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3 mins read
ITC Sunfeast Mom’s Magic urges everyone to not let their mothers’ calls go unanswered in a campaign with Kareena Kapoor
Featuring Kareena Kapoor Khan, ITC Sunfeast Mom's Magic's social experiment reveals how 90% of Indi…
3 mins read
World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices
A few campaigns that caught our attention on World Environment Day.
2 mins read
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
Each product on the platform will be specially selected by BIG FM RJs
4 mins read
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
A few campaigns that caught our attention
7 mins read
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
1 min read
ITC starts producing Savlon hand sanitisers from fragrances factory
Commenting on the step, ITC Personal Care Products Chief Executive Sameer Satpathy said,"Addressin…
PTI
1 min read
ITC's Yippee cashes into Maggi controversy, nearing Rs 1,000-crore mark
"The controversy and confusion that prevailed adversely affected the whole industry. However, with …
1 min read
Nestle, ITC, Amul among companies to start consumer engagement exercises
Following the recent crackdown by regulators over safety issues, food companies such as Nestle, Amu…
4 mins read
Fast Expanding Markets in India
Globalization may mean macro changes and yet the micro changes may have macro effects. In more rece…
6 mins read
Butter chickenless, UnMutton keema — vegan meats hope to become the next ‘paneer’ but health concerns remain
Butter chicken, keema pav, anda burji but without anda or chicken and mutton, how startups and fmcg…
2 mins read
FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus
Some FMCG firms are also educating consumers by engaging their brands to communicate with the cons…
PTI
4 mins read
OPINION: Towards a carbon-neutral India — How central, state governments, and corporations are striving to tackle the planetary crisis
India has taken several measures towards climate change adaptation and mitigation. Our statutory fr…
2 mins read
Hand sanitizer makers see 10-folds jump in sales; ramp up production
"Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running in…
PTI
3 mins read
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Dentsu Webchutney leads with 7 shortlists on day 3 of Cannes Lions 2021
2 mins read
Finmin asks tax officials to identify, book tax evaders through data analytics
New Delhi, Dec 20 () In a bid to meet ambitious tax target amid economic slowdown, the Finance Mini…
PTI
4 mins read
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Finally, an agency that will get approvals on time