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If you have seen <keyword id="2201" type="PERSON" weightage="60" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword>’s latest <keyword id="143" type="CITY" weightage="60" keywordseo="Bollywood">Bollywood</keyword> flick, <keyword id="6377522" type="POSITION" weightage="60" keywordseo="queen">Queen</keyword>, you are bound to agree that her trip abroad all by herself is the most intriguing part of the storyline and her <keyword id="6374782" type="UNKNOWN" weightage="100" keywordseo="journey">journey</keyword> of discovery keeps you hooked. But that’s hardly a rare phenomenon nowadays. Single or married, young or aged, on a <keyword id="1050408" type="UNKNOWN" weightage="100" keywordseo="business-trip">business trip</keyword> or on a <keyword id="2144547" type="UNKNOWN" weightage="100" keywordseo="Dream-vacation">dream vacation</keyword>, more <keyword id="624" type="ORGANIZATION" weightage="100" keywordseo="Women">women</keyword> are travelling alone instead of taking their families in tow. Even those opting for <keyword id="2144575" type="UNKNOWN" weightage="100" keywordseo="Guided-vacations">guided vacations</keyword> are mostly choosing like-minded women-only groups. 
 A recent survey jointly conducted by ixigo.com, India’s leading travel planning and search engine firm, and <keyword id="136437" type="COMPANY" weightage="100" keywordseo="Lemon-Tree-Hotels">Lemon Tree Hotels</keyword>, the country’s third largest hotel company by owned rooms, says that there has been a marked change in travel trends across the country. <keyword id="2144559" type="UNKNOWN" weightage="100" keywordseo="Female-travellers">Female travellers</keyword> are now an increasingly important segment of the Indian travel market, for both leisure and business travel, and the country’s travel industry is just waking up to that fact. 
 
“With women climbing the corporate ladder and becoming more independent, travel is becoming an intrinsic part of their lives. Also, only-women travel groups offering interesting holiday destinations and packages are luring women to take up travel. Our survey indicates 26% women travel with their girl gangs to explore new places,” said Saurabh Srivastava, VP (marketing &amp; product strategy) at ixigo.com. 
 More than 550 women aged between 25 and 45 and hailing from different metros across the country, took part in <keyword id="2144531" type="UNKNOWN" weightage="100" keywordseo="The-ixigo-Lemon-Tree-Hotels">the ixigo-Lemon Tree Hotels</keyword> online survey. 
 
At present, women-only travellers don’t form too large a segment of India’s travel market but the concept of vacationing away from one’s family (to say nothing of business travel) is catching up fast. As per Trafalgar India, one of the leading guided holiday operators, there has been 22% rise in bookings by women’s groups and single travellers in India between October 2013 and February 2014, compared to last year. 
 While women now account for more than 23% of business travellers (both domestic and outbound), the number will grow significantly in the near future, with the rise in the number of women in mid-senior executive ranks where business travel is a necessity. Over the next 20 years, <keyword id="2144563" type="UNKNOWN" weightage="100" keywordseo="International-business-travel">international business travel</keyword> by Indian women could grow almost tenfold to more than 10 million annual business departures, according to industry estimates. 
 <keyword id="2144565" type="UNKNOWN" weightage="100" keywordseo="Group-travel-by-women">Group travel by women</keyword> is also gaining in popularity, thanks to a growing number of social clubs offering secure and affordable women-only tours. The bottom line is quite simple here. In a fast-moving life ruled by many priorities, one is not always able to travel with <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword>, family or relatives. But that should not hinder a woman from travelling at her convenience, to the destination of her choice. 
 
A separate survey by Trafalgar India indicates that 10% women prefer guided vacations for a guided experience, 30% for safety, 11% to meet new people, 26% for convenience and comfort while 23% women find it cost-effective. 
 
 
 
What women want The <keyword id="2144532" type="UNKNOWN" weightage="100" keywordseo="ixigo-Lemon-Tree-Hotels-survey">ixigo-Lemon Tree Hotels survey</keyword> has delved deep into women’s way of travelling and the comfort factors they look for. Here are the key findings when it comes to women wanting to travel safe and solo. 
 
Female travellers are tech-savvy: Indian women travel as frequently as once in two months (50%), with 43% booking their <keyword id="6368036" type="PERSON" weightage="100" keywordseo="Hotels">hotels</keyword> online and 65-76% saying they only read user reviews and endorsements to make their final choice, the survey says. <keyword id="383661" type="UNKNOWN" weightage="100" keywordseo="Mobile-Apps">Mobile apps</keyword> are clearly the way to go as 56% women use <keyword id="616640" type="UNKNOWN" weightage="100" keywordseo="Smartphone-apps">smartphone apps</keyword> to find information about their destinations and plan their trips. 
 
Safety &amp; comfort top priority list: For 41% women, facilities and services are the top considerations while choosing a hotel while location, cost and security have come out as other important criteria. Although security as an independent variable does not top the priority list of solo women travellers/women-only travel groups, there are clearly other surrogate considerations that indicate that safety remains a big concern. For instance, 34% women prefer to have <keyword id="2144581" type="UNKNOWN" weightage="100" keywordseo="Female-hostesses-for-room-service">female hostesses for room service</keyword> while others look for a wide range of <keyword id="2144582" type="UNKNOWN" weightage="100" keywordseo="Women-friendly-amenities">women-friendly amenities</keyword> including <keyword id="2144583" type="UNKNOWN" weightage="100" keywordseo="Call-screening-facility">call-screening facility</keyword> (20%), <keyword id="2144584" type="UNKNOWN" weightage="100" keywordseo="Women-driven-cabs">women-driven cabs</keyword> (19%) and separate floors/wings for women (18%). Interestingly, more than 63% of the respondents say they need a companion to be able to feel comfortable enough to drink at a hotel bar. 
 
Feel-good add-ons matter: Well, that’s a given and who doesn’t love the nice, little extras? When asked about exclusive redemption options offered on loyalty programmes, <keyword id="2144587" type="UNKNOWN" weightage="100" keywordseo="Shopping-vouchers">shopping vouchers</keyword> have come up as the most favourite (27%), closely followed by <keyword id="2144589" type="UNKNOWN" weightage="100" keywordseo="Room-nights">room nights</keyword> (24%) and <keyword id="891808" type="UNKNOWN" weightage="100" keywordseo="Spa-therapy">spa therapy</keyword> (22%) – clearly indicating that special benefits and exclusive offers go hand in hand with women. On the amenities front, 24x7 room service is the most important one (voted by 24% women) while <keyword id="6403839" type="UNKNOWN" weightage="100" keywordseo="Free-Wi-Fi">free Wi-Fi</keyword> (18%), <keyword id="6354337" type="ORGANIZATION" weightage="100" keywordseo="gym">gym</keyword>, <keyword id="50883" type="UNKNOWN" weightage="100" keywordseo="Swimming-Pool">swimming pool</keyword>, <keyword id="5680" type="COMPANY" weightage="100" keywordseo="spa">spa</keyword> and <keyword id="34615" type="ORGANIZATION" weightage="100" keywordseo="restaurants">restaurants</keyword> are some others factors that would make the stay memorable. 
 
End-note: Older women are travelling more 
This finding is not a part of the above survey but going by the fact that it has considered women aged between 25 and 45, instead of the 18-30 or 25-40 age bracket is a clear indicator that older women are calling the shots in travel space, making decision for themselves as well as for friends and families, and spending their own money for solo trips – be it a prestigious presentation, a professional seminar, visiting a beautiful place or simply chilling out to get the better of stress. According to Marybeth Bond of The Gutsy Traveller – The average adventure traveller is not a 28-year-old male, but a 47-year-old female. And she wears a size 12 dress. 
 Moreover, the findings from the above surveys amply tell us what <keyword id="625381" type="UNKNOWN" weightage="100" keywordseo="women-travellers">women travellers</keyword> expect and how fast the women-only travel market is growing in India. These surely promise more travel spend (both for business and leisure travel), better business across the country and an <keyword id="2144592" type="UNKNOWN" weightage="100" keywordseo="Improved-travel-experience">improved travel experience</keyword> for women who love to do it solo and keep off the beaten path. 
 
Image credit: Thinkstock Photos/Getty Images

Footloose: Women Travelling Solo Are Set To Change The Face Of India’s Travel Industry

A company doesn’t necessarily become successful based on its balance sheets. To remain on the top of the ladder, a company also has to take the entire workforce together and have a slew of facilities to keep the <a href="http://www.businessinsider.in/searchresult.cms?query=employees&amp;sortorder=effectivedate">employees</a> sticking. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=innovation&amp;sortorder=effectivedate">Innovation</a> also plays an important role in taking a company to the top. After all, who does not want to work with top companies? 
 
Talking about top companies, a survey -<a href="http://economictimes.indiatimes.com/best_company_2016.cms">The Economic Times-Great Places to Work study</a>- has listed out <keyword id="3466300" type="UNKNOWN" weightage="20" keywordseo="top-10-companies-in-India-to-work-for">top 10 companies in India to work for</keyword>. 
The survey had 791 participants and interviewed 1.55 lakh employees. 
 
Among many questions, the survey asked ‘Does the organization offer housing benefits?’, ‘Does the organization provide a free mobile phone with service plan to employees?’, ‘Does the organization provide an organization credit card to employees?’, ‘Does the organization provide club membership to employees?’, ‘Does the organization offer unpaid career break?’, ‘Does the organization offer fully paid sabbaticals?’, ‘Does your organization have any physically or mentally challenged people as employees?’, etc. 
 
Here is a list of top 10 companies in India everyone wants to work for 
 
 
(Images: Indiatimes, Thinkstock)

These are the top 10 companies to work for in India in 2016 and there are no surprises for Number One

<ul><li><keyword id="9771276" type="UNKNOWN" weightage="20" keywordseo="revenge-travel">Revenge Travel</keyword> – the term gained popularity in China, after people having been stuck in a lockdown started travelling domestically just to get out of their homes.</li><li>Experts believe a similar recovery is on the cards for Indian hospitality sector. And that is good for the smaller hotels more than the luxurious ones.</li><li>But that won’t be enough as occupancy levels won’t return to pre-COVID levels until 2022.</li></ul>From fancy hotels like Taj and Oberoi to budget chains like OYO and Lemon Tree, everyone in Indian hospitality has been waiting for 'Revenge Travel'. The term gained popularity in <a href="https://www.scmp.com/business/companies/article/3080361/chinas-airlines-are-poised-bout-revenge-travelling-bookings">China</a>, after people having been stuck in a lockdown, started travelling within the country, just to get out of their homes. This travel recovery in China, is what experts believe will also be seen in India. And it is more likely to benefit smaller hotels more than the luxurious ones. And it seems that such hopes have sparked buying in Indian hotels shares in the last week. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hotel </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% change since August 7 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lemon Tree </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+21% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EIH </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+13.8% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chalet </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+7.8% </td></tr></tbody></table> Revenge Travel is a temporary phenomenon The Indian <keyword id="68179" type="PERSON" weightage="20" keywordseo="Hospitality-industry">hospitality industry</keyword> has been one of the worst hit during the <keyword id="8829783" type="UNKNOWN" weightage="20" keywordseo="coronavirus-pandemic">coronavirus pandemic</keyword>. With travel having come to a full stop due to the spread of the virus, the travel and tourism industry is looking at a slow recovery – until a vaccine is out and readily available for all. So far, India’s experts have been relying on what DLF CEO Rajeev Talwar called ‘aas paas’ tourism, during a live chat with Business Insider. He was referring to what the likes of <a href="https://www.businessinsider.in/business/news/oyo-mahindra-holidays-emirates-and-boeing-agree-people-wont-fly-for-a-while/articleshow/75731204.cms">OYO, Mahindra</a> are betting on – rising hotel bookings on drive-to destinations instead of vacation spots that need you to take a flight. <div type="Youtube" id="lWgGN76PLJM" title="Episode 5 | All You Need To Win In The Post Covid World: The Corner Office View" thumbUrl="https://i.ytimg.com/vi/lWgGN76PLJM/mqdefault.jpg"></div> Revenge travel takes off A <a href="https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/the-way-back-what-the-world-can-learn-from-chinas-travel-restart-after-covid-19">Mckinsey</a> report puts it simply as the end of lockdown would mean the first thing people would want to do is eat out, and the second thing is travel. According to a report by the US-based HVS Global Hospitality Services and Indian real estate research firm ANAROCK, said that while corporate travel and travel for Meetings, incentives, conferences and exhibitions will reduce, domestic travel could take off soon. “Domestic tourists will be major demand drivers. ‘Revenge’ travel witnessed in China could foster among Indians too,” said the report. And the upcoming festive season could be the perfect time for ‘revenge travel’. According to a report by RateGain, India is currently the worst in hotel recovery in a survey of 15 countries and over 2.5 lakh hotels. But the future looks promising as the report said that India ranks third in the list of future bookings during November-December, falling behind only Thailand and UAE. But it won’t be enough Even with domestic tourism seeing green shoots, it won’t be enough for the Indian hotel industry. While hoteliers are ready for a slow recovery, the report by HVS and ANAROCK says it may take years for the hospitality industry to get back to pre-COVID levels. While occupancy levels will return to normal by 2022, the ADR (average daily rate) will return to normal only by 2023. “Occupancy and ADR will recover much quicker in this cycle due to limited supply growth subject to vaccine being in place not later than 2021,” said the report. India’s listed hotels – Lemon Tree, EIH (which operates Oberoi and Trident chain of hotels), Chalet, have all reported dismal numbers for the first quarter of FY21, with the hotels having reopened in June. Patanjali Keswani, Chairman &amp; Managing Director, Lemon Tree let out a word of caution even said that while he is hopeful for a gradual recovery in the second half of the year, he is still shoring up cash for the next one year, "assuming the worst-case scenario." And the news is worse for luxury hotels, which have over 50% of revenue coming from international business or foreign tourists visiting India , as experts at ANAROCK and HVS say that these hotels fall in the ‘more vulnerable’ section while branded budget and mid-market hotels will lead the path to recovery. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/these-are-the-two-indian-companies-to-feature-in-cb-insights-150-most-promising-digital-health-startups/articleshow/77583700.cms">These are the two Indian companies to feature in CB Insights 150 most promising digital health startups</a>

‘Revenge travel’ is the only way Indian hotels can make money – but it will take over two years to even match pre-COVID levels

<ul><li>Nirmal Sitharaman has expanded the emergency credit scheme by ₹50,000 crore.</li><li>The finance minister mentioned that the additional loans will go to the sector.</li><li>The wave of Omicron infections stopped people from travelling again, stalling a nascent recovery in the sector.</li></ul>India’s hotels, travel operators and players in the <keyword id="90487" type="General" weightage="20" keywordseo="hospitality-sector" source="Orion">hospitality sector</keyword> get a special mention in Finance Minister Nirmala Sithraram’s budget speech as part of the emergency credit scheme, which has been expanded by ₹50,000 crore to total cover of ₹5 lakh crore. She mentioned that the additional loans will go to the sector. “Considering these aspects, the ECLGS [Emergency Credit Line Guarantee Scheme] will be extended up to March 2023 and its guarantee cover will be expanded by ₹50,000 crore to total cover of ₹5 lakh crore, with the additional amount being earmarked exclusively for the hospitality and related enterprises,” Sitharaman said. ECLGS was a part of ₹20 lakh crore comprehensive package announced by the finance minister on May 13, 2020. The aim of this package is to aid micro, small and medium enterprises (MSMEs) to overcome the distress of the pandemic. Hospitality is one of the segments that still haven’t recovered from the pandemic. The wave of Omicron infections stopped people from travelling again, stalling a nascent recovery in the sector. The shares of Indian Hotels — one of the prominent companies in the Indian hospitality segment — <a href="https://stocktwits.com/vmehta/message/432212804">witnessed a spike </a>in their share prices post this announcement. <div type="image" title="ST hospitality" msid="89278316" hostid="261"></div> “The prolonged effect of COVID-19 pandemic on the overall hospitality sector has created a burden on small to medium scale players to service their debt obligations… We feel, in the 2022-23 budget, the GoI [government of India] shall create provisions to create liquidity for the travel &amp; tourism industry, provide directions to the central bank to roll out low interest working capital loan schemes and expedite the paperwork process,” Pranav Dangi, founder of hospitality startup Hosteller, had previously said. This is how other major hospitality stocks performed on the day of the budget. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hospitality Companies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change in share price on February 1* </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oriental Hotels (Taj) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+3.49% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taj Gvk Hotels &amp; Resorts </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+0.65% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chalet Hotels </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-3.65% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Leela Group </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+1.12% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lemon Tree Hotels </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">+0.39% </td></tr></tbody><tbody></tbody></table>*Share price as of 1:55 p.m. Source: BSE “The ECLGS extension up to March 2023 and the increased cover of Rs. 50,000 crores to a total cover of ₹5,00,000 crore is a welcome move to empower our hospitality industry which has been struggling to cope with the COVID induced challenges,” Ajit Shah, Partner at White Panda Hospitality (parent entity of restaurants Tera Vita, Kiko-Bā and Dadel), said. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/economic-survey-2022-highlights-that-delhi-not-bengaluru-is-the-startup-capital-of-india/articleshow/89249128.cms">Delhi, not Bengaluru, is the startup capital of India, says Economic Survey</a> <a href="https://www.businessinsider.in/budget/news/indias-defence-budget-allocation-as-per-experts/slidelist/89250030.cms" data-type="tilCustomLink">Allocation for India's defence may see a nominal increase</a> <a href="https://www.businessinsider.in/budget/news/the-government-is-expected-to-announce-1-3-lakh-crore-for-railways-under-the-national-infrastructure-pipeline/articleshow/89256692.cms" data-type="tilCustomLink">The government is expected to announce ₹1.3 lakh crore for railways under the national infrastructure pipeline</a>

Budget makes a special allocation for loans to small travel operators and other players in hospitality

<ul><li>While thousands of Indians have lost jobs due to the coronavirus pandemic, all hope is not lost. </li><li>Experts believe that upskilling and reskilling is the need of the hour as a massive adoption of technology will also mean a rise in demand for tech-driven skills. </li><li>Given the current scenario, IT, edtech, pharma and healthcare are few areas that will continue to hire and grow, despite the pandemic.</li></ul>The COVID-19 pandemic has changed the way we work – bringing in a digital first approach. As companies are now assessing the alternate remote working model, this quick adoption of technology, will also bring in the need for agility and a greater demand for digital literacy and soft skills. Neeti Sharma, SVP, TeamLease Services believes that ‘work from home’ is here to stay as companies are now seeking to deploy a qualitative workforce so as to strike a balance between cost, scale and quality. “Employees need to be up-skilled and reskilled during this lockdown period and be prepared for the changed workplace environment. The current disruption has reinforced the need for technical, digital and soft skills required to work both in the virtual and digital world and these are the skills hiring managers are seeking in employees,” Sharma told Business Insider. Over the past two months, thousands of employees have lost their jobs due to the pandemic. Startups like Ola, Zomato, Swiggy, Make My Trip axed jobs amid the lockdown. Meanwhile, a recent survey of CEOs, that included over 50 Indian startups, showed that <a href="https://qz.com/india/1830676/salary-cuts-arrive-at-indian-startups-amid-the-coronavirus-slump/">one in four startups in India already announced pay cuts</a>. And, a third of them are considering doing so. But all hope is not lost as experts believe that certains sectors and skills will see a rise in demand soon. IT, edtech, pharma and healthcare continue to hire <keyword id="1458566" type="PERSON" weightage="20" keywordseo="digital-skills">digital skills</keyword> Given the current scenario, IT, edtech, pharma and healthcare are few areas that will continue to hire and grow, despite the pandemic, said Sharma. Additionally, digital skills will continue to see significant uptake. <keyword id="1533352" type="PERSON" weightage="20" keywordseo="Vijay-Sivaram">Vijay Sivaram</keyword>, CEO of IT staffing firm <keyword id="6370333" type="COMPANY" weightage="20" keywordseo="quess-corp">Quess Corp</keyword> says that the need for android and iOS developers will continue to be while emerging skills like <keyword id="9335872" type="COMPANY" weightage="20" keywordseo="kubernetes-microservices">Kubernetes &amp; microservices</keyword> will also see a rise in demand. “For functional roles, knowledge of platforms like application tracking systems for HR, invoicing through the use of RPA’s, collections through bots are becoming the new norm,” he said. This also includes technologies like python, angular, full-stack and SaaS. In addition, data analytics is a much sought after skill set — which will surely boost the demand for professionals skilled in AI/ ML technologies, according to TeamLease. Digital skills also critical to senior executives and product managers With the change in the work environment, product managers will be more in demand as they will be required to “understand the change and adopt it as part of the company’s product plans.” The senior managers need to understand technology and how automation works. On the other hand, sales professionals have to adapt to digital and know how digital skills can be aligned to their workstream. Meanwhile, HR executives will have to prepare to deal with employees’ mental, emotional and physical wellbeing. They will be required to assess headcount requirements, productivity, assessments while planning their learning interventions. “The pandemic has proved that organisations and leaders need to make smart and innovative strategies to combat such unprecedented disasters. They need to assimilate policies to ensure that any such unforeseeable circumstances do not have a negative effect on employee morale, business productivity and organisational culture,” Sharma of TeamLease said. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/jp-morgan-sets-aside-17-crore-to-upskill-4800-indian-graduates-for-banking-jobs/articleshow/76152133.cms">JP Morgan sets aside ₹17 crore to upskill 4,800 Indian graduates for banking jobs</a> <a href="https://www.businessinsider.in/careers/news/barclays-morgan-stanley-jll-and-others-hiring-senior-executives-during-the-coronavirus-lockdown/articleshow/76147578.cms">Barclays, Morgan Stanley, JLL and others hiring senior executives during the coronavirus lockdown</a> <a href="https://www.businessinsider.in/stock-market/news/lemon-tree-hotels-share-price-jumps-by-5-as-it-looks-to-raise-funds-after-80-fall-in-profit/articleshow/76148464.cms">Lemon Tree Hotels share price jumps by 5% as it looks to raise funds after 80% fall in profit</a>

Digital skills that experts believe you need to survive the current job crisis

<ul><li>Reports of job cuts and salary cuts in Indian media have started to flow in while many other sectors have reduced hiring by as much as half.</li><li>There will be more unemployed youth on the streets in the days to come as new jobs dry up and existing ones vanish. </li><li>India needs an estimated 10 million jobs a year to employ the new youth joining the workforce annually.</li><li>The rising anxiety over livelihoods will make it difficult for Prime Minister Narendra Modi to enforce lockdown and ensure people adhere to the extension of lockdown required to contain the spread of novel coronavirus in India. </li></ul>WhatsApp groups and other social media in India are flush with messages of job losses even before the first 21 days of lockdown to contain the spread of Covid-19 coronavirus came to an end. The lockdown has been extended in many states and the Prime Minister, Narendra Modi, is expected to seek public support for an extended lockdown to ensure the epidemic doesn’t claim more lives. The excitement and cooperation seen for ‘janta curfew’ (the one-day voluntary lockdown on March 22) and on April 5 (when Modi asked people to light candles and lamps for 9 minutes at 9 PM) will be tested as people across the country get increasingly anxious about who’s next on the firing line. Watch: Psychologists explain Modi’s messaging strategy during coronavirus lockdown <div type="Youtube" id="2uSUiWwxSGY" title="Coronavirus: Indian Prime Minister Is Using A 1969 Woodstock Tradition Used By Rockstars" thumbUrl="https://i.ytimg.com/vi/2uSUiWwxSGY/mqdefault.jpg"></div> An unemployment crisis was expected but not so soon The damning impact of bringing the economy being brought to a grinding halt is no surprise but most people hoped that companies will have the wherewithal, and the empathy, to help people survive in an unprecedented situation like this. However, a majority of India's employers are unorganised and small and do not have the ability to sustain costs with little or no revenue. Unemployment in India was already high at about 7.5% to 8% even before the lockdown came into effect⁠— it has been rising steadily since mid-2017. The latest estimate for unemployment in India is a shockingly high 23%, <a href="https://www.cmie.com/kommon/bin/sr.php?kall=warticle&amp;dt=2020-04-07%2008:26:04&amp;msec=770" data-type="tilCustomLink" target="_blank">according to the Centre for Monitoring Indian Economy</a>. <table style="width: 332pt;"> </colgroup> <tbody><tr> <td class="xl65" style="height:15.0pt;width:250pt">Sector</td> <td class="xl66" style="border-left-width: initial; border-left-style: none; width: 82pt;">Hiring in March 2020</td> </tr> <tr> <td class="xl70" style="height: 16.5pt; border-top-width: initial; border-top-style: none;">Hotels, restaurants, travel, airlines etc. </td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-56%</td> </tr> <tr> <td class="xl70" style="height: 16.5pt; border-top-width: initial; border-top-style: none;">Retail</td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-50%</td> </tr> <tr> <td class="xl67" style="height: 15pt; border-top-width: initial; border-top-style: none;">Automobiles and ancillaries</td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-38%</td> </tr> <tr> <td class="xl67" style="height: 15pt; border-top-width: initial; border-top-style: none;">Pharmaceuticals</td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-26%</td> </tr> <tr> <td class="xl67" style="height: 15pt; border-top-width: initial; border-top-style: none;">Insurance</td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-11%</td> </tr> <tr> <td class="xl67" style="height: 15pt; border-top-width: initial; border-top-style: none;">Software</td> <td class="xl68" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-9%</td> </tr> <tr> <td class="xl69" style="height: 15.75pt; border-top-width: initial; border-top-style: none;">Banking and financial services</td> <td class="xl71" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-9%</td> </tr></tbody></table>Source: naukri.com The <a href="https://indianjournalismreview.com/2020/04/13/you-need-to-stay-healthy-we-need-to-fight-another-day-as-it-sends-half-its-staff-on-leave-without-pay-raghav-bahls-quint-waives-non-compete/https://indianjournalismreview.com/2020/04/13/you-need-to-stay-healthy-we-need-to-fight-another-day-as-it-sends-half-its-staff-on-leave-without-pay-raghav-bahls-quint-waives-non-compete/" data-type="tilCustomLink" target="_blank">media sector is taking the early hit</a> as companies cut back on advertisements, choking cash flow for many smaller firms in the space. Not just news organisations, Business Insider has learnt that the CEO of Prime Focus ⁠— an Indian firm that contributed visual effects for the Hollywood blockbuster Avatar ⁠— has told the employees there will be reduction in headcount. Even for market leaders like Zee Entertainment and Sun TV, the ad revenues between Jan-March 2020 are down 28% and 20% respectively, a report from Emkay Global estimated. Many more sectors are likely to succumb to the pressure, and according to one estimate, <a href="https://www.businessinsider.in/careers/news/over-136-million-jobs-are-at-risk-due-to-corona-lockdown-here-are-the-worst-hit-sectors/articleshow/74941658.cms" data-type="tilCustomLink" target="_blank">nearly 136 million jobs are on the line</a>. Hiring by technology majors like Tata Consultancy services (TCS), Infosys, HCL Technologies, and their peers fell 9% in March, for the first time in two years, according to CLSA. WATCH: Here's How Coronavirus Has Made Infosys Cautious On Everything From New Hiring To Deals <div type="Youtube" id="pkgKNyWmm38" title="Here's How Coronavirus Has Made Infosys Cautious On Everything From New Hiring To Deals" thumbUrl="https://i.ytimg.com/vi/pkgKNyWmm38/mqdefault.jpg"></div> There will be more unemployed youth on the streets in the days to come as new jobs dry up and existing ones vanish. “We believe staffing requirement would come down drastically, leading to deferment/complete halt on any fresh hiring activity and reduction in pre-crisis contracted staff levels,” a JM Financial report said while cutting down estimates for the human resources firm Teamlease by 34% for the financial year ending March 2021. <div type="image" title="teamlease" msid="75130893" hostid="261" caption="&amp;lt;p&amp;gt;Teamlease share price&amp;lt;/p&amp;gt;"></div> A recent survey by the job search platform Indeed also said that half of the Indian businesses already trimmed the contractual workforce and freelancers to cut operational costs. On the other hand, India has to generate at least new 10 million jobs a year to engage the youth entering the workforce every year. <div type="image" title="jobs" msid="75130711" hostid="261" caption="&amp;lt;p&amp;gt;There will be more unemployed youth on the streets in the days to come as new jobs dry up and existing ones vanish.&amp;lt;/p&amp;gt;"></div> From airlines to movie production houses, from daily-wage labourers in factories to contract staff at shopping malls and quick service restaurants, the livelihoods for the bottom half of the Indian pyramid are at risk. Some of the big companies in these spaces have high employee costs and a sharp fall in revenue estimates for the year. <table style="width: 436pt;"> </colgroup> <tbody><tr> <td class="xl67" style="height:15.0pt;width:194pt">Company </td> <td class="xl73" style="border-left-width: initial; border-left-style: none; width: 79pt;">Employee cost </td> <td class="xl68" style="border-left-width: initial; border-left-style: none; width: 163pt;">Change in FY21 revenue estimate</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Aditya Birla Fashion &amp; Retail</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">11.20%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-16.40%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Future Lifestyle</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">5.80%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-18.50%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Shoppers Stop</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">9.20%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-23.40%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Dmart</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">1.80%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-7.40%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Inox Leisure</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">6.80%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-17.90%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Jubilant Foodworks</td> <td class="xl66" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">19%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-18.30%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">Lemon Tree</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">21.90%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-10.80%</td> </tr> <tr> <td class="xl69" style="height: 15pt; border-top-width: initial; border-top-style: none;">PVR</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">10.90%</td> <td class="xl70" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-22.10%</td> </tr> <tr> <td class="xl71" style="height: 15.75pt; border-top-width: initial; border-top-style: none;">Titan</td> <td class="xl74" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">4.60%</td> <td class="xl72" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-23.80%</td> </tr></tbody></table>Source: Various brokerage estimates From Ratan Tata to Mukesh Ambani to Sunil Mittal to Azim Premji, many Indian billionaires have made significant contributions to the PM-CARES, a fund dedicated to combat the novel coronavirus pandemic. The Indian Prime Minister needs the support of smaller businessmen, in the form of keeping livelihoods intact and providing income visibility to their employees as well as contract staff, to ensure that a population of a billion-plus people continues to cooperate with the fight against the epidemic. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/there-is-a-government-directive-against-salary-cuts-in-private-companies-but-can-they-be-stopped/articleshow/75068611.cmshttps://www.businessinsider.in/careers/news/there-is-a-government-directive-against-salary-cuts-in-private-companies-but-can-they-be-stopped/articleshow/75068611.cms" data-type="tilCustomLink" target="_blank">There is a government directive against salary cuts in private companies — but can they be stopped?</a> <a href="https://www.businessinsider.in/careers/news/these-are-the-job-listings-in-top-e-commerce-companies-posted-after-april-1/articleshow/75117512.cms" data-type="tilCustomLink" target="_blank">These are the job listings in top e-commerce companies posted after April 1</a> <a href="https://www.businessinsider.in/careers/news/here-are-the-sectors-that-can-gain-in-the-times-of-coronavirus/articleshow/75019841.cms" data-type="tilCustomLink" target="_blank">These three sectors can grow and even hire people despite Covid-19 crisis</a>

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