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1 min read
Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report
Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.
3 mins read
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
1 min read
Nykaa and Netflix collaborate to celebrate 'Beauty in Her Story'
The campaign kick-starts with the release of Gunjan Saxena: The Kargil Girl on Netflix, Janhvi Kapo…
2 mins read
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
2 mins read
Amitabh Bacchan, Madhuri Dixit say they haven’t received any legal notice for endorsing Maggi yet
Celebrities refused to make any comment on the matter after ET tried to reach out to them just afte…
3 mins read
Malabar Gold & Diamonds launches a wedding anthem with Anil Kapoor and Kareena Kapoor Khan
The Brides of India 2021 wedding anthem has been conceptualised by the creative agency Dentsu India
1 min read
Katrina is on Twitter. But only to promote a brand
As per a news report by The Economic Times, Kaif, 31, will be walking the red carpon the first day …
4 mins read
Even if brands are not relevant to the Covid-19 situation, they’ve to show compassion and empathy to the unprecedented situation: Joy Chatterjee, Mankind Pharma
How pharmaceutical giant Mankind Pharma has pivoted its marketing strategy
6 mins read
Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth
Prega News is also working towards creating a dialogue on stereotypes around infertility issues to…
2 mins read
Kareena Kapoor Khan aims to break stereotypes surrounding pregnancy in Lux's new campaign
The campaign is a true celebration of a woman's glow and the fact that she always finds a way to ri…
3 mins read
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
2 mins read
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
The song is a Bappi Da classic, and the Levi’s and Coca-Cola campaigns feature Deepika Padukone and…
6 mins read
Over 8.5 million new user bookings were made on the OYO app and website in 2020: Rohit Kapoor
Rohit Kapoor, CEO, OYO Hotels & Homes, India & South Asia tells us about India's favourite tourist …
3 mins read
Meet these 10 Bollywood celebrities who are also kickass entrepreneurs
These celebrities sure know how to do business
4 mins read
Grew up admiring Hrithik Roshan for his fitness: Tiger Shroff
Ever since the beginning of my passion for physical strength, I have believed in holistic fitness. …
1 min read
Katrina plays it safe at Cannes
Looking stunning in a strapless black Oscar De La Renta dress, the beautiful actress arrived for th…
3 mins read
Indian Super League: What It's All About?
The Indian Super league was founded in 2013 after seeing that many Indians are crazy about football…
3 mins read
Meet Bollywood’s Most Successful Moms This Mother’s Day
From owning an IPL team to running her own spa, there’s a lot to talk about this yummy mummy. Mothe…
9 mins read
From Suhana Khan to Agastya Nanda: star kids making their movie debut in 2023
Three of the star kids making their debut next year are starring in Zoya Akhtar’s Netflix original,…
4 mins read
Bling and ka-ching! – This startup’s founders walk away with an investment double the original ask on Shark Tank India
Zillionaire is a Jaipur-based startup creating bling jewellery. The startup’s clientele includes c…