacharya" source="Orion">Swati Bhattacharya</keyword> and <keyword id="540819" type="General" weightage="20" keywordseo="kinnect" source="Orion">Kinnect</keyword>'s Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.</li></ul>In a sea full of digital creators, one influencer stands out. He goes by the name ‘Chatpat’ and is popular for sharing street wisdom on LinkedIn. He was quick to rise to fame, as he says, <em>“Anna ke tapri seh Insta ki nagri, Public ka support har jagah!”</em> Another reason why people love him is because Chatpat is a just 10-year-old boy who shares tips on living rent-free in Mumbai, how to get foreign aid, how to ask for a raise, how to ensure mental wellness for your team and we all could use a Chatpat in our life! With these enlightening videos on LinkedIn, which are targeted at working professionals and corporates, little Chatpat is trying to raise funds for the NGO SOS Children’s Villages. <br /><br />“The media strategy was to not spend money,” Kinnect's National Creative Director, Kartikeya Tiwari told Advertising and Media Insider when we asked him why the agencies, Kinnect and <keyword id="2971959" type="General" weightage="20" keywordseo="fcb-india" source="Orion">FCB India</keyword>, chose LinkedIn to launch Chatpat. “Our strategy in everything was to not spend money but make money happen for SOS donations,” added Tiwari. <br /><br />The campaign, while born in adversity, became a huge opportunity for SOS Children’s Villages. The agencies kept their ‘whims and fancies’ aside, said Tiwari, and prioritised starting a conversation and raising donations on almost zero budget. They needed a strong idea that could be impactful and have a long cycle. <br /><br />So, after launching Chatpat, in phase two of the campaign, Chatpat started recreating some iconic advertisements with his gully gang to get attention from corporates. He played Jim Sarbh for CRED, he danced like the Liril Girl at a Dhobi Ghat, twirled like Nirma Girl and shocked the public again with Tide’s ‘Safedi campaign.’ In return, he asked these brands to donate to SOS Children’s Villages. <em>“Maine tumhare brand ke liye yeh banaya, ab aap mere brand ke liye kuch karo,”</em> requested Chatpat in every recreated advertisement.<br /><br />Exceeding their expectations, Chatpat’s advertisements got viral in a few days and has been winning hearts on LinkedIn since December 2021. Swati Bhattacharya, Creative Chairperson, FCB India said that she firmly believed that love will find a way. “So the task was to create a campaign that gives visibility and makes corporates donate. With no budget and a task like this, we knew we need an influencer and we couldn’t afford an influencer. So, that’s how the sparkly idea of ‘let’s create an influencer’ was born,” shared Bhattacharya.<br /><br />While Bhattacharya has worked on many viral campaigns, she said that she has never seen numbers move the way they did with Chatpat’s videos. Played by a Mumbai-based boy Akul Badoni, Chatpat’s videos amassed more than 20k followers in less than two weeks. <br /><br />“The magic word for us is ‘organic.’ The magic was organic reach, organic shareability and organic love. The fact that we got the earned media is the winning validation for us,” said Tiwari. <br /><br />The campaign got organic attention from Kusha Kapila, Tanmay Bhat, Rhea Chakraborty, Divine, Raftaar, to mention a few. “With this, we knew we were in the right direction. Corporates are also human beings and after the first phase, he started earning a place in India’s hearts, then we were fairly confident that we will be able to open the heartstrings and the purse strings of the corporates,” said Bhattacharya. <br /><br />Bhattacharya and Tiwari further told us how challenging it was to work with a team of kids and discussed different phases of the campaign.<br />                <div type="Video" msid="89666905" hostid="261" title="Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89666905"></div><br />

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CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

BI India Partner

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

Karuna Sharma

When magicpin got Vijay Raaz to troll CRED

BI India Partner

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

BI India Partner

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Karuna Sharma

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