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<ul><li>Actor <keyword id="9138707" type="UNKNOWN" weightage="20" keywordseo="Irrfan-Khan-passed-away">Irrfan Khan passed away</keyword> in Mumbai on April 29. </li><li>Bollywood directors, actors and well-wishers expressed their deepest condolences on social media, remembering Khan as a versatile actor and an even more beautiful human being.</li><li>Today, as the country is reeling with the shocking news of the death of the actor, with a heavy heart, we pay tribute to the multi-faceted, inimitable Irrfan Khan and look back at some of the campaigns that he acted in over the years. </li></ul>Actor Irrfan Khan, aged 54, passed away in Mumbai on April 29. He had been hospitalised and was under observation for colon infection. Khan had announced in 2018 that he had been diagnosed with a neuroendocrine tumour and had been traveling frequently to London for treatment. <br /><br />The news sent shockwaves across the country as Khan was one of the most loved actors who did not just shine in every movie he acted in, he also put India on the global map, acting in several international blockbusters including Oscar-winning Slumdog Millionaire, Jurassic World, The Amazing Spider-Man and Life of Pi.<br /><br />Over the years, he was also the face of several brands that roped him in because there was a certain relatability as well as instant likeability factor associated with him. In 2018, he became the first-ever Indian actor to be roped in as the ambassador for leading global payments and technology company, Mastercard. Closer home, he became the face of brands like Syska, Treebo, Edelweiss, amongst many others.<br /><br />As we try to come to terms with this huge loss, we tried to put together some prominent campaigns that Khan featured in, to relive his brilliance. <br /><br /><strong>Master Card:<br /></strong>  <div type="Youtube" id="H9mTDZgggSQ" title="Irrfan Khan Becomes The First Indian Actor To Endorse Master Card" thumbUrl="https://i.ytimg.com/vi/H9mTDZgggSQ/mqdefault.jpg"></div><br /><strong>Syska LED:</strong><br />  <div type="Youtube" id="-7j1Vvcy86Q" title="SYSKA LED - SYSKA Your Home - TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/-7j1Vvcy86Q/mqdefault.jpg"></div><br /><strong>Syska Accessories:</strong><br />  <div type="Youtube" id="6RfT2brleG4" title="Syska Accessories TVC Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/6RfT2brleG4/mqdefault.jpg"></div><br /><strong>Treebo Hotels:</strong><br />  <div type="Youtube" id="8sr2VxYfXak" title="Treebo Hotels TVC- Irrfan Khan- Bhawsheel Singh Sahni" thumbUrl="https://i.ytimg.com/vi/8sr2VxYfXak/mqdefault.jpg"></div><br /><strong>Simplilearn.com: <br /></strong>  <div type="Youtube" id="jYXHaqBMUw8" title="Simplilearn.com | Get Certified. Get Ahead. | Official TVC ft. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/jYXHaqBMUw8/mqdefault.jpg"></div><br /><strong>JIVI Mobiles:</strong><br />  <div type="Youtube" id="E-Z0BS8vNo8" title="JIVI Mobiles - TVC  Feat. Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/E-Z0BS8vNo8/mqdefault.jpg"></div><br /><strong>Indica Hair Colour:</strong><br />  <div type="Youtube" id="iciw6i0BaMU" title="Indica Easy Hair Colour -  Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/iciw6i0BaMU/mqdefault.jpg"></div><br /><strong>Edelweiss: </strong><br />  <div type="Youtube" id="JIkDVgmtidY" title="Edelweiss SME Business Loans help you #BeUnlimited" thumbUrl="https://i.ytimg.com/vi/JIkDVgmtidY/mqdefault.jpg"></div><br /><strong>Aegon Religare Insurance Plan: </strong><br />  <div type="Youtube" id="WmicpCPsNWQ" title="Irrfan Khan AEGON Religare Pension Plan ad - chemist" thumbUrl="https://i.ytimg.com/vi/WmicpCPsNWQ/mqdefault.jpg"></div><br /><strong>CEAT SUV: </strong><br />  <div type="Youtube" id="c12Ycm10RTo" title="CEAT SUV TVC -  Nimbu-Mirchi - Irfan Khan" thumbUrl="https://i.ytimg.com/vi/c12Ycm10RTo/mqdefault.jpg"></div><br /><strong>Resurgent Rajasthan: </strong><br /><br />  <div type="Youtube" id="ts9vaa3Y6jk" title="Resurgent Rajasthan - 04 - Anthem - Irrfan Khan" thumbUrl="https://i.ytimg.com/vi/ts9vaa3Y6jk/mqdefault.jpg"></div><br /><strong>Nerolac:<br /></strong>  <div type="Youtube" id="jGuvGxoyJNs" title="ads of Nerolac ft Konkona Sen Sharma &amp; Irfan Khan" thumbUrl="https://i.ytimg.com/vi/jGuvGxoyJNs/mqdefault.jpg"></div><br /><strong>Religare Insurance: </strong><br />  <div type="Youtube" id="lIcOoRHPeMk" title="irfan khan religare insurance ad" thumbUrl="https://i.ytimg.com/vi/lIcOoRHPeMk/mqdefault.jpg"></div><br /><strong>Vodafone:</strong><br />  <div type="Youtube" id="jJyjHq5RAe0" title="HD Vodafone new ad by irfan khan" thumbUrl="https://i.ytimg.com/vi/jJyjHq5RAe0/mqdefault.jpg"></div><br />

In remembrance of the inimitable Irrfan Khan

<ul><li><b>In our latest episode of BTS with Insiders, <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>, Chief Creative Officer Worldwide, Ogilvy, talks about four actors, <keyword id="16207" type="PERSON" weightage="20" keywordseo="Irrfan-Khan">Irrfan Khan</keyword>, Pushpa Joshi, <keyword id="2717040" type="PERSON" weightage="20" keywordseo="Atmaram-Bhende">Atmaram Bhende</keyword> and <keyword id="2026942" type="PERSON" weightage="20" keywordseo="Asha-Bhende">Asha Bhende</keyword>, would are no longer with us but who created magic in some campaigns created by the ad guru.</b></li><li><b>Pandey shares some stories from each of the three ads, while also making an appeal to younger creative professionals to be open to identifying new actors.</b></li></ul>Last week we collectively grieved the loss of two stalwarts who made a huge impact on Indian cinema, Irrfan Khan and <keyword id="6357910" type="PERSON" weightage="20" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword>. When I reached out to Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, for our weekly chat show, BTS with Insiders, we initially wanted to talk about three ads that he had worked on over the course of his career that he held close to his heart. <br /><br /> However, considering how the week had panned out, Pandey was mourning the loss of the two actors too, and it only seemed fitting that we speak about some of the gems he had created over the years, not just with Khan but also with a few other actors. <br /><br /> Episode 3 of BTS with Insiders saw us talking to Pandey about Irrfan Khan, who was the face of Hutch and acted in around 18 ads for the brand, Pushpa Joshi, who took the nation by storm just by a few seconds of her presence as a <i>kabaadiwaali </i>in Fevikwik’s recent ad, and actors Atmaram Bhende and his wife, Asha Bhende who were a part of SBI Life’s campaign, close to 10 years back.<br /><br /> Each of the four actors had something in them that took the stories Pandey wanted to tell, and turned them into unforgettable gems.<br /><br /> <b>Irrfan Khan - Hutch</b><br /><br /> When Ogilvy wanted to create a series of ads talking about Hutch’s new recharge packs, and the agency wanted the ad to speak the language of the common man, simply to make it more relatable, and to drive its simple point across, that Hutch will give you the most value for your money.<br /><br /> Ever since the passing away of Khan, people across the country, in their numerous tributes to the actor have mentioned about his portrayals being relatable. He made us feel that he was one of us. It was perhaps this quality that made V Mahesh and Rajiv Rao, along with the Hutch team decided to cast Khan in the ads. <br /><br /> “Irrfan was not a masses man only through his cinema. He was a fantastic symbol of a common man, and an amazing actor. Rajiv and Mahesh, along with Shashanka Chaturvedi (aka Bob) of Good Morning Films who directed the films thought of Irrfan,” shared Pandey. <br /><br /> The brand and agency had initially thought of coming up with 3 films. “We ended up doing 18 eventually,” shared Pandey with a laugh. “Everybody loved him because he was so credible and amazing,” he added.<br /><br /> What made the ads memorable was the fact that they were written the way a common man speaks. “And while I was not present at the shoot, I am pretty certain that Irrfan would have added his bits to it. You cannot work with a big actor without using his abilities beyond acting because they come up with the little things that add magic. And magic is exactly what he created. Today, when he is a lot more popular, one could have done a lot more with him but in those days, he was not known to billions of people because that wasn’t exactly his kind of cinema. And yet, he walked in and stole the show, every single time,” said Pandey.<br /><br /> He also shared that he kept making plans with Irrfan to meet up in Jaipur, which is where both of them grew up, but it never really materialized. “We made a whole lot of plans to fly kites together in Jaipur but unfortunately the opportunity never came, and he flew away from our midst,” said Pandey.<br /><br /> <b>Pushpa Joshi - Fevikwik</b><br /><br /> Pandey has been weaving magic for one of Ogilvy’s oldest clients Pidilite for years now. Who can forget some of the old gems created for brands like Fevicol and Fevikwik. Bharat Puri. Managing Director at <keyword id="260169" type="COMPANY" weightage="20" keywordseo="Pidilite-Industries">Pidilite Industries</keyword> often says that Ogilvy isn’t really a creative partner for them, rather they almost are the owners of the brand.<br /><br /> It is perhaps this confidence in Pandey and his team that made Pidilite agree to casting octogenarian Pushpa Joshi, who played the role of a <i>kabaadiwaali</i>, in Fevikwik’s recent adorable campaign and wooed the entire nation with her endearing charm.<br /><br /> It was Pandey’s brother <keyword id="1397913" type="PERSON" weightage="20" keywordseo="Prasoon-Pandey">Prasoon Pandey</keyword>, who thought of casting Joshi in the ad. “Pushpaji was cast in the ad with a bit of difficulty, with due apologies to my young clients at Pidilite. They were apprehensive because how you can get somebody so old to act? And my brother Prasoon Pandey who directed the ad said, ‘There’s no retirement age for a kabadiwali’. When she came to the set though, Prasoon himself was a little worried because she arrived in a wheelchair. But soon she just picked up and gave us the performance of a lifetime. The ad took the nation by storm just because of what she did and what the director did with her,” shared Pandey.<br /><br /> While Pushpa Ji, as everybody lovingly called her, won everyone’s hearts just by coming on the screen for a few seconds, Pandey rued the fact that they had not discovered her earlier. “I don’t recall seeing Pushpa Ji in any other ad. Maybe we weren’t really good at sourcing her. We didn’t find her earlier enough but when we did, she left us with the impression of a lifetime. For our younger audience, there’s a lesson here. It’s never too late to start. If you have a talent, just go out and play. You never know, you might find that the years were never lost and that you can make up for them in one shot,” added Pandey.<br /><br /> <b>Atmaram and Asha Bhende - <keyword id="194127" type="CITY" weightage="20" keywordseo="SBI-Life-Insurance">SBI Life Insurance</keyword></b><br /><br /> Atmaram Bhende was a well-known face in Marathi movies and theatre. However, people in the rest of the country discovered this veteran actor in Lage Raho Munna Bhai as one of the many adorable people staying at the old age home that the entire movie revolved around.<br /><br /> Atmaram Ji along with his wife, Asha Bhende, had been a part of SBI Life Insurance’s campaign, ‘Heere Ko Kya Pata’ close to 10 years back. This simple, slice of life conversation between an elderly couple was brought to life by these two effortless actors. <br /><br /> What also makes this campaign doubly special is the fact that it is based on a conversation Pandey had with his mother. “The story of this ad is inspired by a conversation I had with my mother. She wanted to own a diamond but never asked us for it. She had a lot of self-respect. One day our sisters told us about her secret wish to us but we weren’t very affluent at that point of time. So we went and bought a pair of earrings for her. Prasoon paid for one and I paid for the other. When we gave it to her, she had said, ‘<i>Iss umr me kahan pehenungi main heera</i>? (Where will I wear a diamond at this age?). That stayed with me and when I created the ad, I added the line, <i>‘Heere ko kya pata tumhari umr</i>, (The diamond doesn’t really know your age), at the time of writing the film. When we were casting, my brother said that nobody can perform this better than Atmaram Ji and Asha Ji,” he reminisced.<br /><br /> Before ending the conversation, Pandey also made an appeal to the advertising industry, asking them to give new talent a chance. “Our younger audience and professionals in the industry should never forget that there are some fantastic actors around who have the capability to make your script ten times as good from where you wrote it. And as I pay my tribute to all these four fantastic artists for giving our industry a touch of their magic, I would ask the younger generation to identify such actors, use them well and give them the opportunity. So look for more of such people and make our industry look better by using these stalwarts,” he concluded. <br /><br />

When Piyush Pandey paid tribute to Irrfan Khan, Pushpa Joshi, Atmaram and Asha Bhende, stalwarts we lost in the last few years

<ul><li>After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska.</li><li>The brand has roped in <keyword id="1946388" type="PERSON" weightage="20" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword> to be its face. </li></ul>Syska Group has roped in actor Rajkummar Rao as the new face of the brand. Rao will work closely with the company to promote the Syska products across LED and Fan segments. <br /><br />Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska’s target groups.     <div type="Youtube" id="FNScMZNqXaw" title="Syska LED X Rajkummar Rao" thumbUrl="https://i.ytimg.com/vi/FNScMZNqXaw/mqdefault.jpg"></div><br />After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska. Rao, made his debut in the Indian film industry and achieved nationwide recognition for his flawless performances. Similarly, Syska, has grown manifolds to become the pioneer of LED lighting in the country, within a short period of time. The parallel between the two, found the actor the perfect fit to endorse the brand.     <div type="Youtube" id="pA66hjs67kI" title="INTRODUCING RAJKUMMAR RAO FOR SYSKA LED" thumbUrl="https://i.ytimg.com/vi/pA66hjs67kI/mqdefault.jpg"></div><br />Commenting on the onboarding of Rajkummar Rao, Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of <keyword id="10189566" type="COMPANY" weightage="20" keywordseo="the-syska-group">the Syska Group</keyword>. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.”<br /><br />Commenting on being the new face of the brand, Rajkummar Rao said, “For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily. Syska has created a niche category which is good for the country and has been making great strides in successfully convincing users to switch from traditional CFL to LED lights. I believe this is a very confident stance to take, and to me it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.”<br /><br />The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and Fans, highlighting the many accolades that the brand has earned over the years. The campaign will begin shortly and will be executed strategically through leading TV channels in GEC and News genres in order to reach the masses across Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year. <br />

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In remembrance of the inimitable Irrfan Khan

BI India Partner

When Piyush Pandey paid tribute to Irrfan Khan, Pushpa Joshi, Atmaram and Asha Bhende, stalwarts we lost in the last few years

Samarpita Banerjee

Syska Group onboards Rajkummar Rao as its brand ambassador

BI India Partner

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