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<ul><li>Shares of consumer product company <keyword id="6357073" type="General" weightage="20" keywordseo="itc" source="Orion">ITC</keyword> surprises investors by rallying 7.5% on Thursday.</li><li>ITC gained just 8% in 2021 so far, massively underperforming peers and even the benchmark index Nifty 50, which surged 25% during the period.</li><li>Investors shared their excitement on Twitter with humorous tweets as the stock is typically known for its narrow range stock movement.</li></ul>Excitement of witnessing ITC rally about 8% in a day is real considering the stock has not moved much in 2021 or even in the last 5 years. Shares of the consumer product company have risen 8% in 2021, so far, thanks to the rally in the stock today, September 16. ITC gained just 8% in 2021, so far, massively underperforming peers and even the benchmark index Nifty 50, which surged 25% during the period. The stock is trading at ₹230.75, higher by 6.8% as of 11:52 a.m., on Thursday. Analysts believe the rise in stock can be on expected lines as the stock has not performed since a long time. Meanwhile, there is no new fundamental development happening in the company that could have triggered the stock. The rally in the stock could also be specific to the cigarette industry as most of the tobacco manufacturers were trading 5-9% higher including Godfrey Phillips, VST Industries, NTC Industries, Golden Tobacco and Raghunath Tobacco. “This rally can be attributed to the stock specific trade strategy of the market investors who are putting money in the quality stocks available at discounted price. But the stock hasn't been able to sustain at highs. It has remained range-bound between ₹200 to ₹240 for the last 10 months. Fresh buyers should wait and see whether the stock manages to break its jinx and sustains at new highs," said Avinash Gorakshkar, Head of Research at Profitmart Securities, according to <a href="https://www.livemint.com/market/stock-market-news/itc-share-price-near-52-week-high-should-you-buy-11631768393728.html">Mint</a>. Meanwhile, investors are busy sharing their happiness over share gains on Twitter in humorous ways. <div type="image" title="ITC 2" height="900" width="1200" msid="86255246" hostid="261"></div> <div type="image" title="ITC 4" height="900" width="1200" msid="86255264" hostid="261"></div> <div type="image" title="ITC 5" height="900" width="1200" msid="86255296" hostid="261"></div> Last week, global research firm CLSA had <a href="https://www.moneycontrol.com/news/business/stocks/itc-share-price-rallies-7-this-global-brokerage-sees-double-digit-upside-7472521.html">reportedly </a>maintained a "buy" rating on the stock with a target price of ₹265 per share. The brokerage firm is of the view that the fast moving consumer goods (FMCG) business is firmly on the path for a profitable scale-up. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sansera-engineering-ipo-last-day-for-subscription-grey-market-indicates-10-premium/articleshow/86255105.cms">Last day to bid for auto components maker Sansera Engineering IPO; grey market indicates ₹10 premium</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/airtel-vodafone-idea-and-jio-welcome-telecom-relief-package-but-analysts-are-divided-on-whether-it-is-enough/articleshow/86252002.cms">Airtel, Vodafone Idea and Jio welcome telecom relief package, but analysts are divided on whether it is enough</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-valued-at-almost-200-billion-closer-to-us-listed-peer-accenture-with-216-billion/articleshow/86251290.cms">TCS valued at almost $200 billion, closer to US-listed peer Accenture with $216 billion</a>

ITC finally starts rallying, but Twitter can't stop trolling it

New Delhi, <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> has said that it is in the right direction to have at least 50% women in its <keyword id="492536" type="PERSON" weightage="20" keywordseo="global-workforce">global workforce</keyword> by 2025 and the number has now improved to 42.6% (women in all roles) at the company as 2020 draws to a close. Twitter currently has 38.2% of women in <keyword id="1954202" type="PERSON" weightage="20" keywordseo="leadership-roles">leadership roles</keyword> and 25.8% women in technical roles, according to its 'Inclusion &amp; <keyword id="10413899" type="UNKNOWN" weightage="20" keywordseo="diversity-q4">Diversity Q4</keyword> 2020'. "As a company, we doubled down on deeper commitments across leadership, transparency, and accountability  all to drive progress along our journey to be the world's most diverse and inclusive tech company," said Dalana Brand, Vice President, People Experience; Head of Inclusion and Diversity at Twitter. In 2019, Twitter created an internal diversity dashboard so any Tweep can track in real-time how the company is doing against its <keyword id="10413898" type="UNKNOWN" weightage="20" keywordseo="workforce-representation-goals">workforce representation goals</keyword>. "We recently launched version 3.0 of our diversity dashboard which dramatically expands transparency across these metrics, providing visibility across the board to give Tweeps the opportunity to critically examine how their team is doing and be part of the solution," Brand said in a statement on Thursday. Twitter said that in 2002, it deeply looked at the representation in leadership roles and pay equity. "Our first step in this new area examines differences by gender, which we will share in our annual report early next year. Work is also underway to increase pay transparency and starting in 2021, we'll share with Tweeps the pay bands for their individual position," Brand elaborated. Moving forward, for a hiring decision to be made on any open role, at least one woman (global) and one Black or Latinx candidate (US) must have been considered by the interview panel, she added. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/what-is-pm-wani-public-wifi-platform-launched-by-union-cabinet/articleshow/79642267.cms">Government’s plan for public Wi-Fi lets anyone from the kirana store owner to tea shop stalls sign up to provide the internet</a> <a href="https://www.businessinsider.in/business/corporates/news/the-33-billion-itc-one-of-indias-most-trolled-stock-in-recent-weeks-seems-to-have-turned-a-corner/articleshow/79641456.cms">The $33 billion ITC, one of India’s most-trolled stock in recent weeks, seems to have turned a corner</a>

More than one-third of Twitter's leadership roles have women at the helm

<ul><li><keyword id="830092" type="General" weightage="20" keywordseo="zomato" source="Orion">Zomato</keyword> made its first investment in <keyword id="12724311" type="General" weightage="20" keywordseo="Blinkit" source="Orion">Blinkit</keyword> (formerly <keyword id="2466939" type="General" weightage="20" keywordseo="grofers" source="Orion">Grofers</keyword>) in 2021, whereas Goyal has been an investor since 2015.</li><li>The development comes a few months after Goyal sold all of his personal shareholding in logistics firm Shiprocket.</li><li>Serial investor Mohandas Pai called him out for a potential conflict of interest as Shiprocket was a portfolio company of Goyal when Zomato decided to invest in it.</li></ul>Zomato’s founder and chief executive officer (CEO) <keyword id="476451" type="General" weightage="20" keywordseo="deepinder-goyal" source="Orion">Deepinder Goyal</keyword> has sold all of his personal shareholding in Blinkit (formerly known as Grofers) to New York-based hedge fund <keyword id="526777" type="General" weightage="20" keywordseo="tiger-global" source="Orion">Tiger Global</keyword>. Zomato, however, will continue to be a shareholder in the online grocery delivery company. The development comes a few months after Goyal sold all of his personal shareholding in logistics firm Shiprocket after serial investor Mohandas Pai called him out for a potential conflict of interest. “Shiprocket to raise $185 million in Series E round co-led by Zomato, Temasek. Is there a conflict of interest if a listed co invests in a start up where the founder of listed co had invested?,” Pai had tweeted on December 10. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> No such issue has been raised publicly on Goyal’s investment in Blinkit. Goyal first invested in Blinkit nearly six years ago. Meanwhile, Zomato made its <a href="https://www.businessinsider.in/business/startups/news/zomato-reportedly-invests-120-million-in-grofers/articleshow/83951631.cms">first investment of $120 million</a> in the company only last year at a valuation of over $1 billion. The latest development around Deepinder Goyal’s exit from Blinkit was <a href="https://www.dealstreetasia.com/stories/zomato-deepinder-blinkit-tiger-279969/">first reported</a> by Deal Street Asia, quoting Tiger Global's filing with Singapore's Accounting and Corporate Regulatory Authority. Business Insider has reached out to Zomato for more details. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/hdfc-itc-titan-zee-entertainment-and-other-hot-stocks-on-february-3/slidelist/89311999.cms" style="">HDFC, ITC, Titan, Zee Entertainment and other hot stocks on February 3</a> <a href="https://www.businessinsider.in/tech/apps/news/instagram-may-soon-add-an-option-to-make-90-second-long-reels/articleshow/89295415.cms" style="">Instagram may soon add an option to make 90-second long Reels</a> <a href="https://www.businessinsider.in/tech/news/whatsapp-india-banned-over-2-million-accounts-in-december-2021/articleshow/89290341.cms" style="">WhatsApp India banned over 2 million accounts in December 2021</a>

Zomato founder Deepinder Goyal sells all his shares in Blinkit to Tiger Global

<ul><li>FMCG major <keyword id="62997" type="General" weightage="20" keywordseo="Dabur" source="Orion">Dabur</keyword> India announced the acquisition of a 51% stake in <keyword id="7603559" type="General" weightage="20" keywordseo="Badshah-masala" source="Orion">Badshah Masala</keyword> for ₹588 crore. </li><li>With this, FMCG and PE bets on the ‘regional’ Indian spice makers has crossed half a billion dollars. </li><li>According to a report by Avendus, the branded spices category presents a ₹50,000 crore opportunity by 2025. </li></ul>Dabur India’s <a href="https://www.businessinsider.in/business/news/dabur-acquires-majority-stake-in-badshah-masala-for-587-5-crore/articleshow/95100499.cms">acquisition</a> of a 51% stake in <keyword id="3185" type="General" weightage="20" keywordseo="Badshah" source="Orion">Badshah</keyword> Masala for ₹588 crore fits into the FMCG major’s strategy to expand its food business to ₹500 crore in three years. According to a report by IDBI Capital, this acquisition will also strengthen Dabur India’s portfolio in the large market of blended-branded spices. This market, the research report says, is worth ₹12,500 crore, or about $1.5 billion. And it’s not just Dabur India that’s snapping up top regional spice-makers – FMCG majors and private equity funds are also betting on this market. Kerala-based Eastern Condiments was acquired by Norwegian food major Orkla for ₹2,000 crore and was later merged with Southern food company, MTR. ITC too acquired Kolkata-based spice maker Sunrise for ₹2,150 crore. The branded spice industry’s potential has private equity players interested as well – A91 Partners picked up a 25% stake in Pushp Spices for ₹126 crore and InvestCorp acquired a minority stake in Intergrow’s Kitchen Treasures brand for ₹80 crore. Overall, these recent deals add up to ₹4,944 crore, or a little over $600 million. <cmsannotation type="cmsannotation" annotationid="Branded spices – a ₹50,000 crore opportunity" comment="subhead" text="Branded spices – a ₹50,000 crore opportunity">Branded spices – a ₹50,000 crore opportunity</cmsannotation> Spices are at the centre of almost every Indian meal, regardless of the region. This presents a ₹50,000 crore opportunity by 2025 for branded spice makers, up from ₹24,000 crore, according to a 2021 report by financial services firm Avendus. The report notes that while straight spices have gross margins of 33-35%, blended spices offer even better margins at over 45-50%. The report underlines multiple factors which make spices one of the most attractive categories in the packaged food segment. Thanks to its extensive use in Indian meals, spice is a large category that can be addressed by multiple brands catering to the very wide taste palate of Indians. “Having fresh ‘home cooked food’ has always been the way of life for Indian households. With increasing health awareness, consumers are realising the importance of fresh cooking at home rather than having unhealthy food outside,” said the Avendus report, underlining the large market available for spices. The gradual shift from unorganised to branded spices, and the increasing adoption of blended spices makes this a high-growth category. The organised sector is expected to account for half of the total business by 2025, up from 36% in 2020, according to Avendus. <cmsannotation type="cmsannotation" annotationid="Customers are ready to pay a premium for easier cooking" comment="subhead" text="Customers are ready to pay a premium for easier cooking">Customers are ready to pay a premium for easier cooking</cmsannotation> Apart from a gradual shift from unorganised to organised, the report adds there has also been a noticeable shift from traditional home-ground masalas to branded spice mixes like <keyword id="25523" type="General" weightage="20" keywordseo="garam-masala" source="Orion">garam masala</keyword>, <keyword id="3671868" type="General" weightage="20" keywordseo="pav-bhaji-masala" source="Orion">pav bhaji masala</keyword>, and <keyword id="6616925" type="General" weightage="20" keywordseo="sambhar-masala" source="Orion">sambhar masala</keyword>, to name a few. According to the report, blended spices are growing at a CAGR (compounded annual growth rate) of 25%, while straight spices are growing at a CAGR of 12%. Multiple factors like region-specific blends, brand stickiness, convenience and the availability of various options across cuisines have contributed to higher growth of blended spices. The report notes that customers are ready to pay a premium if it makes their cooking faster and easier. “Global MNCs have a significant share in a few packaged F&amp;B categories, whereas spices comprise only of local Indian players due to its regional/local nature. The spices market is a challenging category for MNCs to expand organically,” the Avendus report added. The local/regional nature of spices has also meant that MNCs – which have a significant share in other packaged food categories like noodles, savoury snacks, ready meals and juices – have not been able to crack the spices category. According to the report, this category is dominated by local players like Everest, MDH, Sakthi, Aachi, and Eastern with a combined share of 43%, while MNCs have no presence. These companies, except Aachi, also figure amongst the top 20 food companies, the report added. “Even national players have to modify their blended spices recipe to suit the tastes of different regions,” the report adds. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/sensex-shrugs-off-weak-global-cues-to-hit-60000/articleshow/95135992.cms">Sensex shrugs off weak global cues to hit 60,000</a> <a href="https://www.businessinsider.in/tech/news/musk-is-now-twitter-boss-fires-indian-origin-ceo-agrawal-other-top-execs/articleshow/95134427.cms">Musk is now Twitter boss, fires Indian-origin CEO Agrawal, other top execs</a> <a href="https://www.businessinsider.in/business/news/walmart-netflix-partner-to-expand-hub-experience-to-more-viewers/articleshow/95136485.cms">Walmart, Netflix partner to expand Hub experience to more viewers</a>

The growth story behind half a billion dollar bets on 'regional' Indian spice makers

<ul><li>Food delivery app Swiggy’s response to a tweet from a parody Nirmala Sitharaman account around the ongoing farmers' protest stirred up a new row of controversy on social media. </li><li>However, unlike other brands, Swiggy hasn’t withdrawn its tweet after the <keyword id="10363840" type="UNKNOWN" weightage="20" keywordseo="boycott-trend">boycott trend</keyword>. </li><li>We spoke to experts to find out if brands should dare comment at all around a political controversy or ignore the online trolls to keep talking about issues that matter. </li><li>Experts also shared with us the ideal ways of dealing with online trolls. </li></ul>Yet another brand has found itself in the crosshairs of a boycott trend on social media. Food delivery app Swiggy’s response to a tweet from a parody Nirmala Sitharaman account around the ongoing farmers’ protest was the talk of the town on December 01. The conversation soon snowballed and erupted into a controversy leading to #BoycottSwiggy trending on Twitter. <div type="twitter" handle="Cryptic_Miind" handlename="Nimo Tai 2.0" image="http://pbs.twimg.com/profile_images/1325128957138591744/J0qHZI5a_normal.jpg" favoritecount="16107" retweetcount="1636" status="Had an argument with my Bhakt friend over farmers protest.He said that we are not dependent on farmers for food.… https://t.co/guRt5q2NU5" createdat="1606722717000" id="1333317830574424064"></div> Swiggy responded to this tweet with the wit and humour it is known for, saying, “sorry, we can’t refund education.” In the last few months as people have had more time to kill, many brands, actors and celebrities have been boycotted online. However, they have either chosen silence or deleted their campaigns and opinionated tweets to stay away from controversies. We were surprised to see Swiggy take the higher ground and firmly stand true to its opinion. At the time of filing this story, Swiggy’s tweet hasn’t been retracted yet and has over 32k likes. It saw a mixed response from the Twitterati yesterday. Some were quick to jump in to ask for another boycott for ‘calling Hindus <a href="https://twitter.com/iprashantvns/status/1333406078705553408">uneducated</a>,’ some were thrilled to see a brand take a <a href="https://twitter.com/Pun_Starr/status/1333627539319885825">stand </a>and some just advised the brand to stay <a href="https://twitter.com/sumitsaurabh/status/1333443757153271808">away </a>from such controversies. Lately, it has become increasingly tough for a brand to navigate through these volatile climes and have a political or any kind of opinion. And millennials are known for buying brands who stand up for what they believe in. So should brands have an opinion at all or take a firm stand? Do consumers lose trust in brands who retract their opinions and what is the ideal way to deal with online trolls? We reached out to brand experts to find out. <keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, Social Media Expert and Independent Communications Consultant, brought up an important point. He reminded us that a brand without an opinion is just an entity that sells a product. “When brands joined social media and started behaving like media, they started having a voice and an opinion. So, it's a bit too late to ask the question if brands should have a voice or an opinion. If they stop having either of those, then they would be reduced to selling their products or services, and that would be functional, and now perceived as boring communication. As for volatile, controversial or political content, there are no specific guidelines that can dictate those markers. ITC Bingo's recent controversy that blindsided them from nowhere is a good example. If brands err on the side of caution, they'd self-censor themselves to the point of sticking to functional content only, going back to boring communication,” said Srinivasan. On the other hand, Harish Bijoor, Brand-strategy specialist &amp; Founder, <keyword id="618300" type="COMPANY" weightage="20" keywordseo="Harish-Bijoor-Consults-Inc-">Harish Bijoor Consults Inc.</keyword> said that brands should ‘avoid two sanctum sanctorum topics: politics and religion altogether for now’ (referring to the political climate we are living in). He said, “There will be two sets of Swiggy users now. Those who support and those who oppose. I ask, why? Why divide users at all? Keep them united under the umbrella of the brand, instead of dividing under the same umbrella. I do strongly believe that brands must not dabble in the space of active politics and religion. When brands do, they divide society. The ultimate aim of a brand is it to divide society into supporters and opposers. Instead, brand’s aim and goal is to unite all under the umbrella of the brand. Woke is a very distant movement for now in India. Avoid it in the interest of the brand.” However, brands build a personality with their external communication. They associate themselves with a value to fill a consumer gap. A CMO and advertising agency’s core job is to keep building an image through advertisements that speaks to their consumers heart-to-heart. So, can a message be ever delivered sans emotions and appeal to a large set of audience? Srinivasan answered, “Like how we deal with people we live with, people we love or people we are acquainted with, if they have a different point of view on so-called contentious topics like the choice of political party/leader, religion, sports etc. we continue to put up with them because their diverging opinion is only one small part of who they are and what they believe in. Similarly, the brand's voice online is merely one facet of its overall corporate personality, while it could perfectly serve the functional need for which we buy/use it.” Speaking on whether brands should have a political opinion, <keyword id="244384" type="PERSON" weightage="20" keywordseo="Lloyd-Mathias">Lloyd Mathias</keyword>, Business Strategist and Former Asia Marketing Head of HP Inc said, “Brands should be more circumspect but not shy away from doing what is right for their brands. They need to be conscious of the fact that social media allows consumers to react and share their views, so they need to fully analyse the possible reactions – but in no way should they hold back from doing the right thing.” GenZ is increasingly becoming more aware of how advertising works and is able to separate grey from black. They view brands as a form of self-expression and to connect with them, brands are also expected to go beyond just selling their products. They are known to connect with brands that they feel are socially and environmentally conscious. Sharing his thoughts on GenZ and brands taking a stand, Mathias said, “While it is important for companies and brands to respect public sentiment, it should not stop them from speaking out on issues that matter. Brands are important elements in shaping culture. They play a big part in influencing consumer behaviour and moulding opinion. With increasing GenZ and millennial consumers becoming a large part of most brands' target segments, there will be pressure on brands and companies to take firm stands on issues that matter to these young people. Looking away is no longer an easy option.” If a brand does take a stand, online trolls and their boycott trend is likely to follow. On how a brand should deal with online controversies, Srinivasan said, “There's a difference between 'I refuse to buy it' vs. 'I refuse to buy it and I ask you all to behave like me'. The former is a perfectly understandable stand, and is a personal decision. When someone rallies around it to get more people to follow suit, that is a campaign. Such campaigns are more performative than meaningful - a show of strength by one group or other to force the brand to do as they wish. If the brand submits to the demand, another group could start a boycott campaign for submitting to the first group's demands. So, it's a perpetual cycle if they brand sways by one group or another.” He added, “As long as the brand's service or product is serving a useful need, they need to remember the saying, "This too shall pass", because on social media it really does pass. People cannot boycott all the brands all the time and they have a lot of other things to do besides starting boycott campaigns on assorted brands for one reason or another. They simply need to get their brand's personality detailed out, and stick to that. The problem invariably is that brands work harder on external identity markers like design, logo, colors etc. and less on the inherent personality traits like tone, language, stand on issues affecting the audiences they target. The latter is particularly essential because when the brand joins social media, they become one of the people who use the platforms online. As long as the stand they adopt is based on explainable logic and common sense, they just need to stick to the personality.”

You Searched For "itc twitter account" and got 5 results

ITC finally starts rallying, but Twitter can't stop trolling it

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Zomato founder Deepinder Goyal sells all his shares in Blinkit to Tiger Global

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The growth story behind half a billion dollar bets on 'regional' Indian spice makers

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Has the latest Swiggy controversy reminded brands that it is okay to have a political opinion?

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