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<ul><li>After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska.</li><li>The brand has roped in <keyword id="1946388" type="PERSON" weightage="20" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword> to be its face. </li></ul>Syska Group has roped in actor Rajkummar Rao as the new face of the brand. Rao will work closely with the company to promote the Syska products across LED and Fan segments. <br /><br />Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska’s target groups.     <div type="Youtube" id="FNScMZNqXaw" title="Syska LED X Rajkummar Rao" thumbUrl="https://i.ytimg.com/vi/FNScMZNqXaw/mqdefault.jpg"></div><br />After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska. Rao, made his debut in the Indian film industry and achieved nationwide recognition for his flawless performances. Similarly, Syska, has grown manifolds to become the pioneer of LED lighting in the country, within a short period of time. The parallel between the two, found the actor the perfect fit to endorse the brand.     <div type="Youtube" id="pA66hjs67kI" title="INTRODUCING RAJKUMMAR RAO FOR SYSKA LED" thumbUrl="https://i.ytimg.com/vi/pA66hjs67kI/mqdefault.jpg"></div><br />Commenting on the onboarding of Rajkummar Rao, Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of <keyword id="10189566" type="COMPANY" weightage="20" keywordseo="the-syska-group">the Syska Group</keyword>. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.”<br /><br />Commenting on being the new face of the brand, Rajkummar Rao said, “For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily. Syska has created a niche category which is good for the country and has been making great strides in successfully convincing users to switch from traditional CFL to LED lights. I believe this is a very confident stance to take, and to me it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.”<br /><br />The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and Fans, highlighting the many accolades that the brand has earned over the years. The campaign will begin shortly and will be executed strategically through leading TV channels in GEC and News genres in order to reach the masses across Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year. <br />

Syska Group onboards Rajkummar Rao as its brand ambassador

<ul><li>Actor <keyword id="9138707" type="UNKNOWN" weightage="20" keywordseo="Irrfan-Khan-passed-away">Irrfan Khan passed away</keyword> in Mumbai on April 29. </li><li>Bollywood directors, actors and well-wishers expressed their deepest condolences on social media, remembering Khan as a versatile actor and an even more beautiful human being.</li><li>Today, as the country is reeling with the shocking news of the death of the actor, with a heavy heart, we pay tribute to the multi-faceted, inimitable Irrfan Khan and look back at some of the campaigns that he acted in over the years. </li></ul>Actor Irrfan Khan, aged 54, passed away in Mumbai on April 29. He had been hospitalised and was under observation for colon infection. Khan had announced in 2018 that he had been diagnosed with a neuroendocrine tumour and had been traveling frequently to London for treatment. <br /><br />The news sent shockwaves across the country as Khan was one of the most loved actors who did not just shine in every movie he acted in, he also put India on the global map, acting in several international blockbusters including Oscar-winning Slumdog Millionaire, Jurassic World, The Amazing Spider-Man and Life of Pi.<br /><br />Over the years, he was also the face of several brands that roped him in because there was a certain relatability as well as instant likeability factor associated with him. In 2018, he became the first-ever Indian actor to be roped in as the ambassador for leading global payments and technology company, Mastercard. Closer home, he became the face of brands like Syska, Treebo, Edelweiss, amongst many others.<br /><br />As we try to come to terms with this huge loss, we tried to put together some prominent campaigns that Khan featured in, to relive his brilliance. <br /><br /><strong>Master Card:<br /></strong>  <div type="Youtube" id="H9mTDZgggSQ" title="Irrfan Khan Becomes The First Indian Actor To Endorse Master Card" thumbUrl="https://i.ytimg.com/vi/H9mTDZgggSQ/mqdefault.jpg"></div><br /><strong>Syska LED:</strong><br />  <div type="Youtube" id="-7j1Vvcy86Q" title="SYSKA LED - SYSKA Your Home - TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/-7j1Vvcy86Q/mqdefault.jpg"></div><br /><strong>Syska Accessories:</strong><br />  <div type="Youtube" id="6RfT2brleG4" title="Syska Accessories TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/6RfT2brleG4/mqdefault.jpg"></div><br /><strong>Treebo Hotels:</strong><br />  <div type="Youtube" id="8sr2VxYfXak" title="Treebo Hotels TVC- Irrfan Khan- Bhawsheel Singh Sahni" thumbUrl="https://i.ytimg.com/vi/8sr2VxYfXak/mqdefault.jpg"></div><br /><strong>Simplilearn.com: <br /></strong>  <div type="Youtube" id="jYXHaqBMUw8" title="Simplilearn.com | Get Certified. Get Ahead. | Official TVC ft. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/jYXHaqBMUw8/mqdefault.jpg"></div><br /><strong>JIVI Mobiles:</strong><br />  <div type="Youtube" id="E-Z0BS8vNo8" title="JIVI Mobiles - TVC  Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/E-Z0BS8vNo8/mqdefault.jpg"></div><br /><strong>Indica Hair Colour:</strong><br />  <div type="Youtube" id="iciw6i0BaMU" title="Indica Easy Hair Colour -  Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/iciw6i0BaMU/mqdefault.jpg"></div><br /><strong>Edelweiss: </strong><br />  <div type="Youtube" id="JIkDVgmtidY" title="Edelweiss SME Business Loans help you #BeUnlimited" thumbUrl="https://i.ytimg.com/vi/JIkDVgmtidY/mqdefault.jpg"></div><br /><strong>Aegon Religare Insurance Plan: </strong><br />  <div type="Youtube" id="WmicpCPsNWQ" title="Irrfan Khan AEGON Religare Pension Plan ad - chemist" thumbUrl="https://i.ytimg.com/vi/WmicpCPsNWQ/mqdefault.jpg"></div><br /><strong>CEAT SUV: </strong><br />  <div type="Youtube" id="c12Ycm10RTo" title="CEAT SUV TVC -  Nimbu-Mirchi - Irfan Khan" thumbUrl="https://i.ytimg.com/vi/c12Ycm10RTo/mqdefault.jpg"></div><br /><strong>Resurgent Rajasthan: </strong><br /><br />  <div type="Youtube" id="ts9vaa3Y6jk" title="Resurgent Rajasthan - 04 - Anthem - Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/ts9vaa3Y6jk/mqdefault.jpg"></div><br /><strong>Nerolac:<br /></strong>  <div type="Youtube" id="jGuvGxoyJNs" title="ads of Nerolac ft Konkona Sen Sharma &amp; Irfan Khan" thumbUrl="https://i.ytimg.com/vi/jGuvGxoyJNs/mqdefault.jpg"></div><br /><strong>Religare Insurance: </strong><br />  <div type="Youtube" id="lIcOoRHPeMk" title="irfan khan religare insurance ad" thumbUrl="https://i.ytimg.com/vi/lIcOoRHPeMk/mqdefault.jpg"></div><br /><strong>Vodafone:</strong><br />  <div type="Youtube" id="jJyjHq5RAe0" title="HD Vodafone new ad by irfan khan" thumbUrl="https://i.ytimg.com/vi/jJyjHq5RAe0/mqdefault.jpg"></div><br />

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Syska Group onboards Rajkummar Rao as its brand ambassador

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In remembrance of the inimitable Irrfan Khan

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