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Conglomerate <keyword id="6357073" type="General" weightage="20" keywordseo="itc" source="Orion" topicspecial.url="https://economictimes.indiatimes.com/itc-ltd/stocks/companyid-13554.cms">ITC</keyword> on Friday said it will acquire a 16 per cent stake in <keyword id="6893485" type="General" weightage="20" keywordseo="mother-sparsh" source="Orion">Mother Sparsh</keyword>, a D2C Ayurvedic and natural personal care brand, for Rs 20 crore through a share subscription agreement. Mother Sparsh is a premium Ayurvedic and natural personal care start-up in the D2C space, focusing on mother and baby care segments. "The said acquisition will, inter alia, enable access to the fast-growing direct to consumer (D2C) space in the 'personal care' category, which has been identified by the company as an area of interest," ITC said in a regulatory filing. This share acquisition is expected to be completed, in two tranches, within eight months from the date of execution of the Agreements. It will also be subject to completion of conditions and a shareholders' agreement in connection with the proposed acquisition, it added. Mother Sparsh, which was incorporated on February 5, 2016 had reported a turnover of Rs 15.44 crore in FY 2020-21. Commenting on the development ITC Chief Executive, Personal Care Products Business Sameer Satpathy said, "We believe that this investment provides an exciting opportunity which is in alignment with our aspiration to have a significant play both in the naturals and Ayurvedic segment as well as in the D2C channel." Mother Sparsh CEO Himanshu said, "ITC has been a frontrunner in developing a portfolio of vibrant FMCG brands and has been making giant strides in this space through a focus on innovation and digitalization. We believe that this partnership will provide a unique synergy of strengths to build our brand further." ITC has been focussing on the non-cigarette FMCG business over the past few years. In 2020, it acquired spice-manufacturer Sunrise Foods Private Ltd at an "upfront" cash deal price of Rs 2,150 crore. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/markets/news/tata-motors-maruti-and-hdfc-are-among-the-top-losers-as-fear-of-the-new-covid-variant/articleshow/87923451.cms?upcache=2">JSW Steel, Adani Ports and Hindalco are among top losers as fear of new COVID variant takes the wind out of Indian stocks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-reportedly-alleges-that-future-retail-diverted-1-5-billion-two-years-ago/articleshow/87927678.cms">Future Retail denies Amazon’s allegation that it diverted $1.5 billion to other businesses</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/solara-activa-pharma-cipla-aztrazeneca-pfizer-stocks-up-as-new-covid-variant-in-news/articleshow/87927041.cms">From Nykaa to Cipla to 3i infotech — these are some of the themes the market is betting on amid a sell-off</a>

ITC to acquire 16% stake in Mother Sparsh that focuses on baby care segment

Every woman has a bitter-sweet relationship with stretch marks. On one hand they remind of the amazing experience of their pregnancy or perhaps the weight-loss they aspired for, however, on the other, these tiger stripes are not too pleasant on the eyes. Though stretch marks are a natural phenomena, women often look out for creams and oils that help in reducing their appearance. Enter, stretch marks creams &amp; oils! There are several options available in the market that are specially formulated to help you lighten or get rid of these marks. The best creams and oils typically contain vitamin C &amp; E, avocado oil, ginseng, peptides and potassium - all work together in making stretch marks appear smaller and lighter in colour, even out the skin area, brighten and tone the skin and also moisturise deeply. Plus, it's best to choose a cream or oil that is dermatologically tested. We’ve rounded up some of the popular stretch marks oils and creams that will help you say no to those tiger stripes. <bulletContentEmbed name="B00GMC04BK" columns="1"><bulletContentHeading name="B00GMC04BK_head"> <div type="image" title="Popular Choice" msid="77672497" hostid="261"></div></columnHeadThumb>B00GMC04BK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00GMC04BK_body"><bulletContentRow name="B00GMC04BK_8557239453038775"><bulletContentRowHeading><bulletContentRowHead col="1">Bio-Oil 60 ml (Specialist Skin Care Oil - Scars, Stretch Mark, Ageing, Uneven Skin Tone)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This oil is soothing and helps in improving the appearance of stretch marks, scars and uneven skin tone. The unique blend of its breakthrough ingredient PurCellin Oil ™ with Lavender oil, Rosemary oil, Chamomile oil, Vitamin A, Vitamin E, Calendula oil - makes this perfect for pregnant women as well as is recommended for ageing and dehydrated skin. Easily absorbed into the skin, this specialist skin care oil is ideal for all skin types.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00GMC04BK_0832364922530468"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Ideal for all skin types, its oil based formula is light-weight and non-greasy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B076ZL1RDL" columns="1"><bulletContentHeading name="B076ZL1RDL_head"> <div type="image" title="Best Bundle" msid="77672507" hostid="261"></div></columnHeadThumb>B076ZL1RDL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076ZL1RDL_body"><bulletContentRow name="B076ZL1RDL_1744484997773527"><bulletContentRowHeading><bulletContentRowHead col="1">The Moms Co. 7 in 1 Natural Stretch Bio Oil (100ml) and Natural Body Butter (100g) For Preventing Stretch Marks</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A power-packed stretch marks bundle that is all natural and free from any synthetic fragrances or harmful ingredients. With the combination of 7 oils, it is a rich blend of Shea &amp; Cocoa Butters and Jojoba Oil that hydrates and nourishes the skin from within, and the effect lasts for up to 24 hours. Ideal for expecting mothers, it soothes stretchy, itchy skin and keeps stretch marks in check. Plus, it also stimulates the production of collagen to retain that youthful glow in the skin. With sea buckthorn oil, rosehip oil and omega fatty acids, this bundle works wonders.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B076ZL1RDL_6748636327421439"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It's non-greasy combination soothes and nourishes deeply.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0010ED5FC" columns="1"><bulletContentHeading name="B0010ED5FC_head"> <div type="image" title="Top Pick" msid="81123517" hostid="261"></div></columnHeadThumb>B0010ED5FC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0010ED5FC_body"><bulletContentRow name="B0010ED5FC_3161298723961630"><bulletContentRowHeading><bulletContentRowHead col="1">Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks, 250ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This massage lotion for stretch marks from Palmer's is made up of natural ingredients and is completely safe to use. It is enriched with the goodness of cocoa butter, shea butter and vitamin E. It also has some other great ingredients such as argan oil, collagen etc. This lotion is paraben and cruelty free and is suitable for all skin types. IT is a great product for pregnancy stretch marks.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0010ED5FC_8736558790307760"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested product.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B081B5J6XN" columns="1"><bulletContentHeading name="B081B5J6XN_head"> <div type="image" title="Must Have" msid="81123635" hostid="261"></div></columnHeadThumb>B081B5J6XN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B081B5J6XN_body"><bulletContentRow name="B081B5J6XN_8379911193151186"><bulletContentRowHeading><bulletContentRowHead col="1">Mother Sparsh Stretch Mark Massage Oil, 14 Herbal Oils - Kachur, Jiwanti, Peepal and Nariyala, 100ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This massage oil from Mother Sparsh is made up of herbal and natural ingredients. Enriched with the goodness of fourteen natural ingredients like rosemary, badam, peepal, amla and many more, this is a safe product for your skin. It is effective in removing and reducing stretch marks, toning your body and smoothening your skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B081B5J6XN_9028986509022475"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Non-toxic stretch marks massage oil.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00GDIL0AM" columns="1"><bulletContentHeading name="B00GDIL0AM_head"> <div type="image" title="Editor&amp;#39;s Choice" msid="78997006" hostid="261"></div></columnHeadThumb>B00GDIL0AM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00GDIL0AM_body"><bulletContentRow name="B00GDIL0AM_5395592438381454"><bulletContentRowHeading><bulletContentRowHead col="1">TriLASTIN Maternity Stretch Mark Prevention - 4 oz</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This stretch mark prevention cream consists of fifteen botanical oils and extracts that nourishes and hydrates skin to help improve strength and elasticity. It is rich in antioxidants and fatty acids and helps in relieving skin's itchiness. It is paraben-free and hypoallergenic. Therefore, it is completely safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00GDIL0AM_0502470606656116"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Non-greasy &amp; non-staining formula.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0185ZIV20" columns="1"><bulletContentHeading name="B0185ZIV20_head"> <div type="image" title="Also Consider" msid="78997106" hostid="261"></div></columnHeadThumb>B0185ZIV20</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0185ZIV20_body"><bulletContentRow name="B0185ZIV20_5199288860014761"><bulletContentRowHeading><bulletContentRowHead col="1">Mustela Stretch Marks Prevention Oil, 200 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This oil by Mustela increases the elasticity of the skin. It contains lupeol, extracted from lupine seeds which helps skin withstand stretching to prevents stretch marks. The stretch marks prevention oil comes with the goodness of pomegranate, musk rose, baobab and avocado oils which helps to nourish the skin, improving the elasticity and leaving it soft and silky.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0185ZIV20_3501665927038127"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Leaves the skin delicately perfumed.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best oils and creams for stretch marks in India

Best baby wipes in India

New Delhi, Mar 4 () Fast-moving consumer goods (FMCG) companies are ramping up their production and optimising distribution channels to meet the rising demand for hand sanitizers amid the coronavirus outbreak. Some FMCG firms are also educating consumers by engaging their brands to communicate with the consumers, through special campaigns on digital and mainstream media, to make them aware about the benefits of regular hands wash as prevention for coronavirus. The companies have assured that they have enough stocks to tackle the situation. "We have ramped up our production capacity. We are also trying to ramp up through our vendors also," Godrej Consumer Products Ltd CEO (India and SAARC) Sunil Kataria told . However, he also added that hand santizers are premium products in India. "The way we have to address this problem is through that we all need to communicate the right education to the people and send messages to the consumers that best precaution and prevention from coronavirus is regularly washing hands," he added. GCPL, which had Godrej Protekt brand in the segment, has started a digital campaign to create awareness about it. ITC, which is present in the segment through its brand Savlon, said it is ensuring that there is an adequate supply of hygiene products in the market. "ITC is ensuring adequate supply of Savlon hygiene products in the market. Savlon continues to focus on enhancing awareness about hand hygiene and urges consumers to maintain good hygiene practices," according to an ITC spokesperson. FMCG major HUL, which is present in the segment with Lifebuoy hand sanitizers, is also ensuring its products' availability to the consumers. "Given the surge in demand for hygiene products, we have redoubled our efforts to ensure that consumers have access to products that keep them safe such as Lifebuoy hand sanitizers and hand wash," said an HUL spokesperson. While Dabur is running a series of awareness campaigns across digital platforms and social and mainstream media to educate the public about how to keep themselves safe from coronavirus. "Our key healthcare brands such as Dabur Chyawanprash, ImmunoDab and Giloy Ghanvati are running informative campaigns to drive awareness about staying protected from such illnesses," said Dabur India Marketing Head (Healthcare) Mukesh Mishra. Mishra also said the company is also organising a question-and-answer session, particularly for mothers, with ayurvedic doctors on digital media platforms to address their queries regarding coronavirus and how to keep their families protected from it. However, FMCG major RB India (erstwhile Reckitt Benckiser), which is one of the leading player in the segment with its brand Dettol, has declined to comment on the issue. Hand sanitizers have vanished from general shop and chemist shops in many areas of the national capital and adjoining towns as people resorted to panic buying amid the coronavirus outbreak. KRH HRS

FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus

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ITC to acquire 16% stake in Mother Sparsh that focuses on baby care segment

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Best oils and creams for stretch marks in India

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Best baby wipes in India

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FMCG makers ramp up production of hand sanitizers amid demand spike due to coronavirus

PTI

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