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Biryani fights are common all over India and can get rather messy, what with all the vested emotions from across the states. Whether you are a foodie or not, the indomitable aroma of a plate of hot biryani is sure to make you drool. Quite popular among Indians and its diaspora, Biryani has earned the luxury of being a royal food. A simple hotch potch of rice, vegetables and meat with some authentic Indian spices has made biryani a love affair for gastronomers.<br />
<br /> Given the sheer richness and diversity of Indian cuisine thanks to the bountiful cultural heritage, almost every region has its own version of the biryani. While the biryani of Hyderabad, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Kashmir, Lucknow, and <keyword id="28504" type="CITY" weightage="20" keywordseo="Kerala">Kerala</keyword> are the prominent delicacies in the country and more popular, there are a lot of other varieties as well, some of which are on the verge of extinction.<br />
<br />
Something like doodh ki biryani, Muthanjan biryani or seviyyon ki biryani aren’t really popular in the country because not many people know about it.<br />
<br />
Tracing down the origin of the biryani, Dr. Elizabeth M. Collingham, a research fellow at Jesus College, Cambridge, who has her own book on Indian curries, said the biryani was created in the Mughal royal kitchen, as a confluence of the native spicy rice dishes of India and the Persian pilaf. However, some other researches claim that the 16th century Mughal text Ain-i-Akbari makes no distinction between biryanis and pulao: it states that the word "biryani" is of older usage in India. No matter when it originated, the biryani has been an eternal embodiment of delicacy. It is an enormous power. In fact it’s power was evident, though in this reference, negatively so, when a bunch of people were lured by a plate of biryani to burn buses in Bangalore. So powerful a food, yet not many know about the variants.<br />
<br />
So here we present the 10 types of biryanis with recipes to make your weekend worthy of memories.<br />
<br /> (Image: <keyword id="71187" type="COMPANY" weightage="20" keywordseo="Wikipedia">Wikipedia</keyword>)<br />

Biryani lovers, did you know there are really 10 types of
major Biryanis in India?

A famous poet's advice for college graduates in this 177-year-old commencement speech is still surprisingly relevant 

<br /><ul class="summary-list"><li>Royal babies are born rich and famous and many special customs mark their births and childhoods.</li><li>Typically the royal births are announced on an easel outside Buckingham Palace, followed by gun salutes.</li><li>Other traditions include wrapping the newborns in a merino wool blanket and using a pram by 'Silver Cross'.</li></ul><p>Special traditions mark the births and childhoods of royal babies, who are born rich and famous.</p><p>From <keyword id="2825" type="ORGANIZATION" weightage="60" keywordseo="Queen-Elizabeth">Queen Elizabeth</keyword> to Prince William to Lilibet Diana, the newest child of <keyword id="6839544" type="UNKNOWN" weightage="60" keywordseo="Meghan-and-Harry">Meghan and Harry</keyword>, we decoded <keyword id="1523841" type="ORGANIZATION" weightage="60" keywordseo="Royal-baby">royal baby</keyword> customs that have been passed on for at least five generations. </p><p>Title or no title, royal babies generate millions of dollars in revenue <a href="https://www.goodhousekeeping.com/life/money/a20029840/royal-baby-net-worth/">simply by existing</a>.</p><p>The <keyword id="72980" type="ORGANIZATION" weightage="60" keywordseo="royal-family">royal family</keyword> is valued at $88 billion. Upon his birth, Prince George added <a href="https://www.goodhousekeeping.com/life/money/a20029840/royal-baby-net-worth/">more than $100 million to the economy</a> through the sales of memorabilia and goods like strollers and blankets. Now he's worth <a href="https://www.goodhousekeeping.com/life/money/a20029840/royal-baby-net-worth/">an estimated $3 billion</a>. </p><p>His younger sister, Princess Charlotte, is worth even more - an estimated $5 billion - because of her fashion influence. The clothes she wears mean a lot of money for the fashion industry.</p><p>And even without a title, Archie is still worth <a href="https://www.goodhousekeeping.com/life/entertainment/a27182818/archie-harrison-mountbatten-windsor-net-worth/">an estimated $1.5 billion</a>.</p><p>With all that money comes special traditions that start even before they're born. </p><p>Typically, the queen is the first to know about the pregnancy. </p><p>Prince William <a href="https://www.dailymail.co.uk/femail/article-2357637/Encrypted-means-Queen-person-hear-news-Kate-Middleton-gives-birth.html">used an encrypted phone line</a> to deliver the good <keyword id="6355005" type="UNKNOWN" weightage="100" keywordseo="news">news</keyword> to his grandmother. The UK prime minister is also one of the first to learn the news.</p><p>But Buckingham Palace <a href="https://www.insider.com/royal-family-baby-pregnancy-announcements-history-2021-3">never even officially announced</a> Queen Elizabeth's pregnancy in 1948; instead, it said she wouldn't be taking engagements for a few months.</p><p>Gender reveal announcements <a href="https://abcnews.go.com/Travel/royal-baby-gender-reveal-party-ideas/story?id=18537302">have long been a no-no</a> until after the baby's birth.</p><p><keyword id="2959098" type="PERSON" weightage="60" keywordseo="Meghan-Markle">Meghan Markle</keyword> broke this tradition when she told Oprah Winfrey on national television that the couple was expecting a girl.</p><p>Queen Elizabeth had all four of her children at home and <a href="https://www.townandcountrymag.com/society/tradition/g19724335/royal-births-history/">took them out to the balcony</a> of Buckingham Palace for their debuts.</p><p>The royal births are announced on an easel outside Buckingham Palace, followed by gun salutes. A town crier <a href="https://www.goodhousekeeping.com/life/parenting/g5096/royal-family-baby-traditions/">also announces the exciting news</a>. And local establishments celebrate, too.</p><p>Princess Diana didn't announce the sexes of her children until they were born, but she did help modernize things by giving birth in a hospital. In fact, she was the first to stand outside the Lindo Wing at St. Mary's Hospital in London for a photo op holding baby Prince William.</p><p>Years later, Kate Middleton followed in her footsteps - and even seemed to pay homage to Diana's outfits. </p><p>But it's still quite different from the average hospital birth. Royal physicians - a gynecologist and a doctor - deliver the baby. The official royal doctors have been part of the royal family for hundreds of years. The team is made up of multiple healthcare professionals in all different specialties.</p><p>The royals wrap their newborns in a merino wool blanket made by the small family business GH Hurt and Son. The company has been making luxury knitted-lace shawls for more than a century and has produced blankets for three generations of royals.</p><p>The public has to wait a couple of days before learning the baby's name.</p><p>And there's a lot of meaning behind it, usually honoring multiple members of the family. William, for example, has four names, while his children <a href="https://www.vogue.com.au/culture/features/how-royal-babies-are-named/news-story/941612a79f823b24517e59bd435c4bb0">each have three</a>.</p><p>The royals usually choose common shared family names, but the further down the line of succession, the more acceptable it is for a royal to grant their child a unique name. </p><p>Another naming tradition is that most royals <a href="https://www.royal.uk/royal-family-name">don't have a surname</a>.</p><p><keyword id="629671" type="PERSON" weightage="60" keywordseo="William-and-Kate">William and Kate</keyword>'s children use Cambridge unofficially when surnames are required, like at school. Archie's last name is Mountbatten-Windsor, which is <a href="https://www.royal.uk/royal-family-name">a common one used by royals</a> without a royal highness title.</p><p>And the babies ride in the "Rolls-Royce of prams" - one of the most iconic royal traditions. Even baby Queen Elizabeth had one, and so did baby Prince Charles.</p><p>The strollers are made by Silver Cross, and the oldest dates back to 1877. It can cost up to $4,000. </p><p>Recently, royal moms have opted to use more modern ones, which can be pricey, too. Archie's bugaboo cost more than $1,300.</p><p>The Duchess of Cambridge used the classic pram for special occasions, like her children's christenings. For that occasion, <a href="https://www.rct.uk/collection/themes/exhibitions/fashioning-a-reign/buckingham-palace/the-royal-christening-gown-replica">royal babies wear a special gown</a>, the first of which was made in 1841 for Queen Victoria's oldest daughter, Victoria. It was made from white silk with a handmade lace overlay. A replica was made in 2004.</p><p>The Archbishop of Canterbury performs the christenings for royal babies. Justin Welby is the most senior bishop in the Church of England.</p><p>Royal babies also get baptized with water from the same site in the Jordan River where Christians believe Jesus was baptized. And they always use the same bowl, called the Lily Font. Queen Victoria commissioned the silver font in 1840 for the birth of their first child.</p><p>The babies are issued passports at birth, but they don't begin traveling immediately. But they do often go on tours when they're as young as a year old, beginning their work responsibilities early on.</p><p>And royal babies don't always receive their titles automatically; they have to wait until the Queen grants them one after they are born. </p><p>That's because of King George V, <a href="http://royalmusingsblogspotcom.blogspot.com/2019/01/what-was-george-v-thinking.html">who restricted the number of family members</a> who could have a royal title. His rule means that the titles prince and princess go to the queen's children and the grandchildren of her sons, as well as the oldest son of her oldest son.</p><p>Since Harry is the second son, his children are not guaranteed titles. But neither was Princess Charlotte - so then, why is she a princess? The answer is actually quite simple: Queen Elizabeth issued a public proclamation that removed the first-kid-only rule. A question that remains, then, is why she didn't bend the rules for Meghan and Harry's son, Archie.</p><p>Without a title, Archie lost out on a royal security detail. It's estimated that a 24/7 security detail <a href="https://www.cosmopolitan.com/uk/reports/a35779402/royal-security-cost/">could cost up to $4 million</a> a year. </p><p>Meghan and Harry say they are <a href="https://www.vanityfair.com/style/2021/03/prince-harry-meghan-markle-security">currently paying for their family's security</a> out of pocket, using Harry's inheritance from Princess Diana. </p><p>They may have lost out on other perks when they took a step back - members of the royal family traditionally have live-in nannies.</p><p>They go through more training than your average caretaker. </p><p>Maria Borrallo, William and Kate's nanny, went to the prestigious Norland College in Bath, where she was trained in understanding royal customs, defensive driving, martial arts, and escaping kidnappers.</p><p>Raising a child in London <a href="http://money.cnn.com/2018/04/23/news/royal-family-cost-of-children-statistics-uk/index.html">costs about $350,000</a> on average. But raising a royal baby <a href="http://money.cnn.com/2013/07/23/news/royal-baby-costs/index.html">will cost an estimated $1 million</a>.</p>

We decoded the royal baby traditions from Queen Elizabeth to Lilibet Diana

<ul><li><strong><span style="line-height: 1.5em;">Clozer, a startup that&#xa0;allows businesses to outsource sales to specialist negotiators, has been found by Business Insider to use fake endorsements, inaccurate LinkedIn profiles, and&#xa0;aggressive emailing tactics.</span></strong></li><li><strong><span style="line-height: 1.5em;">The site features its sales professionals, but their photos are sometimes actually stock images or pictures of people not associated with Clozer.</span></strong></li><li><strong><span style="line-height: 1.5em;">Business Insider was able to create a fake Clozer sales profile with no checks or verification.</span></strong></li><li><strong><span style="line-height: 1.5em;">CEO Ami Bloomer's LinkedIn profile included a false claim about investing in technology company TransferWise.</span></strong></li><li><strong>Bloomer says she fired her team in Vienna&#xa0;and has 20 virtual assistants to help her run the company.</strong></li></ul><h2>How it works</h2><p>The concept for Clozer is pretty simple: It's<span> </span><a href="https://www.linkedin.com/in/amibloomer">the&#xa0;"Uber for sales."</a>&#xa0;When a company has a big sales deal coming up you log onto the website and select a specialist (known as a "clozer") who can sell your goods or services for you. You pay them a fee, and Clozer takes a cut that's between 5% and 20%.&#xa0;</p><p>Clozer came to our attention because it has targeted small businesses in the <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> and tech startups in particular. The company wants to become the go-to, on-demand sales force for small companies. Business Insider spoke to one customer of the site who said he had paid<span>$499</span>&#xa0;for a subscription in order to list opportunities on Clozer,&#xa0;and the company has actively solicited for new business, contacting 150,000 potential clients.</p><p>The company has promoted its services in the media. In January,&#xa0;<a href="http://www.forbes.com/sites/edmundingham/2016/01/29/clozer-the-platform-for-hiring-sales-professionals-is-another-sharing-economy-win/#711e12837cc7">blogger Edmund Ingham called it</a> "another sharing economy win," in a post on Forbes. A few months later,&#xa0;Clozer CEO <a href="https://twitter.com/AmiBloomer/status/706775806966632448">Ami Bloomer was invited onto "BBC Business Live" on BBC World News</a> to talk about her site live on air. <a href="http://subsaga.com/bbc/news/bbc-business-live/2016/03/07.html">Presenters called it</a> "a fantastic idea so long as your salespeople are good at actually selling things" and "really interesting."</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><h2>The CEO's&#xa0;LinkedIn profile falsely claimed that she&#xa0;invested in TransferWise</h2><p>Clozer CEO Ami Bloomer claims to be a veteran technology executive who has experience investing in major tech companies. Business Insider saw&#xa0;a copy of Bloomer's old LinkedIn profile&#xa0;which says she has invested in London startups TransferWise and Crowdcube, both of which are worth hundreds of millions of pounds.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>But&#xa0;TransferWise denies that Bloomer is an investor. Bloomer told Business Insider that the error came about after she handed her LinkedIn profile over to the 20 virtual assistants that she uses to help her run her company and they became confused about the payments method she uses. She insists, however, that she has invested in Crowdcube. That&#xa0;company declined to comment on whether she is an investor, citing data protection laws. Both claims have since been deleted from Bloomer's LinkedIn profile.</p><p>Bloomer's LinkedIn profile also listed a Mensa IQ score of 156. That score would place her in the very top section of the UK in terms of intelligence, and is almost the maximum score achievable on Mensa's tests in the UK. Business Insider asked Bloomer about it but she did not respond. The score was deleted from LinkedIn after we got in touch.</p><p>Separately, Bloomer's cofounder Mattia Varriale says on LinkedIn that he attended "Magna Carta College Oxford." There is&#xa0;<a href="http://www.ox.ac.uk/about/colleges">no such college with that name in Oxford University</a>&#xa0;- it's a private business school that has an office in Oxford&#xa0;and is not affiliated with Oxford University.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h2>The homepage of the site includes fake users</h2><p><a href="https://goclozer.com/">The Clozer homepage</a> includes professional headshots of Clozer users along with some extraordinary claims. "Maureen" from London claims to have sold over £200 million of software. "David" from Melbourne says that he has sold&#xa0;$400 million (£283 million) of medical devices.</p><p>But none&#xa0;of the photographs currently displayed on&#xa0;Clozer's home page are genuine images of users. Their headshots are stock images or photographs sourced from other websites. One woman who had her photograph used by Clozer, Fox 5 DC TV news anchor Annie Yu, <a href="https://twitter.com/AnnieYuFox5/status/717435549204635648">angrily tweeted at Clozer</a> to demand it remove her image from the homepage.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Bloomer says that the images were uploaded by an intern who has since been fired, along with her team&#xa0;in Vienna. "The team made many mistakes," she said, blaming&#xa0;their "incompetence" for the errors on the site.</p><p>The photograph of Yu was&#xa0;recently&#xa0;replaced with another photo of someone who isn't a real Clozer user, despite Bloomer's insistence that the intern&#xa0;who made the original error has&#xa0;been fired. Clozer's&#xa0;homepage has also&#xa0;been updated to include a tiny line of text which reads "We do not show images of Clozers on our homepage. You can search to see photos of Clozers with their biographies/ clozers."</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h2>Misleading&#xa0;endorsements</h2><p>Clozer's website includes a page of endorsements by people who claim to have used the site and found it useful. But Andrew Jenkins, whose employment is listed as "Cambridge," is actually just a stock image with the description "Business man with hand to face" that's <a href="http://www.fabulousfaces.com/product/happy/p2210">available to download for free on fabulousfaces.com</a>. There's no indication&#xa0;that Jenkins exists or has ever endorsed the company.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Daniel Barford of volunteer site <a href="http://www.givewhatyouregoodat.co.uk/">Give What You're Good At</a> <a href="http://love.goclozer.com/">claims that Clozer has helped him</a>&#xa0;improve his company's cash flow. However, the company he works at <a href="http://giving.nesta.org.uk/project/give-what-youre-good-at/">was founded by Ami Bloomer, the CEO of Clozer</a>, and <a href="http://www.givewhatyouregoodat.co.uk/contact.php">she's still listed on the company's contact page</a>. There's no indication on Clozer's endorsements page of the&#xa0;link between the two companies. Barford did not respond to a request for comment.</p><p>Bloomer told Business Insider that the endorsements page was added to her site "without permission." Shortly after we contacted her, it was modified to remove several endorsements, including Andrew Jenkins from Cambridge and Daniel Barford of&#xa0;Give What You're Good At.</p><p><a href="https://www.linkedin.com/pulse/clozer-story-behind-ami-bloomer">A LinkedIn post published by Bloomer claims</a> that&#xa0;"there is now [sic] way to find that page without getting a direct link," and she accuses her former employees of sending Business Insider a link to the endorsements page in what she calls "a bit of darkness" and "bad blood." However, we actually found it by simply&#xa0;Googling her company.</p><h2>Clozer doesn't verify every profile shown on the site</h2><p>Bloomer told Business Insider that her company has a system to&#xa0;test and verify&#xa0;"Clozers." But Business Insider was able to create&#xa0;a fake profile that was featured at the top of the website and has remained on the site for weeks.</p><p>We used a photograph of music producer and Snapchat star DJ Khaled to create a LinkedIn profile for a "Michael Richards" who works as a sales consultant at HSBC.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>We signed up to Clozer and indicated that we had experience in technology sales. Straight away the profile was listed at the top of searches for Clozers in London. It has remained highly visible for weeks.</p><p>A simple Google Image Search for the photograph used on Clozer shows that&#xa0;our profile is really DJ Khaled. But it doesn't appear that Clozer has carried out even the most basic verification to ensure that customers are viewing&#xa0;genuine users.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>The site does verify Clozers, but only further on in the signup process,&#xa0;<span>Bloomer explained in a statement to Business Insider.&#xa0;</span></p><p>"The verification is a test and Linkedin signup, along with checks of three references. No one will be matched to a deal until that is complete," she said.</p><p>However, weeks after signing up with the fake profile, we received an email from Clozer telling us that we had been matched with a deal. It was a contract to do deals for Proteams, an online marketplace similar to Clozer. But Proteams cofounder&#xa0;Cem Çiftgül told Business Insider that he was surprised to learn he had a listing on Clozer, as he had only experimented with the site and ignored requests for money.</p><p>"They've created a post using our name," he said.</p><p>Business Insider also spoke to other businesses that had listings on Clozer. One business owner who wished to remain anonymous told us that he'd been introduced to a salesperson in San Francisco through the site. Another business said that the site didn't work properly - something we heard from several Clozer users.</p><h2>Clozer's business strategy involves&#xa0;sending 150,000 messages on LinkedIn</h2><p>Business Insider spoke to multiple technology investors who were asked to invest in Clozer but declined to do so. (It is common for investors to decline to invest in a company in its early days - most investors pass on most chances to invest. The fact that they decline the chance is not on its own an indicator that something is wrong.) A copy of Clozer's pitch deck to investors that was sent to Business Insider shows that part of its business strategy is to send&#xa0;150,000 messages to potential customers in order to attract users to the site.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Sending cold emails or other social media messages is a normal tactic for new companies. Bulk emailing is a standard marketing practice and almost all companies do it. There is no evidence that there was anything unusual about Clozer's email marketing tactics, other than the sheer size of the campaign. Bloomer says her marketing tactics are in line with the technology industry generally and that "lots of companies" operate in the same way. She added that the emails and Facebook comments were "not aggressive" in their volume.</p><p>Here is an example of what that campaign looked like:&#xa0;Rob Close is an operations manager at Bedford log cabin company Dunster House, who says on the Clozer endorsements page that he pays "$499 a year" for Clozer.&#xa0;Twitter user <a href="https://twitter.com/MJPower85/status/712193133778489345">Martin Power posted a screenshot of a LinkedIn message</a> he received from Close, promoting Clozer:</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Close told Business Insider that he was unaware of the level of emails being sent through his LinkedIn account. He declined to say whether the emails were sent automatically or by him personally. It's not clear how many messages were sent in total, beyond the 150,000 that Bloomer claims in her pitch deck. But Close said he is now going to change his passwords. Bloomer didn't respond to a question about how LinkedIn messages are used by Clozer.</p><p>Close's employer, Dunster House, told Business Insider that it has no relationship with Clozer and made it clear that Close's actions were unrelated to his work at the company.</p><p>Other people on Twitter have also been complaining about emails from Clozer.</p><p><div></div></p><p><a href="https://www.facebook.com/groups/LDNstartups">The London Startups Facebook group</a> took the rare step of banning multiple Facebook profiles because they repeatedly posted links to Clozer.</p><p class="embed-spacer">Dan Quine, a group administrator, wrote on March 18: "Several GoGlozer members have indeed been removed from the group for spamming. They were extensively warned and were unwilling to stop their activity."</p><p class="embed-spacer"></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p class="embed-spacer">Bloomer told Business Insider that "bad press sells ... the work myself and my team are doing is focused on delivering $50,000 sales target to all companies. And we will continue to work hard to serve the companies who have entrusted us as their sales solution."&#xa0;</p><p><a href="https://www.linkedin.com/pulse/clozer-story-behind-ami-bloomer">Bloomer has also published a LinkedIn post</a> defending her company after she was contacted for comment by Business Insider. In the post, she takes responsibility for errors on Clozer.&#xa0;"I messed up," she says. She&#xa0;claims in the post that Business Insider contacted her and called her site "the worst company in the world." At no point did we make such a statement.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p><a href="https://www.facebook.com/groups/LDNstartups/permalink/774971792640235/?comment_id=779585948845486&amp;comment_tracking=%7B%22tn%22%3A%22R0%22%7D">An archived section of the post that was shared&#xa0;on Facebook</a>&#xa0;and seen above, shows Bloomer comparing herself to Jesus. That section has now been removed.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/green-rush-legal-weed-delivery-2016-2">You can now have your weed legally delivered in 60 minutes or less with this new app</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="8zeGYyMTE6vGp9dL5-KYUMWLDigXwUIO" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

A startup that claims to be the 'Uber for sales' has been using fake profiles and endorsements

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Biryani lovers, did you know there are really 10 types of major Biryanis in India?

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A startup that claims to be the 'Uber for sales' has been using fake profiles and endorsements

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