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<ul><li><keyword id="1763236" type="General" weightage="80" keywordseo="cred" source="Orion">CRED</keyword> is back at it again, this time featuring Olympic gold medallist <keyword id="1115774" type="General" weightage="100" keywordseo="neeraj-chopra" source="Orion">Neeraj Chopra</keyword>.</li><li>The film will also see <keyword id="1569361" type="General" weightage="20" keywordseo="jim-sarbh" source="Orion">Jim Sarbh</keyword> engaging with the audience and highlighting the benefits of being a CRED member.</li></ul>After creating a buzz earlier this year with its Rahul Dravid campaign during <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword>, CRED is back with its latest campaign for IPL, this time featuring Olympic golden boy Neeraj Chopra. The first ad film will see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member and Neeraj Chopra, the ‘Javelin Star’, in a completely different avatar. <div type="Youtube" id="ZMpEeE0v2y8" title="Great for the Good | ft. Neeraj Chopra | CRED" thumbUrl="https://i.ytimg.com/vi/ZMpEeE0v2y8/mqdefault.jpg"></div> The creative minds at Super Team also produced and directed these ad films. The campaign was conceptualised by <keyword id="1176647" type="General" weightage="20" keywordseo="tanmay-bhat" source="Orion">Tanmay Bhat</keyword>, <keyword id="4365981" type="General" weightage="20" keywordseo="devaiah-bopanna" source="Orion">Devaiah Bopanna</keyword>, Puneet Chadha, Deep Joshi and <keyword id="5958925" type="General" weightage="20" keywordseo="vishal-dayama" source="Orion">Vishal Dayama</keyword> and written by EarlyMan Film. To set the tone of the campaign right, <keyword id="362061" type="General" weightage="20" keywordseo="karan-malhotra" source="Orion">Karan Malhotra</keyword> lent his expertise to compose the music for the films. On the latest ad campaign, Kunal Shah, Founder and CEO, CRED, said “We are happy to continue our partnership with IPL as it returns this year. At CRED, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practising responsible financial behaviour.” On his association with CRED on the latest ad campaign, Neeraj Chopra, the Javelin Gold Medalist at Tokyo Olympics, said “I am very happy to be associated with CRED, which aims at building a community of disciplined, trustworthy and creditworthy people. Playing the part in this ad-film was a totally different and entertaining experience and I hope the audiences enjoy this side of me!” Ayappa, Director &amp; Co Founder, EarlyMan Film, said “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for CRED. I hope the audience enjoys CRED’s latest ad-films as they have in the past.”

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

<ul><li>People are still talking about <keyword id="2727" type="PERSON" weightage="20" keywordseo="Rahul-Dravid">Rahul Dravid</keyword> and <keyword id="1763236" type="COMPANY" weightage="20" keywordseo="CRED">CRED</keyword>'s ad and <keyword id="3255375" type="PERSON" weightage="20" keywordseo="Magicpin">magicpin</keyword> has taken this opportunity to troll the much talked-about campaign.</li><li>Featuring actor <keyword id="31515" type="PERSON" weightage="20" keywordseo="Vijay-Raaz">Vijay Raaz</keyword>, the film, a direct dig at CRED, telling people to come over the magicpin where people will get enough options of spending their <keyword id="1446162" type="PERSON" weightage="20" keywordseo="reward-points">reward points</keyword>.</li></ul>Rahul Dravid was the talk of Indira Nagar, and honestly, much of the country this past week, thanks to CRED’s latest ad where the ace cricketer is seen losing his mind while stuck in a traffic jam in Bengaluru. magicpin, an affiliate marketing platform has taken this opportunity, when people are still talking about CRED's film, to spoof CRED, taking a dig at their reward points system. magicpin’s insight behind the campaign was, ‘most CRED users have lakhs of points, but don't seem to know how or where to use them’. <div type="Youtube" id="lGmwMHsii04" title="The Bread Ad | magicpin | Asli Savings" thumbUrl="https://i.ytimg.com/vi/lGmwMHsii04/mqdefault.jpg"></div> Talking about its own rewards program, the platform says that it a far wider range of options for its users to expend points. “magicpin follows a fairly simple and straightforward approach to how points are valued: 1 point is always equivalent to 1 rupee. This sounds like it should be an obvious idea, but isn't as common as it ought to be. From a consumer insight POV, there is an instinctive equivalence between the points and real money, which increases the "delight" users feel every time they earn points. magicpin's more than five million users -- who have saved across categories -- can attest to that,” reads a release from the brand. The ad has made a brilliant use of Raaz and is sure to make you LOL. “ The ad contrasts Vijay's down-to-earth, Hindi-speaking, plainspoken persona with the fancy tone and tenor of the Cred ad. With this ad, magicpin is positioning itself as the down-to-earth, "Asli Savings" option for everyone,” explains the brand.

When magicpin got Vijay Raaz to troll CRED

<ul><li>CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. </li><li>The ad features Rahul Dravid and actor Jim Sarbh.</li><li>Rahul Dravid, who is known to be one of the cool-est cricketers on the pitch, is seen in an avatar we thought we would never, ever see.</li></ul>CRED, the credit bill paying platform that is known for its unique ads, has launched its much-awaited IPL ad. It is reminding people to pay their bills on time in the most entertaining way possible, by making the coolest ever cricketer lose his cool. You are lying if you say you haven’t imagined at least a 100 different scenarios in your head to smash the side-mirror of a car in front of you while driving in Bangalore or Mumbai. However, we did not expect the zen Rahul Dravid to react like we do in traffic. Apart from breaking other bowlers patience, we have never seen Dravid break anything or lose his cool at all. CRED has unleashed an unseen side of Dravid in its latest ad and everyone is shook, including Virat Kohli. Commenting on the ad, RCB’s Captain wrote, “Never seen this side of Rahul bhai." <div type="twitter" handle="imVkohli" handlename="Virat Kohli" image="http://pbs.twimg.com/profile_images/1308286636468219904/a61d79ts_normal.jpg" favoritecount="74838" retweetcount="10319" status="Never seen this side of Rahul bhai 🤯🤣 https://t.co/4W93p0Gk7m" createdat="1617960315000" id="1380451732690411521"></div> The Bangalore-based platform’s IPL ad has already started a meme fest. <div type="twitter" handle="AksharPathak" handlename="Akshar" image="http://pbs.twimg.com/profile_images/1270581243294486529/xna6UsXL_normal.jpg" favoritecount="1409" retweetcount="99" status="@imVkohli *teacher steps out*entire class: https://t.co/nKJBrC1G3Q" createdat="1617961694000" id="1380457518661431296"></div> <div type="twitter" handle="FarziCricketer" handlename="Silly Point" image="http://pbs.twimg.com/profile_images/1380401554973368320/WMvJVMn2_normal.jpg" favoritecount="1749" retweetcount="188" status="@imVkohli Rahul sir calling someone back before double century. https://t.co/7POAeIhNFg" createdat="1617961777000" id="1380457865949839361"></div> <div type="twitter" handle="TrollHaiklu" handlename="ಟ್ರೋಲ್ ಹೈಕ್ಳು" image="http://pbs.twimg.com/profile_images/875542674010324992/HbuT-rQm_normal.jpg" favoritecount="279" retweetcount="14" status="@imVkohli Everyday on silk board junction https://t.co/NwFFohT550" createdat="1617961915000" id="1380458443799023616"></div> <div type="twitter" handle="EntropyPositive" handlename="Positive entropy" image="http://pbs.twimg.com/profile_images/1377609119960457222/erfwCgcD_normal.jpg" favoritecount="1148" retweetcount="38" status="@imVkohli Me after seeing this side of Rahul Dravid Sir😌 https://t.co/gorm76Zick" createdat="1617960522000" id="1380452603478208513"></div> <div type="twitter" handle="swatic12" handlename="SwatKat💃" image="http://pbs.twimg.com/profile_images/1178333152827326466/Ifm0l-qX_normal.jpg" favoritecount="177" retweetcount="20" status="No oneBig boss contestants 5 minutes after waking up : https://t.co/1U9YhKwInc https://t.co/EWcbRf8vq3" createdat="1617964323000" id="1380468544408797185"></div> The ad starts with actor Jim Sarbh sharing the benefits of using CRED. He says, “When you pay your Credit Cards bills on CRED, you earn CRED coins. Use them to claim cashback and rewards. I know this sounds ridiculous. It is like saying Rahul Dravid has anger issues." And then Dravid, who is known for his calm and peaceful demeanor, can be seen stuck in traffic, yelling at the top of voice. He breaks the side-mirror of a car next to him with a bat, (funny how he keeps a bat handy since you never know when duty might call), and climbs out of the car’s roof to yell, “Indiranagar ka gunda hun main." Dravid's angry avatar also reminded us of Ross Geller from Friends when he loses his cool over his favourite Turkey sandwich. <div type="image" title="ross geller my sandwich" msid="81988567" hostid="261"></div> CRED’s honest YouTube description is a cherry on the top. It reads, “Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days.” Last year, CRED’s ad campaign was one of the most talked about series during IPL. What helped the CRED series become so popular was the fact that for once, we saw celebrities not taking themselves seriously and it came like a breath of fresh air. It also easily broke the clutter by not featuring a cricket celebrity. And this year too, CRED has taken an unconventional approach. We can't wait to see what else the brand has in story for us. CRED has also signed a three-year deal with IPL, which began in 2020.

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter

Today, as we celebrate the birthday of the superstar <keyword id="20068501" type="General" weightage="100" keywordseo="Nagarjuna-Akkineni" source="keywords">Nagarjuna Akkineni</keyword>, it's a perfect moment to reflect on his remarkable career and the iconic <keyword id="20071075" type="General" weightage="20" keywordseo="performances" source="keywords">performances</keyword> that have cemented his place in <keyword id="20060213" type="General" weightage="20" keywordseo="Indian-cinema" source="keywords">Indian cinema</keyword>. With a career spanning over three decades, <keyword id="19930581" type="General" weightage="20" keywordseo="nagarjuna" source="keywords">Nagarjuna</keyword> has delivered numerous memorable performances. Here's a look at five of his best roles that showcase his versatility and talent. <h2>1. 'Siva' (1989)</h2>In 'Siva,' Nagarjuna took on the role of a college student turned revolutionary. Directed by Ram Gopal Varma, the film was a game-changer in Telugu cinema, showcasing Nagarjuna's intense portrayal of a young man fighting against corruption and injustice. His performance as Siva, with his raw emotional depth and powerful screen presence, is still celebrated as one of his finest. <h2>2. 'Annamayya' (1997)</h2>In this biographical drama, Nagarjuna played the role of Annamacharya, a 15th-century Telugu singer and poet. The film, directed by K. Raghavendra Rao, was a visual and musical feast, and Nagarjuna's portrayal of the saint poet was both heartfelt and inspiring. His dedication to capturing the spiritual essence of Annamacharya won him accolades and cemented his reputation as a versatile <keyword id="19894977" type="General" weightage="20" keywordseo="actor" source="keywords">actor</keyword>. <h2>3. 'Manmadhudu' (2002)</h2>'Manmadhudu' was a refreshing romantic comedy where Nagarjuna played a charming, commitment-phobic playboy. Directed by K. Vijaya Bhaskar, this film allowed Nagarjuna to showcase his comedic timing and charismatic screen presence. His effortless performance and chemistry with the cast made 'Manmadhudu' a major hit and remains a fan favourite. <h2>4. 'Shirdi Sai' (2012)</h2>Nagarjuna Akkineni's 'Shirdi Sai' is a devotional film portraying the life of Sai Baba of Shirdi. It delves into his miracles and teachings, aiming to depict his ultimate spiritual wisdom and benevolence. The film blends drama and devotion, showcasing Nagarjuna's compelling performance. <h2>5. 'Oopiri' (2016)</h2>'Oopiri,' a remake of the French film 'The Intouchables,' showcased Nagarjuna in a powerful, emotionally charged role. Directed by Vamsi Paidipally, the film featured Nagarjuna as a wealthy quadriplegic who formed an unexpected friendship with his caregiver. His nuanced performance, combined with his ability to evoke deep emotions, was widely praised and demonstrated his exceptional acting range. Nagarjuna Akkineni will next be seen in the highly anticipated social drama '<keyword id="20182225" type="General" weightage="20" keywordseo="Kubera" source="keywords">Kubera</keyword>'. His first look from the movie was also revealed earlier in May. The video showcases Nagarjuna walking under an umbrella while heavy rain pours in, surrounded by trucks full of currency notes. After seeing the Rs 500 note all wet on the floor, he walks back towards the currency container and puts his money into the pile. Money symbolises the film's title, Kubera, which is known to be the god of wealth. Dressed in a shirt, trousers, and sporting glasses, the actor has immensely elevated expectations from the social drama. Recently, the first look of actor Dhanush was unveiled, which garnered a positive response from audiences. 'Sekhar Kammula's 'Kubera' boasts an ensemble cast including Dhanush, Nagarjuna Akkineni, <keyword id="19917047" type="General" weightage="20" keywordseo="rashmika-mandanna" source="keywords">Rashmika Mandanna</keyword>, and Jim Sarbh. The film is jointly produced by Suniel Narang and Puskur Ram Mohan Rao under the Sri Venkateswara Cinemas LLP and Amigos Creations Pvt Ltd banners. 'Sekhar Kammula's Kubera' is a pan-India multilingual film, shot simultaneously in Tamil, Telugu, and Hindi.

Celebrating Nagarjuna Akkineni: 5 notable performances of the legendary actor

<keyword id="2189512" type="General" weightage="20" keywordseo="prime-video" source="Orion">Prime Video</keyword> on Wednesday announced that the much-awaited second season of "Made In Heaven" will premiere on August 10. Created by <keyword id="36968" type="General" weightage="20" keywordseo="zoya-akhtar" source="Orion">Zoya Akhtar</keyword> and <keyword id="125922" type="General" weightage="20" keywordseo="reema-kagti" source="Orion">Reema Kagti</keyword>, the show revolves around Sobhita Dhulipala's Tara Khanna and actor Arjun Mathur's Karan Mehra, two best friends turned wedding planners navigating the world of big fat Indian weddings while dealing with conflicts in their personal lives. "Made In Heaven" season two will delve deeper into the lives of its characters who navigate the complexities of organizing and celebrating marriages while their own lives unfold in unexpected ways, a press release stated. "As seen in the first season, the new season will also feature a host of cameos, whilst taking forward the nuanced narrative on various social prejudices. Season Two will beautifully reveal the dichotomy of tradition, modern aspirations and belief systems set against the canvas of lavish Indian weddings," it stated. The seven-episode season two is directed by Kagti and Akhtar along with Alankrita Shrivastava, Neeraj Ghaywan and Nitya Mehra. Besides Dhulipala and Mathur, it also features Jim Sarbh, Kalki Koechlin, Shashank Arora, Shivani Raghuvanshi, and Vijay Raaz. The newcomers include Mona Singh, Ishwak Singh and Trinetra Haldar. The first season of "Made in Heaven" came out in 2019 and received critical-acclaim for its storytelling and performances by the lead cast. In a statement, Akhtar and Kagti said the show holds a special place in their hearts and is a symbol of "true strength of collaboration with many creative energies aligning". "The second season of 'Made In Heaven', delves deeper into the extravagant world of Indian weddings and unearths more stories from the community. "'Made In Heaven' reflects the lives of upscale modern India, and is narrated through the eyes of two wedding planners, set against the backdrop of quintessential Indian weddings and recurring social prejudices. Our hope is that the latest one is received with as much love as the last," they added. Aparna Purohit, Head of Originals, Prime Video India, "Made In Heaven" has become a part of the "cultural zeitgeist". "The next instalment of the show will present a perfect mosaic of stories that blend tradition and modernity, coupled with a layered, immersive and an emotional narrative. It's a true privilege to work with such gifted, collaborative and passionate storytellers and we are confident that the new season of the show will not just entertain but provoke, inspire, and uplift our audiences," she added. "Made In Heaven" is produced by Excel Media &amp; Entertainment and Zoya Akhtar and Reema Kagti's Tiger Baby.

Prime Video's Made In Heaven Season 2 premieres on Aug 10

The third season of the hit <keyword id="7745246" type="General" weightage="20" keywordseo="amazon-series" source="Orion">Amazon series</keyword> "<keyword id="7686959" type="General" weightage="20" keywordseo="four-more-shots-please" source="Orion">Four More Shots Please</keyword>!" will premiere on October 21, streamer Prime Video announced Friday. Created by Rangita Pritish Nandy and produced by Pritish Nandy Communications, the series is headlined by actors Sayani Gupta, Kirti Kulhari, Bani J and Maanvi Gagroo. According to a press release issued by the streamer, the new season will bring back to screens the lives of four unapologetically flawed women -- Damini (Gupta), Umang (Bani J), Anjana (Kulhari) and Sidhi (Gagroo) who live, love, blunder, and discover what continues to make them tick through their forever friendship in the city of Mumbai. Actors Jim Sarbh, Rohan Mehra, Shilpa Shukla and Sushant Singh join the cast for the third season, which also includes Prateik Babbar, Lisa Ray, Neil Bhooplam, Rajeev Siddharth, Amrita Puri, Simone Singh and Samir Kochhar. Rangita Pritish Nandy called the upcoming chapter of the show as the "most personal season". "Season one, you met Anjana, Damini, Umang and Siddhi, season two, you saw them stumble through life-lessons and blunders, season three, watch our girls own themselves; drama, failures, errors in judgment, losses and warts, all included. "In that sense, season 3 is our most personal season. There is no way that you will not want to be a part of this friendship," the creator said in a statement. Buoyed by the success of the first two instalments, producer Pritish Nandy said the show's team has worked harder to produce a power-packed season three. "'Four More Shots Please!' travels to Italy and Punjab this season, apart from South Mumbai; the drama is bigger, the scale is larger, and the friendship is stronger. The show's nomination at the international Emmys in 2021 is a testament to the fact that 'Four More Shots Please!' has hit a personal note with audiences in India and internationally. "There is really no other show that celebrates female friendships like 'Four More Shots Please!' and I'm hopeful that our fandom will grow substantially with this new season," he added. Aparna Purohit, Head of India Originals at Prime Video India, said "Four More Shots Please!" has been a true labour of love for the streaming service. "It's a celebration of sisterhood. This show reaffirms our commitment to promoting diverse and new cinematic voices and making Prime Video a home for talent. "Seventy per cent of the creators who we work with on a project, work with us again and that exemplifies true collaboration! We've had a long-standing collaboration with Pritish Nandy Communications and can't wait to unveil the new season of the show on October 21," Purohit said. "Four More Shots Please!" is directed by Joyeeta Patpatia and written by Devika Bhagat with dialogues by Ishita Moitra. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/swabhimaan-actor-arun-bali-passes-away-at-79-in-mumbai/articleshow/94695606.cms">Swabhimaan actor Arun Bali passes away at 79 in Mumbai</a> <a href="https://www.businessinsider.in/tech/news/metas-metaverse-app-has-several-quality-issues-admits-head/articleshow/94696811.cms">Meta's metaverse app has several quality issues, admits head</a>

Prime Video's 'Four More Shots Please!' season three to debut on October 21

<ul><li>After taking a dig at CRED, magicpin is back with another spoof. </li><li>This time, it seems to be targetting Flipkart. </li></ul>magicpin, an affiliate marketing platform, went viral earlier this year for <a href="https://www.businessinsider.in/advertising/brands/news/when-magicpin-got-vijay-raaz-to-troll-cred/articleshow/82099325.cms" data-type="tilCustomLink">spoofing CRED's popular advertisement</a> with Jim Sarbh. Now, to communicate the benefits of shopping locally, it has launched another hilarious ad. This time, it seems to be targetting Flipkart and its 'kidults.' Taking a dig at Flipkart and online shopping platforms, magicpin's ad says that savings is 'no child's play' and highlights the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings. <div type="Youtube" id="vIf0WBGkWF4" title="Savings Bacchon Ka Khel Nahi | Shopping = magicpin | Step Out! | Asli Savings" thumbUrl="https://i.ytimg.com/vi/vIf0WBGkWF4/mqdefault.jpg"></div> The TVC features the inimitable <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this drama when a quick walk to the nearest shop will solve this dilemma in a jiffy. It also promotes how magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline. As <keyword id="5477309" type="General" weightage="20" keywordseo="karanjeet-kaur" source="Orion">Karanjeet Kaur</keyword>, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.” The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'

The year of 2022 could be a watershed year for <keyword id="143" type="General" weightage="20" keywordseo="bollywood" source="Orion">Bollywood</keyword>. For the very first time, a lead character in the movie is transgender in Chandigarh Kare Aashiqui starring Ayushmann Khurana and Vaani Kapoor. Called a conversation starter on transgenders, the movie was lauded by many. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Then there was a formulaic Badhai Do starring Rajkummar Rao and Bhumi Pednekar - which is a lesbian and a gay man married to each other, due to family pressure. Increasing roles but not being cast While Bollywood might seem to be taking one step forward, it has brought out many issues – be it roles for the community and of course, casting transgenders for the roles. The apathy towards LGBTQ+ community is also affecting artists who intend to find their place in the showbiz which has been expanding thanks to the number of web series and more under production. Yet, it’s falling short of people to accommodate them. Transgender actor Sushant Divgikar criticises the casting of cisgender actors as transgender characters in Bollywood. This comes as Bollywood is making several movies on gender diversity but tends to cast popular actors instead of the ‘right’ fit. “If a transgender person is not allowed to play a transgender character on screen in a film, they are not allowed to play a man in a film and transgender people are not allowed to play women in a film so what do transgender artists play? transgender trees in the back?” asks Divgikar on his Instagram. Divgikar is quite vocal about challenges faced by <keyword id="1218847" type="General" weightage="20" keywordseo="lgbtq-community" source="Orion">LGBTQ community</keyword> in society and Bollywood. Sharing another such experience on gender disparity on Youtube, Divgikar revealed that they were auditioning for a toothpaste ad when the casting director told them even before they entered the room, “You are too gay for this advertisement.” Yet, not all is lost. A few actors from the community have found their standing. Jim Sarbh, a popular actor who played a key role in the superhit movie Padmavaat, also plays a role in Made in India. In the popular Amazon Prime Video series, he plays a straight character. “It was really difficult playing a heterosexual male so that was a first big challenge that I had to overcome, what cultural significance would be here and whether people will accept it,” <a href="https://www.facebook.com/YesWeExistIndia/videos/1246256258883966/">he said sarcastically in an interview </a>as he believes there is still socia stigma around the community. While the number of shows and movies portraying queer connection are increasing – large numbers are played by A-list actors like Sonam Kapoor, Fawad Khan, Ayushmann Khurana, Manoj Bajpai and more. ‘It was the most challenging film because I have never done such a character before’, <a href="https://indianexpress.com/article/entertainment/bollywood/aligarh-was-most-challenging-film-for-me-manoj-bajpayee/">said Manoj about playing a gay character </a>that was named Siras in Aligarh. India has a long way to go in terms of gender issues and is still struggling to get many aspects like casting and treatment of women. Case in point is the controversy created by Shahid Kapoor’s Kabir Singh which was criticized for toxic masculinity. Thappad was touted to be a response to Kabir Singh. “Everyone should do one thing they feel will take us towards gender equality – and getting rid of stereotypes and conditioning will surely be a step in that direction,” said Tapsee Pannu who played the protagonist in the movie. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/indias-tech-talent-pool-is-from-vizag-indore-and-warangal-thats-where-infosys-tcs-and-others-are-heading/articleshow/92351346.cms">India’s tech talent pool is from Vizag, Indore and Warangal — that’s where Infosys, TCS and others are heading</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/dailyhunt-launches-in-middle-east-north-african-market-is-next-in-line/articleshow/92354230.cms">Dailyhunt launches in Middle East, North African market is next in line</a>

You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists

<ul><li><keyword id="13204479" type="General" weightage="100" keywordseo="chatpat" source="Orion">Chatpat</keyword>, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.</li><li>From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.</li><li>We speak to FCB Group India's <keyword id="793905" type="General" weightage="20" keywordseo="swati-bhattacharya" source="Orion">Swati Bhattacharya</keyword> and <keyword id="540819" type="General" weightage="20" keywordseo="kinnect" source="Orion">Kinnect</keyword>'s Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.</li></ul>In a sea full of digital creators, one influencer stands out. He goes by the name ‘Chatpat’ and is popular for sharing street wisdom on LinkedIn. He was quick to rise to fame, as he says, “Anna ke tapri seh Insta ki nagri, Public ka support har jagah!” Another reason why people love him is because Chatpat is a just 10-year-old boy who shares tips on living rent-free in Mumbai, how to get foreign aid, how to ask for a raise, how to ensure mental wellness for your team and we all could use a Chatpat in our life! With these enlightening videos on LinkedIn, which are targeted at working professionals and corporates, little Chatpat is trying to raise funds for the NGO SOS Children’s Villages. “The media strategy was to not spend money,” Kinnect's National Creative Director, Kartikeya Tiwari told Advertising and Media Insider when we asked him why the agencies, Kinnect and <keyword id="2971959" type="General" weightage="20" keywordseo="fcb-india" source="Orion">FCB India</keyword>, chose LinkedIn to launch Chatpat. “Our strategy in everything was to not spend money but make money happen for SOS donations,” added Tiwari. The campaign, while born in adversity, became a huge opportunity for SOS Children’s Villages. The agencies kept their ‘whims and fancies’ aside, said Tiwari, and prioritised starting a conversation and raising donations on almost zero budget. They needed a strong idea that could be impactful and have a long cycle. So, after launching Chatpat, in phase two of the campaign, Chatpat started recreating some iconic advertisements with his gully gang to get attention from corporates. He played Jim Sarbh for CRED, he danced like the Liril Girl at a Dhobi Ghat, twirled like Nirma Girl and shocked the public again with Tide’s ‘Safedi campaign.’ In return, he asked these brands to donate to SOS Children’s Villages. “Maine tumhare brand ke liye yeh banaya, ab aap mere brand ke liye kuch karo,” requested Chatpat in every recreated advertisement. Exceeding their expectations, Chatpat’s advertisements got viral in a few days and has been winning hearts on LinkedIn since December 2021. Swati Bhattacharya, Creative Chairperson, FCB India said that she firmly believed that love will find a way. “So the task was to create a campaign that gives visibility and makes corporates donate. With no budget and a task like this, we knew we need an influencer and we couldn’t afford an influencer. So, that’s how the sparkly idea of ‘let’s create an influencer’ was born,” shared Bhattacharya. While Bhattacharya has worked on many viral campaigns, she said that she has never seen numbers move the way they did with Chatpat’s videos. Played by a Mumbai-based boy Akul Badoni, Chatpat’s videos amassed more than 20k followers in less than two weeks. “The magic word for us is ‘organic.’ The magic was organic reach, organic shareability and organic love. The fact that we got the earned media is the winning validation for us,” said Tiwari. The campaign got organic attention from Kusha Kapila, Tanmay Bhat, Rhea Chakraborty, Divine, Raftaar, to mention a few. “With this, we knew we were in the right direction. Corporates are also human beings and after the first phase, he started earning a place in India’s hearts, then we were fairly confident that we will be able to open the heartstrings and the purse strings of the corporates,” said Bhattacharya. Bhattacharya and Tiwari further told us how challenging it was to work with a team of kids and discussed different phases of the campaign. <div type="Video" msid="89666905" hostid="261" title="Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89666905"></div>

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

<ul><li>Every week, Business Insider India picks up new and exciting shows across OTT platforms in India. </li><li>As millions of people are staying home, here are some comedy yet inspirational films that might help you in social distancing. </li><li><a href="https://www.businessinsider.in/searchresult.cms?query=coronavirus&amp;sortorder=score">Check out the latest coronavirus stories on Business Insider India. </a> </li></ul>Times are tough. A deadly <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> is on the prowl and life has come to a standstill.As schools, colleges, cinema halls, swimming pools and gyms are closed, most people are stuck at home. While you are twiddling thumbs after working from home, there are few options of entertainment. Business Insider India has picked up all the relatable yet hilarious films and shows that you can watch to entertain yourself. Here you go: As Good as it gets on Netflix 
	<div type="image" title="hero_As-Good-As-It-Gets-image" msid="74727292" hostid="261"></div>

 IMDb: 7.7/10 Director: James L. Brooks Stars: Jack Nicholson, Helen Hunt, Greg Kinnear Description: Want to know how to survive isolation? Watch this eccentric but brilliant writer who locks himself up in a home and is germaphobe and crazy funny as hell. The way Jack Nicholson washes himself and discards a soap after every wash can make you laugh about the situation we are now in. But he meets a gay neighbour in need, a single other with sick child and life changes. Moon on Prime Videos 
	<div type="image" title="9625d4_c8d5078b8bb642cfa9d2ee470801094a" msid="74727281" hostid="261"></div>

 IMDb: 7.9/10 Director: Duncan Jones Stars: Sam Rockwell, Kevin Spacey, Dominique McElligott Description: No one can embody loneliness better than an astronaut in space. One such astronaut is on a mission to travel to the moon and reverse Earth’s energy. He hopes to solve it quickly and get back to his wife and daughter but soon he realises that nothing is ever going to be the same. Two Night Stand on Netflix 
	<div type="image" title="MV5BMTcxOTgwMDE2Ml5BMl5BanBnXkFtZTgwNjI4MjA0MjE@._V1_CR0,60,640,360_AL_UX477_CR0,0,477,268_AL_" msid="74727279" hostid="261"></div>

 IMDb: 6.4/10 Director: Max Nichols Stars: Miles Teller, Analeigh Tipton, Jessica Szohr Normally, one night stands ends in the morning. However, Megan and Alec, who just met through an online dating site, are forced to know each other in person after a storm strikes New York - as they are isolated together. Home Alone on Prime Video or Apple TV 
	<div type="image" title="download" msid="74727264" hostid="261"></div>

 IMDb: 7.6/10 Stars: Macaulay Culkin, Joe Pesci, Daniel Stern Director: Chris Columbus Description: Want to know how to stay alone and survive? Learn from this eight year old notorious kid who enjoys his freedom until two robbers enter the house. House Arrest on Netflix 
	<div type="image" title="House-Arrest" msid="74727254" hostid="261"></div>

 Director: Samit Basu, Shashanka Ghosh Stars: Ali Fazal, Shriya Pilgaonkar, Jim Sarbh Description: Another lonesome character is Karan who has shut the door to the world by house arresting himself. After a traumatic experience he is unable to step outside the house. That however does not mean he is left alone. Unwanted neighbours, mysterious packages that ‘move’ and a curious journalist come to bug him. PK on Sony Liv 
	<div type="image" title="Pk-07" msid="74727245" hostid="261"></div>

 IMDb: 8.1/10 Director: Rajkumar Hirani Stars: Aamir Khan, Anushka Sharma, Sanjay Dutt Description: An alien who is on a visit to Earth loses his only connecting devices that could take him back to his planet. While he is alone on this planet he struggles to understand the various religious norms across the world. Finding Nemo on Hotstar 
	<div type="image" title="8ae7495d8117c78719d66295da0095bd" msid="74727237" hostid="261"></div>

 IMDb: 8.1/10 Directors: Andrew Stanton, Lee Unkrich (co-director) Stars: Albert Brooks, Ellen DeGeneres, Alexander Gould Description: Nemo, a young clownfish, is accidently carried far away from home. His father and Dory, a friend who keeps on forgetting everything goes on a journey to find him. While Nemo is away from home, he realises he doesn’t know much about the cruelty of the world. See also: <a href="https://www.businessinsider.in/searchresult.cms?query=coronavirus&amp;sortorder=score">Latest news on coronavirus </a>

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