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Mumbai, Rising for the second straight session, equity benchmark Sensex climbed 142 points on Thursday following buying in IT and finance stocks amid a positive trend in global markets. After a see-saw session, the 30-share BSE Sensex ended 142.43 points or 0.23 per cent higher at 60,806.22. During the day, the index witnessed a high of 60,863.63 and a low of 60,472.81. The broader <keyword id="372424" type="General" weightage="50" keywordseo="nse-nifty" source="Orion">NSE Nifty</keyword> advanced 21.75 points or 0.12 per cent to finish at 17,893.45. <keyword id="85462" type="General" weightage="50" keywordseo="bajaj-finserv" source="Orion">Bajaj Finserv</keyword> topped the Sensex gainers' chart, rising 2.30 per cent, followed by Asian Paints, Infosys, Bajaj Finance, IndusInd Bank, L&amp;T and TCS. In contrast, Bharti Airtel, <keyword id="6355596" type="General" weightage="50" keywordseo="ultratech-cement" source="Orion">UltraTech Cement</keyword>, <keyword id="42747" type="General" weightage="50" keywordseo="tata-motors" source="Orion">Tata Motors</keyword>, <keyword id="44642" type="General" weightage="50" keywordseo="sun-pharma" source="Orion">Sun Pharma</keyword>, HDFC and Axis Bank were among the laggards, shedding up to 1.03 per cent. The market breadth was positive, with 18 advances and 12 declines. "Traders mostly remained on the sidelines in the absence of any fresh positive triggers, as worries of global slowdown and no signs of any pause on global rate hike cycle continued to weigh on the sentiment. "Although markets were range-bound with a positive bias, fluctuation in the market could continue in the near term," said <keyword id="131488" type="General" weightage="50" keywordseo="shrikant-chouhan" source="Orion">Shrikant Chouhan</keyword>, Head of Equity Research (Retail), Kotak Securities Ltd. In the broader market, the BSE midcap gauge slipped 0.01 per cent and the smallcap index dipped 0.15 per cent. Among sectoral indices, IT climbed 0.88 per cent, technology 0.71 per cent, industrials (0.36 per cent) and Capital Goods (0.26 per cent). Power, telecommunications commodities and realty were among the losers. Markets closed higher for the second consecutive session, aided by buying in IT stocks and despite volatility in Adani group stocks following MSCI review of their free float weights in their indices, said <keyword id="161383" type="General" weightage="50" keywordseo="deepak-jasani" source="Orion">Deepak Jasani</keyword>, Head of Retail Research, HDFC Securities. European stocks rose, after touching nine-month highs on Wednesday as investors pinned hopes on peaking inflation and a major recession now looking less likely on the continent, Jasani added. "Any more-than-expected negative outcome of the MSCI review meeting on Adani company weights in their indices could result in a lower opening of Nifty on Friday," Jasani said. Shares of Adani Power fell 5 per cent to close at 172.90 apiece on BSE after the company on Wednesday reported a 96 per cent decline in consolidated net profit at Rs 8.77 crore for the December quarter. Edible oil major Adani Wilmar Ltd jumped 5 per cent to end at 440.30 per scrip. It has reported a 16 per cent increase in consolidated profit to Rs 246.16 crore for the third quarter. Adani Group's flagship Adani Enterprises crashed 10.72 per cent to settle Rs 1,927.30. Adani Ports and Special Economic Zone dropped 2.90 per cent to Rs 582.05. Adani Transmission and Adani Total Gas witnessed a fall of 5 per cent each, while Adani Green Energy fell 4.96 per cent. The scrip of Ambuja Cements slipped 6.86 per cent to Rs 358, NDTV fell 4.92 per cent to Rs 216.55 and ACC dipped 2.91 per cent to Rs 1,915.95 on the exchange. Elsewhere in Asia, markets in Seoul, Shanghai and Hong Kong ended with gains, while Tokyo settled in the red. However, equity exchanges in Europe were trading in the positive territory in the afternoon session. Wall Street had ended lower in the overnight session. The rupee closed flat at 82.54 against the US dollar on Thursday. International oil benchmark Brent crude was trading 0.29 per cent higher at USD 85.34 per barrel. Foreign Institutional Investors (FIIs) were net sellers in capital markets as they offloaded shares worth Rs 736.82 crore on Wednesday, according to exchange data.

Sensex, Nifty clock gains with buying in IT and finance stocks

<ul><li>After two months of joining Wunderman Thompson, <keyword id="2705387" type="General" weightage="20" keywordseo="shamsuddin-jasani" source="Orion">Shamsuddin Jasani</keyword> is all set to propel the agency's South Asia business forward.</li><li>Jasani talks to us about the future of the advertising industry, what employees are expecting from a leader as the COVID scare increases across the country, challenges and opportunities that lie ahead for him as a CEO of a creative agency, and his larger vision for the agency.</li></ul>After 13 years with Dentsu’s Isobar -- growing it from a two-person team to over 300-strong people across South Asia, Shamsuddin Jasani joined creative advertising agency Wunderman Thompson in October 2021. At his new stint as the Chief Executive Officer of the South Asian market, he is excited about continuing Wunderman Thompson’s creative legacy and marrying it with Data, Commerce and Technology. Before this huge career shuffle, he asked himself, “Where does the future of the agency model lie?” Telling us why he chose Wunderman Thompson, Jasani said, “The agency was right at the juncture where I thought we needed to evolve from. It also allows me the flexibility to have that vision and take Wunderman Thompson to where I feel the agency model needs to reach. The edge I want to bring in is from a creative and technology perspective, to add to the already existing beautiful legacy of a brand-experience creative agency.” The rules of the game, in a world as dynamic as digital marketing and traditional advertising, change every minute. Jasani mentioned that the kind of competitive set that exists today is very different from what it was even till a few years ago. He was quick to realise that he needs to be ahead of the curve and decided to move on from Isobar. He explained, “It means that our competitor set evolves from not only having the traditional agency model -- it will accentuate and evolve into completely different platforms. And that's why the idea is to take what I have learned, marry digital-first and technology thinking to creative-first thinking. The aim is to come up with the agency model which is more relevant in today's world. Wunderman Thompson already had those ingredients, it is just about putting all this together.” After the pandemic, there's no doubt that consumer behaviour and shopping patterns have changed. From medicine and grocery to luxury cars, internet users are making a lot of their purchases online. However, this doesn’t mean that people have lost interest in experiencing the physical world around us or buying on the basis of feel and smell still. So, Jasani is looking at enhancing Wunderman Thompson’s current capabilities and combining them with his specialty - commerce. “As we enhance our capabilities in commerce, we’ll also go to our clients and say, 'How can I marry that with commerce?' Because today, commerce is going to be as critical as just the communication in marketing that we're doing. We are going to break this journey up into six months, a year, and two years. The evolution is starting off as a brand experience agency that talks about marketing, advertising, and adding digital components to it -- the innovations that the new mediums are bringing up, exploring how online and offline co-exist. The whole Phygital experience of how we are taking people from online to offline and back again is going to be very critical for solving a lot of our client's needs. And it would be about how we can be relevant and work with them to solve their needs on every touchpoint of the consumer journey, including what happens post-purchase,” said Jasani. Preparing for the impending wave of COVID-19 Jasani moved into a new agency when COVID numbers finally seemed to be coming under control. With the number of vaccinated citizens increasing every day, hope and optimism was beginning to replace uncertainty and anxiety. Consumer sentiment was up and employees were back to working from the office. However, just in the last two weeks, India has seen a rapid resurgence of COVID cases. We might be heading into a recap of 2020 and employees will need their leader’s support yet again. Clients and their budgets for traditional mediums might also plummet. Jasani is confident that the employees and clients are better prepared for the third wave than they were back in 2020. He said, “The number one thing that is always on our minds is the health and wellness of all employees but I also wanted to talk about how this is a situation in which we need to be very agile in how we are reacting, in terms of the people and externally as well for the clients. So we are completely supportive. We have everything in place to make sure that our teams feel supported. They feel that they are a part of the Wunderman Thompson team but at the same time, they have their safety and security also taken care of. The converse to that is we still want people -- once things are back to normal, or at least the new normal, as they call it -- to start interacting much more. We are still working in an agency setup, which is all about people working together to come up with some brilliant solutions. While digital is a great medium, a lot of that is really widening off people really working together. So, we are looking at a very hybrid, agile model where we want to have these pockets of inspiration that we want people to get into, which can be physical and digital.” As we prepare for another possible wave of COVID-19, Jasani has one piece of advice for brands and agencies. Sharing what consumers will expect from brands this time, he said, “I think brands need to be true. People see through brands and businesses that are just doing public service announcements, so it's very important to be true. And secondly, we are slightly better prepared for this wave than we were in the last wave. So a lot of that communication still needs to be normal. We simply need to evolve our channels, the way our consumers can interact with us, reach to us and buy stuff It is going to be about making it seamless for them, in whatever communication that you're doing. It's about making things easier for the consumer. If I have to put it in one line, it is about how you are creating that sense of ease and seamlessness.” Larger vision for the agency Wunderman Thompson and Jasani’s vision for the next three years is to grow the agency to twice its size. On his game plan to achieve this goal, he shared, “We will do this by taking our legacy and adding a layer of commerce, technology, and MarTech, and also doing brilliant work creatively. I think that is something that does not change, creativity is always going to be the center of everything we do. In fact, this focus on creativity will only increase in 2022 and 2023 -- the focus on doing brilliant work, and helping clients really take part in this ever-evolving landscape and making consumer experience better. I think that's what 2022 is all about.”

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani

<ul><li>Isobar has announced the launch of Isobar Consulting in India. </li><li>It will help brands define their <keyword id="9616877" type="UNKNOWN" weightage="20" keywordseo="digital-transformation-strategies">digital transformation strategies</keyword>.</li><li>It will also help brands construct roadmaps to unlock their exponential business growth within the country while reinforcing Isobar's strategic capabilities to deliver Experience-led Transformation and ensuring excellence in the delivery of end-to-end solutions to clients.</li></ul> Isobar, the digital agency from the house of <keyword id="6368370" type="COMPANY" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN), has announced the launch of Isobar Consulting in India. A global transformation consultancy, Isobar Consulting will help brands define their digital transformation strategies. It will also help brands construct roadmaps to unlock their exponential business growth within the country while reinforcing Isobar's strategic capabilities to deliver Experience-led Transformation and ensuring excellence in the delivery of end-to-end solutions to clients. The offering has been developed to respond to the demand for customer-centric solutions to drive growth. It has been built on the strong plinth of Isobar India Group's existing consulting capabilities - powered by Fractal Ink and Isobar India. For the record, Fractal Ink and Isobar India have strong experience in delivering Experience-led Transformation projects in markets such as India, Switzerland, Mauritius, Indonesia, Kenya, Egypt, and parts of the Middle East. In its initial phase, Isobar Consulting will help companies build their digital culture. It will create digital transformation roadmaps by identifying internal operational efficiencies and opportunities to ace the X-factor for end consumers, partners, and employees, and, thus, foster the industry’s 4.0 capabilities. Isobar Consulting will be led by <keyword id="787400" type="LOCATION" weightage="20" keywordseo="Priyanka-Agrawal">Priyanka Agrawal</keyword>, Co-founder, COO and Chief Strategy Officer, Fractal Ink, as Country Head. Additionally, the agency has also appointed <keyword id="3588281" type="PERSON" weightage="20" keywordseo="rahul-vengalil">Rahul Vengalil</keyword> as Chief Business Officer, Isobar Consulting. Both Priyanka and Rahul will report into <keyword id="2705387" type="PERSON" weightage="20" keywordseo="Shamsuddin-Jasani">Shamsuddin Jasani</keyword>, Group MD, Isobar South Asia. Shamsuddin said, “We have been readying ourselves to launch this world-class Experience-led Transformation business for almost 6 months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group - Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients - right from consulting to delivery.” Commenting on this new chapter, Priyanka added, "The digital world is changing at a break-neck speed. We realized we need a new formula for the new era that a traditional consulting or design agency alone cannot deliver - an experience-led innovation consulting. We merged the design strategy, creative, and digital capabilities of Fractal Ink and the broad reach, mar-tech experience, and deep business and brand strategy of Isobar India to create something that brings immense value to our clients and catapults their growth. With depth, commitment, and impact in our DNA, we strive to orchestrate the capabilities to truly change the game and deliver insights at speed and solutions at scale. We are looking forward to be a part and reason for the digital transformation success stories of companies.” Speaking on the appointment and launch, Rahul commented, "Digital platforms and technologies have become an integral part of consumer journeys today. It is not an advertising platform for them. They are transacting, communicating, researching, building relationships, banking, etc. It is a different life for consumers on digital. Forward-looking businesses need to understand consumer needs and solve their problems using digital solutions. For this, we need to change the existing advertising codes and reorient the entire organization to keep consumer needs and problems at the centre.” Isobar Consulting will drive this Experience-led Transformation practice across all Dentsu Aegis Network offices in India.

Isobar launches Isobar Consulting to help brands define their digital transformation strategies

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Sensex, Nifty clock gains with buying in IT and finance stocks

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Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani

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Isobar launches Isobar Consulting to help brands define their digital transformation strategies

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